The Digital Collective

7/26/2019 The Digital Collective

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Social House:

The Hub of All

Things Social

THEDIGITAL

COLLECTIVE

EXCLUSIVEPHOTOS:#BLIZZARD2014

Editorial:

Will WeBecome

Idiots?


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Sidecar CoffeeLocal, handcrafted coffee on College Hill

2215 College StreetCedar Falls, IA 50613

319-415-2547Open 7 Days a Week 7 am - 11 pm


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4/28

Tl Cnnts

Letter from the Editor

#Blizzard2014

Top Ten Free Games to

Download

Social Media Timeline

Social House:

The Hub of All Things

Social

Will We Become

Idiots?

5

9-10

11-12

15-16

19-22

25-26


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Miss WonderfulYour one stop vintage shop!216 Main Street, Cedar Falls, IA 50613

319-529-7293


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Letter From the Editor

o all the readers,

Te Digital Collective is magazine or the Cedar Valley, about the CedarValley. I want to ocus on local businesses and the great things theyredoing with social media, marketing, and technology. What are they do-ing to succeed? And what can we learn rom them? Small businessesand their owners are the heart o not only Cedar Valley, but o America.In this issue we have a great eature story about Social House and how

they have become the social media hub o College Hill. We also have anamazing editoral about Google Glass, and i it really will turn us intoidiots. Tanks or reading, and stay turned or our next issue!

Sincerly,Whitney Lyn

@Whitney_Danger

@Whitney_Danger721


7/28

Asurpriseineverybox!315MainStre

et

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8/28

Come visit us or the best rozen

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9/28

Everyonewants a taste

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#Blizzard2014

Thursday night at SocialHouse when all classes werecancelled. It may have beencold outside, but it was hotinside!


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Dont Tap theWhite Tile

Watch your step, DONTTAP ANY WHITE TILE. This

is the core rule in thisadditive game. Is it easy?Everyone can handle it, butnot everyone can handle itwell. What about you?

Candy Crush

SagaSwitch and match your waythrough more than 400levels in this delicious andaddictive puzzle adventure.Aint it the sweetest gameever?

Clash of Clans

Clash of Clans is an epiccombat strategy game.Build your village, trainyour troops and battle withmillions of other playersonline!

Cut the Rope 2

Cut the Rope 2 brings freshchallenges andunanticipated obstaclesto the candy crunching,physics-based phenom-enon that has delightedmillions of players around

the world!

Top Ten

10Free Games

to Download


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Temple Run 2 Fruit Ninja Max Axe: QuestFor Loot!

Navigate perilous cliffs, ziplines, mines and forests as

you try to escape with thecursed idol. How far canyou run?!

Fruit Ninja is a juicy actiongame with squishy, splatty

and satisfying fruitcarnage! Become theultimate bringer of sweet,tasty destruction withevery single slash!

Max Axe blends 100% purearcade frenzy with humor,

crazy combos, andabsolutely bonkers high-speed action like nothingyouve ever seen before.

Sonic Dash Papa Pear Saga Pet Rescue

SagaPlay as Sonic the Hedge-hog as you dash, jump andspin your way across 3Denvironments. Swipe yourway over and underchallenging obstacles inthis fast and frenzied

endless running game.

Take aim and unleash PapaPear to bounce and boinghis way through thewonderfully wacky levels ofthis unique puzzle game.

There are hundreds oflevels of this great gamewith amazing features:colourful paint pots,exploding bombs andmuch more to help youpass the levels and get a

high score.


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PursA one-of-a-k

212 Main StreetCedar Falls, IA 50613

(319) 277-1830


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e~N~Alityboutique with affordable accessories.


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1971

1st EmailSent

Classmates.com

1995 1997

Blogger

1999

Soi MedCheck out how Social Medi

2006

witter

2007

umblr

2009

Foursquare

2010

Instagram


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LinkedIn

2003

MySpace

2003

Facebook

2004

Flickr

2004

a Tmhas evolved over the years!

Pinterest

2010

Snapchat

2011

Wanelo

2011

Vine

2013


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Voted Best Sub inthe Cedar Valley

wi 35 sandwice t cho frm

Located on the Hill in Cedar Falls (319)277-7071


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LBLClothes-Accesories-Shoes-HairUWear

321 Main StreetCedar Falls, IA(319) 266-6497


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Social House: The h

n the spring o 2013 manyUNI students started no-ticing that many o theirriends had started liking or

sharing content rom the bar So-cial House. Te bar hadnt evenopened yet and it had hundredso likes rom people all over theCedar Valley. Social House hadbecome the talk o the town andno one had even had a drink yet.How did Social House becomesuch a popular place withouteven opening its doors yet? Ahuge part o its success shouldgo to Kyle Dehmlow, managero Social House. I sat down withhim the other night to ask him

about his social media philoso-phy. Kyle grew up in Denver,Iowa and attended UNI or the-atre. During college he workedin the bars doing entertainment,promotions, and acted as an MCa lot o nights. Kyle worked atClub Shagnastys, which was oneo Cedar Falls first night clubs.

Afer making a move to Cedar

Rapids or a ew months, Kylemoved back to Cedar Falls andwas eventually offered a man-agement position at a new baropening on the Te Hill.

Beore Social House evenopened Kyle had the vision o asocial place. Te bar is specifi-cally set up so social interactionis easy. We wanted people to

come out, meet people, and hangout with riends, said Kyle. Pro-motion or Social House beganbeore the doors even opened,but it happened in slow stages.o build curiosity they releasedpictures o drinks and the bar.Tey made sure not to releasetoo much inormation so peoplewouldnt judge it too early. Asthey got closer to the openingo the bar they stopped with the

visuals, until a week beore theopening they

released a quick 20 second You-

tube video giving an overview.Te organic marketing worked

very well, because there was aline outside the bar on openingnight. Since Social Houseopened almost a year ago, theirmain social media platormshave been Facebook, witter,and Instagram. As o today, they

have 1,252 Facebook likes, 889witter ollowers, and 323 ol-lowers on Instagram. Kyle is the

voice o Social Houses socialmedia. He is the only personwho posts on all three platormsHe preers doing it this way sothe voice stays consistent. Hedoes have Facebook and witterconnected, which is usually thebiggest no when it comes to so-cial media, but this way its easy

or the twitter ollowers to

I


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b of all things socialread specials that are over 140

characters. Kyle doesnt like topost on Facebook more thantwice a day. Te hardest part ischanging up his ways to post thedaily specials. He doesnt wantto bore everyone, so he tries topost visuals to help. In the begin-ning, he did use some Facebookadvertising beore they openedand it did okay. Te biggest ad-

vantage o their Facebook likesis that they are people who haveactually been to the bar, theyrenot paid likes.

witter has actually beenthe most successul platorm orSocial House. Te biggest reasonthey have been so successul isbecause they are so responsive.I do a lot o stalking, laughedKyle. He will do a lot o search-ing to see what exactly peopleare saying about the bar. Ipeople are having a good time,they want to promote where they

are, it works out well or us,

commented Kyle. He has oundno point in using traditionalmarketing because he cant actor

the return. We could put moneyinto local television commer-cials, but then how do we deter-

mine that those commercials are

what brought them in the door?Te only money I put into socialmedia is my time. I would ratherreward my customers with a reedrink than a commercial thatsays were cool. I would ratherpromote true experiences,stated Kyle.

On a personal note, Iknow rom experience that

Social House will respond i youtweet to them. My roommate,Sarah, graduated rom college inDecember and to celebrate shewent to Social House to have oneo their signature drinks, a socialbear. She tweeted about goingthere and Kyle told her to have adrink on them. On the bright side, Kylesaid there havent been a lot onegative tweets about the bar. Hespoke o an example o wheresomeone tweeted that SocialHouse sucked and it turned out

The only money I

put into social media

is my time. I would

rather reward mycustomers with a free

drink than a

commercial that says

were cool. I would

rather promote true

experiences.


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that dart board was broken.Tere was also a time when acustomer tweeted that the drinks

at Social House were watereddown. Kyle was able to track herdown and come to find out shewas drinking vodka water, so hebought he a new drink, and thenthe customers next tweet wasabout how amazing the bar was.

Instagram has also beena successul platorm or the bar,mainly because the bar itsel is

so stimulating and so are thespecialty drinks. A lot o timesthe post is a collage o all thedrink specials or even a collageo various customers. Nowadays,pictures are what seem to gener-ate the most engagement. Kyletends to ocus more o his timeon witter and Instagram, be-

cause no matter what he posts itwill show up on all his ollowersnews eeds. Unlike on Facebook,

who tends to be selective on

what will show up in your newseed.

When it comes to pro-moting events, Kyle said that it

can be tricky when using socialmedia. Sometimes a tweet cantencompass everything you want

to say about an event, so he hasto link it to Facebook. Beore hewould try to plan ahead weeksbeore the event, and then itwould lose its buzz. . Nowadays,he can give the event a coupledays o promotion and it will asuccess, because attention spansdont last as long. Teir eventsalso help them to give back to

their customers. Teyve helda couple parties or reachinggoals, such as 1,000 Facebooklikes. Tey also do a lot o raffleswhere they give away party busesor concert tickets to Justin im-berlake. Tere are some eventsthat didnt do so well, such asopening the Sunday beore

It is not our job to

worry about

everyone else; our job

is to worry about our

bar and our

customers. We dontwant to demean our

customer base.


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Martin Luther King Jr. Day.(Teyre usually not open onSundays) Kyle said that Fridayand Saturday o that weekendwent really well, but Sundaywas somewhat o a flop. He

stated that events cant be heldtoo closely together otherwiseit just becomes too much orpeople.

One o the biggestissues with social media isprivacy. Tey are some peoplewho dont want to be in pic-tures taken at bars, especiallywhen employers seem to be

looking at everything nowa-days. Kyle said that when theyfirst opened and did the ag ituesdays, he would make sureto ask people. ag it uesdayswas a promotional event wherethey would post pictures opeople who were at the bar on auesday, then that person wouldeither tag themselves or a riendwould. Te person would thenbe entered in a weekly drawing.But, it was important that heasked people i they were okaywith their photo being postedbecause not everyone wants to

beout and promoting drink-

ing. Tere are also certain linesthat Kyle wont cross such ascalling people out, talking downabout other businesses, or utiliz-ing their customer base to badmouth something. It is not our

job to worry about everyoneelse; our job is to worry aboutour bar and our customers. Wedont want to demean our cus-

tomer base, commented Kyle. As ar as the uture oSocial House and their socialmedia, Kyle said he is alwayslooking or the next platorm touse, but you wont be seeing

Social House on inder. Hewill keep progressing with thetimes with signature drinks andevents that create buzz. Te goais to get a good drink at a goodprice. Kyle always knew that thebar would be active in socialmedia, but it has definitelyhelped the success o the bar. Hedidnt intend or Social House tobecome a social media bar, butbecause he used social mediawisely and engages with hiscustomers, it has become one othe hottest bars on Te Hill inCedar Falls.


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Mohair PearHpng yu b yu nc 196.

2209 College St.

Cedar Falls, IA

(319) 266-6077


26/28

Will we becI ear the day that technology will sur-pass our human interaction. Te worldwill have a generation o idiots. AlbertEinsteinI wanted to open with this quote, becauseI eel the invention o Google Glass isgetting very close to what Albert Einsteinwas talking about. When Google released

its revolutionary Google Glass product in2013, the company suggested that Glasswill make our lives so much simpler bymaking our smart phones hands-ree.Because everyone was complaining howsore their fingers were getting? Becauseeveryone likes wearing something ontheir ace? I realize that sometimes our

smart phones can be a hassle. Im alwaysdigging through my purse to find minewhen it rings or getting a sore neck romtrying to hold it with my shoulder duringlong conversations. But does that meanmy lie would be simpler i I just woremy phone on my head the rest o my lie?Just in case youre not amiliar with

Google Glass, here is a run down o theproduct. Google Glass is a titanium-ramed computer. With Google Glassyou can take phone calls, send texts, takephotos and videos, engage in Faceimelike Google Hangouts, get turn-by-turnnavigation with maps, and show theweather (Houghton, 2013). Essentially,

youre putting your smart phone onyour ace without any o the applicationsthat you download afer you take it outo the box. In the uture, Google hopesthat consumers will be able to downloadapplications like Facebook and witter.I this happens consumers will be con-stantly connected as long as theyre wear-

ing the glasses. Ten the question comesalong i that is a good or bad thing?Being connected has many positives. Isomeone is constantly connected, thenthey are always up-to-date with what ishappening in the world. Tey know thenews, weather, and what is trending onwitter. It is a aster paced lie that in-

volves continually reading emails, texts,and instant messages. Te question Iwant to pose is this: does being connect-ed constantly give us more human inter-action or less?In a radio piece rom NPR, Geoff Nun-berg discusses the idea o being in twoplaces at once and i this is really pos-

sible. He uses the example o a womanat a party who purposely avoided a manwho was wearing Google Glass. She eltthat even i this man wasnt going to takeher picture during their conversation,he could put her on call waiting in casesomething interesting came across hiswitter eed. She then posed the


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ome idiots?The power of Google Glass

question o why would you want to talkto anybody who was wearing GoogleGlass to a party in the first place? Tisgoes back to the idea o being in twoplaces at once. I someone is at a partywith hundreds o people, why do theyeel the need to check their witter or

text someone who isnt there? Tis is aproblem now with smart phones, butwith GoogleGlass it wontbe so obvi-ous when thecomputer isright in ront

o their ace.Google Glasswill drivethis desire toexperiencesomethingsomewhereelse, with-

out having to actually be there. No-body wants to miss a great party or alegendary home run, but isnt hal theun hearing the second-hand accountrom someone else? I love second-handstories and seeing peoples acial ex-pressions as they tell them. When werelistening to a riends story and simul-

taneously checking out a witter, whereexactly are we? In a world o distraction,dominated by little screens in the topcorner o our eyes.My avorite part o Nunbergs interviewis when he notes that during Shake-speares time, distraction was a syn-

onym or madness. Tis statementshook me to the core and I think it wentback to myquote romAlbert Ein-stein abouthow ourgeneration

will becomeidiots andwell eventu-ally go madwithout evenrealizing it.Granted, thisidea is a bit

extreme, but I dont think its too ar offin our uture.Im not trying to scare anyone romGoogle Glass because I eel it is a greatproduct. But the question is how ar arewe going to let technology take over ourlives? So much that technology will playa bigger part than we will?


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