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the ethics of listening: cassette-sermon audition in contemporary Egypt CHARLES HIRSCHKIND University of Wisconsin, Madison In this article, I focus on the practice of listening to tape-recorded sermons among contemporary Muslims in Egypt as an exercise of ethical self-discipline. I analyze this practice in its relation to the formation of a sensorium: the vis- ceral capacities enabling of the particular form of Muslim piety to which those who undertake the practice aspired. In focusing on both the homiletic techniques of preachers and the traditions of ethical audition that inform the contemporary practice of sermon listening, I explore how sermon listeners re- construct their own knowledge, emotions, and sensibilities in accord with models of Islamic moral personhood. Normative models of moral person- hood grounded in Islamic textual and practical traditions provide a point of reference for the task of ethical self-improvement, [embodiment, senses, dis- ciplinary practice, reception, media, sermons, Islam] Among the many lines of inquiry given impetus by Walter Benjamin's rich oeu- vre, one of the most fruitful for anthropologists has been an interrogation into both the history of the senses and the structures of sensory perception that underlie particular forms of historical experience. Benjamin's excavation of histories of sensory experi- ence from within the outmoded objects of modernity and, in particular, his work on the impact of modern media techniques on perception have provided scholars less a set of theoretical formulations than a particular methodological sensibility—a feel for the historically discordant within the contemporary. Most influential in this regard has been his classic essay, "The Work of Art in the Age of Mechanical Reproduction" (1968a), in which Benjamin explores the impact of modern photographic and cine- matic techniques on perception. Specifically, he argues that the particular experien- tial quality that grounds the uniqueness and authenticity (what he calls "aura") of his- torical objects has been all but effaced under the perceptual regime of modern technological culture. With the mechanical reproduction of works of art, the idea of authentic originals loses all meaning; the traditions that were founded on and that up- held the knowledge of such authentic objects can no longer maintain the practical and perceptual conditions that sustain them. Benjamin further explores this process in "The Storyteller" (1968b), in which he argues that the traditional modes of knowledge and practice that grounded the art of storytelling have been rendered impracticable with the rise of information as the dominant communicative form. In this article, I take up Benjamin's interrogation of the relation between sensory experience and traditional practices, but from a different standpoint than the one privileged in Benjamin's own analyses. Specifically, I approach the question of the sensorium not from the side of the (modern) object and its impact on the possibilities of subjective experience, but rather from the perspective of a cultural practice through American Ethnologist 28(3):623-649. Copyright © 2001, American Anthropological Association.

The Ethics of Listening.. Cassette-sermon Audition in Contemporary Egypt

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the ethics of listening: cassette-sermonaudition in contemporary Egypt

CHARLES HIRSCHKINDUniversity of Wisconsin, Madison

In this article, I focus on the practice of listening to tape-recorded sermonsamong contemporary Muslims in Egypt as an exercise of ethical self-discipline.I analyze this practice in its relation to the formation of a sensorium: the vis-ceral capacities enabling of the particular form of Muslim piety to whichthose who undertake the practice aspired. In focusing on both the homiletictechniques of preachers and the traditions of ethical audition that inform thecontemporary practice of sermon listening, I explore how sermon listeners re-construct their own knowledge, emotions, and sensibilities in accord withmodels of Islamic moral personhood. Normative models of moral person-hood grounded in Islamic textual and practical traditions provide a point ofreference for the task of ethical self-improvement, [embodiment, senses, dis-ciplinary practice, reception, media, sermons, Islam]

Among the many lines of inquiry given impetus by Walter Benjamin's rich oeu-vre, one of the most fruitful for anthropologists has been an interrogation into both thehistory of the senses and the structures of sensory perception that underlie particularforms of historical experience. Benjamin's excavation of histories of sensory experi-ence from within the outmoded objects of modernity and, in particular, his work onthe impact of modern media techniques on perception have provided scholars less aset of theoretical formulations than a particular methodological sensibility—a feel forthe historically discordant within the contemporary. Most influential in this regard hasbeen his classic essay, "The Work of Art in the Age of Mechanical Reproduction"(1968a), in which Benjamin explores the impact of modern photographic and cine-matic techniques on perception. Specifically, he argues that the particular experien-tial quality that grounds the uniqueness and authenticity (what he calls "aura") of his-torical objects has been all but effaced under the perceptual regime of moderntechnological culture. With the mechanical reproduction of works of art, the idea ofauthentic originals loses all meaning; the traditions that were founded on and that up-held the knowledge of such authentic objects can no longer maintain the practicaland perceptual conditions that sustain them. Benjamin further explores this process in"The Storyteller" (1968b), in which he argues that the traditional modes of knowledgeand practice that grounded the art of storytelling have been rendered impracticablewith the rise of information as the dominant communicative form.

In this article, I take up Benjamin's interrogation of the relation between sensoryexperience and traditional practices, but from a different standpoint than the oneprivileged in Benjamin's own analyses. Specifically, I approach the question of thesensorium not from the side of the (modern) object and its impact on the possibilitiesof subjective experience, but rather from the perspective of a cultural practice through

American Ethnologist 28(3):623-649. Copyright © 2001, American Anthropological Association.

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which the perceptual capacities of the subject are honed and, thus, through which theworld those capacities inhabit is brought into being, rendered perceptible. In explor-ing such a practice, I show how traditions presuppose, and provide the means to pro-duce, the particular sensory skills on which the actions, objects, and knowledges thatconstitute these traditions depend. Such tradition-cultivated modes of perception andappraisal coexist within the space of the modern and are enabled in some ways by thevery conditions that constitute modernity. Thus, through an analysis of a particularcultural practice geared to this task, I hope to contribute to the important and ongoingtask of rethinking the decidedly stubborn opposition between tradition and modernity.

My specific focus here is on the practice of listening to tape-recorded sermonsamong contemporary Muslims in Egypt as an exercise of ethical self-discipline. Dur-ing a period of a year and a half, I worked with a group of young men in Cairo forwhom sermon audition was a regular activity. I also took lessons on the art of preach-ing from an experienced preacher throughout my stay in Cairo. For all of these men,the cassette sermon was a technology of self-improvement, one among a number ofsuch technologies that have been popularized in recent decades with the gradualemergence of what is commonly referred to as the Islamic Revival (al-Sahwa al-Islamiyya). In what follows, I explore the fashion of cassette-sermon audition as a dis-ciplinary practice through which contemporary Egyptian Muslims hone an ethicallyresponsive sensorium: the requisite sensibilities that they see as enabling them to liveas devout Muslims in a world increasingly ordered by secular rationalities. Notably, Iuse the terms senses and sensibilities in a way that suggests their fundamental interde-pendency. Part of my argument is precisely to describe how emotions, capacities ofaesthetic appreciation, and states of moral attunement or being (i.e., sensibilities)come to structure fundamental sensory experiences. It should be clear, therefore, thatin referring to senses, I am not indicating the object studied within the discipline ofhuman biology.1

As I describe, proper sermon audition demands a particular affective-volitionalresponsiveness from the listener—what I will call an ethical performance—as a con-dition for "understanding" sermonic speech, while simultaneously deepening an indi-vidual's capacity to hear in this manner. To "hear with the heart," as those I workedwith described this activity, is not strictly something cognitive but involves the bodyin its entirety, as a complex synthesis of disciplined moral reflexes. Indeed, the menwith whom I worked understood the degree of benefit achieved through sermon audi-tion to be proportionate to the depth of moral sensibility they were able to bring to the act.

Insofar as my exploration of the disciplinary shaping of sensory experience over-laps at a number of points with Bourdieu's (1990) elaboration of the notion of habitus,it is best to clarify at the outset how my work departs from Bourdieu's approach.Bourdieu draws on the classical notion of habitus in order to describe how culturalpractice is accommodated to the objective conditions that form the basis of socialclass. As a "system of durable, transposable dispositions" operating beneath the levelof consciousness, habitus disposes individuals and collectives toward historically andculturally specific patterns of behavior consonant with, and sustaining of, the existingdistributions of political and economic power in society—what Bourdieu generallyrefers to as "Capital" (1990:53). In delimiting the field of possibility for social action,such structures of power engender in social actors embodied dispositions compatiblewith these structures. Habitus, in other words, mediates between objective structuresand subjective experience.

In exploring the formation of habitus solely in relation to histories of socioeco-nomic power, however, Bourdieu leaves unaddressed the extent to which habitus is

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also generated and molded by other histories, those embodied in a community's ex-isting modes of practice and association. A habitus may outlive the material condi-tions that gave rise to it by renewing, reinforcing, and adapting the practices of socialand individual discipline that sustain and anchor it. Such continuity does not reflectthe durability of embodied dispositions, as Bourdieu suggests (1990:62), but the vari-ety of community-grounded resources that a group is able to bring to the task of main-taining socially valued traditions. These traditions are continually revised as they ad-just to changing sets of material conditions, but the direction of the adjustments is alsodetermined from within the traditions by, among other things, the disciplinary prac-tices through which culturally valued modes of perception, appraisal, and action areinculcated and self-reflexively renewed. As Robert Cantwell notes in his essay on eth-nomimesis: "No human community can wholly control the circumstances in which ithas its existence, however vigorously it may resist change; but it can sustain its ownsociality, deliberately and often revivalistically, under new, perhaps alien conditions"(1999:226).

Practices such as the sermon audition I describe here inculcate dispositions andmodes of sensory experience that, rather than being determined by the "objectiveconditions" that Bourdieu privileges as the site of historical agency, impact and alterthose conditions. To explore historical processes of this kind, it is necessary to avoidthe residual economism that, as in Bourdieu's work, restricts the conditions relevantto the formation of habitus to those ultimately reducible to distributions of economicand political power. In short, the objectivist thrust of Bourdieu's argument needs to becountered by Benjamin's reminder that the objects that constitute modernity also em-bed different sensory histories—histories the objective force of which will always bemediated by traditions of social practice (Benjamin 1968a).

cassette discipline

Since the 1970s, cassette-recorded sermons of popular Islamic preachers (khu-tab£, sing, khatrb) have become one of the most widely consumed media formsamong lower-middle and middle-class Egyptians (Hirschkind 2001; Starrett 1995).Tapes are sold outside of mosques, on the sidewalks in front of train and bus stations,or in bookstores throughout the city. They may be listened to practically anywhere:while operating a cafe or barbershop, while driving a bus or taxi, or at home withone's family after returning from work.

At the time of my fieldwork, Cairo was home to six licensed companies that pro-duced and distributed taped sermons, the largest three having additional distributioncenters outside Cairo, primarily in the cities of Alexandria, Mansura, and Suez. In ad-dition to sermon tapes, many of these companies sell other items associated with Is-lamist social trends, such as headscarves and modest dress styles for women, the longwhite shirts (jalabiyya) commonly worn by Egyptian men, perfumes and scented oils,incense, in addition to books and pamphlets from Islamist publishers. Each tape soldcommercially in this manner has been approved by the Council on Islamic Research(Majma* al-Buhuth al-lslamiyya), the branch of the government-run al-Azhar mosquecharged with ensuring the conformity of all commercially sold Islamic texts and re-cordings with a set of orthodox and state-censorship standards. The Council fre-quently requires that certain sections of a sermon or mosque lesson be removed,either on the grounds that they deviate from accepted standards of Islamic argumenta-tion or that they address political issues deemed too sensitive by the current govern-ment. In addition to the commercially produced and marketed tapes, there are anequal or greater number that are recorded, copied, and sold by small-scale entrepreneurs

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without commercial licenses, contracts with khutaba4, or the required permits fromal-Azhar.2 Although the Egyptian police occasionally confiscate the merchandise ofthese vendors, they are most often left alone to sell their wares on the streets outside ofmosques or bus stations.

Although the young men I worked with used cassette sermons as a disciplinarytechnique to enhance their knowledge and ethical capacities, they seldom employedthem in an exact or rigorous manner.3 Rarely, for example, would they listen at pre-cise times of the day according to a fixed schedule. The one exception to this was inthe case of mosque study groups, which would sometimes assign members a certainnumber of tapes each week. Usually, however, cassette-sermon audition was a self-regulated activity, undertaken as a solitary exercise or in the company of a friend orfamily member. Among the sermon listeners I came to know, it was most often prac-ticed in the evenings, after they had returned from work or school. As opposed to thecommunal sermon on Friday at the mosque, cassette audition takes place without ab-lutions (wudu'), the act of cleansing the body that worshippers undertake beforeprayer at the mosque. Importantly, most tape users attend the Friday mosque cere-mony and consider the tapes to be an extension of it, not an alternative.4

Sermon tapes afford the listener a type of relaxation that also enriches knowledgeand purifies the soul. As Ahmed, a recent university graduate now working in an alu-minum plant, commented to me:

Remember when we were sitting at Muhammed's once and we played a tape of [thekhatTb) Muhammed Hassan, you felt relaxed [istirkha'ft This is what can happen, thisis the opening of the heart [sadr, literally, "chest"], the tranquility [itmi'nan], thatmakes you want to pray, read the Quran, makes you want to get closer to God, to thinkmore about religion [dTnj. When you listen to a sermon, it helps you put aside all ofyour worries about work and money by reminding you of God. You remember that youwill be judged and that fills you with fear and makes you feel humility and repentance.The shaykh teaches you about Islam, what it requires of you, so you won't make errors.

Husam, who worked in a small store that sold sermon tapes and religious literature,explained the utility of tape audition this way:

Tapes are always of benefit, whether on the torments of the grave, Judgment Day,death, on the most dangerous of sins, or the headscarf. You learn things you didn'tknow, and this is useful. And they restore you to [moral] health IbiyashfQna]. Listeningto a tape of a sermon you've already heard is a way of reinforcing what you'velearned, strengthening the fear of God's punishments, so you won't commit a moralerror [mafasf]. This leaves your heart calm [mutma'in]. There are some people whojust do what they should. Many others, however, they realize that the devil has gotinto their heads [yuwaswasu, literally, "whispers to them"], and is making them thinkthat what is evil [haram] is actually good [halal]. By listening, they strengthen them-selves against this, as it gets them to pray and read the Quran. Then they begin to re-gret what they have done and ask God for forgiveness. The tape, in other words, helpsthem to fight against the devil.

Tapes thus enable a strengthening of the will and an ability to resist the devil'swhispers (waswas). With repeated and attentive listening, they can also lead listenersto change their ways. Ahmed, describing the experience of his brother, put it this way:

My brother, who is religious but [does not belong to the] Jama{a, heard this tape by[the popular preacher] Fawzi Sa'id and it really struck him. He immediately made mea copy. He decided he had to change his life, so he stopped smoking and using foullanguage and started to go to the mosque and pray. Now he is always talkingabout religion, always trying to get his friends to comport themselves more piously.

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Many of his old friends don't want to be around him any more because they get tiredof his talk. Every time I go to his house now, we listen to a tape. I'm not as into it asmuch as he is, but I do feel it makes me think about important things I would forget.5

For sermon listeners, the regular practice of sermon audition serves as a constantreminder to monitor their behavior for vices and virtues. Even in the absence of acomplete transformation of the kind Ahmed's brother went through, young men likeAhmed rely on the tapes to maintain a level of self-scrutiny (muraqaba) in regard totheir daily activities and, when possible, to change or modify their behavior. Many ofthe young men I worked with in Egypt related their decision to become diligent in theperformance of their Islamic duties to having been moved by a particularly powerfulsermon, heard either on tape or live at the mosque. In all cases, the men understoodlistening to sermon tapes as a means by which a range of Islamic virtues could besedimented in their characters, enabling them to live more piously and avoid moraltransgressions.

What renders tape audition a technique suitable for practices of ethical self-im-provement lies in the capacity of speech to act on the heart and reform it.6 For thosewith whom I worked, this was not a mechanical process. Simply putting on a sermontape or listening to verses of the Quran does not cleanse a heart that has been cor-roded by sin. A person with a "rusted heart/' as one man put it, is precisely one whoseability to hear has been impaired. An author, writing in al-Tauhrd,7 a popular religiousdigest often read and cited by the sermon listeners of my study, likens this to a short-circuit in the wiring that prevents an electrical current from reaching the lamp it issupposed to illuminate. Drawing out the metaphor, he suggests:

The Quran is effective in itself, just as the electrical current. If the Quran is present [toyour ears), and you have lost its effect, then it is you yourself that you must blame.Maybe the conductive element is defective: your heart is damaged or flawed. Maybe amist covers your heart, preventing it from benefiting [inti&j from the Quran and beingaffected by it. Or maybe you are not listening well, or your heart is occupied with prob-lems of money, and thinking about how to acquire and increase it. [Badawi 1996a:13]

For the possessor of such a defective heart, the only solution, according to the author,lies in cleansing (tahara) the heart, both by giving up the sinful acts that led to such astate and by repeatedly listening, with intention and concentration, to sermons, exhor-tations, and Quranic verses. Such is the task that cassette sermons are put to.

The effect of sermon speech on the heart, however, is not just one of cleansing.As the above comments make evident, sermons evoke in the sensitive listener a par-ticular set of ethical responses, foremost among them fear (khauf), humility (khushu1),regret (nadm), repentance (tauba), and tranquility (itmr nan or saklna). As elaboratedwithin classical Islamic moral doctrine, these are the affective dispositions that endowa believer's heart with the capacities of moral discrimination necessary for properconduct.8 In order to understand their usage by the men with whom I worked, how-ever, it will be useful to draw on some of the contemporary writings that they them-selves use and frequently mention. The following discussion comes from an articlepublished in al-Tauhrd. This article focuses on the effect of particular Quranic verses,when used by a khatTb, on the moral condition of a faithful Muslim listener. Drawingfrom the exegetical works of classical scholars in regard to the interpretation of a versefrom the Quranic chapter entitled al-Zumar (The Throngs), the author notes:

What is meant here is that when the true people of faith, the people of the eternal anddeeply rooted doctrine hear the verses of warning [al-wa'fdj their flesh trembles infear, their hearts are filled with despair [inqabadat qulobuhuml, a violent angst shakes

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their backs lirta^adat far3lisuhum], and their hearts become intoxicated with fear anddread. But if they then hear the verses of mercy and forgiveness, their flesh becomesfilled with delight [inbasatat juloduhuml, their chests are opened and relaxed [insha-rahat sudQruhum], and their hearts are left tranquil [itma'nat qufubuhumj. [Badawi1996b:11-12]

What is described here is a kind of moral physiology, the emotional-kinestheticexperience of a body permeated by Islamic faith Oman) when listening to a khatTb'sdiscourse. The description is derived directly from numerous verses of the Quran de-picting the impact of Godly speech on a rightly disposed listener, as in the followingverse from the chapter entitled al-Anfal (Spoils of War): "Believers are only theywhose hearts tremble whenever God is mentioned, and whose faith is strengthenedwhenever his messages are conveyed unto them" (al-Antil:2).9 This particular respon-siveness constitutes what might be termed a Quranically tuned body and soul. This at-tunement, according to the author, precisely defines the characteristic of a personwho is close to God (Badawi 1996b:11). For such a person, auditory reception in-volves the flesh, back, chest, and heart; in short, the entire moral person as a unity ofbody and soul. To listen properly, in other words, is to engage in a performance, thearticulated gestures of a dance.

The moral physiology acquired through the listening exercises I describe belowis grounded in Islamic textual traditions. Note, for example, the author's descriptionabove of how one relaxes in the process of hearing the verses of mercy and thusmoves closer to God. The term used both here and by those I worked with in Cairo todenote this state of calm and relaxation is inshirah al-sadr (literally, "opening of thechest"). The experience of inshirah has its origins in an event mentioned both in theQuran (the chapter entitled al-Sharh),]0 as well as in many ahadfth (authoritative ac-counts of the Prophet's words and acts; sing, hadrth). It is recounted that on the nightof Muhammed's ascension to heaven (al-lsraL), God opened his chest and took fromhis heart all the resentment, rancor, and lust, and replaced them with virtues of faithand knowledge. The account, in other words, connects the purity of the soul with thevisually striking image of God opening up the chest—what the khatlb I studied with,Muhammed Subhi, described to me as a "surgical operation." In so doing, it providesthe authoritative textual basis through which a particular bodily experience (inshirah)is conceptually linked to a moral state.11 As the analysis I present here seeks to dem-onstrate, this linkage is not simply established metaphorically, but also through disci-pline, the training and inculcation of sensory habits.

synaesthetic performance

The British philosopher R. G. Collingwood's description of the experience en-tailed in the reception of works of art is instructive here.12 It has always been ob-served, Collingwood notes, that in listening to music or poetry people enjoy imagi-nary experiences completely outside the realm of sound, such as visual, tactile,kinesthetic, and olfactory experiences (1966:146-151). Thus, skilled music criticswill frequently include in their descriptions of symphonic performances the colors,motions, images, and tactile impressions evoked by the work. Similarly,

the art of painting is intimately bound up with the expressiveness of the gestures madeby the hand in drawing, and of the imaginary gesture through which a spectator of apainting appreciates its "tactile values." Instrumental music has a similar relationto silent movements of the larynx, gestures of the player's hand, and real or imaginarymovements, as of dancing, in the audience. [Collingwood 1966:243]

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The common understanding of the kinds of synaesthetic experience Collingwood isdescribing here is that they are composed of two parts, an objective part, representedby the sensuous, audible element, and a subjective part, belonging not to the actualsounds but to something listeners create in their minds independent of what theyhear.13 Collingwood argues that this distinction between a sensuous and an imaginarypart is misleading. To become an object that can be retained and referred to, he ar-gues, a sensation must be attended to by consciousness, an act that transforms thatsensation into an idea, an object of the imagination. People come to attend con-sciously to particular stimuli in the course of becoming experienced or trained, andtheir reactions to those stimuli become patterned in accord with the particular form oflife that training upholds and subordinated to the practices and goals that define it. AsCollingwood says, sensations become "fitted into the fabric of our life instead of pro-ceeding on their own way regardless of its structure" (1966:209). Thus, the synaes-thetic experiences of movement, color, touch, and emotion that occur when a personlistens to music are not produced through the free creative activity of the mind but,rather, are grounded in the actual sensual experience of the body as a complex of cul-turally honed perceptual capacities.14 People's sensory responses are similar and inkeeping with those that the author of the work intended to produce, to the extent thattheir capacities of hearing or vision have been shaped within a shared disciplinarycontext.15 They possess a specific affective-volitional structure as a result of the prac-tices by which one has been formed as a member of a specific community.16 More-over, while particular performances might recruit some parts of the sensorium morethan other parts—as when one has been trained to attend to a very limited range ofsensory experience, such as in modern academic reading—to some extent, the organof reception remains the body in its entirety.17

Collingwood's discussion of perception in terms of the integrated totality of thetrained body has, despite obvious differences, certain parallels with recent anthropo-logical work inspired by the phenomenology of Merleau-Ponty (1962). For thinkers inthis tradition (Csordas 1990, 1994, 1999; Jackson 1983a, 1983b, 1989), reasoninghas less to do with the activity of the ratiocinative mind, and more with the way peo-ple's practical engagements embody a (primarily habitual and unconscious) under-standing of the world with which they are a constitutive part. Thomas Csordas, in par-ticular, provides a rich body of ethnographic work that explores how the sociallyinformed body, by placing people in a determinant and preobjective relation to theworld, structures the culturally specific objectifications produced through reflectivepractice. Yet, despite this shared concern for the embodied character of action andperception, the analysis I have presented here also departs sharply from the sort ofphenomenological approach Csordas elaborates. Specifically, while Csordas focuseson identifying the preobjective foundations, or habitus, on which a religious dis-course erects its particular discursive architecture, my own work has been concernedwith the practical techniques (such as sermon audition) by which the bodily disposi-tions that underlie virtuous conduct are inculcated. That is, I give less attention to howthose dispositions have been objectified within the discourses of contemporary Islamand more to the techniques though which they are inculcated both as sensory skillsand moral habits.18

the task of the khatlb

In discussing the Islamic sermon and its role in the shaping of ethical disposi-tions, it is important to distinguish between a rhetorical practice of evoking or modu-lating the passions as a means to sway an audience toward a point of view and one

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aimed at constructing the passions in accord with a certain model. In regard to the for-mer, Aristotle (trans., 1991) dedicated considerable attention to the possibilities ofrhetorically manipulating the passions, examining the means by which anger, fear, orpity might be intensified or attenuated by orators to their advantage. Similarly,Augustine (O'Meara 1973) emphasizes the utility of arousing the emotions as a meansto move people to do what they know they should do but fail to do.19 Such a tech-nique is predicated on the instrumental use of emotions for purposes to which thoseemotions have no necessary relation. By contrast, in the practice of Islamic sermons,as I have noted, the objects of discourse and the emotions that are elicited in the con-text of their discussion are interdependent such that emotions only achieve theirproper formation through that relationship.20 The khatTb's task, in other words, in-cludes not just the modulation of emotional intensities but also the orienting of thoseemotions to their proper objects.

There is considerable debate among contemporary Egyptian khutaba' as well astheir listeners on this issue. One of the signs that many people take as evidence of akhatTb's virtuosity is an ability to move an audience to tears. Weeping has an impor-tant place within Islamic devotional practices, as a kind of emotional response appro-priate for both men and women when, with humility, fear, and love, they turn toGod.21 Many are concerned today, however, that people are crying during sermonsfor the wrong reasons. Note, for example, the following remark by the khatTb FawziSa'id, in response to a question about why he did not do more to evoke the passionsof his listeners in his sermons:

Lots of people today just look forward to crying during sermons; they feel they are be-ing cleansed, like Christians at baptism. But the sermon that just leads you to crydoesn't imprint upon the heart. It doesn't get people to change their actions. It is onlythrough a careful engagement with the texts, reading the Quran and hadTth literature,that knowledge gets rooted in the heart. Not that the sentiments are unimportant; butmany people no longer know why they are crying.

One of the major concerns of the khutaba1 I spoke with was that many cassette-sermon listeners today were engaging in the practice as a form of entertainment, forthe pleasure of the emotional experience produced through audition. My preachinginstructor, Muhammed Subhi, voiced this worry in a conversation about the problemswith contemporary preaching:

When people today listen, they hear about Judgment Day and the torment of hell andthey feel relieved and exalted [intisha']. Intisha' is what you experience when youdrink alcohol and feel that all of the pressures and difficulties of your life have beenlifted. Or when you hear a really beautiful song that touches all of your emotions andsensibilities. You feel a kind of comfort and relief Itanfrs], a calm Iraha], a kind of ca-tharsis [kathrasrsl: this is intisha'. If I am a Muslim, when I listen to the Quran I feel thisrelief. But things must not stop at this feeling, as so often happens. It must be trans-formed into part of one's practical reality.

Subhi is concerned that sermons are being listened to for a momentary experience ofcatharsis, enthusiasm, and excitement that leaves no traces in the listener's behavioronce the experience is over. As with Fawzi Sa'id above, Subhi is not advocating arationalist, academic approach to preaching. In fact, he was quite critical of otherkhutaba4 whose intellectualist approaches succeeded in neither grabbing the atten-tion of an audience nor stirring their pious passions. Rather, he, as well as most otherkhutaba', saw the problem as that of rooting knowledge in the hearts of the listeners,binding their emotions to the appropriate objects, so as to move them toward pious

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comportment. Like many people I met, he worried that some contemporary preacherswere playing on the emotions of their audiences so as to bolster their own popularityrather than sedimenting those emotions in their listeners in such a way as would in-cline them toward moral action.

Muhammed Hassan, at the beginning of a mosque lesson on Judgment Day, onethat is widely circulated on tape, poses the problem this way:

Maybe you will go home today and tell your wife, husband, or children about thegood stories you heard. It will just become, "Once upon a time, when the Prophetlived . . . /'as if it were no longer an issue of today. But this is not some escape from re-ality, not entertainment, or cold culture which only addresses the intellect and the ra-tional mind [al-'aql]. Belief in judgment Day is one of the foundations of Islam, alongwith belief in God, His prophets, His books, and His angels. Unless you understandJudgment Day and know of its circumstances, how can you believe in it? Thus, weneed to grasp this knowledge, and live by it.

Knowledge of the events of Judgment Day, in other words, must not be assimilated tothe categories of entertainment or information, the former linked to the wrong pas-sions, the latter devoid of passions entirely. Belief in Judgment Day, a requirement ofIslam, must be passionately lived in one's daily actions.

As a well-trained khatTb, Subhi had memorized a veritable encyclopedia of sto-ries, poetry, ahadTth, and phrases of the tarhrb or walfz genre,22 geared to the task ofeliciting emotions of fear, sadness, or terror. He demonstrated this to me on a coupleof occasions when, in order to provide me an example of classical tarhTb techniques,he would improvise a sermon, stringing one piece from this memorized stock of textsafter another with extreme rapidity and precise cadence. His point in making such adisplay of virtuosity, however, was to highlight what he saw to be an improper prac-tice on the part of many khutaba', those who, in his view, "mechanically produceemotional responses by such means without grounding those emotions in a usefuland lasting knowledge rooted in the lived reality of the audience." The reality he wasreferring to here is first and foremost the reality of death as elaborated within Islamiceschatological thought and its implications for the conduct of Muslims in their dailylives. His overall argument, however, reflects the notion that the passions are internal tothe processes of practical reasoning by which people make correct choices in their lives.

For the khatTb, the challenge of enabling the listener to attain the proper affectivedispositions must be addressed in terms of rhetorical technique. Subhi outlined for mewhat he thought were the three elements of a sermon capable of overcoming thisproblem. First, the khatTb must shake listeners from their state of lassitude (futur), still-ness (sukun), and fatigue (humud).2i Death is the subject most capable of achievingthis. What is needed, according to Subhi, are images of death that are "full of fear andterror, that startle and frighten people out of their slackness and immobility." For thistask, there is a rich eschatological phantasmagoria from which to draw.

Second, the sermon must edify the listeners in their knowledge of Islamic doc-trine, teachings, and beliefs. This involves more than instructing an audience in thedoctrinal and devotional requirements of Islam. A knowledge of such things as theplight of the soul at the moment of death, the succession of disasters at the end of theworld, or the trials to be faced when crossing the pathway over hell are equallyimportant. Each moral decision encountered in the course of daily life can only becorrectly assessed in light of this ultimate reality, as the khaUb Muhammed Hassansuggested in the quote above.

Third, the khatTb must weave the Quranic narratives into the lived experience ofhis listeners, highlighting the problems that they face and pointing them toward useful

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solutions. There are two rhetorical methods that Subhi emphasized in this regard.One involves depicting each type of corruption found in society today in terms of itsconsequences at the moment of death, in the grave, and throughout the eschatologi-cal drama. The other requires drawing analogies between the Quranic events and thelives of contemporary Muslims in Cairo. The popular khatTb Omar Abd al-Kafi, for ex-ample, likens the pathway one crosses in order to arrive at heaven (al-sir3t) to the cen-tral street in Cairo, Tahrir Street, drawing an analogy between each disaster thatawaits the sinner along al-sirat and the various exits off of Tahrir. In this way, thekhatTb weaves the Quranic narratives into the fabric of contemporary experience.

musical emotions

The problem of attaining a correct affective attunement was further elucidatedfor me through discussions I had about the difference between listening to cassettesermons and listening to music. Many of the people with whom I spoke invoked theexample of music in order to explain to me the relaxation they felt when listening to asermon. One young man, Beha, described for me the workings of tarhTb in a good ser-mon and then compared it to the experience of music:

When you hear about the tortures in the grave, you get scared. You fear God, then youstart to feel regret, between you and yourself, for what you've done wrong, so you askCod for forgiveness. You repent, and then you remember his mercy and you feel calm[raha]. Your chest opened [munsharih al-sadrj, open to Islam, the Quran, God, andknowing that you will get close to him. When you listen to music, you also feel calmand relaxed, but that doesn't mean you're really close to God. With a sermon orQuran tape you can attain that closeness, so the feeling is better and more intense thanwhen you are just relaxed.

As noted above, many of the sermon listeners I spoke with in Egypt suggested that, al-though they listened to taped sermons as a means to ethical improvement, there werealso times when, feeling tired or tense, they might choose a music tape over a sermonor Quran recording. All three were understood to bring one to a state of relaxation.Yet, as Beha's comment begins to suggest, there is a key distinction to be drawn be-tween the three experiences. As opposed to music, the sermon or Quran sets in motiona moral (and, as I have suggested above, a bodily) progression from fear, to regret, toasking for forgiveness, to repentance. It leads eventually to a sense of closeness withGod, an experience that was described to me as inshirah al-sadr (opening of the heartor chest), itmi'nan (tranquility), and sakfna (stillness). This progression was mentionedfrequently by the people I worked with in Cairo. Ahmed, for example, told me: "If aMuslim sees hell close to him [through a good khatTb], he won't find peace until heasks forgiveness for his errors, repents, and returns humbly and tearfully to God/'Learned in the physiological dispositions I discuss above, this is the movement madeby a listener's body and soul under the guidance of a skillful khatTb. Importantly, this isnot the raha (calm) produced by soft music but, rather, a moral state conceptually ar-ticulated within the traditions of Islamic self-discipline. One of my central argumentsin this paper is that anthropologists need to think of religious traditions as foundedupon such embodied capacities of gesture, feeling, and speech, rather than in terms ofan obedience to rules or belief in doctrine.24

the dance of words

The kind of attention and general attitude with which people listen to taped sermonsis a frequent point of debate among many of those who listen to cassette sermons. Many

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people in Egypt listen to sermon tapes while engaged in some other routine activity,such as driving a taxi, working as a waiter at a neighborhood cafe, or cooking a meal(as was common among the mothers and sisters of the men I knew). Such styles of us-age have caused some people to argue that the degree of ethical benefit listenersachieve through sermon audition depends on the level of concentration they apply tothe act.25 As Ahmed told me: "When you listen with humility, correctly and truly, andwhen you understand each word, then you truly benefit. You feel relieved, that yoursins will be forgiven. But if you listen as one would read a newspaper, distractedly orindifferently, which many do, then the benefit is much less."

The fact that people listen with greater or lesser degrees of attentiveness, while animportant point empirically, tells little in itself about the kind of activity someone isengaged in when listening to a sermon. For example, people who attend the mosqueon Friday also listen to sermons with differing degrees and modes of attention, somedaydreaming, some held by the murmuring sound of a khatTb's voice, some followingwith critical scrutiny the arguments being made. The fact that some of these ways ofattending to a sermon would be recognized as wrong by many contemporary Mus-lims points to the existence of a set of normative standards that define what a correctperformance by a listener entails and against which incorrect performances may beidentified and measured—what J. L. Austin, referring to speech acts, describes as theact's "felicity conditions": the variable circumstances that secure the success of an ut-terance (1975:12-24). An act, in other words, is not determined by what happens tobe in someone's consciousness at the moment of its execution, though this may bearon the degree to which the act is successful. Rather, an act (such as listening to a ser-mon) must be described in terms of the conventions that make it meaningful as a par-ticular kind of activity, one enacted for certain reasons and in accord with certainstandards of excellence and understood as such by those who perform and respond toit. This point was repeatedly stressed by the people I worked with: one may listen to ataped sermon as one would read a newspaper, watch television, or hear popular mu-sic, but the ethical benefit of such listening will be correspondingly lower.

The men I worked with often made a distinction between the verb commonlyused for "hearing," sam\ and two other terms that suggest a more deliberate act: an-sat, meaning to incline one's ear toward or pay close attention, and asgha, to be silentin order to listen. As was often the case, Quranic recitation provided the point of refer-ence for explaining the meaning of these terms. This is not surprising given both thepervasive use of Quranic verses in sermons, and the sermons' emphasis on acts of re-membrance (dhikr), supplication (dula")f giving thanks (shukr), and expressing fearfuland loving respect for God (al-taqwa).

Contemporary religious scholars are frequently called on to give fatawa (non-binding legal opinions, sing, fatwa) stipulating the proper attitude and state of mind tobe assumed when listening to recitations of the Quran. The following, taken from anofficial publication of al-Azhar fatawa, is characteristic:

One need listen intently [yunsitj rather than just hear lyasma'], so it is done with inten-tion [qasd wa niyya] and directing the senses [hissl lo the words in order to understandthem, to comprehend their intentions and their meanings. As far as hearing [al-sama'l,it is what occurs without intention. Close attention [al-insdt] entails a stillness [sukon]in order to listen so as not to be distracted by surrounding words. . . . God orderedman to listen to the Quran with attention . . . [and] listening intently is the means toponder over [tadabburj the meanings of the Quran. . . . It is the duty of all Muslims toeducate themselves and be guided by the etiquette [adabjoi al-Quran. [Makhluf 1950)

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"Listening with attention/' al-insat, is figured here as a complex sensory skill, oneopposed to mere hearing (sama*), understood as a passive and spontaneous receptiv-ity. Al-insat is the kind of attentiveness appropriate to those moments when one'sheart is inclined toward God. Muhammed Subhi echoed this view from his perspec-tive as a khatTb concerned about the attention of his audience: "I may get you to focuson what I'm saying and comprehend it, but without getting you to feel emotionallydisposed toward it. A khutba [sermon] must lead an audience beyond mere hearing towhere they pay close attention, such that the words actually turn over [tanqalab]theirbehavior."

This skill of careful listening has been most fully elaborated in works on the art ofQuranic recitation. All of the young men I worked with had memorized portions ofthe Quran and learned at least the rudimentary skills of recitation by the time of ado-lescence, either through lessons at Quran schools for children (katatTb, sing, kuttab),26

in classes within the secular public schools system, or under direct tutelage from fa-thers and mothers. A few had only begun to learn it as young adults when, as withmany Egyptians of their generation, they had come to see Islamic practices as increas-ingly important to their lives. The recitational techniques taught today are founded onlong-standing Islamic traditions, and even the most popularized literature on the prac-tice relies heavily on classical models found in medieval sources.27 Although suchworks provide instruction in a particular tradition of vocal performance, the perform-ance itself is understood to involve a kind of audition, insomuch as a skilled recitershould attempt to "hear the speech of God from God and not from [the voice of the re-citer] himself (al-Ghazali 1984:80).

Among the demands of this audition cited by the 11th-century theologian A. H.al-Ghazali are both practices of mental concentration and a variety of affective, gestu-ral, and verbal responses whereby the reader or listener assumes the ethical disposi-tions corresponding to the recited or audited verses: humility, awe, regret, fear, and soon. In his manual on recitational technique, al-Ghazali writes:

During the Quran reading, when the Quran reader reads a verse on glorification ofGod, he will glorify Him and magnify Him. When he reads a verse on supplication [toGod] and forgiveness [of Him], he will supplicate and seek forgiveness. If he reads averse telling of any hopeful matter he will pray to God [for it]. But if he reads a verse ona frightening matter, he will seek the protection [of God]. [1984:48]

In another section, al-Ghazali further elaborates this in terms of "fulfilling the right"(al-haqq) of the verses:

Thus when the Quran reader reads a verse necessitating prostration before God, hewill prostrate himself. Likewise, if he hears [the recitation of] a verse of prostration byanother person he will prostrate himself when the reciter prostrates. He will prostrateonly when he is physically and ritually clean. . . . Its perfect form is for him to utter Al-lahu akbar [God is Great!] and then prostrate himself and, while prostrate, supplicatewith that supplication which is appropriate to the verse of prostration recited. . . . Onreading the words of God, "They weep while they prostrate themselves, and this addsto their humility," the Quran reader will supplicate: "God made me one of those whoweep for fear of You, and who are humble toward You." In this way the Quran-readerwill supplicate while making every prostration [due to his reading or hearing a verse ofsupplication]. [1984:44-45]28

As is clear from the instructions al-Ghazali provides, the word of God demands akind of dialogue from the receiver. The receiver must seek to understand God's mes-sage, in the cognitive sense, and must assume the attitudes and perform the acts that

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correspond to that understanding. As scholars of the contemporary practice of Qura-nic recitation have described, these principles still provide the basis for training in theart as it is taught today (Denny 1980; Nelson 1985). A recent rector of al-Azhar Uni-versity, Abd al-Halim Mahmud, echoes this principle in a fatwa advising people thatwhile reading the Quran, "they pause and respond to words by enacting what iscalled for, asking forgiveness, regretting their misdeeds, imploring salvation whenreading verses of warning or retribution, and so on" (al-Azhar 1988). It is this quite com-plex form of sensory engagement that also informs the practice of listening to sermons.

Importantly, the forms of comportment and concentration associated with Qura-nic audition and recitation are not simply transferred to the sermon context as a set ofguidelines or rules. More fundamentally, the cultivation of these skills stands as a nec-essary prerequisite for the sermon listener to be able to follow, be moved by, and de-rive benefit from the sermon. Training in such skills begins in earliest infancy, inso-much as the interwoven practices of audition, memorization, and recitation arecentral to the ethical upbringing of many children in Egypt. As Eickelman has suc-cinctly put it: "The discipline of Quranic memorization is an integral part of learningto be human and Muslim" (1978:63). It was common that parents, upon introducingme to their children, would proudly ask them to recite part of a sura (a chapter of theQuran) they had mastered. Beyond such instruction, however, the Quran—as well asother traditional Islamic genres, such as ahadTth, qasas (Islamic stories), and sJyar (bi-ographies of Muhammed and other early Muslim figures)—are woven into much ofdaily life, with verses often punctuating the succession of devotional, ritual, public,and family activities occurring in the course of a day (Graham 1987; Schimmel 1994).Moreover, just as individual Quranic verses invoke ethical responses, so also do ethi-cal situations often give rise to the citation of verses, whether in acts of giving advice,instructing children, making decisions, or arguing a point, particularly among thoseMuslims more observant of the demands of piety.

listening as performance

The proper audition of a sermon on tape entails a complex variety of activities.First, the sermon necessitates a voiced or subvocal accompaniment, as listeners arerepeatedly required to enact a range of illocutionary acts. The preamble is a collectiveutterance composed of acts of remembrance (dhikr), praise (thana') and supplication(du'a').29 Although it is the khatTb who provides the guiding vocalization for theseacts, it is incumbent on the audience to accompany him with their hearts, an act thatoften involves the mumbled or whispered utterance of the appropriate devotional for-mulas. Shaykh Kishk (d. 1996)—a widely popular Egyptian preacher during the 1970sand 1980s—on occasions called on his audience to repeat word for word the invoca-tions he recited or, more frequently, had them repeat one phrase over and over (suchas "I seek forgiveness from God"), exploiting the pathetic momentum such rhythmicrepetitions evoke in an audience.

Listeners also must be ready to pronounce the basmala—"In the name of God,the compassionate, the merciful"—each time the khatTb begins to recite a verse fromthe Quran. Similarly, they must call for prayers upon the Prophet—"God bless himand grant him salvation"—each time his name is mentioned. Throughout a sermon,listeners are frequently enjoined to vocalize a wide variety of supplicatory locutions(du'a') that relate to the argument the khatTb is making or the situation he is describ-ing. For example, in warning his audience about the dangers of gossip (ghrba) orbackbiting (namJma), a khatTb will call on them to implore God for forgiveness frommoral error. When lecturing them on a topic such as proper burial technique, he will

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have them ask Cod to increase their knowledge, to lessen the agonies of dying, or toilluminate the darkness of their graves. While discussing the plight of Muslims in Bos-nia, he will pause to have the audience ask protection for Muslims who face afflictionelsewhere in the world, for the defeat of their enemies, or for the strength to perseverethe hardships they suffer. The popular khatTb Omar Abd al-Kafi punctuates his ser-mons at rapid-fire intervals with such enjoinders, continuously recruiting his listenersto participate vocally and morally in the oratory he performs. In the context of cassetteaudition, listeners may respond with clearly audible utterances, with whispers, orsimply with a silent movement of the lips.

The final section of a sermon is composed solely of such acts of supplication,strung one after another by the khatTb in a rhythmic crescendo that gathers emotionalmomentum as it proceeds. During the live performance at the mosque, this is whenthe pathos of the audience reaches its peak, and it is not uncommon at this point forthe entire assembly to weep without restraint. Although a particularly moving duca'(supplicatory prayer) will also lead to tears among cassette listeners, without the emo-tional dynamics put in play by a large crowd the intensity of the experience is rela-tively less. Nonetheless, many of the men I worked with appreciated this section ofthe sermon for the ethical-emotional progression it could initiate, leaving them with asense of closeness to God and the accompanying experience of relief and tranquility(itmi'naYi and sakTna).

As I have argued, these affects and sensations should not be thought of through ageneric, psychophysiological model of catharsis, but as an experience of moral reliefthe specific contours of which have been honed through practices of ethical disci-pline, such as sermon audition. The listener, for example, must have cultivated the ca-pacity for humility and regret: these are both felicity conditions (in Austin's sense) forthe act of supplication as well as conditions for the body's experience of itmi'nan,30

the relief and kinesthetic relaxation that follows—via repentance—from such an act.If these conditions are not met, then the listener will not be able to adopt the attitudesand modes of concentration on which successful and beneficial acts of audition re-volve. Listening, in short, will be impaired.

Much of the substance of sermons is drawn from those pieces of text that form thecommon stock of cultural wisdom: Quranic verses, ahadTth, biographies of theProphet, accounts of the lives of early Muslims, and various traditional story genresthat elaborate on these primary sources. Sermon listeners come to the sermon alreadyfamiliar with many of these narratives, though sermons are also one of the contextswhere new ones are learned. As with storytelling in other cultural contexts, the listen-ing-pleasure of such narratives does not reside in the presentation of something en-tirely new, but in the effective and stirring performance of a known account, one rein-terpreted and revised through its retelling in a new narrative context.31 Often while wewere listening to a tape, say on the signs that precede and indicate the arrival of theDay of Judgment, one of the young men would note with interest and satisfaction thathe had never before heard a particular detail mentioned by the khatTb, such as theblue eye of the Antichrist or the sun turning red. One man I worked with, Sayf, wouldon occasion tell me with surprise and skepticism about a particular rendition of theeschaton recounted by the khatTb at his mosque during the Friday sermon. A fewtimes, when the issue had really piqued his curiosity, he checked a book on the sub-ject or asked the shaykh in his mosque if what he heard were true.

As the sermon listeners of my study visibly demonstrated in explaining the ser-mons to me, knowledge of these Islamic narrative forms consists not simply in theability to recite a given text, but also in performing its emotional, gestural, and kinesthetic

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contours, the bodily conditions of the text as memory. While listening to taped ser-mons with me, they would often interrupt with comments and gestures intended tohelp me understand the particular hadTth or story being recounted by the khatTb,sometimes stopping the tape to elaborate in more detail or introduce relevant pas-sages from the Quran or other traditional textual sources. They all brought a commonexpressive-gestural repertoire to their explanations. Thus, in the context of recountinga hadTth, the narrowness of the grave (a common sermon topic) was expressed by adrawing up of the shoulders; the exit of the soul from the neck of a good man was dis-tinguished from that of an infidel by the smoothness of the hand movement tracing thepassage and the relaxed muscles of the face and hand, tightened and contorted in thecase of the infidel; encounters with respected Muslim figures in heaven were accom-panied by the joyful relaxation of the chest and the upward glance of delight. Theevents surrounding Judgment Day, a very common sermon topic for which many khu-taba' have produced extensive cassette series (drawn either from sermons or mosquelessons),32 have a strong gestural component: grasping of the book of one's deedsfrom above the right or left shoulder, the testifying of the individual parts of one'sbody as to the deeds they have committed, the binding of the hands by the guards ofhell. Although these stories have a striking visual intensity, insomuch as they arerarely given representation within visual media (e.g., painting, sculpture, television),their most visible aspect lies in the gestures and emotional expressions that accom-pany their verbal performance.

The stock of Islamic narrative forms that provide the raw material for many ser-mons also has a strong bilateralism, each gestural text having its right and left sidevariants, the former always associated with moral probity in accord with classical Is-lamic traditions. Thus, the angel that counts one's good deeds sits on the right shoul-der, the one counting evil deeds on the left; virtuous people will take the book ofdeeds from their right on Judgment Day as they stand before God, sinners from theleft. The positive valence given to the right side within Islamic societies extends to avast range of activities, a pattern scholars have frequently noted of other societies aswell (see Hertz 1909; Needham 1973). This includes devotional acts such as ablu-tions and prayer, where each movement is specified in terms of the bilateral axis: theQuran is held only with the right hand; one looks first to the right after completingprayer; each body part is washed first with the right hand then with the left for ablu-tions. All sorts of mundane daily actions also show right and left organization: enter-ing the house with the right foot but the bathroom with the left, washing the teeth of acorpse only with your right hand, and so forth. This bilateral training of the body andthe repertoires of gesture, movement, and speech learned in accord with such a cod-ing are further conditions shaping the sensibilities required for ethical sermon listen-ing inasmuch as the oral texts presuppose such knowledge.

sermon reception and ethical sedimentation

As should now be clear, sermon oratory recruits the body of the listener in multi-ple ways. Beyond its referential content, the sermon can be seen as a technique for thetraining of the body's gestures and affects, its physiological textures and colorations, itsrhythms and styles of expression. In addition to moral lessons, the stories impart ethi-cal habits and the organization of sensory and motor skills necessary for inhabitingthe world in a manner considered to be appropriate for Muslims by those with whom Iworked. In learning the many performances involved in a sermon, such as extractingthe soul of a sinner with a labored and trembling gesture of the hand rising above theneck, one acquires the affective-gestural experiences that make possible—in the view

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of the sermon listeners I knew—the practices, modes of sociability, and attitudinalrepertoires underlying a devout Islamic community. The task may be compared tothat of an actor who, when playing the part of King Lear, must hone the strained gait,the movement of the hands, the manner of labored breathing, and the contortions ofthe face that express the tortured soul of one so betrayed. Note that I am not referringto the symbolic coding of the body, the attribution of meaning to its surfaces, move-ments, and speech. Rather, it is more like what rhetoricians call "attitude," a kind of"nonself-referential mode of awareness" not reducible to mental states or symbolicprocesses.33

Notably, the young men I knew in Cairo did not always agree with each other inregard to the truth status of some of the accounts commonly found in sermons. It wascommon, for example, that one person would refer to a narrative element (such as thethrone of God) as a symbol (ramz or kinSya), while another would claim it as "literallyreal" (haqJqT, mish maja~zf) though unknowably so (bila kaif). Sayf, whom I mentionedabove, would often describe those parts of a sermon he understood to be somewhatfar-fetched as "metaphors": for example, the writing of the word infidel on the fore-head of the Antichrist, or the blackening of the heart that follows from sin. Other men,on the other hand, as well as most of the khutaba' themselves, insisted that these werestatements of literal truth. In some instances, a person would not know the meaning ofsome of the key terms used by the khatTb. Yet, despite these differences of opinion andcomprehension, all of the young men I worked with would mimetically represent thenarratives from which these elements were drawn in more or less the same way, in-cluding the corresponding facial and postural expressions of fear, delight, or tranquil-ity. Not to say that these differences of interpretation are insignificant. Indeed, argu-ments about the ontological status of Quranic references have been extremelyconsequential throughout Islamic history. What I am pointing to here is that, beneaththe level of expressed belief and opinion, those I knew who participated in the fashionof sermon listening shared a common substrate of embodied dispositions of the sort Ihave described as instrumental to the task of sermon audition. It is these ethical dispo-sitions, I argue, more than a commitment to a normative rationality, that constitute thecommon ground on which the discourses of tradition come to be articulated, themoral "reflexes" that make arguments about the status of Quranic references mean-ingful and worthy of engagement.

Of course, in the moment of listening to a sermon, one does not act out all of thegestures and movements corresponding to the particular account being narrated bythe khatTb, nor vocalize each and every response solicited. Rather, and this is an im-portant part of my argument, an experiential knowledge of the gestural and emotiveelements of the story constitutes a condition for its ethical reception. That is to say,one is capable of hearing the sermon in its full ethical sense only to the extent one hascultivated the particular modes of sensory responsiveness that that discourse de-mands. Collingwood makes this point in regard to aesthetic appreciation: people hearthe sounds, colors, movements, and emotions that composers have written into theirmusic only insofar as they have an ear—and a body—trained in the sensibilities thecomposers bring to bear on their work (1966:146-151). One does not hear "the rawsound" and then elaborate upon it an imaginary experience of motion and color. Onesimply "hears" the emotion and color. The sensibilities that allow one to do so are notsomething purely cognitive, but are rooted in the experience of the body in its en-tirety, as a complex of culturally and historically honed sensory modalities.^4

The cassette-sermon listeners I knew would frequently distinguish between akind of hearing that engages only the mind (al-laql) and one that stems from the heart

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(al-qalb). This distinction is no simple metaphorical conceit. Instead, listeners arepointing to two contrasting modes of sensory organization, one purely intellectual,the other ethical and grounded in Islamic disciplinary practices. In this sense, the ten-dency to speak of hearing as something achieved with the ears does not simply reflecta physiological datum, but a variety of historically grounded assumptions embeddedin a particular concept of hearing, assumptions embodied in the cultural practicesthat organize and give form to a specific type of sensory experience (see I Mich1993:39). To listen to an Islamic cassette-sermon with the heart means to bring tobear on it those sensory capacities honed within disciplinary contexts that allow oneto "hear" (soulfully, emotionally, physically) what would escape listeners who ap-plied only their "ears" or al- (aql (minds). At the same time, sermon audition is one ofthe means by which these capacities are developed and deepened.

The kind of ethical skills learned and strengthened by the men I knew throughtaped-sermon audition (among other practices) are precisely of the kind that worriedPlato in The Republic (1990, trans.). In his view, performances that engage an audiencein ways that bypass a reflective, philosophical understanding— such as poetry, theater,or song (or, in this instance, sermons)—have a power to impact and mold individuals,which renders such arts especially dangerous. As a modern interpreter of Plato notes:

The problem with uncontrolled mimesis, as Plato sees it, is not just the character of thelikenesses it brings into our presence. It is how these likenesses gradually insinuatethemselves into the soul through the eyes and ears, without our being aware of it. . . . Itis as if eyes and ears offer painter and poet entry to a relatively independent cognitiveapparatus, associated with the senses, through which mimetic images can bypass ourknowledge and infiltrate the soul. [Burnyeat 1998:8)

Recognizing the power of such arts to shape moral character, Plato advocatedthe prohibition of performances that depicted human qualities not corresponding tothe Athenian virtues he saw as foundational to the ideal city. Later Christian thinkers,in contrast, emphasized the positive contribution of such embodied forms of knowl-edge. Arguing along lines much closer to those suggested by the men with whom Iworked, Christian theologians from Aquinas to Luther to John Henry Newman haveasserted that a certain disposition of the passions is necessary in order to assess the va-lidity of claims for the truth of scripture; that virtues such as gratitude, humility, andlove of God have an epistemic value, allowing one to evaluate evidence for theauthority of the Bible in the proper light (Wainwright 1995:50-52). This point shouldnot be confused with a more common argument of modern Christian origin. Christianthinkers like Kierkegard and William James claim that reason alone is not enough tocompel someone to believe in scripture and that it thus falls to the passions to bridgethis gap (Wainwright 1995:51-52). Today, when Christians speak about religious be-lief as a practice of the heart more than the rational mind, it is usually this modernview they are expressing.

conclusion

The set of ethical concepts most central to contemporary sermon practice inEgypt, such as itmi'nan (tranquillity), khauf (fear), inshirah (opening of the heart), andkhushG* (humility) convey strong physiological and kinesthetic shades of meaning.My analysis of these terms has not emphasized their semantic dimensions but, rather,their disciplinary conditions, the techniques of audition whereby listeners train theirbodies in the performance of these ethical modes of being and perceiving. This processinvolves more than the cultivation of sensibilities: these concepts are linked to actions

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such that a condition of their full embodiment is the performance of certain piousacts. Fear and humility do not simply incline one to pray, read the Quran, and obeyone's parents; they, in a certain sense, entail it.

This can be clarified with an example: the shahada, or testimony of faith. Accord-ing to doctrinal sources, the uttering of the shahada—"There is no God but the OneCod, and Muhammed is His apostle"—is the minimal sufficient condition for becom-ing a Muslim. There is considerable argument, however, over what precisely is en-tailed in making the utterance. Ibn Taymiyya, a 14th-century theologian whose doc-trinal writings have had considerable influence on contemporary Islamic thought(especially among those currents represented by the khutaba' in my study), arguedthat to utter the shahada without fulfilling the prescribed duties of Islam, such asprayer, is not to have truly uttered the shahada (Ibn Taymiyya 1976). Prayer, in otherwords, was understood by Ibn Taymiyya as a felicity condition for the illocutionaryact of the testimony of faith.

Compare this argument with one frequently made by the contemporary khatTbMuhammed Hassan, an orator who often draws from Ibn Taymiyya's work in his sermonsand writings. In an interview with the newspaper al-Liwa' al-lslamT, Hassan advises:

Every Muslim must enact a practical shahada [shah3da 'amaliyya] on the ground ofour lived reality after they have pronounced a verbal shahada [shahada qauliyya] withtheir tongues. The smallest libraries today are full of books and [sermon and mosquelesson] cassettes, but this theoretical project does not equal the value of the ink whichit was written with until we transform it into a practical reality and a way of life. [al-LiwS*al-lsl3mri 996:3]

Hassan's use of the terms theory and practice would seem to invoke a sort of Pla-tonic division between a world of ideas and a world of action, and thus divergesharply from Ibn Taymiyya's manner of joining the two. Such an interpretation of hisremark would be in keeping with theories of modernization that envision the privati-zation of religion in the form of individual belief, a state of inner, personal commit-ment without any necessary implications for the organization of social life. AlthoughHassan's comments need to be understood in relation to the impact of secularism onIslam in Egypt, this should not exhaust our framing of it. For one, the distinction be-tween theory and practice employed here has more to do with the status accorded toscientific language today, than with a necessary conceptual shift in sermon practice.Both Muslim khutaba' and Christian preachers throughout history have dressed theirsermons in the latest scientific finery in order to win recognition and assent from theiraudiences. Also, note that while Hassan distinguishes between words (al-qaul) andpractices (al-lamal), he locates the shahada—fundamentally, a speech act—on bothsides of the divide, thereby complicating any notion of a clear division. That is to say,the shahada continues to connote for Hassan, as it did for Ibn Taymiyya, a total way ofbeing and acting. As a khatTb, his task is to forge a discourse that roots this unity ofspeech, emotion, and action in the hearts of his listeners. As I have argued here, thedisciplinary exercises within which cassette sermons are employed presuppose pre-cisely this understanding of moral action.

In undertaking the practices of cassette discipline I have described here, the ser-mon listeners I know sought to reconstruct their own knowledge, emotions, and sensi-bilities in accord with their models of Islamic moral personhood. I have chosen toanalyze this practice, less in terms of its role in the dissemination of rules of conductor the indoctrination of politico-religious subjects than in its relation to the formationof a sensorium: the visceral orientations enabling of the particular form of life towhich those who undertake the practice aspire. Practices of this kind do not impart

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mastery of a specific cultural activity, but perceptual habits that incline one towardcertain acts, discourses, and gestures. As opposed to the sort of technical skills ac-quired in the course of learning, say, the game of chess—skills that inhabit a highlycircumscribed arena of practice—the ethical capacities cultivated by the men withwhom I worked were applicable across many contexts and social domains. Theyopened up what Merleau-Ponty refers to as the "antepredicative unity of the worldand of our life" (1962:xviii), rendering this world as a space of moral action and theactor as a moral being.

In light of the analysis presented here, I suggest a reconsideration of traditions,not simply in terms of doctrines or discourses, but as grounded on perceptualskills—prediscursive modes of appraisal—shaped within practices for which lan-guage and discourse are essential, but not reducible to these. I do not refer here to ageneral model of enculturation—the idea that in inhabiting a culture or class positionone acquires (as it were, unconsciously) the sensibilities that characterize that cultureor socioeconomic location—but to self-reflexive practices specifically geared to theinculcation of perceptual habits. In speaking of such embodied capacities asgrounded in and sustaining of the traditions of Islam, however, I am not suggestingthat they constitute a universal and unchanging fundament beneath the actual histori-cal and contemporary heterogeneity of Islamic societies. Clearly, the styles of narra-tion and argument employed by contemporary khutaba', as well as the spaces andtimes within which the practice of audition occurs, have been shaped by social andpolitical modernity—by the institutional structures and practices of national citizen-ship and global market capitalism. The perceptual capacities listeners seek to culti-vate are mediated, on the one hand, by functional possibilities of cassette technology,such as mobility, replay, and discontinuous listening; and on the other, by the discur-sive conventions of the modern print and televisual-based public sphere. In this sense,the sensibilities honed through this practice do not inhabit and reproduce a static his-torical edifice, ever identical with itself. As Talal Asad has argued, to conceive of tra-dition in this way is inadequate in the case of Islam: "An Islamic discursive tradition issimply a tradition of Muslim discourse that addresses itself to conceptions of the Is-lamic past and future, with reference to a particular Islamic practice in the present. . . .It will be the practitioners' conceptions of what is apt performance, and of how thepast is related to present practices, that will be crucial for tradition, not the apparentrepetition of an old form" (1986:14-15). What makes the practice of cassette-sermonaudition part of an Islamic tradition is not its exact conformity to a fixed model, butthe fact that, in its contemporary organization, assessment, and performance, thepractice relies on authoritative discourses and historical exemplars embedded in thattradition (Asad 1993:210-211,1999:189-190).

My argument here is that, beyond the discursive practices of historical articula-tion emphasized in Asad's remark, anthropologists should interrogate traditions interms of continuities of disciplined sensibility and the practices by which these arecreated and revised across changing historical contexts. My suggestion, in otherwords, is that Benjamin's analysis of how the perceptual regime ushered in by moder-nity renders traditional worlds silent and invisible—in short, imperceptible (Benjamin1968b)—and needs be complimented by a recognition of the way in which practi-tioners of a tradition, through innovation and adaptation, attempt to cultivate and sus-tain the sensory conditions (the modes of attention and inattention) that make that tra-dition viable within modern contexts (cf. Seremetakis 1994:1-22). In "The Storyteller/'Benjamin (1968b) argues that the particular coordination of "the soul, eye, and hand"that underlies the craft of storytelling has been lost with the disappearance of artisanal

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modes of production and their replacement by forms of labor that do not entail or en-gender such affective-gestural skills (1968b:108). Although Benjamin is clearly cor-rect to point to such processes of sensory erosion, I would caution against the ten-dency—encouraged by the concept of modernity—to interpret these as instanceswithin a totalizing historical process, as disparate manifestations of a singular tele-ological development. As scholars have increasingly recognized, an account of mod-ernity can no longer be told simply in terms of the destruction of the old and its re-placement by the new; modern lives have been shaped by the maintenance ofcontinuities with past practice, as well as by revivals, reworkings, and rediscoveries,including rediscoveries of buried sensory experiences (Asad 1993; Chakrabarty 2000;Seremetakis 1994). One might note, in this regard, the decision by an increasingnumber of Catholic churches in the United States to return to a mass in Latin, a lan-guage that most parishioners clearly cannot "understand," or, for that matter, the re-embracing of the "phonics method" for teaching children to read and the negative re-assessment of the "whole-language method/' which emphasizes "the meaning ofwords over their sounds" and had been heralded earlier as a more progressive re-placement for the phonics approach (New York Times 1998:1). These resuscitatedpractices shape the perceptual skills by which people live and act.

As in the practice described here, the possibilities for such revival are oftenrooted in modernity itself, in the social, political, economic, and technological ele-ments that define the modern. Thus, to cite a rather obvious instance, cassette tech-nology makes the acquisition of a kind of traditional knowledge possible within thetimes and spaces of modern urban existence, one where the sort of long-term study,immersion, and apprenticeship characteristic of Islamic pedagogical practices has be-come inaccessible and impractical to most people. To speak of "the modern" as anenabling condition for "traditional practices" may seem to rub against the grain of(still) normative understandings of these concepts.35 The idea of a distinct temporalstructure that binds together the constellation of modern elements gives way to a frac-tured historical space composed of heterogeneous practices, objects, and structuresof varying temporal determinations. As the example presented here suggests, this plu-rality can be productively explored not simply in terms of languages, discourses, orpractices but also through the disciplined sensibilities against which these become ar-ticulable.

notes

Acknowledgments. This article is based on fieldwork carried out in Egypt between 1994and 1996 with the support of dissertation grants from the Wenner Gren Foundation for Anthro-pological Research and the Social Science Research Council. Additional funding was providedby a Charlotte Newcombe Dissertation Write-up Fellowship and a Rockefeller Postdoctoral Fel-lowship at the Centre for the Study of Religion, University of Toronto. An earlier version of thisarticle was presented at the "Uncommon Senses" conference in Montreal, Canada, April 2000.I would like to thank Talal Asad, Janice Boddy, Michael Lambek, Saba Mahmood, and AnneMeneley, as well as four anonymous AE reviewers, for their comments on an earlier draft.

1. Admittedly, biological studies of sensory perception may be germane to a discussion ofsome of the issues I address in this article; however, inasmuch as my concern here is with thesenses as historical (and not biological) objects, models from that discipline will be of limiteduse to my analysis.

2. Statistics on the actual number of tapes sold in Egypt are generally unavailable, and thefigures sometimes suggested by journalists are extremely unreliable. My own rough estimatebased on data collected in interviews with company owners would be around one millioncommercially produced tapes per year and another one to two million produced and sold

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illegally. That being said, the fact that most of the tapes in circulation are fourth generation cop-ies reproduced noncommercially makes any real approximation nearly impossible.

3. For an interesting discussion of women's participation in the Islamic Revival in Egypt,see Mahmood 2001.

4. The most interesting and comprehensive anthropological works on mosque sermons inthe Middle East are those of Antoun 1989 and Gaffney 1994.

5. The reference here is to the Islamic Group, al-Jama'a al-lslamiyya, a militant Islamist or-ganization in Egypt.

6. Padwick (1996) provides a useful discussion of this point in relation to Muslim devo-tional practice. My analysis of the role of disciplinary practice in the formation of religious vir-tues is greatly indebted to Asad's treatment of this topic (1993:55-124).

7. Al-TauhTd is put out by Jama'a Ansar al-Sunna al-Muhammadiyya, a nongovernmentalpreaching and welfare organization that administers a vast network of mosques in Egypt.

8. On Islamic moral philosophy, see Fakhry 1983; Izutsu 1966,1985; Sherif 1975.9. All translations of the Quran are from Asad 1980. Numbers refer to sura verses.10. Thus, the first verse of the chapter al-Sharh—"The Opening-Up of the Heart"—begins:

"Have we not opened up thy heart, and lifted from thee the burden that had weighed so heavilyon thy back?"

11. My argument here bears a certain similarity to that put forward by a number of cogni-tive linguists. Lakoff and Johnson (1980) suggest that metaphor, as a process by which peoplecharacterize one domain of meaning in terms of another, is fundamental to everyday discourse,and not simply a creative literary device. In later writings, these authors argue that such cross-domain mapping involves what they refer to as "image schemata," cognitive constructsgrounded in repeated patterns of bodily experience that are then applied to other regions of dis-course and experience (Johnson 1987; Lakoff and Turner 1989). The sense of verticality, for ex-ample, rooted in myriad activities and perceptions such as the feeling of standing upright, theactivity of climbing stairs, viewing tall objects such as trees, and so forth provides a conceptualmetaphor for other domains, such as emotions (as when we say we are feeling "up" or "down"),or health (e.g., "top shape"), or music (e.g., a "high note" or an "ascending scale"). A usefulsummary of this work is found in Zbikowski 1998. I depart from these authors in my focus onspecific methods of inculcation through which such perceptual patterning is learned.

12. Collingwood (1966) came to the question of reception in the course of his study on art.Indeed, he sought in this work to ground a universal definition of art precisely on the basis of anartwork's ability to produce what he called "an imagined experience of total activity"(1966:151). Although I have found this part of his argument rather unconvincing, his worknonetheless opens a set of useful questions that are rarely raised within most discussions of re-ception.

13. The phenomenon of synaesthesia has been addressed from a number of disciplinaryperspectives, including medical, psychological, aesthetic, and linguistic. For introductions tothis field that are particularly relevant to anthropological inquiry, see Classen 1993 and Marks1978.

14. Collingwood makes a distinction between "imaginary motor sensations" and "actualmotor sensations," which I do not think is useful for the context of sermon audition (1966:147).As I describe below, the responses of the people I worked with to sermon speech fell along acontinuum from those without any perceivable component to those easily noted by an observer.At one time, fear would be visible in an informant's posture and expression, and at other timesnot, despite his claim to be feeling fear. This may be usefully understood, I would argue, not viaa distinction between actual and imaginary experiences, but between different kinds of intensi-ties or degrees of experiential involvement.

15. See Baxandall 1988 for an excellent discussion of this point in regard to the receptionof works of art during the Renaissance.

16. Such intentional content is not something mental, located in the consciousness of theactor, as Husserl (1931) erroneously asserted. Rather, it is internal to the habitual activities (in-cluding perception) that, with repeated practice, people come to perform "naturally" or "un-thinkingly." As Dreyfus and Dreyfus note, in commenting on the work of Merleau-Ponty:

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In general, if the expert responds to each situation as it comes along in a way that has provenappropriate in the past, his behavior will achieve the past objectives without his having tohave these objectives as goals in his conscious or unconscious mind. Thus, although com-portments must have logical conditions of satisfaction, i.e., they can succeed or fail, thereneed be no mentalistic intentional content, i.e., no representations of the goal. [1999:113]1 7. Collingwood makes this point in regard to habits of speech: "If there were people who

never talked unless they were standing stiffly at attention, it would be because that gesture wasexpressive of a permanent emotional habit which they felt obliged to express concurrently withany other emotion they might happen to be expressing" (1966:246-247).

18. There is now a substantial body of work within anthropology that explores the culturalpatterning of emotion. Useful works in this regard include Feld 1982; Irving 1990; Kleinman etal. 1997; Lutz and Abu-Lughod 1990.

19. As Augustine argues:

If, however, the hearers require to be roused rather than instructed, in order that they maybe diligent to do what they already know, and to bring their feelings into harmony with thetruths they admit, greater vigor of speech is needed. Here entreaties and reproaches, ex-hortations and upbraidings, and all other means of rousing the emotions, are necessary.[1973:496]

20. Thus, early modern Christian preachers, informed by a moral psychology that saw rea-son alone as incapable of producing action without the assistance of the passions, geared muchof their preaching to the governance of the passions, a task that included not just the modulationof emotional intensities but also the linking of those emotions to their proper objects. See Brin-ton 1992 for a discussion of this issue in relation to 18th-century British sermons.

21. For discussion of emotion in relation to poetic practice in Arabic contexts, see Abu-Lughod 1986 and Caton 1990.

22. The rhetorical techniques of tarhTb (from the verb rahhab, to terrify, frighten) and wa'z(from wa'az, to warn or admonish) are employed in order to instill fear in the heart of listens soas to steer them toward correct practice. They are the subject of an extensive literature, bothclassical and contemporary, a body of work of key importance to the art of preaching.

23. These three terms, futOr, sukOn, and humod have strong postural and kinesthetic em-bodiments. FutOr in particular expresses the sense of a slack, listless body. (My informantswould slouch in their chairs to depict this state.) It is also a word commonly used to designatewhat my informants saw as the contemporary state of powerlessness among Muslim societies.

24. Of course, both an obedience to rules and a measure of belief in doctrine may be in-strumental in the cultivation of these capacities.

25. When listening together with others in a group, it was not uncommon that one personwould criticize another for being insufficiently attentive to a sermon, slumping too far back in achair, smoking during the audition, or failing to respond properly when the Prophet's name waspronounced. This, of course, does not imply that all who participate in cassette-sermon listen-ing bring to it these ethical motivations or apply themselves with seriousness and concentrationon every occasion a tape is used.

26. Although these schools had declined in number and attendance with the rise of obligatorysecular education for children in Egypt, they have witnessed something of a comeback, especiallyin poorer neighborhoods, in the context of the Islamic Revival of recent decades. For an excel-lent analysis of contemporary education in Egypt, see Starrett 1998.

27. The most interesting works in English on this topic are Denny 1980; Gade 1999; Gra-ham 1985, 1987; and Nelson 1985. One of the most influential classical Muslim treatments ofthis topic is that of A. H. al-Ghazali (1984).

28. The verse cited is from the chapter al-lsrd' (The Night Journey), pp. 109. The brack-eted sections are in the original translation.

29. This is frequently marked grammatically through use of the collective plural, as in "Wepraise Him, and we rely on Him, we ask His forgiveness," one of the more common sermonopenings.

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30. In her study of Islamic devotional practices, Padwick describes itmi'nan (or tumanJna)as the state of physical and spiritual stillness that is achieved by way of repentance. As she notes:"TumanJna, then, for all its stillness, tranquillus tranquillans, is no drowsy peace, but a gift ofgrace that can only come to hearts ready to make the response of faith and costly discipline"(1996:123).

31. Modern theater audiences who go to Shakespearean plays, or concert audiences al-ready thoroughly familiar with the compositions they choose to hear performed, participate in anot dissimilar manner: despite a foreknowledge of the story or musical score, the audienceevaluates the quality of the performance in terms of its ability to evoke in them a range of emo-tional and intellectual experiences. On the subject of storytelling, see Tedlock 1983 andZumthor1990.

32. One of the most popular is a series of mosque lessons by Omar Abd al-Kafi entitled D3ral-Akhira (The Hereafter), consisting of 33 tapes.

33. I borrow the expression from Dreyfus who, commenting on Heidegger, notes:"Heidegger wants to show that we are not normally thematically conscious of our ongoing eve-ryday activity, and that where thematic self-referential consciousness does arise, it presupposesa non-thematic, non-self-referential mode of awareness" (1994:58).

34. The French anthropologist Marcel Mauss made a rather similar observation in hiswork on body techniques:

I believe precisely that at the bottom of all our mystical states there are body techniqueswhich we have not studied, but which were studied fully in China and India, even in veryremote periods. This socio-psycho-biological study should be made. I think that there arenecessary biological means for entering into "communion with God." [1979:22)

This aspect of Mauss's work has been most usefully elaborated by Asad 1993:75-77.35. As should be clear, I do not refer here to the sort of historical sleight-of-hand by which

ancient roots are claimed for a practice that is actually of recent origin, what Hobsbawm andRanger (1988) refer to as an "invented tradition."

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accepted September 13, 2000final version submitted October 26, 2000

Charles HirschkindUniversity of Wisconsin, MadisonDepartment of Anthropology5240 Social Sciences Building1180 Observatory DriveMadison, Wl 53706-1393chirschk@hotma il. com