The CULT OF WORK

  • Published on
    16-Feb-2016

  • View
    58

  • Download
    0

Embed Size (px)

DESCRIPTION

The CULT OF WORK. @Bill BOORMAN. What IS CULTURE?. My definition: The feeling people have about the company they work for that influences behaviour, performance and a sense of purpose and belonging. Some people work for companies whilst others feel a sense of Belonging. A part of the cult. - PowerPoint PPT Presentation

Transcript

The CULT OF WORK

The CULT OF WORK@Bill BOORMANWhat IS CULTURE?My definition: The feeling people have about the company they work for that influences behaviour, performance and a sense of purpose and belongingSome people work for companies whilst others feel a sense of Belonging. A part of the cultCan a cult be replicated?What part does hr & recruiting play?Employment branding is being eroded by employee brandedEmployment branding & Evp = what we want people to think we areEmployer brand = what we think our people think about working hereCulture brand = how people feel about working hereShow me dont tell meTheres no such thing as a bad culture, just a bad culture fitFit begins with understanding your unique cultureMethodologySocial media monitoringListening to what employees are really sayingSentiment rankingsIdentifying the real Culture BrandComparing the public content with sentiment14 site visits and observations120 interviewsSearching for what makes a cultIdentifying trends and unique features50 global and local brandsuniversumThe battle for brainpowerA study of the top brands students want to work for in 12 countriesThe trendsCommunal timeSmall teams/project basedAccidental engagementTeams change each yearOpen experimentationWork as playHonesty in messagingContinuous feedbackA sense of goodIdentifiable Internal expertsOpen mentoringOpportunity on ability/skill not service or qualificationFairnessWhat makes work a cultBelief in the common causeEnigmatic leadershipLegends and mythsConsistencyFamily

Culture match inside and outGenuine internal mobilityStrong alumni connectionsPride in workCulture on-boarding

The cult factor is local not global aligned to local culturesDelivery is local but the values stay the sameWorldblu and the democratic workplaceYou dont need to be a sexy brand to be a cultThe goalposts keep movingThe changing world of workThe job is disappearingSkills are the new currencyA shift to knowledge workSocial learning and recognitionTraining is disappearingThe relevance of academicsSmall, agile teamsGlobalisationManage and reward output not hoursIts about what you know & who you knowWork is a series of projectsFormal training on the declineWork is becoming a series of projectsRise of homeworking and tele-commutingReputation will be the key factor in securing skillsWhat part hr?What you can do in the brave new worldUnderstand your culture through the eyes of othersRetire employer brand and adopt culture brandCultural on-boardingSkill map by internal endorsementGive a voice to champions

Create real internal mobilityExplore feedback technologyQuestion everything you doCulture map and present data and data reporting/social listeningAdopt the dojo approachPlay togetherWhat you can do in the brave new worldCreate opportunities for accidental engagementBuild communal gathering spacesVisible employee benchmarkingImplement hack daysExplore all work contractsOne HR data centreProfile all employeesExplore project technologyChange reward and recognition programs Honest and transparent values

Build your own cult by talking and listeningThank-you #TALENTnET