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The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
An Ultra Cycle Race 643 km From Pune to Goa
‘Race Across America’ (RAAM) Qualifier
Ultra Cyclist 2010-11 First Woman from India to 1200km Paris Brest eventLong Distance Ride Organiser 2010-14 Organised 50 rides of 200 km to 1000 kmNational representative to Audax Club, France
2011-14 Overseen over 300 Rides of 200 km to 1200 km
India head of Audax India Randonneurs 2011-14 Growth from 3 cities to 15, from 200 cyclists to 2500Race Director – Pune Races 2012-14 Bi-annual Lifecycle PBCh Races, Monthly Cymour CRC RacesInternational Race Experience 2012-14 Race Across America – 2012 - Crew member for Indian, 2013
- For American team, 2014 - Race Official
EVENT DESIGNED AND CONCEIVED BY
Divya Tate – The motivating force behind Inspire India
Farhad Patel – Partner at Deccan Cliffhanger
• Long Distance cyclist• Organiser of Brevets in Pune
Randonneurs• Owner of The Lemon Tree – Design,
Media Management and Logistics• Logistics in charge - Pratapgad
Warriors.
TEAM INSPIRE INDIA
Mayur Khivsara – Partner at Deccan Cliffhanger
• Mountaineer – Basic course at Nehru Institute of Mountaineering
• Outdoor Safety expert. Official with NEF Enduro3 for 7 yrs
• Owner at Backpack Outdoors - Organising Treks, camping & outdoor Events.
• Logistics and Co-ordinator for Cycling and cross country running events
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
THE EVENT
DETAILSDATE : 29th Nov 2014START : Pune – The city of cyclesFINISH : Miramar Beach, Goa – A popular
tourist spotDISTANCE : 643 kms(400 Miles)FORMAT : Solo event and Team Based relay
event
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
ROUTEThe Race Covers 640 Kms – 500 km on NH4Cities, Holiday destinations covered - Pune to Goa
An International event - The First of it’s kind in India
• Pune• Panchagani • Mahabaleshwar• Satara • Kolhapur
• Belgaum • Dharwad• Goa
Pune Start – 29th Nov 2014
Goa Finish – 30th Nov 2014
1st Edition – 22nd Feb 2014
Race in Brief 22 Participants 30 crew members + 30 Officials 1 International athlete from UK Branding on 20 cars supporting the
race Branding at 6 time stations at
major cities along route Excellent National and local Media
coverage Viral International and National
Social Media coverage 100 Attendees at Award Ceremony
in Goa
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
1st Edition – 22nd Feb 2014
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
On the Road
Press Conference
Start
Dinner ceremony
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
1st Edition – 22nd Feb 2014 – PRESS
SPONSOR BENEFITS
The Race Covers 640 Km on NH4, from Pune City to Goa, passing through Panchagani, Mahabaleshwar, Satara, Kolhapur and Belgaum on NH4.
6 Branded Kiosks enroute, enjoy a high visibility.
Branded kiosks at a similar Cycle Race
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
Over 20 Official and Support vehicles display sponsor branding for the entire distance since they will be travelling slowly alongside participants, drawing a lot of attention on NH4 with High Traffic volume
Branding on support vehicles at Race Across AMerica (RAAM)
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
SPONSOR BENEFITS
Sponsors Branded vehicle at event
Branding on all event Collateral
Participant BENEFITS
• Participants from 18 to 60 years in age, are expected from various cities around India.
• All participants are educated upscale consumers, using premium products and services.
• The demographic of the participants and others involved in the event is in the high income bracket, matching the customer profile for a premium product.
• The Branding on 6 Kiosks and over 20 vehicles along the entire length of race will enjoy high visibility across a wide demographic.
DEMOGRAPHICS
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
• Medical Aid• Tech Support• Water, Energy Drinks• Energy Bars• Dinner Ceremony in Goa• Finishers Awards
• Finishers Certificates• Participants Jerseys• Prizes, Goodie Bags
Inspire India Future Plans
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
2 Great Ultra Races – Every alternate year – Will be on the International Ultra Calendar, Expected to draw International attention • The Great Indian Peninsula Race –
400o km from Mumbai to Kanyakumari to Bhuhaneshwar – Sept 2015
• The Trans-Ind Ultra – 4000 km from Kanyakumari to Khradungla – Sept 2016
The Trans-Ind Ultra – 4000 km from Kanyakumari to Khradungla – Sept 2016
Press Conference
Press Release and Event
Pre event Publicity, Posters, SMM, Website
Branding Opportunity on Race Vehicles
Branding Opportunities along the route
Finish Backdrop
Jerseys and Officials Tee - Shirts
Racer No.s, Awards and all race Collateral
Event Sponsorshp Deccan Cliffhanger
3 year Relationship with Inspire India
Title Sponsor – Sponsor logo in Event Composite
Branding at Press Conference, Start and Finish
Emphasis in Press Release and in all pre and post event press Coverage
Special Mention in all Pre event Publicity, Posters, SMM, Logo and link on Website
Prominent Branding on all Race Participants and official Vehicles
Opportunity to do full Branding on Control point Kiosks
Sponsor Branding and Prominent Position of Logo on Backdrop
Prominent Logo on Front of Jersey and Official Tees
Prominent Logo on all Racer No.s, Awards and Printed Material
8,00,000/- 1 only
20,000,00/- 3 Deccan Cliffhanger events. Right of first refusal to The Great Races
Presenting Sponsor
Branding Opportunity at Press Conference, Start and Finish
Mention in Press Release, Press Coverage
Mention in all Pre event Publicity, Posters, SMM, Logo and link on Website
Prominent position Branding on Cluster on all race vehicles
Opportunity to display branding at Control points
Prominent position on Finish Backdrop
Logo on back of Jersey and Official Tees
Logo on Racer No.s and Printed material
3,00,000/- 1 only
7,50,000 /- for 3 Deccan Cliffhanger Races
Platinum Sponsor
Better positioning of Logo
Mention in Press Release, Press Coverage
Mention in all Pre event Publicity, Posters, SMM, logo and hyperlink on website
Better Positioning of Branding on Race Cluster on all Race Vehicles
Logo on Event Signage
Better Positioning of Branding in Logo Cluster
Logo on Sleeves of Jersey and Official Tees
Better Positioning of Branding in Logo Cluster in Printed material
1,25,000/- 2 only
3,00,000/-for 3 Deccan Cliffhanger Races
Gold Sponsor
Logo Cluster in Event signage
Logo Cluster Logo Cluster Logo Cluster on
Logo Cluster Logo on back pockets and cluster on Tees
Logo Cluster in all Printed material
75,000/- 3 only
Silver Sponsor
Logo Cluster
Logo Cluster Logo Cluster Logo Cluster
Logo Cluster Logo Cluster Logo Cluster i
25,000/-
SPONSOR BENEFITS