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The University as Convener
• VCU’s Footprint – the MSA and beyond
– Bridges political boundaries
• Respected for community engagement & impact
• Expertise in economic development
• Ability to attract funding support
Regional Supporters• CORE Group
• Leadership Advisory Committee Private Service Providers
• Public Sector Providers
• Current Exporters and VEDP VALET Program Graduates
• Business Associations
• Chambers of Commerce
Promotional Activities
• New website launched
• Social media activity and advertising
• Write op-eds, press releases, etc. for media placement
• Marketing materials: program brochure and Runway
• Update sessions with service providers and local economic development staff
• Annual report
Monitoring Outcomes
• Annual survey of businesses in Metro area
• Stakeholder focus groups
• Analysis of MREI implementation metrics:
– New to Export
– New to Market
– Product innovations & patents