Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

The Den Street, Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and

poster various areas of Los Angeles to promote the film.

Street Marketing – L.A. #1

Street Marketing – L.A. #2

Street Marketing – L.A. #3

Street Marketing – L.A. #4

Print ad in Campus Circle 3/12 Issue

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 459K. Clicks – 1,604. Bitly Clicks - 403

Facebook Advertising Facebook Campaign – Targeting Downtown L.A. and surrounding areas of downtown that

were easily accessible to people wanting to see the film. The banner campaign pointed people to the Brown Paper Ticket website to make their theatre ticket purchases. Point A represents the theatre location area.

Facebook Advertising Facebook Campaign – The Facebook advertising platform allowed us to target areas of

Downtown L.A. based on zip code, age and interests. The campaign netted 293 website clicks to the Brown Paper Ticket website.

Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers

Social Media Posts Facebook – 8,286 likes Twitter – 3,273 followers

Online Content

Page Views – 212 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Dedicated Email

Delivered – 23,469 Opened – 2,159

Clicks – 34

Campus Circle

Newsletter Emails – 23,634 Opens – 1,733

2 Week Newsletter Campaign

Total Tim’s Vermeer Clicks – 36

Online Calendar

Post

Page Views – 40 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 60 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

The Den Q&As Campus Circle’s own, Cooper Copeland moderated Q&As with the cast and filmmakers of

The Den on Friday and Saturday nights at the Downtown Independent in Los Angeles.