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My presentation for Web Design Day 2010.
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The Designer’sDuty
JON DASCOLAJonDascola.com@dascola
We www.
What is our duty?
Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap.That's a politician's job.@AngryPaulRand
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The purpose of art is to inform and delight. You can’t get much better than that.– Milton Glaser
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– Frank Chimero
– Frank Chimero & Jon Dascola
Our work must first inform, then persuade and finally delight.
Inform
Form follows function
Good typography
Good layouts
Good typography
Typography has one plain duty before it and that is to convey information in writing.–Emil Ruder, Founded the Basel School of Design
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Good layouts
The grid system is an aid, not a guarantee.– Josef Muller-Brockmann
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Persuade
Now that we are communicating clearly, lets make sure we have something to say
Storytelling
Visual Branding
Storytelling
‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever.—Philip Pullman
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Visual branding
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Delight
Add the finishing touchesto make your work stand out. Make people happy.
Interactions
Surprises
Interactions
It’s not a usability issue.It’s an engagement issue.— Me?
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farukat.es
farukat.es
Surprise
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” Has too much usability talk dehumanized the web?
A long time left. Grab a Snickers.
Remember, our work must first inform, then persuade and finally delight.
www. Us
The Designer’sDuty
JON DASCOLAJonDascola.com@dascola