Music Video Purposes Analysis

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional The Cure use YouTube to promote their music along with other ways such as Spotify and iTunes with over 200 songs available to buy.

https://itunes.apple.com/gb/artist/the-cure/id566519?trackPage=10#trackPage

Extension of income

The Cure headlined at over 10 European music festivals in 2012 including Leeds festival where they raised money for charity by selling signed memorabilia.

http://www.leedsfestival.co.uk/news/

Music Video Purposes Analysis

article/martin_house_childrens_hospice_exhibition_and_auctionExtension of outlets

The Cure feature in interviews for online, TV and magazines which helps to attract more fans as they may come across one of the interviews in a magazine specific to this genre of music. http://www.nme.com/news/the-cure/62660

Synergy The band is easily recognized by the water paint effect they use on albums, posters and other branded products.

http://www.thecure.com/default.aspx

Producers strategies

The Cure unlike most artists do not use social networking sites, although some fans create non official pages showing news from the band. They have their own official website to give fans a place to read latest news, tour dates and buy merchandise.

https://twitter.com/thecure_