The Event App Bible 2016

2016

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The New Version of the Popular Guide to Evaluate,Compare and Understand Event Mobile Apps

THE

EVENTAPPBIBLE

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The Event App Bible 2016

CONTENTS5 INTRODUCTION7 10 EVENT APP TRENDS7 1. Real Time Video 7 2. FOMO Pills7 3. Less is More8 4. Top Notch UX8 5. Privacy8 6. Event Management8 7. Easy Pricing9 8. True Integration9 9. Support Excellence9 10. Fitness10 Special Mention: Navigation and Beacons12 THE STATUS OF EVENT APPS12 Suppliers12 Event Professionals15 THE BENEFITS OF MOBILE APPS17 DOES YOUR EVENT NEED AN EVENT APP?19 HOW TO SELL AN EVENT APP TO YOUR BOSS19 1. Know your Audience20 2. Know the Objectives 20 3. Sell the Benefits 20 4. Research the Options21 5. Know the Numbers21 6. Undertake a Cost-Benefit Analysis21 7. Address Concerns from the Event Team 21 8. Undertake a Risk Analysis22 9. Investigate Peer Reviews22 10. Have a Demo22 11. Test It First Hand 22 12. Set Up a Focus Group22 13. Do a Competitor Analysis22 14. Look at Data and Analytics23 15. Consider Future Returns on the Investment24 PURCHASING FACTORS24 Price and Cost24 App Provider Location25 Web vs Native26 Looking at Features26 Checking App Provider Credentials27 WHY DEVELOP AN EVENT MOBILE APP SELECTION STRATEGY?28 32 QUESTIONS TO ANSWER IN A MOBILE APP SELECTION STRATEGY29 CREATING THE PERFECT REQUEST FOR PROPOSAL (RFP) FOR A MOBILE APP30 WHAT TO INCLUDE IN AN RFP31 RFP TEMPLATE35 IMPLEMENTING AN EVENT APP PROJECT TIMELINE36 SAMPLE PROJECT MANAGEMENT TIMELINE FOR AN EVENT APP38 WHAT TO DO IF TIME SCALES ARE SHORT40 FOSTERING ENGAGEMENT THROUGH APPS 40 What is Engagement?40 How Can Apps Support Increasing Engagement Before an Event?40 How Can Apps Support Increasing Engagement During an Event?41 A Note About Gamification41 Getting Attendees to Install and Use Your App42 Closing Reminders about Engagement43 EVENT FEEDBACK AND WHAT TO CONSIDER WHEN COLLECTING IT VIA AN APP43 What is Event Feedback?44 The Most Important Feedback - and Why Events Seldom Obtain It44 How Can We Improve Event Evaluations?45 What to Consider When Collecting Feedback in an App45 In Summary46 PROVIDER TABLES73 MOBILE APP AND FEATURES GLOSSARY 76 GEOLOCATION TABLES82 EVENTPROF SURVEY DATA83 ABOUT THE AUTHORS 86 CREDITS87 DISCLAIMER

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If you don’t know the Event App Bible, you have probably never approached the topic of technology for your event. Since its first edition in 2012, the Event App Bible has brought clarity in a very confused and sales infused environment.

As event professionals, we love people. Our job values face-to-face contact over any other type of interaction. Sometimes we may have trusted word of mouth over research a bit too much. This is where this report becomes relevant. It is your passport to the land of clarity.

900 event professionals told us what they don’t like about event apps. After reading each and every long paragraph they submitted, the number one frustration most concurred on is being sold one thing and ending up with something else.

This is not necessarily always a problem with sales, some of them actually do a terrific job in educating our industry about the advantages of technology. Alas being busy with so many things to do, shortcuts are always around the corner. Reality is we cannot afford to take shortcuts with event apps. App programs have so much impact on process, budget and perception of

our events that research becomes inevitable.

The Event App Bible v4 is the most complete and unbiased document you will find on the topic. The only objective of this document is to help you in making the best decision for your business. At EventMB, we don’t have anything to sell, we have no mercy with vanilla information, we despise shallow advice.

We have collected the best set of tools for you to relax and be confident in your next app purchase. We kept in only the content you told us was most valuable. We topped that up with a number of online tools:

Ý A dynamic version of our tables, to easily search for apps based on the need of your event.

Ý A downloadable spreadsheet with a draft project management schedule for your app.

Ý A workflow document to help make the best possible decision about your app.

All of this thanks to an incredible team and some forward thinking advertisers supporting this publication. Are you excited to see what’s new in version 4? Then here it is!

INTRODUCTIONJulius Solaris

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So what is new in event apps? What are clients demanding? What are providers offering?

In past years, when conducting the research for the Event App Bible, we asked event professionals to rank the features of event apps to establish the most important and the up and coming ones. One big element was missing. We asked respondents to decide from several options, options we actually picked. This edition of the research collects the direct opinion of event professionals, without any filters or prompts. Therefore what you will see in the next section is the result of looking through qualitative research and an analysis of what providers offer.

1. Real Time Video

Event professionals require more video capabilities from event apps and most providers seem to respond positively to this need. A great percentage of the survey participants see real time video as the way forward, they require video streaming, uploading and sharing capabilities.

The web is becoming more and more visual. The rise of applications such as Periscope and Facebook Live are pushing users to share what they are doing now. Event professionals seem to understand the power of sharing real time attendee live experiences.

The same can be said for event app providers with 63% of providers offering video embedding capabilities and 49% offering livestreaming.

2. FOMO Pills

Whether you like it or not FOMO is a thing. The fear of missing out is a feeling fed by our constant connectivity. If we can’t attend an event our peers are going to, we feel left out. This is actually a powerful concept for event professionals and apps are the tools to take advantage of it.

Apps have the capability to foster fear of missing out but also to ease it by involving remote audiences in the conversation. Many times I have checked the stream of social media within an app to find the main protagonists were attendees not present in person. The concept of the hybrid event is taking shape in the form we all imagined and apps are its fuel.

As Missy Burson of Faking Force Events puts it:[I want] more social media sharing. My favorite app has a function that takes pics or comments that attendees post on the event home page and simultaneously posts them to Twitter and Facebook. This saves attendees time and effort when sharing ideas/pics socially, and increases engagement on the actual event page.

The apps that have true integration with social media, combined with livestreaming capabilities will help to create powerful FOMO and ease it at the same time. The power of the crowd makes the app experience multi-angle and immersive, almost better than attending in person (that is never going to happen).

3. Less is More

Many event professionals asked for simplicity. An app that does fewer things but better seems to be the holy grail of successful event app programs. When asked about what new features she would expect in apps, Aime Accorsi made it clear:

[They need to be] easy to access, clean, and intuitive to use. As simple as possible!

This element is very dear to event professionals. Being masters of all trades comes with a chronic lack of time and resources. As a result the majority do not see any value in hundreds of features. An app that does less but better is always a favourite.

10 EVENT APP TRENDSJulius Solaris

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A very valid point that was raised by several respondents is that for larger events, attendees have a diverse level of experience with apps. Some are experts, some are beginners. Simplicity removes barriers and makes adoption a step closer. A great experience for the attendee with the event and the app is the end result. Which brings us to the next point.

4. Top Notch UX

Better user experience (UX) is the powerful motto of unhappy event professionals. As the market matures, many have already tried event apps and they are disappointed with the experience.

There are evident problems in the backend management of apps where many users lament too difficult and clumsy processes. The same is happening on the front end with bad design and user experience intrinsically linked to poor app adoption. While app providers seem to be dedicated to instruct us on how to increase adoption, few actually focus on creating a better experience for event professionals and attendees, at least according to feedback from the overwhelming majority of our respondents.

Event apps that will be successful in 2016/2017 will feature a very easy to use interface for admins and users. They will inevitably be the ones that event professionals will ‘understand’ better and allocate easily within their busy to do lists.

5. Privacy

Privacy is a hot topic in the industry. While in Europe more laws define the boundaries, the corporate world in general has very strong privacy concerns when approaching apps.

Corporate event professionals are now truly entering the market with their whole portfolios. As apps are not anymore just a geek thing, eventprofs feel comfortable to roll them out in most of their events. The penetration of smartphones is definitive within most developed markets. We are comfortable with the idea of using apps, regardless of our demographics.

When corporate clients or agencies approach apps they are concerned with privacy and data protection.

The thinking within these environments is privacy first. Social media is a threat not an opportunity. Quite rightly so. No corporate event planner wants sensitive information to be shared on Twitter. Nobody wants brainstorming to be facilitated publicly on Facebook.

Therefore the rise of private social networks is materialising with 61% of event providers offering it as a feature and private messaging and chats offered by 76% of the providers. This can only be good news for corporate planners.

6. Event Management

We all get apps are great as replacements for show guides and as networking tools. But what about event planning?

More and more event professionals demand their apps to offer event planning and management features. Laura South, Vice President, the Merchant Strategy, Inc. mentions:

“[I expect] Task organization, risk management, crisis management, time lines, the capability of organizing the event for future ease of management”

Event apps are not only tools for attendees, they represent more and more dashboards to control the event. Smart event apps offer convenient tools to manage the event before, during and after. We all get analytics are important, but what about making the planning process smoother? What about offering project and task management tools we can distribute within our team?

The boundaries between planning dashboards and attendee apps are blurring, but the number of providers offering planning tools is still very low. A great opportunity for next year.

7. Easy Pricing

A popular frustration event professionals experienced with apps is the complexity of price structures. As much as we try to give a clear picture with this analysis, it is really difficult to make your way into very intricate price structures. Features that are only available at Enterprise level, small print that invalidate

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days of research are killing the positive attitude of event professionals toward apps.

We could have quoted hundreds of replies but Aloke Bhowmick of Storm Communication Pvt. Ltd. sums it up perfectly:

“Pricing is all over the place”

This could not be more correct. Bundle, subscription, per download, the list of options is endless. We know how difficult it is to collect data on pricing, even finding a standard way to present pricing to you from suppliers is always the subject of heated discussions.

Apps that will win over the next year are those that have a clear pricing structure. No gimmicks, no overcharging and honest value based pricing. It is very difficult to say what that looks like. We are equally sure that once you see it, you will think ‘that makes total sense’.

8. True Integration

Last year we clearly stated how integration with registration platforms is what event professionals wanted. We also discussed how apps are also offering their own registration systems to make the process smoother. From this year’s analysis 78% of apps offer registration integration. Great right? Not really.

One of the most recurring frustrations event professionals have with apps is poor integration with registration platforms. It seems like there is a tendency in over promising and under delivering. Some of the quotes:

“Having to manage the event app on top of all of my other technology platforms (Registration, Digital Signage, ARS) is often a pain.” Karim, DOB Global Events.

“Integration with event management software and registration systems still seems to be a challenge.” Heather Sampson, CMP, Independent Planner

Event professionals expect to be doing more with integrations. They expect real time data updating and one click import capabilities. In the next year event

app providers who offer true integration with multiple suppliers are the ones destined to succeed. The more apps talk to each other, the better they will do to win eventprof’s hearts.

9. Support Excellence

There is a disturbing trend in the event app world. More and more event professionals report that problems with apps affect attendees overall perception of the event. The blame for the app not working is essentially passed to the event planner. While traditional frustrations may revolve around WiFi not working, there is consensus that poor support is not an option when it comes to apps.

Support portals don’t work for a type of technology that is used onsite. Waiting times are not possible. Fast and reliable support is needed at all stages of the event app program. The most wanted apps are those that guarantee one-to-one support for busy event professionals.

When it comes to technology, event professionals seek partners rather than suppliers. This is especially true for event apps. I am often asked how you can differentiate an app in this crowded environment? A strong support culture is what makes apps successful these days.

The technology behind apps is no rocket science (despite the sales talk we have to sometimes sit through). One of the reasons why we have so many apps is that it is not very difficult to offer one. Ask yourself, Can I get hold of someone from the app to support me at 12am the day of my event? If the answer is yes, you have found your partner.

10. Fitness

Wait what? Yes, fitness. There is a growing trend in taking care of attendees’ health. This stems from food choices to responsible alcohol consumption. Attendees’ wellness is also on the rise with corporate conferences starting in the early morning with Zumba sessions or meditation and yoga.

So what about apps? The growing trend in life analytics, measuring steps, calories, activity, sitting hours. This is data most apps have access to in popular smartphones. Yet few providers offer such

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capabilities. Giving attendees a report of how many steps they have taken, how many hours they have been sitting and their health levels is so important for so many events.

Hotels are investing in creating bigger health clubs for their guests as existing small premises are constantly busy. Demand is over the roof. The same is happening in events. These are not features that need to be custom built. Simple integration with existing platforms is immediately achievable.

Special Mention: Navigation and Beacons

Navigation and beacons seem to be features that event professionals ask for and increasingly more providers offer. The problem is that things do not always work as they are supposed to.

The value of mapping movements and activating contextual content through beacons is one that stimulates the tech appetite of most respondents to our survey. Yet the magic is not happening. The process is full of bugs and the experience suffers.

We hope to see next year when the great use of beacons breaks through the industry.

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This section looks at the research we have conducted with event professionals and event app providers. It sums up the major discoveries and presents some of the results. The complete results can be consulted in the appendix.

Suppliers

We received 145 total submissions from event app providers, 20 were eliminated and 125 apps are featured in the final report. 19 providers were completely new. Overall there is a 12% increase in companies submitting, signalling a continued interest by technology providers in offering apps.

Suppliers advised us on 96 features across 5 sections of features (last year we enquired about 32 features). 24 features were uncommon - offered by less than 50% of providers across any price point. We have showcased 22 of these in the EAB, plus 3 other interesting features to give a total of 25 features shown. The complete listings with all features surveyed are available in our online tables.

Most apps focus on either the attendee or the event planner side - not many do both. This explains the low number of providers offering project management (59%), task management (38%) and budgeting tools (32%).

Audience response system/polling has seen a sharp 27% increase with a total of 77% providers now offering it, confirming the trend we anticipated last year. Despite its success and loyal users, Instagram

integration is low with only 42% of apps offering it. This is likely dependent on Instagram making it difficult for developers to integrate. Only 34% of apps offer brainstorming capabilities, a very sought after feature in corporate environments.

Apple Wallet/Google Now integration that facilitates ticket retrieval for events is very low with only 27% of apps offering it. This signals a still slow uptake of smartphone technology to control ticketing.

Augmented reality is on the rise with 12% more providers offering it. While this is a feature not often understood by event professionals, more apps seem to think it is a good choice. Beacons are also on the rise with 53% offering the feature. Implementation is yet to be proven effective looking at the feedback we collected.

Event Professionals

The number of event professionals using apps for events is 30%. 52% of event professionals have never used apps for events. This number is down by 9% compared to last year. 18% of respondents used apps in the past, but not currently.

So how many event professionals will use apps within the next year? It looks like 37% more event professionals will adopt an app within the next year bringing the total to 67%. If those not currently using apps go back to using them, the total number could be even higher.

THE STATUS OF EVENT APPS Julius Solaris

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While some forecasts announced that this year 80% of events will have used apps, reality is very different. This is great news for event app companies as the market is still very open for growth. Traditionally event professionals lag in technology adoption and this can be an opportunity, if we want to look at the glass half full approach.

55% of event professionals report more than 50% of attendees downloading apps. When it comes to adoption, 42% of events have more than half of their attendees actually using the app. This is up by 8% compared to last year. Surprisingly the number of event professionals not knowing what the adoption and download rates were, are at 25% and 27% respectively. This is probably one of the reason why so many are frustrated with the use of apps, lack of a valid business case, vague KPIs and poor metrics.

In essence, numbers are definitely more encouraging, but far from being revolutionary.

Respondents painted the picture in the qualitative analysis very well. The top frustrations with apps that prevent purchase, downloads and adoption are:

Ý venue connectivity and slow data synchronization Ý poor compatibility with other platforms Ý complex and unjustified pricing Ý poor real time updating capabilities

The most requested features are:

Ý guidance with set up Ý direction with analytics Ý clear pricing Ý better user experience Ý complete event planning tools Ý more privacy features Ý better expectations management Ý advanced social media management Ý reservations for hotels Ý appointment scheduling

In conclusion 2016/2017 seems a more positive year in regards to adoption. There is still some work that needs to be done in helping event professionals using apps, communicating them to their audience and measuring results.

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What is so interesting and compelling about event mobile apps is that they address multiple event objectives (and pain points) simultaneously and provide substantial benefits to a number of different stakeholder groups.

Consider the following requirements for most attendees at a conference, trade show or meeting: Navigation: Conference-goers need some basic tools to navigate and participate in the event including maps, exhibitor directories, conference agendas, itineraries, calendars, floor plans, wayfinders, networking devices, video players and methods for responding to polls and completing evaluations. Event mobile apps can provide them with a single platform for accessing these services.

ROI: Most attendees have to justify the time and resources spent during the event either to themselves or their supervisors. To do so they look for ways to consume the event via handouts, collateral, contact information, photos or session notes. Using a broad range of technologies embedded in the event-app framework (QR code scanners, PDF readers, near field communication chips, beacon receivers and SMS messaging) users can collect data and information to justify their investment in the event. Networking: Connecting during breaks, at the bar, on the trade show stand or serendipitously in the hallways deepens the relationships between attendees or between attendees and exhibitors. Matchmaking, calendaring, social media, lead retrieval and social discovery features in mobile event apps facilitate interaction and meaningful engagement.

Participation: Many professionals participate in polls, Q & A sessions, Twitter feeds, text walls, broadcast messaging, games, crowdsourcing, and a variety of collaborative activities. Event mobile apps provide attendees with ways to express their opinions, offer advice and demonstrate their leadership and expertise. Of course, an event mobile app provides immense

benefits to event organizers as well: Ý Meets sustainability objectives by reducing paper

and printing Ý Offers a potential reduction in operational costs Ý Paves the way for access to new customers (social

networks, viral communications) Ý Increases competitiveness with other events Ý Extends existing event assets and platforms such

as attendee management, registration, check-in, ticketing and e-commerce

Ý Delivers rich event analytics Ý Enables productivity gains Ý Improves and simplifies information distribution Ý Supports more efficient data collection Ý Provides revenue streams from sponsors and exhibitors Ý Extends the brand of the event and the organization Ý Accommodates a younger generation of attendees Ý Leverages the fact that most attendees bring their

own mobile devices to the event

With second and third generation event mobile apps, attendees and event planners are not the only groups that benefit. For example sponsors, in addition to having a broader range of promotional offerings to choose from, can now receive more information about attendees. The data can be provided to them in detailed reports that go above and beyond impressions, click-throughs or views. With mobile apps the success of sponsorships is now highly verifiable.

Event apps can provide exhibitors with exposure to potential customers that may or may not have the opportunity to visit their stand. They can do so in a variety of formats (PDFs, MS Word documents, videos, website links). Exhibiting companies can capture lead information anywhere, schedule meetings and interact with individuals virtually and face-to-face. With the introduction of beacon-enabled apps, exhibitors can now more easily distribute content to attendees based on proximity.

THE BENEFITS OF MOBILE APPSJulius Solaris

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DOES YOUR EVENT NEED AN EVENT APP?Becki Cross

HAVE YOU USED AN EVENT APP BEFORE?

YES NO

YES

NO

YES NO NOT SURE

YES NO

YES NO

NOT SURE

WHAT DID YOU LEARN?WHAT WOULD YOU CHANGE?

WAS YOUR ADOPTION(DOWNLOAD) RATE GOOD?

IF YOU DIDN’T TAKE TIME TO ANALYSE AND UNDERSTANDTHE DATA LAST TIME CONSIDER IF YOU WILL HAVE MORE

TIME TO INVEST IN THE APP THIS TIME?

WAS DATA AND REPORTING AVAILABLE TO YOU?

HOW CAN YOU IMPROVE THIS FOR NEXT TIME?

HOW WILL YOU CHANGE YOUR STRATEGY? CAN THE APP PROVIDER OFFER

GUIDANCE, TIPS AND TRICKS?

THINK ABOUT WHAT WILL ENCOURAGE ATTENDEES TO DOWNLOAD THE APP? WHAT ARE THE BENEFITS TO THEM? HOW WILL YOU MARKET

AND COMMUNICATE EFFECTIVELY ABOUT THE APP TO YOUR ATTENDEES? HOW WILL YOU SUPPORT THOSE WHO ARE UNSURE HOW TO DOWNLOAD AND USE THE APP? WILL THERE BE SUPPORT FOR THOSE THAT NEED IT?

WAS YOUR ENGAGEMENT (USAGE) RATE GOOD?

IF THE APP DIDN’T GIVE YOU THIS REPORTING AND DATA THEN LOOK TO RESEARCH AND

WORK WITH ANOTHER PROVIDER NEXT TIME.

IT IS IMPORTANT TO ANALYSE AND UNDERSTAND THE DATA PROVIDED. HOW CAN YOU ENSURE YOU WILL HAVE MORE TIME TO INVEST IN THE APP NEXT TIME? CAN YOU START THE PROCESS EARLIER? CAN YOU ALLOCATE EXTRA RESOURCES?

WERE YOU HAPPY WITH THE PROVIDER?WOULD YOU WORK WITH THEM AGAIN?

WHAT WOULD YOU CHANGE?

HOW CAN YOU IMPROVE THIS FOR NEXT TIME? HOW WILL YOU CHANGE YOUR STRATEGY?

CAN THE APP PROVIDER OFFER GUIDANCE, TIPS AND TRICKS?

WAS DATA AND REPORTING AVAILABLE TO YOU?

IF THE APP DIDN’T GIVE YOU THIS REPORTING AND DATA THEN

LOOK TO RESEARCH AND WORK WITH ANOTHER PROVIDER NEXT TIME.

THINK ABOUT WHAT WILL ENCOURAGE ATTENDEES TO ENGAGE WITH THE APP? WHAT ARE THE BENEFITS TO THEM?

WHAT ARE THE UNIQUE CONTENT AND COOL FEATURES AVAILABLE? HOW WILL YOU SUPPORT THOSE WHO ARE UNSURE HOW TO USE THE APP?

IS THE WIFI ROBUST AT THE VENUE OR DOES THE APP WORK OFFLINE?

WHAT IS YOUR MAIN REASON FOR HAVING AN EVENT APP?

NOT SURE

SEEMS LIKE A COOL THING TO DO

THE APP WILL SOLVE ALL OF OUR PROBLEMS

OUR COMPETITOR USED AN EVENT APP

TO INCREASE ENGAGEMENT

TO MEET CSR OBJECTIVES

TO DELIVER RICH EVENT ANALYTICS

TO IMPROVE AND SIMPLIFY INFORMATION DISTRIBUTION �

TO PROVIDE A REVENUE STREAM

TO INCREASE EXPOSURE FOR SPONSORS AND EXHIBITORSINVESTING IN AN EVENT APP MIGHT NOT

BE RIGHT FOR YOU AT THIS TIME. THINK ABOUT MORE SOLID OBJECTIVES AND MOTIVATIONS.

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YES NONOT SURE

HAVE YOU CLARIFIED YOUR OTHER KEY OBJECTIVES FOR WANTING

AN EVENT APP?READ AND ANSWER

32 Questions to Answer in a Mobile App Selection Strategy

DO YOU HAVE BUY IN FROM YOUR BOSS OR BOARD

OR CLIENT?

READHow to Sell an Event App to Your Boss

DO YOU KNOW WHAT BUDGETIS AVAILABLE

TO INVEST IN THE EVENT APP?

CONFIRM YOUR ALLOCATED MAXIMUM BUDGET. ALSO CONSIDER THE BIGGER PICTURE SUCH AS STAFF TIME AND EXTRAS SUCH AS WIFI COSTS AT THE VENUE.

DO YOU KNOW WHICH FEATURES YOU ARE PARTICULARLY INTERESTED IN?

The Glossary of FeaturesMAY BE USEFUL

HAVE YOU GOT ENOUGH STAFF TIME AND RESOURCES TO ALLOCATE TO THE APP?

ALTHOUGH IT ISN’T A POSSIBILITY FOR THIS EVENT WHY NOT START PLANNING AHEAD FOR NEXT YEAR/YOUR NEXT EVENT?

ARE YOU LOOKING FOR A NATIVE OR WEB ENABLED APP?

NATIVE NOT SURE WEB ENABLED

ARE YOU AWARE THAT IT MAY TAKE UP TO 1 OR 2 WEEKS FOR APPROVAL

FROM APPLE? DO YOU HAVE PLENTY OF TIME?

YOU COULD CONSIDER A WEB BASED APP INSTEAD OF A NATIVE APP TO SAVE TIME WAITING FOR APPROVAL IF LEAD TIMES ARE REALLY SHORT. READ OTHER TIPS IN

What to Do if Timescales are Short

HAVE YOU GOT ENOUGH TIME AND RESOURCES OVERALL TO CREATE THE APP CONTENT, ALLOW TIME FOR PUBLISHING

AND UPDATES AND TO MARKET THE EVENT APP TO YOUR PARTICIPANTS?

AT LEAST YOU KNOW NOW BEFORE INVESTING MONEY INTO AN APP YOU

CANNOT DO JUSTICE TO. ALTHOUGH IT ISN’T A POSSIBILITY FOR THIS EVENT

WHY NOT START PLANNING AHEAD FOR NEXT YEAR/YOUR NEXT EVENT?

The Project Timeline for an Event App WILL BE USEFUL.

HAVE YOU RESEARCHED WHICH APP(S) MAY BE MOST SUITABLE?

THE Features Tables AND ONLINE TABLES WILL BE HELPFUL IN NARROWING DOWN YOUR SEARCH.

HAVE YOU ISSUED AN RFP TO THE BEST FIT COMPANIES?

READ Creating the Perfect RFP

What to Include in an RFPWILL HELP GET YOU STARTED.

HERE IS A RFP Template.

ARE THE SHORTLISTED APPS COMPATIBLE WITH YOUR OTHER SYSTEMS, E.G. CRM, REGISTRATION?

DOES THIS MATTER?

BACK TO THE DRAWING BOARD TO CHOOSE AN APP WHICH FITS YOUR

ORGANIZATION BETTER.

IS DATA EASY TO UPLOAD? HAVE YOU IDENTIFIED THE WINNING APP?

TIME TO LOOK AT THE REASONS WHY, REFINE, REASSESS AND START THE

PROCESS AGAIN.

CONGRATULATIONS! The Project Timeline for an Event App WILL BE USEFUL TO YOUR OWN BESPOKE SCHEDULE

YES

NOYES

NO

YES

NO

YESNO

YESNO

YES NO

YES NO

YES

NO

YES

NO

YES NO YESNO YESNO

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Time and time again event planners responding to our survey flagged up resistance and reluctance from their boss or the board to implement an event app.

“ROI is not clear sometimes and [it] is hard to justify the value to my boss/client.”

“Association leadership are not convinced to use apps.”

So what can you do to “sell” an event app to the rest of the team if you think it is definitely the right course of action but others are less than enthusiastic? This section gives 15 top tips for how to make your case and confidently address some of the most common concerns raised.

Event planners probably know their event and the audience better than anyone. Often you will have a “gut feeling” whether an approach, such as implementing an event app, is the right fit, or not. Although more often than not your intuition may be correct, this is not sufficient to get others, who may be much more sceptical, on your side.

For the best chance of success you need to take the time to research and present all the evidence. A rational, critical and professional approach, backed up by data, facts and figures has the potential to win the approval of your boss, or the board.

1. Know your Audience

If you have used an event app previously at your event you should have access to really useful data including who downloaded the app, what devices the app was accessed on and how well the app was used.

If not, you will need to be a lot more creative in trying to get a clearer picture about your audience, particularly if this is a brand new event, rather than a repeated, established event. To gauge how tech-savvy your delegates are, some of the things to think about might be:

Ý When you send out email campaigns what percentage are accessed from mobile versus desktop? Is this higher or lower than other events/markets you work with?

Ý What is the seniority level of those attending in the past and registering to attend for this year? Are they high level executives? Operations personnel?

Ý What do you know about the audience demographics? Do you have an idea of the age range of those attending?

Ý At past events was interaction on social media high? Ý Is there an active social media interest, following

and response? Ý At previous events did people seem to be using

more than one device? Was there a high demand for charging points?

HOW TO SELL AN EVENT APP TO YOUR BOSSBecki Cross

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Ý What has the response been to online and electronic information issued? Are they receptive to online surveys for example? Do you receive many calls for support with people having difficulty with your online registration system or other such warning signs?

These are of course only indicators, but hopefully they start to give a clearer picture of how receptive or not your audience may be.

For some industry sectors, security and confidentiality is taken extremely seriously and it may be very complex to try to introduce an event app. There may be reluctance from those working in areas such as pharmaceuticals, medicine, the armed forces and government.

2. Know the Objectives

Look at the overall event objectives; what do you want to achieve and is there any synergy for how the app can help achieve that? Here are some general examples of wider event objectives and how an app may contribute:

Ý Event objective: To be seen as the thought leader in the industry.

A groundbreaking app could help to differentiate your event from competitors, but most importantly it could also offer greater feedback and insights from those attending through polling, Q&A, surveys, reporting, content curation, data analytics, etc. By having your finger on the pulse and access to this privileged information you can gain a better understanding of your audience and use this data to your advantage, for example when programming content for next year’s event or deciding what to invest in.

Ý Event objective: To create a green event in line with CSR objectives.

The app can help reduce the amount of printing required by removing the need for a printed event brochure and abstract guide.

Ý Event objective: To create more business opportunities for attendees, sponsors and exhibitors.

The app may be able to offer intelligent matchmaking, 1-to-1 appointment setting, lead retrieval, and to offer more robust statistics which can help recruit

new revenue (e.g. exhibitors and sponsors) in the future. For example, you may be able to analyze footfall and movement across the venue, the number of leads generated by each exhibitor, the number of downloads of content, the number of clicks on sponsor banners and so forth.

Ý Event objective: To make a profit. Although there is likely to be a cost for the app, does it also offer potential savings? For example by automating processing and cutting down staff time on manual tasks e.g. matchmaking and appointment setting and reducing printing costs. See 6. Undertake a Cost-Benefit Analysis for more information about this.

It is useful to formulate specific objectives for the event app too. What will prove that the event app has been a success? What will give a positive ROI?

3. Sell the Benefits

Think about the different groups that will use and benefit from the app, such as the attendees, speakers, exhibitors, sponsors and the event management team. Each of these will have very different and specific requirements from an app.

Segment the main user groups and look at an event app from their perspective: Ý What would be their motivation to use your event app? Ý Think about what their pain points are and how an

app can address these. Ý How will the event app make their lives easier or

better? Ý Why should they bother to download and use the app?

4. Research the Options

Whatever your specific event requirements, there is likely to be an app out there which can meet all or most of your demands. If you can determine your anticipated needs you will then be able to get an idea of which app providers offer a good fit. Vitally this can also start to give an indication of the likely costs involved so you know if it is within reach.

It is much easier to pitch your case for an event app to your boss based on precise products on the market, rather than your wish list or what you think is available.

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5. Know the Numbers

The cost of an app can vary from free to over $100,000 if you require a bespoke build. Keep in mind too that the off-the-shelf starting price advertised for an app may differ substantially from the end price if modifications, a custom build, support and extras are required. Ensure that the cost you are sharing with your boss is as close as possible to the complete anticipated end price, otherwise you may get agreement for an app that can’t actually be delivered within your agreed projected budget.

Don’t forget that your boss will want to know the bigger picture too. The cost of the app itself does not give the true cost of the investment - for example the staff hours required to set up the app within the team, costs such as upgrading the WiFi at the venue and providing extra support staff on site to answer questions attendees may have about the app.

6. Undertake a Cost-Benefit Analysis

A cost-benefit analysis is a useful exercise to undertake and to present the facts to your boss. Although there is an outlay in terms of the investment in the app and the time and resources required, there may also be cost-savings to be made, for example:

Ý Reducing printing costs by removing the need for items such as the event brochure, daily updates/press, abstract catalogue, delegate list, sponsor inserts, evaluation forms.

Ý Eliminating the need for conference folders or bags. Ý Removing the requirement for staff to “stuff”

delegate folders/bags. Ý Cutting out the delivery and shipping costs for the

items listed above.

Although an investment is likely to be needed it is interesting to start considering these other potential knock-on savings to the event budget.

7. Address Concerns from the Event Team

Particularly in the lead up to the live event, event planners can work ridiculously long hours. It is understandable therefore for resistance from management if they believe it will increase their wage bill and possibly reduce staff morale. Likewise if team

members are worried about an event app adding to their workload and causing extra pressure, they are unlikely to embrace it enthusiastically.

Look for app solutions which are easy to set up. Some apps may integrate or easily pull data from your event registration site or allow easy importing of data from a CSV or Excel file. Others will need data to be re-entered manually or supplied in different formats to allow it to be imported. As an event planner you probably have all the information required at your fingertips, but making this as painfree as possible is good.

There may be other concerns too, so take time to listen and address these specifically. Other real concerns might be around operational issues. For instance if there is slide sharing functionality, how quick and easy is it for slides to be imported and how will this affect the deadlines for speakers submitting? What happens if there are last minute changes to the presentation on the day of the event?

Consider that having an event app may change people’s behaviour too.

“The fact [is] that everyone knows it can be updated at any time (unlike print material) so information comes in last minute.“

8. Undertake a Risk Analysis

Appreciate that there are potential risks in taking the decision to use an event app, or any event technology, and be prepared to answer tricky questions from your boss. It may help to undertake a written risk analysis addressing some common concerns, large and small, and determining what the back up plan is. For example:

Ý What if there is a mistake in the content on the app? Ý What would we do in case of WiFi fail? Ý What if no one downloads and uses the app? Ý What happens if the app fails completely? Ý What if the app goes over budget? Ý What if there is a data security breach? Ý What if we find it is incompatible with specific

phones/operating systems?

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By looking at a worse case scenario if you push for an event app and it doesn’t perform as anticipated, for whatever reason, you will be better placed to deal with it effectively in the moment. You also want to ensure that the decision to use an event app was made and agreed for all the right reasons. Undertaking an honest and comprehensive review of the potential scenarios for things that could go wrong is a very important exercise.

9. Investigate Peer Reviews

Ask app providers for case studies and evidence from events similar to your own. Can they provide testimonials, proven data and reviews? This body of evidence can be revealing and useful.

You don’t just want to take their word for it though. Ideally the app company may be able to put you into contact with previous clients who have used the app and are willing to have a short, private conversation with you and your boss so you can find out the low down and discuss any specific concerns.

Don’t forget to check how the app is rated in the app stores too.

10. Have a Demo

Not everyone understands the capabilities and potential that an event app can offer. Furthermore an experience of an early event app is completely different to what most event apps today can do. If possible encourage your boss to join you for a demonstration of the product. This can show how easy it is to set up the app, make quick updates and also demonstrate the features and capability that a delegate would experience.They can also answer specific concerns and questions.

11. Test It First Hand

All app providers should be able to recommend a live event app for a similar event project for your boss to download and test out. This is useful, however this won’t give an insight to any live event capability.

If you attend an event yourself and are impressed with the event app they are using, find out the provider and enquire for further information. This is particularly useful if it has capabilities such as slide sharing, Q&A,

polling, lead retrieval and location based notifications.

When creating your own app some providers also offer a test version or a 14 day free trial so you can see exactly what the app could look like first hand, before committing to any payment.

12. Set Up a Focus Group

It is important what your stakeholders think, be they exhibitors, sponsors, speakers, attendees or event staff. Consider having a small focus group to gauge the reaction to the app and learn what they like and don’t like and what they would want to see in your event app. The results may give the confidence for your boss to go for an event app or may reveal that it isn’t the right time. It may show that the expectations from an event app and the reality of what is available and what can be afforded do not match. Or you may realise that actually a simple app with a few key features is what is really needed.

13. Do a Competitor Analysis

It isn’t always easy to know what your competitors are planning and having an event app just to keep up with them is a poor reason to implement an event app. Copying others is a dangerous practice and recipe for disaster. Nevertheless, it is interesting to know what are they doing, if they have used an event app or if they are they planning to? It may be that this impacts your decision and perhaps you will actually decide not to have an event app if a close competitor is just introducing one.

Innovate. Don’t imitate.

14. Look at Data and Analytics

One of the strongest arguments for having an event app is the possibility for strong data, the opportunity to understand your audience better and use reporting to gain more revenue and make better decisions in the future.

Look at your event objectives and the things that you need and want to have statistics for. Then look closely into what data can be measured and what real time reporting is available via the app(s) you are interested in, including how data can be exported and analyzed. Hopefully there will be good synergy between the app and your requirements.

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15. Consider Future Returns on the Investment

This is difficult to quantify, but you should also think about ways in which the investment in the app now may lead to increased potential revenue in the future, such as:

Ý More connections and better attendee networking, helping to fulfill the main objective of attending the event for many participants.

Ý Targeted messages to change attendee behaviours e.g. to encourage greater footfall to exhibitors or deal with a room change more efficiently.

Ý Greater satisfaction of exhibitors and hopefully more business done as a result of better matchmaking, appointment scheduling and lead retrieval.

Ý Valuable event pictures, video and other content shared via the app.

Ý A greater insight into the pain points/interests/requirements of the attendees via audience response capability, which may help with future programming decisions.

Ý Better feedback to make improvements to the event - hopefully resulting in increased demand/greater ticket sales in future years.

Ý More robust analytics to assist with future exhibitor sales and sponsorship negotiations.

Ý An opportunity to expand the life cycle of the event by keeping the community engaged via the event app and more inclined to purchase tickets.

These considerations may appeal to a forward-thinking boss.

Investing in any #eventtech needs to be a well thought out decision rather than a nice to have, a gut feeling or keeping up with your competitors. You might have only one chance to sell an event app to your boss, client or board so make sure you are well prepared to give all the answers.

Good luck!

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Once you have established the need for an event app and have defined a clear mobile event app strategy it is time to make an actual decision on which app to choose. This is usually where confusion kicks in. In fact the offerings are so numerous and diverse that it is almost too much to take in.

After learning about hundreds of event professionals’ experiences with selecting apps we came to the conclusion that five factors usually influence the decision. Evaluating the following selection criteria will help to simplify your decision-making process. Price and Cost

For event professionals using an event app for the first time price is a major factor influencing the decision. In fact, a good model is to start with a small investment and then build into larger app programs. We cannot emphasize enough the difference between the app price and actual cost to your organization. The latter includes the price of the app plus the time needed to roll the app out. While price usually drives overall costs, it’s also good practice to look at the time needed to set up the app and what support is available from the app provider. This report includes pricing (at least of those apps that disclose such information) yet it is still difficult to

offer an objective overview of the actual cost to your company. That cost usually depends on the structure, size and skills of your team. Looking at price is an excellent start but we encourage you to look at the full picture before making a decision, that includes delving into the features, trying the product and carefully evaluating the support you will receive. Low cost or free apps are usually a good place to start. ‘Freemium’ models, where you can get started for free and then upgrade later, provide a low-risk way to get started and a pathway to keep investing if your app program is successful.

App Provider Location The second factor influencing app program decision-making is geographic location and the support network of the app provider. The availability of the app provider in the country where your event is held may be key for a successful app program. If this is the first time you are going to use an app for your event you would want the app provider to be readily available in your timezone to contact for troubleshooting should anything go wrong. The same is true if you run a very complex app. The risks associated with organic app architectures are usually high. Having the provider at hand may help to ensure that everything goes to plan.

PURCHASING FACTORSJulius Solaris

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While the country of origin of the app is a good indication of the time zone where the provider operates, sometimes large app providers feature wider support programs, custom setup, and dedicated event teams. Therefore, we strongly suggest you give consideration to geographic location and to refer to individual app providers to find out more about their support network.

Web vs Native

The decision to use a web based or native app is not straightforward. There are many factors involved and each alternative has different pros and cons for event planners.

A Native App, which is developed specifically for each operating system (e.g. iOS, Android) offers many benefits in terms of functionality, user experience, reliability and responsiveness. Apps must be approved by the app stores before being available for download. With Apple this could take 1 or 2 weeks for approval. Native apps can offer more sophisticated features on the whole than web applications. Users must agree to the permissions of the application to download a native app but this can enable the app to integrate with the smartphone’s hardware and data such as camera, address book, microphone and accelerometer (automatic screen rotation).

NATIVE APPS allow the use of push-notifications, alerting users when their attention is required or when new content is available. This gives an opportunity to regularly engage and bring your audience back to the app.

The downsides of a native app are that space is required on the device to download, which not all attendees may be willing to do for a one off event and possible concern about what data the app is extracting from the device about the user. The user must also download it from the specific store, typically consisting of them searching for the app within the store and downloading it to their device of choice.

Others things to consider when choosing a mobile app, is that all content should be dynamic to the application in case of information changes, additions or deletions, which is a seamless transition for the user. However consider that if a structural issue exists, an app update is required, which of course

varies per mobile ecosystem. For example on Apple, an app update is required to be sent off to Apple to test and ensure the app follows their guidelines of app development (this takes as long as it takes for Apple to get round to reviewing your application, there is no set timeframe). A web app on the other hand, consists of the user navigating to a specific web address on their mobile device, which of course can be updated in real time without any need for user intervention or agreement. However it proves more difficult when wanting to include some form of persistence to the application, typically this is where you want to store the user’s login, or information such as favoriting content to be viewed when no data connection is available.

WEB BASED APPS operate across multiple platforms, operating systems and devices rather than being developed natively. Users do not need to download the app, although some web based apps may offer a shortcut which looks like an app icon. This potentially removes the issue of users being unwilling to download due to limited storage space on their phone. The benefits of web apps are fast and easy updates from the event planner and for the end user, quick availability (particularly important if lead times for your event are short) and perhaps also cost.

Web apps can however only access a limited amount of native features. It can be more difficult to build a loyal user base from web apps as you cannot send push notifications. Also as web apps don’t appear on the app store you may be missing an opportunity for marketing your event and app.

Web apps are however less of a privacy and security risk as they do not require permissions on download like a native app but can ask for permissions as required without requiring an update or re-installation.

There are also benefits of the desktop and mobile experience being streamlined.

Some web apps also allow content to be stored and accessed even when offline.

A HYBRID APP (web and native) can potentially offer an almost native experience but with benefits of speed of development and cost. Offering a seamless

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experience to attendees whether they are using their desktop, smartphone or tablet will be appealing to many Event planners, however a truly native app will always be the most responsive and intuitive option.

Looking at Features

Features usually are the strongest decision-making factor in the app selection process. By matching features to pricing most consumers usually have a clear idea of what they are getting. It is also important to carefully assess the features offered. In fact, there are often different levels of complexity found for the same feature. Saying that you should check which features are offered is sterile. Looking at how these features are implemented is a better course of action. While the feature tables in this guide and the online tables will help you to quickly assess whether or not an app has a feature you are looking for, we suggest to further investigate how this feature is implemented before making your final decision.

We cannot stress enough how more is not necessarily better.

Checking App Provider Credentials Some event and meeting professionals give substantial weight to the credentials of the app provider. Usually this is one of the most detailed sections of the app Request For Proposal (RFP).

We believe that checking app provider’s credentials is extremely important. We invite you to use this report as a starting point to visit app websites, ask for client references and search social networks for opinions. This is especially true if you are looking for a highly supported app. With such a large and competitive market, there is a lot of hype by providers to emphasize their own credibility. We believe that the technology of the app should be carefully reviewed in conjunction with the reputation of the company. In those cases where you are comparing companies and the technology provided is exactly the same, huge price discrepancies are not justified by reputation alone.

The final decision is a mixture of the above five factors, your team’s skills, time available, the size of your event, your budget, your mobile program objectives and last, but by no means least, your gut feeling.



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The task of selecting an event mobile app is easier with a written mobile app selection strategy. It outlines the organization’s event objectives, describes how the mobile app fits into a larger event framework, and informs the elements of any Request For Proposal (RFP). Such a clear plan supports the organization’s decision to contract with a specific provider or change providers as needs dictate. A mobile strategy is adaptable. Because technology evolves quickly, a specific type of hardware may at some point cease to be the best option for addressing event objectives. In other words, today’s

smartphones and tablets could be tomorrow’s wearable technologies - wristbands, glasses, wristwatches, contact lenses, clothing, or embedded chips. A documented plan can and should keep the door open to innovation. Event mobile apps, conference guides specifically, are information delivery (and in some new use cases, data collection) platforms, nothing more. They cannot be effective without context, planning, content, promotion, staff participation, technical support, processes, and integration. A mobile strategy helps unify everyone in the organization around mobile.

WHY DEVELOP AN EVENT MOBILE APP SELECTION STRATEGY?

Michelle Bruno

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32 QUESTIONS TO ANSWER IN A MOBILE APP SELECTION STRATEGYMichelle Bruno

A written strategy is a ‘playbook’ for addressing the myriad questions that will inevitably arise during the selection process:

© What are the organization-specific or event-specific objectives that the event mobile app should address?

© What is the technology profile of intended users (tech savvy, Apple, Android, Windows, Blackberry, multiple devices)?

© Who are the intended app users (organizer, attendees, exhibitors, sponsors) and what are their specific requirements?

© What portions of the event life cycle should the app cover? (pre-, during-, post-event)

© What is the promotional plan for marketing the app to users?

© What are the metrics and conditions for the app to be regarded as a success?

© What content (exhibitor directory,sponsor assets, advertising) should the app feature?

© Which departments/personnel should be assigned to manage the app promotion, deployment, customer service, data and content?

© Who should provide technical assistance and how should it be made available to users?

© With which other databases and platforms (registration, membership, content management system, event website, social media) should the app integrate?

© What is the budget for the app and execution of the mobile strategy?

© How will the app address cellular and wireless issues in the event venue?

© What are the messaging and branding guidelines for the app?

© Will the app be required for multiple events?

© What is the internal process for distributing real-time updates, push notifications, or text messages?

© What are the organization’s data, security and privacy thresholds for an event mobile app?

© What are the legal and copyright issues that need to be addressed in the app?

© What other resources (checkpoints, props, instructions, rules) and features (scanners, social media) need to be in place for a gaming feature?

© What is the game strategy to be employed by the app?

© Where and how should users charge their devices on site?

© On what devices (smartphones, tablets, laptops) and platforms (iOS, Android, Windows, Blackberry) should the app work?

© Is it compatible with wearable devices?

© What is the crisis back-up plan in the event of an app failure?

© Should the app function without WiFi?

© What is the schedule for developing, promoting, and deploying the app?

© How does the organization want the data delivered? (i.e. format, dashboards, real-time reports, exportable files, Excel spreadsheets)

© What is the organization’s risk profile regarding app features and technologies?

© Does the organization intend to monetize the app data?

© How will the organization use the data that is collected by the event mobile app?

© Should the app be Beacon compatible?

© Should the app be password protected?

© What level of security, encryption and data protection does the app offer, if any?

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A Request For Proposal (RFP) document summarizes the requirements of the organization and standardizes the responses required from developers. It is often the centerpiece of the app selection process. That said using an RFP might not always be the recommended first step. With so many providers to choose from some organizers may consider narrowing the field initially by sending a Request for Information (more brief than an RFP) with some high-level requirements and forwarding a detailed RFP only to the candidates that meet the most important criteria.

When a RFP is the appropriate course of action, there are a number of best practices that can help organizers develop an effective request for proposal:

Remain open to new technology and creative ways to address common problems. Ask benefit-driven questions:Don’t ask: Ý Do you have push notifications? Ý Is your offering a native app or a web app? Ý Do you offer banner ad space?

Do ask: Ý How can organizers communicate with attendees

through the app? Ý What technology do you use to power your

technology? Why? Ý What are the sponsorship opportunities available in

the app? Consider an Excel spreadsheet to address specific feature requirements to make it easier for candidates to complete.

Limit the number of icons/features to ten or less. Understand that for some apps (particularly low-cost, self-service apps), it takes less time to build the app than it does to complete the RFP. Determine ‘must have’ features and ask for those first. It may help to narrow the field of qualified candidates down more quickly.

Consider a 30-minute phone conversation to obtain some initial information and clarity about a vendor’s offerings instead of requiring a written reply to a request for information. Use the app at an event, if possible, before selecting it. Involve multiple internal departments in the selection process. Synchronize the app development cycle with the event cycle. Ask for sample reports. Ask the vendor to clearly define what is included in the price and what is considered a customization. Ask what other companies the vendor partners with for additional functionality - ibeacons, wayfinding, and geolocation, for example - and research those companies. Determine the responsibilities of each party (organizer and vendor).

CREATING THE PERFECT REQUEST FOR PROPOSAL (RFP) FOR A MOBILE APP

Michelle Bruno

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© Date of the RFP

© Date the responses are due

© Contact information for the individual who will address questions and receive the completed RFP

© Project Scope: It’s helpful to describe the engagement, number of events, type of solution required, deliverables and other general requirements for respondents.

© Event Overview: In addition to the purpose of the event, history, dates, and the location, developers need to know the number of attendees, exhibitors, and potential sponsors. Knowing about the venue (particularly whether cellular service and Internet connectivity are issues) helps providers counsel customers about native apps vs. mobile apps vs. HTML5 hybrid offerings.

© Schedule: Prepare a detailed timeline for receiving the proposal, selecting a vendor, developing the app, and a go live date.

© Event Mobile App Objectives: Organizers should list the outcomes required of the mobile app (not the features and functionality). For example, these objectives might include:

Ý Increase the percentage of evaluations returned Ý Increase the number of times that exhibitor/product

profiles are viewed Ý Increase the amount of revenue from advertising,

data resale and virtual booths Ý Reduce operational costs Ý Increase the social footprint of the event Ý Increase the level of engagement between exhibitors

and attendees Ý Track attendee behaviors and preferences

© Statistics from Previous Apps: If available, organizers should provide data on total number of users, downloads, users on each native platform, users on each device type; number of banner ad clickthroughs, dashboard visits, exhibitor profile clickthroughs and exhibitor bookmarks; number of appointments set with exhibitors, sessions and events added to schedule, and speaker bios viewed; number of social posts and updates; and any other relevant business intelligence available.

© Features: While a focus on event objectives provides app developers with more latitude for suggesting solutions, organizers may still have a preference for some basic features and functionality of the app they seek. Using a spreadsheet to list specific features can be very helpful for respondents.

© Budget: Paid mobile apps are available at nearly any price level from under $1,000 to $100,000 and more. Providing the developer with a budget range simplifies the purchasing process and clarifies the responses.

© Revenue: Buyers should detail the importance of revenue streams and request a list of advertising, sponsorship, data resale, and virtual booth revenue opportunities available from the developer.

© Proposal Requirements: Purchasers should list what the actual proposal should contain. Some possibilities include company description, experience with similar event types, database integration experience (compatibility with various member management systems), login expertise (single sign on, social sign on, for example), references, app business model (flat fee, fee per user, revenue share, etc.), pricing (including costs for customization or technical and promotional support).

© Data and Analytics: More apps are providing very robust and sophisticated data collection, analysis and reporting capabilities. Organizers should request a list of metrics that the app currently tracks or provide a list of the metrics that they require.

© Security Requirements: With event mobile apps able to process so much more information at a time when data security has become a huge issue in all areas of business, organizers should ask app vendors to detail the measures taken to secure user information and data on the device, data in transit, and data in the cloud.

The field of event-app developers grows larger by the day. From free, self-service to high-priced custom apps, the range of options is immense. Developing a selection process from a documented strategy and a detailed, yet flexible RFP can greatly increase the event organizer’s chances of selecting the most appropriate mobile solution available.

WHAT TO INCLUDE IN AN RFPMichelle Bruno

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RFP TEMPLATEMichelle Bruno

OVERVIEW

Date:

Scope of Work: (Describe the purpose, length of engagement, number of events, type of solution required, deliverables and other introductory information for respondents.)

CONTACT INFORMATION

Event Name (no acronyms):

Event Host Organization:

Event Organizer (if different from Host Organization):

Contact for RFP:

Job Title:

Mailing Address Line 1:

Mailing Address Line 2:

City:

State/Province:

Zip/Postal Code:

Country:

Phone:

Fax:

Mobile Phone:

E-mail Address:

Web Address:

Preferred Method of Communication:

© Telephone © Email © Letter © Fax © Other:

Contact Information Comments:

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EVENT PROFILE

Event Objectives:

Event Start Date:

Event End Date:(Supply event schedule if multiple-event contract)

Event Venue: Event Organizer:

Market Segment: © Association (International) © Association (National) © Corporate © Educational © Independent

© Fraternal © Government © Military © Religious © Other

Event Type: © Meeting © Conference © User Group © Other

Event Frequency:

Event History

First Time Using an Event-Mobile App: © Yes © No [If no, provide reports of past usage in attachments]

Number of Exhibiting Companies Expected:

Number of Sponsors Expected:

Number of Attendees Expected:

Number of Conference Sessions:

Attendee Mobile Profile: (Include information regarding percentage of international attendees, mix of user mobile platforms, such as iOS, Android, Blackberry, Windows, heavy or light mobile users, tech savvy vs. novice, etc.) Event-Mobile App Objectives:(List specific pain points or event goals that the app should meet. For example, “Increase the percentage of conference session evaluations returned.”)

Event Profile Comments:

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REQUIREMENTS

Budget:

App Should Include: (List specific features required in as much detail as possible)

# Feature1 e.g., Exhibitor directory searchable by exhibitor name, booth number and product category

Other Specific Requirements:(Describe any particular requirements for app that have not been previously addressed, such as app must integrate with registration, attendee membership, online floor plan, navigation platform or beacon infrastructure, reporting and data-security requirements, etc.)

Attachments:

The following documents are attached to this RFP (e.g., mobile usage reports from previous years): © __________________________ © __________________________ © __________________________

Requirements Comments:

PROPOSAL SPECIFICATIONS

Questions:(e.g., Direct all questions and requests for additional information regarding this RFP to the contact person designated in Contact Information section).

Decision Making Process:

Final Decision Maker (Name & Role): _____________________________

There will be a preliminary cut with a second review of finalists: Yes No

Timeline: Ý RFP Published Date: Ý RFP Distribution Date: Ý Proposal Due Date and Time: Ý Preliminary Cut Date: Ý Proposal Presentation Dates (if required): Ý Proposal Presentation Location (if required): <<City>>, <<State/Province>>, <<Country>> Ý Decision Date: Ý Start Date of App Development Ý Approximate Date of Live Event App: <<MM/YY>> or <<MM/DD/YYYY>>

© ©

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Decision Notification Method (choose all that apply): © Telephone Call © Email © Letter © Fax

Key Decision Factors:Selection is based on the following criteria, rated by how they will play a role in proposal evaluation (1 is critical, 3 is important, and 5 minimally important):

Decision Factor Ratinge.g., Ability of vendor to provide high level of service

Proposal Specifications Comments:

PROPOSAL CONTENT

Instructions for Responding:(Include specific instructions for proposal format, features list, acceptance of late submissions, responsible party for all costs, to whom the proposal should be addressed, references, experience with similar event types, pricing, timing, deliverables, sample contract, service requirements, methodology, training, support, vendor technology infrastructure, project management team, use of third parties, submission of apps to Apple and Android marketplaces for approval, disaster recovery plans, etc.)

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IMPLEMENTING AN EVENT APPPROJECT TIMELINE

Becki Cross

It isn’t easy to create a specific timeline for implementing an event app. Lead times, your event requirements, demands and timescales are different for native, web enabled or hybrid apps. Every event is different and every app has unique features and nuances. We have however tried to look past this and create a basic project timeline as a useful starting point.

The plan is an outline for your events when you do have the time and resources to invest fully in

your mobile app program. We have based this on a 12-month lead time as you may have for an annual event or large event project. This chart can of course still act as a starting point for when you are working under much tighter time constraints and for when time needs to be saved, corners cut and quick decisions made for it to happen. The template is downloadable in Excel format so you can adapt to your unique circumstances.

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SAMPLE PROJECT MANAGEMENT TIMELINE FOR AN EVENT APP

Becki Cross

STRATEGYClarify your objectives for wanting an event app.

What are the different app users and their specific requirements?

What is your audience profile? What is the technical profile of users (e.g. tech savvy, predominantly Apple users, multiple devices)?

On what devices and platforms should the app work?

What do you want the event life cycle of the app to be?

If you have used an app before think about what lessons were learned, what could be done better, etc.

Calculate potential ways you can change the way things are done and even possibly save money by using an app, e.g. reducing printing, sharing abstracts via the app, automating processes previously done manually.

Ensure your boss/board/client/team is on board.

Identify time and resources and skills available from within your team.

Think about your initial marketing strategy and communications plan.

Risk analysis - consider what could go wrong and how you would resolve the issue. What is the crisis back up plan in case of app failure?

SELECTIONResearch potential apps.

Identify the budget and resources available.

What will success look like?

What content should be within the app?

Does the app need to integrate with any systems such as CRM, survey, marketing, registration?

Consider who will project manage the app. Who will have responsibility for promotion, deployment, support, content, etc.

Test the venue WiFi. What will happen if the WiFi fails?

Identify potential suitable apps.

How is support provided to the event team throughout the process of developing, launching and using the app? Where is the provider located? How quickly should a response be expected in case of issues?

How will technical support be made available to users?

Issue an RFP

What are the messaging and branding guidelines? How customizable is the app?

Will the app be required for multiple or future events?

What is the process for communications and updates via the app?

Confirm revenue generating opportunities via the app.

How secure is the app and is it data protected and encrypted? Is it/can it be password protected for the user?

What analytics and reporting are available? How will the data be received and used?

Review the responses.

Shortlist the potential providers.

Undertake detailed demos and testing of the shortlisted apps.

Choose the winning app.

Develop a specific schedule for developing, promoting and deploying the app.

Write the ad and revenue generating opportunities into your sponsorship packages and start to sell them.

Take the advice of the provider in terms of best practice and getting the most from the app.

Firm up how will you market to users?

POST SELECTION

Undertake all training offered by the provider.

Add/import event data.

Create splash screens.

Provide app store logos in required formats.

Populate all details including sponsors, speakers, exhibitors.

Coordinate with sponsors and key partners the communications that will be sent via the app e.g. push notifications, beacons.

Plan any gamification via the app.

How will you ensure a great app experience before, during and after the event?

Final checks of content.

Testing and bug reporting.

Upload to the app stores.

Further testing of the app.

Revisions and updates made as required.

Brief speakers on the use of the app, deadlines and any specific information and briefing that will help them plan their session and incorporate the technology e.g. slide sharing, polling, opportunity to ask questions via the app, permissions to share slides to social media, how they can use the app prior to the event, post event feedback.

Create a robust strategy to encourage usage post event and minimize those that delete that app. This is likely to need preparation of content and thoughts before the event and communication to attendees why they need to save the app after the event closes. You may want to share pictures, discussions, unique content and so forth.

Decide if you will offer alternatives to the app, e.g. a limited number of printed guides available.

Determine when support will be available onsite in case of any issues and questions.

MARKETING

Add details of the app to all channels - website, registration confirmations, email footers, social media announcements, blog posts, pre-event information, email marketing, etc.

Offer support to your attendees in terms of downloading and using the app. This may be via tutorials, step by step guides, a helpline, etc.

Communicate the benefits of using the app to inspire people to download and use the app.

Ensure your influencers are on board and active in using the app and spreading the word.

Give plenty of reasons for people to use the app in advance of the event, for example for pre-event discussions and teasers, competitions, creation of a personal event agenda, opportunity to favourite exhibitors, leaderboard, ability to view the attendance list and request meetings, etc.

Develop contests and rewards for active users.

Implement your marketing plan for the critical time immediately before, during and after the event.

Keep up the regular content and updates after the event.

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Event planners don’t always have the luxury of time, in fact lead times seem to be forever getting shorter. If timescales are challenging but you are committed to implementing an event mobile app we would recommend one or more of these things will help you make the most of the time available and turn your event app into reality.

Ý Cut out the RFP. It takes time to issue and analyze responses from a formal RFP process. When time is of the essence consider requesting information and talking directly with a small number of suppliers to enable a decision to be made in shorter timeframes. Our online tables will help you to make a fast assessment for who you want to talk further to.

Ý Speak to the App Providers. The app providers are experts in app development, current approval times on the app stores and their specific product, so talk to them and ask their honest advice and whether it is feasible. To bypass the sales talk though try to speak directly to another event planner that has first hand experience of using the app and find out how long it really took and how easy it really was to set up.

WHAT TO DO IF TIME SCALES ARE SHORTBecki Cross

Ý Revise your Vision. If time is short perhaps choose a free or low cost event app, over a high-end event app. This could be a useful experiment and learning curve before investing further in an app in future years. You still need to be confident though that you have the resources to support it, rather than a half-hearted effort.

Ý Focus on a Specific Feature. Instead of implementing a comprehensive event app why not choose a simpler app with less features, or specialized in one particular area such as audience response or slide sharing.

Ý Pay for Full Support. Some providers can provide a full set up service for you which could save you time, although you, or a member of your team, will need to provide the information to them in the first place.

Ý Choose an Integrated App. Some apps integrate directly with registration systems or website to pull the data from there. This can be a great time saver as much of the data required will already be available.


39


Ý Easy Import/Set Up. When time is short this is even more reason to prioritize the apps with easy import and set up that work with your data.

Ý Favour Web Enabled or Hybrid Apps. To avoid delays with the app gaining approval from Apple consider going for a web enabled app over a native app. Some providers also offer hybrid apps which don’t require new approvals each time. For instance you download the provider master app and attendees put in a unique password which then pulls the data for your specific event.

Ý Loan Devices with the App Pre-installed. You may want to consider hiring tablet devices with the app pre-installed to bypass publishing and approval on the app stores. This is particularly feasible if the app is for a quiz or some form of gamification, particularly if it is a team based event.

Ý Get Started. When time is of the essence get the app ready and submitted to the app stores as soon

as possible, knowing that it can take 1-2 weeks for iOS approval. Of course sometimes it only takes a few days - there are no guarantees.

Ý Boost WiFi. Realise that the nearer to the live event date the app is published the less time there is for communicating and encouraging your attendees to download the app. This increases the likelihood that more people will only download the app when they get to the event. With this in mind think about whether the WiFi bandwidth will cope with multiple simultaneous downloads and consider investing more money to avoid failure.

Ý Consider Shelving the Idea until Next Time. If time is really short, quality is going to be compromised and downloads and usage are likely to be much lower as a result. Ask yourself if it is essential to have an app at such short notice or whether it is best to take proper time and care implementing an app for future events and bypassing this event.

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FOSTERING ENGAGEMENT THROUGH APPS Adrian Segar

What is Engagement?

In the 2015 Event App Bible, event professionals ranked ‘increasing engagement levels at the event’ as their ‘top objective when deciding to use an event app’. Before we discuss increasing engagement, let’s define what it is. I contend that engagement is an emotional involvement or commitment. When we’re engaged, we’re caught up in the associated work, relationship, or effort because we care, rather than for rational reasons such as a paycheck, material security, or social pressure.

What else can we say about engagement? One characteristic is that, at its core, engagement is an in-the-moment experience. Another characteristic is that it builds community. Engagement, by its very nature, bonds people around a shared experience, as well as making and strengthening connections through discovered and shared commonalities. Such bonding - and the desire for more of it - is the bricks and mortar of community building and what event planners are striving for.

It’s helpful to divide engagement into two forms.

One form is predominantly passive, sometimes characterized as entertainment. We can be engaged by a moving performance of a speaker, play, or concert; I call this broadcast-style engagement. The sharing here is predominantly (though not exclusively) focused on an attendee’s experience of presented content, rather than interactions with other attendees.

The other form - of greater interest to event planners - is engagement that occurs through active participation in an experience with one’s peers, which I call active engagement. Active engagement includes any ways that attendees interact with and influence what is happening at the event, including making connections and conversations with each other. Active engagement shapes the overall event

experience for everyone, as well as the individual experience of each attendee.

How Can Apps Support Increasing Engagement Before an Event?

Before an event, event apps can begin to develop engagement by supplying a pre-existing framework for buzz-building activities such as session announcements, videos, teasers, unique content, and pre-event connections and conversations. Access to these useful pre-event functions via an easy-to-use interface of a well-designed app can be a powerful incentive for attendees to install and explore the app before they arrive, making it easier to position the app as a focus for effective engagement during the event.

How Can Apps Support Increasing Engagement During an Event?

During an event, event apps have the potential to support both broadcast-style and active engagement.

Broadcast-style engagement can be encouraged by providing channels for interaction around the content offered at the event. An app can incorporate portals to established social media event channels, such as Twitter with an event hashtag or a Facebook event page, and/or to private channels created exclusively for the event. App push-notifications keep attendees informed of new or updated developments, e.g. schedule additions or changes, and public or app-only-accessible messaging (including photos, audio, and video) co-creates a body of attendee-supplied content around which engagement can occur.

Effectively supporting active engagement requires the thoughtful addition of specific event and session-specific app functionality. Messaging and content channels are still important, but now the app becomes a tool that provides custom opportunities for attendees to interact and connect in ways that

41


increase engagement with peers and presenters.

This functionality can include:

Ý Easy ways for attendees to add personal information - such as interests, needs, and expertise - that is searchable by other attendees.

Ý Recommendation tools that facilitate the discovery of attendees with similar interests, needs, or expertise.

Ý Two-way interaction with presenters, such as polls during presentations and tools for audience Q&A. Attendee input can be aggregated and/or filtered, with raw or curated data displayed in real-time.

Ý Crowdsourcing. Apps can collect attendee suggestions and offers for event content and session topics and record voting on the resulting options, allowing organizers to build a crowdsourced program that reflects attendee needs and wants matched with available appropriate expertise and experience.

Ý Integration with additional technologies that facilitate or deepen attendee experience. Some examples of this are badge QR codes that make it easy for attendees to swap contact information, attendee-controlled indoor positioning systems that allow individuals to share their current event location with chosen peers, and app functionality that turns smartphones into microphones for session feedback.

Ý Gamification. Gamification can be defined as applying game design to event activities with the aim of making them more fun and engaging. The hope is that this will lead to improvements in learning, connection, or other associated goals. Gamification is typically done by integrating scoring systems (points, badges, levels, etc.) into a task, adding competitive elements, and providing a combination of incentives, positive feedback, and rewards for “playing.” For example, location-based games - in which teams have to check-in to locations, solve puzzles and clues, and complete challenges - can help participants get to know each other via a fun activity.

Ý Games and simulations. Learning can be powerfully stimulated when you use games and simulations to transform an event environment into an engrossing story-world: a place where participants can create and explore in a semi-

realistic way alternative roles, points of view, puzzles, and positions. Although these tools can be surprisingly effective in imparting knowledge about factual information, they are most useful for experiential learning about key system relationships. Games and simulations can be built into event apps, but the cost of doing so is high and the powerful potential of such functionality currently remains largely unrealized.

A Note About Gamification

Increasing the amount of fun and engagement while people are learning or connecting is a worthy goal. The crucial question is whether adding extrinsic motivations to a task replaces or corrupts participants’ intrinsic motivations. If we are focused on getting to the next level or beating another participant or team, this may well detract from the intrinsic joys and rewards of learning itself. In a sense, the points obtained become the focus of the experience rather than the achievement goal(s) they attempt to represent.

Perhaps the strongest positive aspect of gamification is its potential to provide feedback about the quality of individual participant’s learning and competency. For this to work, the feedback best originates from a third party, such as expert judges or realistic consequences built into the game by independent observers. However, unless this feedback is anecdotal and detailed, I believe it is unlikely to significantly improve participant learning.

Gamification is probably most useful as a tool for improving abilities at rote tasks, such as improving selling skills, for which acquiring proficiency is not much fun under any circumstances. Such work, however, is becoming a smaller and smaller portion of important adult learning.

Getting Attendees to Install and Use Your App

Expecting an app to foster engagement during an event is impossible if attendees don’t install and use it. Sometimes organizations invest in the creation of an event app, but fail to allocate sufficient resources to successfully sell the app’s value to attendees before the event.

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To maximize adoption, always:

Ý Include the core functionality expected from any event app these days, namely schedules/agendas, personalized scheduling, and, if relevant, floor plans and maps. To foster engagement, include attendee profiles and messaging as well.

Ý Check that the app is easy to use, by testing it with novice users before it’s released.

Ý Market the app before the event via all possible channels, such as email, social media, the event website, presenter referrals, event community leaders and influencers, event staff email signatures, and leaderboard contests.

Ý Provide on-site support for app installation and use at registration and during the event.

Ý Introduce the app and its associated benefits during opening event housekeeping.

Ý Ensure that sufficient available WiFi bandwidth will be available on-site so that the app maintains speedy interactivity and updates for all functions.

In addition, the following can further increase an app’s visibility and appeal:

Ý Create short videos that demonstrate how your app’s features will improve an attendee’s experience at the event.

Ý Include exclusive pre-event teaser content, only available on the app.

Ý Supply loaned devices at registration for those who don’t bring a suitable device. (This is essential if you want everyone to use your app!)

Ý Encourage and support presenters to take advantage of the app. Apps allow presenters to interact with attendees during sessions, but using app functionality (polls, audience-curated questions, audience experience and expertise) needs to be planned for and supported in advance.

Ý Consider adding an app repository for session content, including slidesharing, that can be selectively downloaded to attendee devices. Attendee note taking can also be a useful addition to the app.

Ý Offer incentives for app use. Prizes, perhaps supplied by sponsors, work well.

Closing Reminders about Engagement

Event apps provide a convenient platform for tools and support for engagement, but engagement doesn’t happen by magic after creating an app. Fostering successful engagement requires a comprehensive strategy that includes determining specific desired event engagement outcomes, getting attendees to install the app, and guiding and supporting appropriate use before and throughout the event.

Finally, don’t limit efforts to foster engagement to apps alone!

We tend to be so enamored with “new” technology that we overlook the benefits of age-old, simple, and effective “human process” technology.

For example, attendees can use new technology, such as clickers and polling functionality built into apps to supply responses to presenter questions. These devices provide anonymous polling, where no one in the room gets to find out how anyone else voted, and sometimes that’s appropriate and useful. Perhaps though such sharing can provide a starting point for additional engagement through old-fashioned face-to-face discussions, with no apps in sight. A combination of event tech and additional dialogue and discussion could be the powerful engagement mix your event needs.

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What is Event Feedback?

Event feedback is information about responses to experiences at an event. Such information can be spontaneously provided by attendees, e.g. via postings on social media, and obtained by event stakeholders through channels such as apps.

Event feedback consists of:

Ý Raw event data, such as technical and behavioral measures of app activities (e.g. likes, check-ins, shares, downloads, views, responses, message counts, favorites, posts, votes, custom feature usage), as well as location-based information like Beacon engagements

Ý Data analytics, both statistical (tabulations and overviews of raw data such as session and event ratings) and anecdotal responses that can be used for marketing and post-event reporting

With the exception of post-event evaluations, most feedback is obtained during the event.

Feedback can be used in four broad ways:

Ý to discover and respond to real-time logistical issues, e.g. “the room is too cold”

Ý to control and influence session process and con-tent

Ý to evaluate event components such as attendee satisfaction, presenters, sessions, and logistics

Ý as a basis for improving and marketing subsequent events

An individual’s interest in these kinds of feedback depends on their role at the event. For this article, I’ll classify event stakeholders into four different groups, each of which tends to focus on a distinctive feedback mix:

EVENT FEEDBACK AND WHAT TO CONSIDER WHEN COLLECTING IT VIA AN APP

Adrian Segar

DISCOVER AND RESPOND TO

LOGISTICAL ISSUES

CONTROL AND INFLUENCE SESSION

PROCESS AND CONTENT

EVALUATE EVENT COMPONENTS

IMPROVE AND MARKET SUBSEQUENT

EVENTS

EVENT OWNERS, SPONSORS, AND SUPPLIERS

EVENT PLANNERS & STAFF

PRESENTERS

ATTENDEES

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The Most Important Feedback - and Why Events Seldom Obtain It

Just about all event feedback is elicited either during or within a few days of the end of an event. All such short-term evaluations of an event possess a fatal flaw. They tell you nothing about the long-term outcomes generated by the event.

What is the purpose of an event? Setting aside special events, which are typically transitory celebrations and entertainment, most event owners want one key event outcome - the creation of needed, desired, and valuable long-term change. Learning that can be applied productively in the future, connections that last and reward, communities that grow and develop new activities and purpose - these are key outcomes that events can and should produce.

Unfortunately, humans are poor objective evaluators of the enduring benefits of a session they have just experienced.

Probably the most significant reason for this is that we are far more likely to be influenced by our immediate emotional experience during a session than by the successful delivery of what eventually turn out to be long-term benefits. We like to think of ourselves as driven by rationality, but we largely discount the effects that our emotions have on our beliefs. Although we know that most information provided by lectures and speeches is mostly forgotten within a week, the short-term emotional glow fanned by a skillful motivational speaker can last long enough for great marks on smile sheets. And paradoxically, the long-term learning that can result from well-designed experiential meeting sessions may not be consciously recognized for some time.

Other reasons why short-term evaluations of conference sessions can be unreliable include quantifiable reason bias (the distortions that occur when attendees are asked to justify their evaluations) and evaluation environment bias (evaluations are influenced by the circumstances in which they’re made). These biases are minimized if evaluations are made in the environment in which hoped-for learning can actually be applied: i.e. back in the world of work. But instead - worried that no one will provide feedback if we wait too long - we supply evaluation sheets to fill out at the session, or push evaluation

reminders right away via a conference app.

Instead of continuing to focus on features that make it easier for attendees to supply and event owners to obtain short-term feedback, app developers could concentrate on providing easy to use tools and support for capturing long-term changes that an event produced. Such functionality could include information about whether and how skills and experience gained during the event has been put into practice in attendees’ professional lives, and measures of the increase in valued long-term connections with peers and suppliers met at the event.

How Can We Improve Event Evaluations?

If we want event evaluations to capture and reveal real-world long-term change, we need to use evaluation methods that allow participants to report on their meeting experiences’ long-term effects.

This is hard - much harder than asking for immediate impressions. Once away from the event, memories fade, our professional lives center around our day-to-day work, and we are less amenable to being refocused on the past.

While I haven’t formulated a comprehensive approach to evaluating long-term change related to events, I think an effective long-term meeting evaluation should include the following activities:

Ý Having individual participants document per-ceived learning and change resolutions before the meeting ends. This is work that event apps could support. If this information is captured as a baseline, then it’s possible to discover and docu-ment later whether these desired outcomes actually occurred, thus obtaining data for evaluation of the long-term effects of the event.

Ý Following-up with participants after an appro-priate time to determine whether the changes they desired have actually taken place. For this to be feasible via an app, the app must incorporate support for a meeting community in a way that is useful enough for community members to want to continue to stay in touch using the app and not delete it post event. This isn’t easy - as anyone

45


who has worked to maintain an online communi-ty can attest. One example that I have seen used successfully for very small events is the creation of on-going attendee chat groups in messaging apps like WhatsApp. Another approach is to build event app functionality into successful community online environments like Slack.

In conclusion, there’s an opportunity for developers who successfully build credible and workable functionality for long-term event evaluations into their apps to gain a unique market advantage. Event owners and planners who take advantage of these capabilities will finally get to learn whether and how their events actually delivered the desired outcomes.

What to Consider When Collecting Feedback in an App

If you want to do a good job collecting event feedback via an app, what should you do?

Be Clear What You Want to LearnDecide what’s important to learn, and look for an app vendor who can provide it. Don’t let an app vendor’s capabilities dictate the feedback captured.

Ease of Use is Everything“I came to this event to give feedback,” said no attendee ever. Taking time to give useful event feedback to stakeholders is a generous act, so apps should make it as easy and efficient as possible to enter feedback. Make it clear before and during the event how and when to supply feedback, and only ask for the minimum information you need.

Share How Feedback Will Be SharedWill session rating comments be supplied to presenters; if so, will they be anonymous? Are “private” messages sent between attendees inside an app viewable by event organizers? Who can view badge scanned data on session attendance? It’s rare for attendees to be given the answers to questions like these, and consequently some may avoid providing candid feedback. Supply a clear attendee privacy policy so they know how their feedback will and won’t be shared.

Communicate That You Value and Will Use Attendee FeedbackBefore and during the event, let attendees know that their feedback is valued, will be read and, possibly, acted on. If people feel their input is going to be ignored, they’re not going to take time to provide it.

Show Attendees That You Appreciate Their FeedbackConsider thanking attendees individually for specific feedback, especially if you make changes because of it. While potentially time-consuming, this is a great way to show that you appreciate their input and will help to extend good feelings about the event after it’s over.

If you want people to return to subsequent events and continue to share feedback, a short post-event communication highlighting significant feedback, both positive and negative (with an explanation of how shortcomings will be mitigated next time), will keep attendees motivated and interested in supplying feedback for continued improvement of future events.

In Summary

While designing the event, determine the kinds of feedback to collect for event stakeholders, the appropriate metrics to use, and the consequent methods and resources that will be needed.

Don’t overlook the collection of feedback on long-term changes brought about by the event. Evidence that the event has provided measurable benefits that attendees have integrated into their professional lives, and added and deepened valuable long-term professional connections can provide compelling arguments for the value of the event to meeting owners.

Ensure that stakeholders know why their feedback is important, and that it’s easy for them to supply it.

Don’t forget to thank attendees for their feedback!

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PROVIDER TABLESSuppliers advised us on 96 features across 5 sections of features (last year we enquired about 32 features). 24 features were uncommon - offered by less than 50% of providers across any price point. We have showcased 22 of these in the EAB, plus 3 other interesting features to give a total of 25 features shown. The complete listings with all features surveyed are available in our online tables.


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10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot

ChirpE Mobile Event App

Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms

CrowdCompass by Cvent

Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia

EventPilot Conference App

eventpowwow

eventScribe

Eventsential

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Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo

Grenadine Event Guide

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GruupMeet

Guidebook

HelloCrowd

Hubb Content Management

IBM Event Connect

InvitePeople

ITM Mobile

Jomablue Mobile Apps

Jublia

JUJAMA

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KAYO

Lanyon Mobile

Let’s Participate

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Livecube App

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https://pathable.com/

http://pheedloop.com

http://www.pitchandmatch.com

http://podiobox.com

http://www.powervote.com

http://match.presdo.com/about/

http://Propared.com

http://www.quickmobile.com

http://www.resultsathand.com

http://www.rockitproject.com/

http://www.ShowGizmo.com

http://www.showguider.com

http://www.slido.com

http://socialtables.com

http://www.spotme.com

http://www.summitsync.com

http://www.superevent.com

http://tapcrowd.com

http://www.krowdthink.com

https://time2.mobi

http://topi.com

http://www.tripbuildermedia.com/product/multi-eventmobile/

http://twoppy.com

http://www.velocevent.com

http://www.weavent.com

https://whova.com

http://www.yapp.us

http://www.yoxxie.com

http://zerista.com/

49

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

EVEN

T M

ANAG

EMEN

TLE

ven

t b

ud

ge

t

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

50

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

EVEN

T M

ANAG

EMEN

TLTa

sk m

anag

em

en

t

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

51

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

NETW

ORKI

NGe

Bu

sin

ess

car

ds

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

52

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

NETW

ORKI

NGB

usi

ne

ss c

ard

sca

nn

ing

be

twe

en

att

en

de

es

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

53

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

CONT

ENT

Vid

eo

file

s e

mb

ed

de

d

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

54

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

CONT

ENT

Live

-str

eam

ing

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

55

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

CONT

ENT

Co

nte

nt

shar

ing

- v

ide

o u

plo

adin

g b

y at

ten

de

es

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

56

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

CONT

ENT

Inst

agra

m in

teg

rati

on

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

57

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

CONT

ENT

Bra

inst

orm

ing

/co

llab

ora

tive

do

cum

en

t cr

eat

ion

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

58

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

APP

TECH

SPE

CS A

ND S

UPPO

RTA

ug

me

nte

d r

eal

ity

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

59

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

APP

TECH

SPE

CS A

ND S

UPPO

RTC

om

pat

ible

wit

h w

ear

able

de

vice

s (e

.g. s

mar

t w

atch

es)

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

60

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

NF

C in

teg

rati

on

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

61

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

RF

ID in

teg

rati

on

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

62

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

Be

aco

ns

inte

gra

tio

n

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

63

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

Au

dio

be

aco

ns

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

64

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

Ale

rts

sen

t to

eve

nt

man

age

r w

he

n V

IPs

arri

ve

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

65

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

SM

S t

ext

se

rvic

e

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

66

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

INTE

GRAT

ION

Go

og

le N

ow

an

d A

pp

le W

alle

t

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

67

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

LOCA

TION

and

TRA

VEL

Tra

vel s

tatu

s u

pd

ate

s

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

68

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

LOCA

TION

and

TRA

VEL

Flig

ht

stat

us

up

dat

es

and

no

tifi

cati

on

s

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

69

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

LOCA

TION

and

TRA

VEL

3D m

aps

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

70

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

LOCA

TION

and

TRA

VEL

Ind

oo

r n

avig

atio

n

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

71

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

LOCA

TION

and

TRA

VEL

GP

S b

ase

d s

elf

ch

eck

in

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

72

10TIMES

Actigage

AgendaPop

All In The Loop

AnyEvent App

AppKrónos

Apps For Events

Appvents

AroundThen

Attend Mobile App

Attendify

Azavista Event App

Boabee

Boomset

Built.io Event App

BusyConf

Carrot


Confer

Conference Compass

Confrenz

ConnexMe

Conventica

Core-apps

CrowdComms


Crystal Interactive

Delegate Select

Delegia Mobile

Digivents

DoubleDutch

Engage

Equilar Engage

ERMobile

Event Apptitude

event2mobile

EventApp360

Eventbase

Eventbuizz

EventCast

EventDay.com

Eventdex

EventEdge

Eventfuel

Event Gurus

EventMobi

EventOPlanner

Eventory

Eventpedia


eventpowwow

eventScribe

Eventsential

Eventtia

Eventtus

Eventuosity

EventXP

FestApp

Gather Digital

Glisser

GoGoAgenda

Goomeo


FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

FREE

UN

DER

$10

00

$100

0 - $

5000

OVE

R $5

000

NO

T D

ISC

LOSE

D

GruupMeet

Guidebook

HelloCrowd


IBM Event Connect

InvitePeople

ITM Mobile


Jublia

JUJAMA

Jupitee

KAYO

Lanyon Mobile

Let’s Participate

LiGo Mobile App

Livecube App

Loopd

Lumi Show

Magency Engage

Message Blocks

MeetApp

Meetee

MeetingPlay

Meetoo

mEvents

Mobilessence

mobLee

MoozUp

My Event Pro

MyEventApps

myQaa

OtterVibe

Panelsensor

Pathable

PheedLoop

Pitch and Match

PodioBox

PowerVote Event App

Presdo Match

Propared

QuickMobile

Results at Hand

RockIt!

ShowGizmo

Showguider Ltd.

Slido

Social Tables

SpotMe

SummitSync

Superevent

TapCrowd

The Krowd

Time2

Topi

TripBuilder

twoppy

Velocevent

weavent/竹节

Whova

Yapp

Yoxxie

ZeristaCon

LOCA

TION

and

TRA

VEL

Se

atin

g a

lloca

tio

n/

vie

w

AVAILABLE

NOT AVAILABLE

http://EventDay.com

http://EventDay.com










http://attend.com









http://atanto.com










http://delegia.com











http://eventca.st















http://eventtus.com


http://eventxp.it/

http://aloompa.com/









http://www.hubb.me








http://www.kayo.fr











http://meetoo.io/




http://Moozup.com



http://myqaa.com






http://podiobox.com



http://Propared.com











http://tapcrowd.com


https://time2.mobi

http://topi.com


http://twoppy.com



https://whova.com

http://www.yapp.us


http://zerista.com/

73


24/7 SUPPORTRound the clock support is available for the app from the vendor.

ANDROIDMobile operating system developed by Google. Apps are available via the Google Play store.

APPOINTMENT SCHEDULINGThe app enables appointment scheduling with exhibitors or other attendees.

ATTENDEE NETWORKINGAttendees can use the app to find other people with shared interests and contact them directly via the app.

ATTENDEE PROFILESAttendees can create customized profiles and consult the profiles of other attendees to maximize networking time and opportunities.

AUDIENCE RESPONSEUsed during live events, the audience can interact via the app to provide feedback in real time. This feature may be used for attendees to place votes, respond to polls, answer questions, etc. Results can be shown live.

AUGMENTED REALITYComputer generated content such as video, sound or imagery superimposed on our real world surrounding to give a sense of illusion or virtual reality. Via an app and our smartphone we can access this hidden content through a marker.

BRANDING/CUSTOMIZATIONThe app can be branded with the event logo, graphics, and colors. Different themes, icons, tabs and layouts may also be available.

CONTENT CAPTURE/SHAREAttendees can take pictures or video at the event and easily share with other attendees and/or their social networks via the app. Content sharing can boost app usage.

CMSCMS stands for Content Management System. This allows for data and changes to the app content to be made directly by the event team without going to the supplier.

CRMCRM stands for Customer Relationship Management. CRM is used to record interactions and engagement with customers. Some apps integrate with CRM software.

CUSTOM SOLUTIONSThese are fully customized applications, completely redesigned graphically and/or functionally for a specific use or client (e.g. for a venue or multiple-events).

EVENT AGENDA/SCHEDULEEnables attendees to check the event schedule and the sessions currently taking place or about to start.

EXHIBITOR PROFILESTrade show exhibitor profiles are featured to help participants determine in advance which booths to visit.

FEEDBACKAttendee feedback can be collected via the app.

FLOOR PLANAttendees can access a floor plan of the event venue. This may also include a detailed layout of the exhibitor booths at trade show or expo.

GAMIFICATIONAn interactive game component, such as trivia, scavenger hunts, quizzes, leaderboards and built-in rewards for participation.

HTML5The language of content on the internet which allows you to create responsive web applications and support mobiles, tablets and desktop access across multiple platforms and browsers. The user can switch seamlessly between desktop, mobile and tablet without having to install a different app on each. HTML5 can allow content to be stored and accessed even when offline. Updates are much quicker and easier than for a native app, which is particularly important if the user is updating via their 3G rather than WiFi. Unlike a native app a HTML5 app can ask for permissions as required to access data or hardware, without requiring an update or reinstallation.

MOBILE APP AND FEATURES GLOSSARY

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HYBRID APPS (Native and Web)Hybrid apps fall between native and web apps and are built using cross compatible web technologies such as HTML5, CSS or JavaScript, which offer a better, almost native experience, whilst potentially offering a faster development time and lower cost. For a better user experience and to enable the app to access the wider functionality of the device some native code is used. A hybrid app will however be a little slower than a truly native web app.

iBEACONS INTEGRATION iBeacons allow you to send push notifications to an attendee based on their location. The iBeacon is a transmitter that works through low energy bluetooth technology via proximity sensing. Every iPhone and iPad can be turned into an iBeacon, and Beacon signals can be received by both iOS and Android devices.

iOSThe mobile operating system for Apple devices such as the iPhone and iPad.

LEAD RETRIEVALContact data collected from an individual via the app. For example exhibitors can collect the details of those that would like to receive further information following the event.

LIVESTREAMINGFor large events or in cases where you have app users who can’t be at the live event, live streaming allows you to share live video of the presentations or performances.

MAPSAttendees can access maps of the local area and points of interest.

MATCHMAKINGAttendees can use the app to find other people with shared interests and contact them directly via the app.

MULTI-EVENTThe management process for the app is designed in such a way as to make it easy for organizers to create content for multiple events, without duplication of effort.

MULTI-LANGUAGEThe app is available in more than one language.

NATIVEAn app developed for use on a particular platform e.g. iOS or Android, or device e.g. tablet or smartphone. The user downloads the app to their device via the relevant app store. More functionality can be built into native apps, for example the app can have permission to integrate with the user’s address book, microphone, camera and so forth and can often operate without a WiFi connection. Native apps generally run faster than web based applications as they are designed specifically for that operating platform.

NFC INTEGRATIONNear Field Communication (NFC) is a form of wireless communication. NFC works on a very short range, of about 4 to 20 cm. A NFC tag inserted into a name-tag or wrist band can be used by attendees to collect key information. For example, an attendee could use their tag to collect contact information, exhibitor brochures or record their session attendance. When integrated with an event app, this information can then be collated and organized within the app.

NOTE TAKINGThe ability to take notes within the app which can be accessed by the user.

OFFLINE MODEThe ability to work offline, without the need for an internet connection.

ONSITE REGISTRATION WITH PHONE/QR CODEThe attendee has an electronic version of their ticket within the app, which they can use to check in at the event.

OSOperating System such as Android and iOS.

PERSONALIZED SCHEDULING/REMINDERSAttendees can create a personalized schedule by saving sessions and appointments for quick reference during the event. The app may also send them reminders of the activities that they have selected.

PERSONAL MESSAGE/PRIVATE CHAT/IN-APP CHATAttendees are able to connect directly to other attendees, speakers and exhibitors and have one-on-one text based conversations.

75


PUSH NOTIFICATIONSOrganizers can send or ‘push’ customized alerts, messages and reminders directly to the app on the user’s smartphone.

REAL TIME ANALYTICSThe app offers the organizer statistics and insights in relation to the event. This may include app downloads, usage, survey feedback, session attendance, ratings and poll results.

REGISTRATION WITHIN APPAttendees are able to register for the event via the app itself. REGISTRATION/CHECK IN ONSITEVia the app users can register or check-in onsite via an e-ticketing system.

RFID INTEGRATIONRadio Frequency Identification (RFID) is a form of wireless communication. A RFID tag inserted into a name-tag or wrist band can be used by attendees to collect key information. For example, an attendee could use their tag to collect contact information, exhibitor brochures or record their session attendance. When integrated with an event app, this information can then be collated and organized within the app.

SESSION RATINGSAttendees are able to rate sessions and speakers in the app, providing valuable feedback to the organizer.

SLIDE-SHARING/DOCUMENT SHARING AND NOTE-TAKINGAttendees can access the speaker’s slides/documents on the app and follow along with the presentation, taking notes and bookmarking content in real-time.

SOCIAL NETWORKS SIGN-INAttendees are able to use their social network account to sign-in to the app, rather than creating a new profile. Once the app is linked to their social network attendees may be able to view who else they know that is coming to the event. They can also use the social sign-in to share event news via their Twitter, LinkedIn, Facebook and other social media accounts.

SOCIAL WALLA feed from social media, pulling data from one or more social networks using a hashtag, keywords or Twitter handle. Comments and content posted from within the app will often also be included.

SMARTPHONEA mobile phone with an advanced operating system, such as Android or iOS and access to the world wide web and apps.

SPEAKER PROFILESThe attendees are able to view detailed information, such as biographies and photographs, of the speakers or performers who are participating in the event.

SPONSOR BANNERSAreas within the app specifically designed to feature and profile sponsors.

WEB APPSWeb apps run via a browser to operate across multiple platforms, operating systems and devices rather than being developed natively. Web based apps need a WiFi connection to work fully, although some content can be downloaded and stored locally. Web apps are less of a privacy and security risk as they do not require permissions like a native app and updates are faster. Web apps remove the problem of a user’s device being too full to download an app.Web apps are written in HTML5, Javascript, CSS or other languages.

WHITE LABELAn app produced by one company but packaged and offered under the branding of another company.

WINDOWSThe Operating System from Microsoft.

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GEOLOCATION TABLES

77


AgendaPop McLean, VA USA - - - - -

AnyEvent App Warren, NJ USA - - - - -

AppKrónos Buenos Aires, Argentina - - - - -

Apps For Events Lake Worth, FL, USA - - - - -

Appvents Charlotte, NC, USA Richmond, VA, USA - - - -

Attend Mobile App Boston, MA, USA - - - - -

Attendify Palo Alto, CA, USA - - - - -

Azavista Event App New York, NY, USA - - - - -

Boomset New York. NY, USA - - - - -

Built.io Event App San Francisco, CA, USA - - - - -

BusyConf Louisville, CO, USA - - - - -

ChirpE Mobile Event App Columbia, MD, USA - - - - -

ConnexMe San Francisco, CA, USA - - - - -

Core-apps Arnold, MD, USA Alphaville, Brazil - - - -

CrowdCompass by Cvent Portland, OR, USA Tysons Corner, VA, USA Frederiction, NB, Canada Atlanta, GA, USA Austin, TX, USA Santa Barbara, CA, USA

Delegia Mobile Los Angeles, CA, USA - - - - -

Digivents Buenos Aires, Argentina - - - - -

DoubleDutch San Francisco, CA, USA - - - - -

Engage Frederick, MD, USA Twinsburg, OH, USA Lincolnshire, IL, USA Fenton, MO, USA Arlington, VA, USA Dedham, MA, USA

Equilar Engage Redwood City, CA, USA Nashville, TN, USA - - - -

ERMobile Baltimore, MD - - - - -

Event Apptitude Golden, CO, USA - - - - -

event2mobile New York, NY, USA - - - - -

Eventbase Vancouver, BC, Canada - - - - -

EventCast Philadelphia, PA, USA - - - - -

EventDay.com Scottsdale, AZ, USA Dallas, TX, USA San Francisco, CA, USA - - -

Eventdex Morganville, NJ, USA - - - - -

EventEdge Austin, TX, USA Orlando, FL, USA - - - -

EventMobi Toronto, Canada New York, NY, USA - - - -

Eventory New York, NY, USA San Francisco, CA, USA - - - -

Eventpedia McLean, VA, USA Los Angeles, CA, USA - - - -

EventPilot Conference App Worldwide - - - - -

eventScribe Forest Hill, MD, USA - - - - -

Eventsential By Results Direct Alexandria, VA USA - - - - -

Eventtia Medellin, Colombia - - - - -

Eventuosity Philadelphia, PA, USA Bethlehem, PA, USA - - - -

FestApp Nashville, TN, USA - - - - -

Gather Digital Chapel Hill, NC, USA Chicago, IL, USA Tampa, FL, USA Annapolis, MD, USA - -

Goomeo Montreal, Canada - - - - -

Grenadine Event Guide Montréal, QC Canada - - - - -

GruupMeet Dallas, TX, USA - - - - -

Guidebook Palo Alto, CA, USA San Francisco, CA, USA Raleigh, NC, USA - - -

HelloCrowd San Diago, CA, USA - - - - -

Hubb Content Management Vancouver, WA - - - - -

IBM Event Connect Armonk, NY, USA - - - - -

ITM Mobile Los Angeles, CA , USA - - - - -

JUJAMA Scranton, PA, USA - - - - -

Lanyon Mobile Dallas, TX, USA Draper, UT, USA Waltham, MA, USA Philadelphia, PA, USA Chicago, IL, USA -

LiGo Mobile App Seattle, WA, USA - - - - -

Livecube App New York, NY Brooklyn,NY - - - -

Loopd San Francisco, CA, USA - - - - -

Lumi Show Minneapolis, MN, USA New York, NY, USA - - - -

Magency Engage New York, NY, USA - - - - -

MeetApp Chicago, IL, USA - - - - -

AMERICAS

78


MeetingPlay Frederick, MD, USA - - - - -

Meetoo New York, NY, USA Minneapolis, MN, USA - - - -

Message Blocks Ann Arbor, MI, USA - - - - -

mEvents Freemont, CA USA - - - - -

Mobilessence San Diego, CA, USA - - - - -

mobLee Santa Catarina, Brazil - - - - -

My Event Pro New York, NY, USA Mexico City, Mexico Bogota, Columbia - - -

MyEventApps Ottawa, Ontario, Canada - - - - -

Pathable Seattle, WA, USA Los Angeles, CA, USA Atlanta, GA, USA - - -

PheedLoop Toronto, Ontario, Canada - - - - -

PowerVote Event App São Paulo, Brazil Rio de Janeiro, Brazil Mexico, Mexico - - -

Presdo Match Mountain View, CA, USA - - - - -

Propared New York, NY, USA - - - - -

QuickMobile Vancouver, BC, Canada - - - - -

Results at Hand Bloomfield Hills, MI, USA - - - - -

RockIt! Austin, Texas, USA - - - - -

ShowGizmo Orlando, FL, USA Washington DC, USA Denver, CO, USA - - -

Slido San Diego, CA, USA - - - - -

Social Tables Washington DC, USA Los Angeles, CA, USA - - - -

SpotMe Washington DC, USA Chicago, IL, USA San Francisco, CA, USA - - -

SummitSync New York, NY, USA - - - - -

TapCrowd Norwalk, CT, USA - - - - -

Time2 Montreal, Canada - - - - -

Topi New York, NY, USA - - - - -

TripBuilder Westport, CT USA - - - - -

Velocevent Marina Del Rey, CA, USA - - - - -

Whova San Diego, CA, USA - - - - -

Yapp New York, NY, USA - - - - -

Yoxxie Dallas, TX, USA - - - - -

ZeristaCon Denver, CO, USA Seattle, WA, USA - - - -

AMERICAS

79


All In The Loop Manchester, UK - - - - -

AroundThen Reading, UK - - - - -

Azavista Event App Amsterdam, The Netherlands - - - - -

Boabee Lokeren, Belgium - - - - -

Boomset Istanbul, Turkey - - - - -

Confer Oxford, UK - - - - -

Conference Compass Delft, The Netherlands - - - - -

Confrenz Poznań, Poland - - - - -

ConnexMe Paris, France - - - - -

Conventica Gdynia, Poland - - - - -

Core-apps Cambridge, UK - - - - -

CrowdComms London, UK - - - - -

CrowdCompass by Cvent London, UK - - - - -

Crystal Interactive London, UK - - - - -

Delegate Select Pinner, UK - - - - -

Delegia Mobile Stockholm, Sweden Gothemburg, Sweden Oslo, Norway - - -

Digivents Milan, Italy Avellino, Italy Sevilla, Spain - - -

DoubleDutch Amsterdam, Netherlands London, UK - - - -

event2mobile Birmingham, UK - - - - -

EventApp360 Walldorf, Germany - - - - -

Eventbase London, UK - - - - -

Eventbuizz Copenhagen, Denmark Vilnius, Lithuania Dusseldorf, Germany - - -

Eventfuel Lisbon, Portugal - - - - -

EventMobi Berlin, Germany Madrid, Spain London, UK Paris, France Dubai, UAE Cape Town, South Africa

EventOPlanner The Netherlands - - - - -

Eventory Krakow, Poland - - - - -

eventpowwow London, UK - - - - -

Eventtia Paris, France - - - - -

Eventtus Dubai, UAE Cairo, Egypt - - - -

EventXP Rome, Italy - - - - -

Gather Digital Cardiff, UK - - - - -

Glisser London, UK - - - - -

GoGoAgenda Cranleigh, UK - - - - -

Goomeo Paris, France Limoges, France London, UK - - -

Guidebook London, UK - - - - -

HelloCrowd Dublin, Ireland Johannesburg, South Africa - - - -

InvitePeople Stockholm, Sweden - - - - -

ITM Mobile Stockholm, Sweden London, UK - - - -

Jupitee Athens, Greece Istanbul, Turkey Dubai, United Arab Emirates - - -

KAYO Rouen, France - - - - -

Lanyon Mobile London, UK Maidenhead, UK - - - -

Let's Participate Alfreton, UK - - - - -

Lumi Show Liphook, UK The Netherlands Brussels, Belgium Nuremburg, Germany Paris, France Pretoria, South Africa

Magency Engage Paris, France - - - - -

MeetApp Stockholm, Sweden - - - - -

Meetee Tel Aviv, Israel - - - - -

Meetoo Liphook, UK Breukelen, The Netherlands Brussels, Belgium Nuremberg, Germany Paris, France Pretoria, South Africa

Mobilessence Budapest, Hungary Groningen, The Netherlands - - - -

My Event Pro Lausanne, Switzerland London, UK Johannesburg, South Africa Dubai, UAE - -

myQaa Paris, France Barcelona, Spain - - - -

OtterVibe Cambridge, UK - - - - -

Panelsensor Greece West Sussex, UK - - - -

Pathable Valencia, Spain - - - - -

Pitch and Match Groenekan, The Netherlands - - - - -

EUROPE, MIDDLE EAST AND AFRICA

80


PodioBox Lausanne , Switzerland - - - - -

PowerVote Event App London, UK Paris, France Düsseldorf, Germany Madrid, Spain Milan, Italy -

ShowGizmo Dubai, U.A.E. Manama, Bahrain - - - -

Showguider Ltd. Dublin, Ireland Cork, Ireland - - - -

Slido London, UK Slovakia, Bratislava - - - -

Social Tables London, UK - - - - -

SpotMe Lausanne, Switzerland Lyon, France Nuremberg, Germany London, United Kingdom - -

Superevent Amsterdam, The Netherlands Vienna, Austria Madrid, Spain - - -

TapCrowd Reading, UK Dubai, UAE - - - -

The Krowd Exeter, UK - - - - -

Time2 Brussels, Belgium - - - - -

twoppy The Netherlands - - - - -

ZeristaCon London, UK - - - - -

EUROPE, MIDDLE EAST AND AFRICA

81


10TIMES Noida, India - - -

Actigage Singapore, Singapore - - -

Carrot Bangalore, India - - -

Core-apps Melbourne, Australia - - -

CrowdComms Sydney, Australia - - -

CrowdCompass by Cvent Gurgaon, India - - -

DoubleDutch Sheung Wan, Hong Kong - - -

Event Gurus Kochi, Kerala, India Gurgaon, NCR, India - -

event2mobile Singapore, Singapore - - -

Eventfuel Melbourne, Australia - - -

EventMobi Sydney, Australia - - -

Gather Digital Jincheng, Kinmen, Taiwan - - -

Guidebook Seoul, South Korea - - -

ITM Mobile Bangkok, Thailand Accra, Ghana - -

Jomablue Mobile Apps Sydney, Australia Melbourne, Australia - -

Jublia Singapore, Singapore - - -

Lanyon Mobile Singapore, Singapore - - -

Loopd Taipei, Taiwan - - -

Lumi Show Hong Kong, Hong Kong Sydney, Australia - -

Magency Engage Japan - - -

Meetoo Hong Kong, Hong Kong Sydney, Australia - -

MoozUp Hyderabad, India Bangalore, India Mumbai, India New Delhi, India

MyEventApps Sydney, Australia - - -

PowerVote Event App Singapore, Singapore - - -

ShowGizmo Wellington, New Zealand Melbourne, Australia - -

Social Tables Singapore, Singapore - - -

SpotMe Singapore, Singapore - - -

TapCrowd North Sydney, Australia - - -

weavent/竹节 Shenzhen City, China - - -

ASIA AND OCEANIA

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EVENTPROF SURVEY DATA

16+

1 to 5

6 to 10

None

11 to 15

How many events do you plan each year?

30.5%29.8%15.8% 15.4%8.5%

Yes

No

Do you intend to use event apps in 2016?

66.7%33.3%

I don’t know

up to up to 75%

50%

less than 20%

up to 35%

100%

How many attendees on average use your event app?

26.1% 19.3% 19.1%17.7%14.8% 3%

I don’t know

up to 75%

up to 50%

less than 20%

up to 35%

100%

How many attendees on average download your app?

27.3%21.9%18.7%15.5%13.1%3.5%

I have never used event apps

I currently use apps

I have used event apps in the past but not currently

What best defines you?

51.9%29.9%18.2%

Recommend

Authorize

Research

What authority do you have in eventtech decisions?

48.9%39.4%11.7%

Less than $100k

$100k - $500k

$500k - $1 million

$1 million - $5 million

$5 million +

What is your/your clients annual event budget?

40.5%30%11.2%11.8%6.5%

Conferences

Corporate

Exhibitions/Trade Shows

Other

Festivals

Product Launches

Experiential

Incentives

What types of events do you plan?

63.4%54.6%40.3%33.2%22.3%20.5%18.9%17.2%

83


Julius Solaris

Julius is the editor of EventManagerBlog.com. Started in 2007, EventManagerBlog.com is a popular blog worldwide for event professionals, covering topics such as event planning, social media and events, event technology and event trends.

He has been named one of 25 most influential individuals in the Meeting Industry in 2015 by Successful Meetings Magazine.

Julius is also the CEO of Showthemes.com a premium event WordPress theme shop with thousands of customers around the world.

Julius is the author of The Event App Bible, The Good Event Registration Guide, Social Media for Events, Engaging Events, Event Trends and The Venue of the Future. These books show the results of unprecedented research efforts into eventtech. More than 100,000 readers have downloaded these resources.

In 2008, Julius started the Event Planning and Event Management LinkedIn Group. A few years later, with more than 300,000 members a team of 12 moderators, it has become the de-facto largest gathering of event professionals online.

Julius is a speaker for the event industry. Events he has spoken at include CIC Conclave, Global Event Forum, Meeting Innovation Summit, Event Tech Live, EventHeroes, HSMAI Annual meeting, Event Solutions 2014, Confex 2014, EIBTM 2013, Event Technology Conference, IMEX Las Vegas, Dubai ISES talks, Tech Fest 2013, Cvent’s Corporate Meeting Summit 2013, Event Tech Circus Amsterdam, event 13, SMAU 2013, MPI Belgium Conference, EIBTM Barcelona, IMEX Frankfurt, Social Media Week Milan 2012, SMAU 2012 and he’s been returning guest lecturer for Dublin City University’s Business School, Amsterdam Inholland University and Westminster University.

Before becoming a 100% dedicated blogger and speaker, he worked as Social Media Consultant for FTSE250 companies in the UK. His last campaign won Econsultancy’s The Digitals for Best Multichannel Marketing Campaign.

ABOUT THE AUTHORS

84


Becki Cross

Becki Cross set up UK based event management company and SME, Events Northern Ltd (eventsnorthern.co.uk), in 2004. Becki has organised events ranging from conferences to exhibitions, festivals to awards ceremonies, fashion shows to golf tournaments and everything in between.

Organising conferences and corporate events is Becki’s passion and she believes that conferences should never be boring! She enjoys incorporating event technologies and social media into the mix and working closely with a diverse range of clients to achieve their event objectives. Becki is also interested in innovation and how entrepreneurial thinking and skills can be encouraged.

Becki is the Deputy Editor and Contributor to EventMB, which she describes as her dream job alongside event planning! Follow Becki on Twitter @beckitrain.

Michelle Bruno

Michelle Bruno is a writer, blogger, and technology journalist based in Salt Lake City, Utah. She develops content and content strategies for event-industry technology companies at Bruno Group Signature Services (brunogroup.com). She writes about event innovation at Fork in the Road blog (forkintheroadblog.com) and publishes Event Tech Brief (eventtechbrief.com), a weekly newsletter and website on event technology.

She is a former meeting planner and has received both the Certified Meeting Professional (CMP) and Certified Exhibition Manager (CEM) designations. She holds a Master of Professional Communication (MPC) degree.

85


Adrian Segar Adrian Segar has designed, convened, and facilitated events for over thirty years. After obtaining a Ph.D. for research in experimental elementary particle physics at CERN, co-owning and managing a solar manufacturing company, teaching computer science, and information technology consulting, he realized that he especially loved to facilitate connection between people at events, and has been doing so ever since.

Adrian is an energetic champion for participation-rich and participant-led meetings that uncover and satisfy attendee needs for relevant education, connection, engagement, and community. He has written two popular books on meeting design: Conferences That Work: Creating Events That People Love and The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action.

Adrian has been named one of the most innovative people in events by BizBash Magazine, one of MeetingNet’s most influential online personalities in meetings and travel, and has been quoted on the front page of the Wall Street Journal. He has presented and facilitated at just about every meetings industry conference, including Meeting Professionals International’s World Education Congress; Professional Convention Management Association’s Education Conference and Convening Leaders; EIBTM; the MPI Chapter Business Summit; MPI Chapter meetings; HSMAI’s MEET, FRESH, GMIC, and NESAE annual conferences; and many association conferences.

Adrian writes regularly on event design and related issues on his blog (conferencesthatwork.com), is the community manager of the Google Plus #eventprofs community, and tweets frequently on all manner of topics (@ASegar).

86


This guide could have not been possible without the help of an incredible team of people.

I would like to thank:

Carmen Boscolo - for making the whole project a realityBecki Cross - for her invaluable contribution to the report and the teamMichelle Bruno - for the sections on effective RFPsAdrian Segar - for fantastic insights into engagement and feedbackBeatrice Tagliaferri - for design and layoutKelli M White - for proofreading and validating the report

All those who participated in our questionnaire including LinkedIn group members and senior event profs.

Our Sponsors, for making the report happen.

CREDITS

87


This report is based on a research carried out between March and April 2016. While this report has been sponsored by the companies listed in the document and identified as ‘Ads’, the analysis is completely unbiased.

If you wish to sponsor our future publications, or receive more info about what we can provide to advertisers, get in touch with “carmen at eventmanagerblog dot com”.

Publication release date: 26 April 2016.

DISCLAIMER

88


Documents

The Event App Bible 2016