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The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism.

The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

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Page 1: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

The Destination Marketing Organization whose mission is to generate a positive economic impact

through tourism.

Page 2: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

River History

Logging

Fur Trade

Fishing

Power Generation

Tourism

Native American Traditions

Wild Rice Harvest

Great Resources:

Blandin Paper MN Power Forest History Center Itasca County Historical Society Corps of Engineers Grand

Rapids Public Library

Page 3: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

Market & Promote to lure visitors to the Grand Rapids area.

Visitor Audience

Those seeking their ideal balance

between nature and community.

Utilize Community Brand

Grand Rapids,

It’s in Minnesota’s Nature

Page 4: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

Market for Overnight Lodging

•100+ mile radius beyond Grand Rapids•52% visitors come from Twin Cities

Page 5: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

Partners

Government/Agencies

•City •County•DNR•Chippewa National Forest•Mississippi River Parkway Commission

Clubs/Associations

•Get Fit Itasca•Recreation Clubs

– Club Mesabi– Mountain Bike Club– Snowmobile Clubs– Nordic Ski Clubs

•Itasca Trails Taskforce•Edge of Wilderness Byway

Page 6: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

Sample Marketing

Outdoor EnthusiastFamily Leisure

Bicyclist - Niche Marketing Groups

Page 7: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

• Mississippi River Music Festival• Mississippi Showboat

– Outdoor Theatre– Melodie Showboat Musical– Ziibi Musical

• Forest History Center

Outdoor Events & Attraction Venues Draw Visitors

Page 8: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

New Opportunities

• New Water Sports Business– Livery Service

• New Events

Page 9: The Destination Marketing Organization whose mission is to generate a positive economic impact through tourism

Megan ChristiansonOffice Phone: 218-326-9607Cell Phone: 218-259-0572Website: www.visitgrandrapids.comEmail: [email protected]

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Visit Grand Rapids

Visit Grand Rapids