T h e F o c u s S P R I N G 2 0 1 2 | 1

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T h e F o c u s S P R I N G 2 0 1 2 | 3

WORKING FOR YOU

Chamber Directors

Michael Weinstein

President

Janet Harrop 1st Vice President

Nardo Kuitert 2

nd Vice President

Paul Walker

Secretary Treasurer

Garth Green Past President

Barney Tracy Director

Aileen Hawkins

Director Lynne Bard

Director Don Cubbidge

Director

Chamber Staff

Roberta Scarrow General Manager

Heather Andrews Membership & Administration

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Mark Your Calendar

Business After Hours Wed., May 16, 2012 5:30 – 7:00pm Location: Breadalbane Inn Address: 487 St. Andrew Street West Fergus Host: Norma Hessletine

Annual General Meeting Wed., May 30, 2012 7:30 – 9:00am Speaker: Perrin Beatty, President and CEO of the Canadian Chamber Location: Lighthouse Restaurant

Chamber PUB NIGHT Tues., June 5, 2012 5:30 – 7:30pm Location: The Goofie Newfie, Fergus Everyone Welcome!

CWCC Year End BBQ Wed., June 13, 2012 5:30pm Address: 400 Tower St. S. Host: CWCC & M&M Meat Shops Proceeds go to the CW Food Bank!

Chamber Golf Tournament Thurs., June 21, 2012 Registration Noon, Shotgun 1:00pm A great day of Networking and golfing Location: Ariss Valley Golf Club

Networking Breakfast Wed., June 27, 2012 7:30 – 9:00am Speaker: To be confirmed Location: Gorge Country Kitchen

Trip to CHINA September.12 to September.22, 2012 Presented in partner with Citslinc International.

Enjoy roundtrip international airfare 4 and 5 star hotel accommodations 3 full meals each day Deluxe bus tours English speaking tour guides Entrance fees for tourist attractions

OPTIONAL TOUR to see the Xi’an Terra Cotta Warriors! Reserve your space today!

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DESIGN AND PRODUCTION:

Heather Andrews PHOTOGRAPHY:

Bill Longshaw, Heather Andrews, Roberta Scarrow ADVERTISING AND SALES:

Advertising@cwchamber.ca CONTRIBUTING WRITERS:

Michael Weinstein, Nardo Kuitert CONTRIBUTORS:

Ontario Chamber of Commerce Canadian Chamber of Commerce, SUBSCRIPTION AND BACK ISSUE INQUIRIES:

Roberta Scarrow – TheFocus@cwchamber.ca SUBMISSION POLICY:

Proposals and articles are accepted via mail or email c/o Editor – The Focus. Please do not send originals. Contributors are welcome to include a head shot and a 40 word author‘s bio. If not received, we will use author‘s name, business name and contact information as a credit line. FOR PERMISSION AND REPRINT REQUESTS

Heather Andrews – TheFocus@cwchamber.ca PUBLICATION OF:

Centre Wellington Chamber of Commerce 400 Tower Street South Fergus, Ontario N1M 2P7 The Focus is a periodical membership benefit publication of the Centre Wellington Chamber of Commerce. Advertising content and the views expressed herein are those of the contributors and do not constitute endorsement by the Chamber. Copies are available through the Publisher. The Chamber cannot be held responsible for any errors or omissions that may occur and has the right to edit material submitted. The Chamber will not accept advertising with competitor comparison claims and has the right to refuse advertising that is deemed to be false, misleading, or inappropriate.

Front Cover – PHOTO BY BILL LONGSHAW

PG. 8 – PICTURES OF CHAMBER EVENTS in order from left to right:

Business After Hours, Noecker Travel – January 2012 Mayor‘s Breakfast – January 2012 Ribbon Cutting, Brighten Up – January 2012 Chamber Sign Demolition – January 2012 Networking Breakfast – February 2012

Lighting of the Falls, Downtown Fergus

PG. 9 – PICTURES OF CHAMBER EVENTS & PARTICIPATIONS in order from left to right:

Electronic Sign Installation – February 2012 Ribbon Cutting, The Grand 92.9 – February 2012 Ribbon Cutting, O‘Beans JavaBar – February 2012 Business After Hours, Cheer! On Inc. – January 2012 Networking Breakfast – March 2012 Ribbon Cutting, Fraberts expansion – January 2012 Ribbon Cutting, The Bookery – March 2012 Fergus Elora Glass SunCatchers for sale, made by Kitras Art Glass Downtown Elora Ribbon Cutting, Fergies Fine Foods expansion – November 2011

CONTENTS CWCC Board of Directors and Staff ...................................... 3

Presidents Piece ……………………....................................... 5

Member Article: EXPOSURES THAT COULD IMPACT YOUR CONTRACTORS‘ INSURANCE ...... 6

WHY YOU SHOULD TAKE YOUR BANKER TO LUNCH ..... 7

Pictures of Chamber Events & Participations ........................ 8

Member Article: 10 REASONS WHY YOU NEED A WEBSITE 10

Member Article: THE INTRICACIES OF INTERVIEWING …… 12

Business News ………………………………….……………….. 13

Member Article: IS IT TIME TO START USING WEB VIDEOS? ……….......…………….................. 14

Welcomes & Renewals …………………………………………. 15

Member Profile ...................................................................... 18

Member Discounts ………………………………………………. 19

CANADA‘S SKILLS CRISIS .................................................... 21

SIMPLE LIVING WILL FREE YOUR SPIRIT …………………… 22

Member Article: SPRING CAR CARE …………….................. 24

MAJOR CRISIS OF CONFIDENCE GRIPS THE GLOBAL ECONOMY …………...………………………….. 20

MISSION STATEMENT

The Centre Wellington Chamber of Commerce is a member-

driven organization that:

Serves as a catalyst for business growth through

networking and educational opportunities.

Acts as an information resource for local business.

Promotes local business, the community and the

Chamber.

We are a volunteer organization supported by over 350 local

business and professional people such as yourself.

Your participation in the Chamber helps make Centre

Wellington a more rewarding place to live, work and play.

T h e F o c u s S P R I N G 2 0 1 2 | 5

PRESIDENT'S PIECE

With that tone in mind, the chamber once again recognized groups, individuals and businesses for the great work they do and the contributions they make, to ensure Centre Wellington is a great place to work, live and play!

As one of our signature events, the Centre Wellington Awards of Excellence is not only one of the few fundraising projects that the chamber takes on; it is also an event that is not strictly ―member focused‖. We recognize that the success of our business community depends not only on business, but on the other elements that make the township a whole. By recognizing individuals, (such as Brian Dowling, Rebecca Klaassen and Jim Keating) organizations (such as the Food Bank) and businesses (such as Blown Away Glass studios, Dixons, and Jesters), we give thanks and show our appreciation to people, who, in their own way, make our lives better. For a full list of winners, give us a moment to catch our breath and we will have them all posted on the Chamber website. They might even be listed elsewhere in this publication – but I haven‘t seen it yet – I‘m only the President!

As tourism season approaches, don‘t forget to be on the lookout for tourists! We are known for our hospitality so let‘s make sure we continue to show it! Whether it is someone looking for a campsite, a restaurant or just a nice place for a walk, make sure you point them in the right direction! If you are not sure, there is lots of info on the Chamber website – www.cwchamber.ca. The business directory page is a valuable information resource – searchable by name and keyword.

One thing you will have seen in this publication is an ad for our annual Victoria Day Weekend fireworks sales. This fundraising initiative helps raise some funds for the Chamber which keeps the money local! Why buy fireworks from someone out of a truck on the side of the road? Money spent here, stays here. With our quality products, you can have a great display. Why not host a neighbourhood or backyard party – tell your friends and neighbours to drop by the chamber to bring a few pieces. Call it a BYOF(ireworks) party!

If you are not already, I encourage you to become a member of the Chamber! With our various networking opportunities, educational opportunities, social activities and business benefits, I‘m sure you can find something that will be of value. If you don‘t – think of it this way – your membership contributes to the strength and success of the Chamber. As the Champion of Business in Centre Wellington, we are working to create a positive environment for business. You get out of membership what you put into it. Don‘t quit and say you didn‘t get anything from it – if you never attended any of the events! What you may be getting is a few customers who are shopping locally – because of the FERA program – which was initiated by the Chamber or a newly renovated business next to yours because the Chamber lobbied on their behalf for something that helped their business grow!

Michael Weinstein President Centre Wellington Chamber of Commerce

Should we? Could we? Have a show With our volunteers We‘ll make it go!

They can come in costume They can come in ties But who the winners will be Will be kept a big surprise!

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EXPOSURES THAT COULD IMPACT

YOUR CONTRACTORS' INSURANCE Member Article

We all know insurance is a necessity, but do we actually understand the exposures that could impact our insurance premiums/rates?

Sometimes we can be so wrapped up in our business operations that we may not have considered how our commercial insurance exposures can be impacted. Whether you are a general, mechanical, HVAC or an electrical contractor, there are a variety of exposures that could impact your insurance. Here are just a items to consider:

Have you thought about your employees‘ tools and who is responsible for insuring them?

If you rent equipment, do you have adequate insurance if the equipment was stolen or damaged? Would you be in a position to cover the cost of replacing the rented equipment?

When you are asked to provide a certificate of insurance, or you are requesting a certificate of insurance, your insurance broker can also serve as a consultant to review the certificate request or the contract and determine whether your insurance coverages are compliant.

We know that in the course of a job, contractors can sometimes be requested to move a piece of machinery or hoist an apparatus with a forklift or crane/scissor lift. However, if you drop or damage that machinery, do you have Crane Operators Legal Liability to protect yourself?

If you have commercial vehicles, do you have a customized fleet management strategy in place to mitigate your auto exposures?

Implementing driver selection criteria, health and safety operations manuals, training requirements, vehicle accident reporting or even quarterly reviews on your CVOR reports can assist with reducing and minimizing potential losses from occurring.

Your qualified insurance consultant can look after all your risk management and insurance needs so that you do not have to think about them, and you can focus on what is most important, running your business operations smoothly.

Article submitted by Jennifer Stewart-May, Commercial Producer at H.L. Staebler Insurance. If you have any questions, please feel free to contact Jennifer at 519-743-5228

ext 262 or via email jstewart@staebler.com.

BOARDROOM RENTAL

Did you know that the Chamber office board room that seats 10 people comfortably? It is a perfect spot to host a meeting or seminar!

Full or Half days | Weekend and MEMBER Rates available

Call today! 519-843-5140

T h e F o c u s S P R I N G 2 0 1 2 | 7

WHY YOU SHOULD TAKE YOUR BANKER TO LUNCH

Many small-business owners shudder at the thought of getting a call from their bank. Inevitably, they think there is something wrong.

Our commercial banks are key partners in our businesses. They shouldn‘t be avoided. Rather, you should invite your banker out to lunch.

I like to see my banker and his or her superior about twice a year, whether I need to or not. Usually, I will have lunch brought into our office once a year so they can see the shop, feel the energy and meet the staff; once a year, I take them out to a restaurant.

It‘s important to me that they understand my business because I consider it unique; the differences need to be understood if they are going to be appreciated and factored into any of our dealings.

Some banks like to mix up their account managers regularly to keep the relationships from getting too close (that, at least, has been my assumption; maybe it‘s me?). That is all the more reason to keep in touch and all the more reason to invite out the account manager‘s superior, who seems to move around less often.

What may surprise you is that I place as much value on what I learn at these lunches about what it takes to be a good small business banking customer as I do in sharing updates about our business.

Banks are smart. They make very good money and manage risk extremely well. If I‘m not going to change them, which I am not, I might as well find out how they work and how they look at my business. If I can do something to make myself more attractive to my bank, I‘m probably doing something good for me and my business as well.

So, I make it a point to spend equal parts of our lunch time together sharing news about my business and asking about theirs. Among the questions I seek answers to:

1. What ratios are important when they evaluate my financial statements?

2. What new products or services have they recently launched that can benefit my business? It‘s not all about credit facilities, maybe they have online banking features or products that can streamline our office admin tasks.

3. What types of loans and values are approved at the local branch versus ones that are approved at head office or a district office?

4. What trends are they seeing in the business community in general and, in banking practices, in particular (they are ears to the ground with businesses from all industries and in all shapes and sizes so they are likely exposed to way more than you are)

5. Do they know of any individuals or businesses that would complement mine (call it networking)

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Many businesses complain that banks won‘t lend money to them when we need it. Maybe that‘s because we only call on them when we‘re in a pinch.

They are a valuable vendor and service provider to your business every day – treat them like one. Be pro-active in managing the relationship.

Before long, they may be calling you to return the favour or better yet, introduce you to an opportunity that can benefit your business.

Chris Griffiths is the Toronto-based director of fine tune consulting a boutique management consulting practice. Over the past 20 years, he has started or acquired and exited seven

businesses. If you would like to contact Chris directly, please feel free to email him at chris.griffiths@finetuneconsulting.com.

CHAMBER PHOTOS

T h e F o c u s S P R I N G 2 0 1 2 | 9

CHAMBER PHOTOS

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10 REASONS WHY YOU NEED A WEBSITE Member Article Back in 2004 I wrote an article called ―50 Reasons Why You Need A Website‖. And many of these reasons are still valid today, although perhaps the word ―Website‖ should be read as ―online presence‖, as there are far more online tools available these days, including self-hosted blogs, Facebook Pages and Google Plus Business Pages.

So let me give you 10 reasons why you need an online presence for your business:

1. Promote Your Products A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

2. Promote Your Services It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.

3. Promote Your Organization People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.

4. Promote Yourself Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.

5. Promote Your Events Have a fundraising event? Want to promote your business with seminars, workshops or a trade show? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions – to name but a few features that will be greatly appreciated by your target audience.

6. Build A Community Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletin board, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.

7. Answer Frequently Asked Questions Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your

T h e F o c u s S P R I N G 2 0 1 2 | 11

Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!

8. Solicit Feedback From Customers A contact form on a website can provide you with a lot of valuable information from customers, prospects and other interested people. You may even get them to take an online poll - especially if you say they can win a prize as a reward. And if the stakes are high enough, the free word-of-mouth promotion will start automatically...

9. Find Employees A highly effective way to use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job before a vacancy even occurs.

10. Inquiry Marketing: Be Found - Period! You may have heard it somewhere too: "advertising is dead". Interruption marketing does not work as it used to, due to video on demand, TiVo, the Internet... The consumers are more and more difficult to reach. Instead, they are in control; they are searching - on the Internet. It is inquiry marketing. Search and be found, or fail to be found and lose the customer.

I am sure that at least one of these 10 reasons will apply to your situation. So use the web, with all its opportunities. If you want to read all 50 reasons why you need a website (online presence); here is the original article: http://www.u-cwebs.com/50reasons.

Nardo Kuitert is a Website Optimizer with Website Development and Optimization firm U-C WEBS. Contact him at 519-787-7612 or nardo@u-cwebs.com.

MEMBER TESTIMONIAL

Wendy Gottmers of Southern Belles Catering values

“the opportunity for networking, business development and political involvement, as it is very important in speaking on behalf of local businesses. This is a way to give back to the community”.

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THE INTRICACIES OF INTERVIEWING Member Article The moment has arrived – you have decided on three candidates to interview for the current job opening. But what do you ask them, you wonder?

Job seekers are nervous during interviews; rarely do we think that the interviewer is nervous. However, unless you are a seasoned pro, chances are likely that you have some questions and uncertainty on how to handle the process.

Understand the role: Prior to sending out the job posting, a good rule of thumb is to learn about and understand the job. Spend a bit of time talking to the person who is currently in the role and to those who work directly with that person. Learning some of the finer details will help you to know what you need to look for in candidates.

Sell your company to qualifying candidates: Make sure that the candidates you are drawing in are people who want to work for you – not just people who are applying because they saw a job posting. What is your company known for? What is the culture like? Do you have a good retention rate? Highlight what makes your company a great place to work for. Even though it‘s an employers market right now, job seekers are still selective in where they apply.

Identify the skills and experiences you are looking for: It‘s easy to say that you are looking for someone who has the specific skills required for the job and has previous experience. If this is all you ask for, you‘ll likely get swamped with resumes from people who have just that – the skill set, but that is about it. Instead, make sure that you are asking for the soft skills required for the job and your company too. Making sure the person you hire is a good fit is going to save you time and money. People can learn new skills once they get into a job, but their attitude and work ethic is hard to change. Look for attributes, knowledge and people skills.

How to conduct the interviews: Be consistent with each candidate. Give each candidate the same questions to allow for them all to get the same chance at the job. Ask a variety of questions – behavioural, situational and competency based questions.

Behavioural Questions: these questions are designed to review past performance of a candidate, which can thereby judge future performance. They are closely linked to competencies and essential functions of the role. They can begin with ―Tell me about a time when…‖ ―Describe a situation where you had to…‖ or ―What have you done that…‖

Situational Questions: these are similar to behavioural questions, however they dig deeper and/or ask the candidate to demonstrate what he or she would do in a situation. As the interviewer, you would make up a scenario and ask them how they would handle it, and have them walk you through their process.

Competency Questions: questions such as this aim to help the interviewer find out specific skills and abilities. Here you are drawing out from the candidate their abilities, and learn more about their hard skills. Examples of competency based question would be zoning in on a specific skill: ―How fast can you type?‖ and ―Tell me how you prioritize your day.‖

The most important tip to remember is to be calm and confident, which will help put your candidates at ease and make the interview a much more relaxed meeting.

Submitted by Melissa Macfarlane with Northern Lights Canada, Employment Resource Centre. For more information on how to select and retain a winning team, connect with Northern Lights Canada at

519-787-0051.

T h e F o c u s S P R I N G 2 0 1 2 | 13

BUSINESS NEWS

ONTARIO CHAMBER

OF COMMERCE

Two-Pronged Approach Key to Future Growth and Prosperity Posted on March 27, 2012

TORONTO: The Ontario Chamber of Commerce (OCC) has called for a two-pronged approach to balancing the books: deficit reduction and a clear focus on growth and transforming the Ontario economy for the 21st century. Overall, today‘s budget positions us to move in this direction.

The OCC recognizes that the 2012 Ontario Budget made difficult choices as the province‘s debt repayments rank as the third largest area of expenditure after education and health care. The budget‘s main focus on reducing the deficit is certainly the top priority for Ontario businesses – and is a key factor in the economic vitality of the province and our ability to deliver critical government programs. But to lay the groundwork for future growth and prosperity, austerity is only one side of the equation. A vision for future economic growth is the other.

―Today, we are calling on the Government to work with the Ontario Chamber Network and other stakeholders to grow its top line in order to balance the books,‖ said Allan O‘Dette, President & CEO of the Ontario Chamber of Commerce. ―Innovation, a 21st century workforce, fiscal balance, taking advantage of global opportunities and identifying our competitive advantages are of fundamental importance if Ontario is to be more productive, more competitive and more global.‖

A significant part of that global competitiveness is the provincial tax environment.

Read the rest of this entry »

CANADIAN CHAMBER

OF COMMERCE

Japan matters to Canada: Our Government’s re-engagement in Asia is good news for Canadian business

Ottawa, March 25, 2012 — The Canadian Chamber of Commerce welcomes the announcement by the Government of a Canada-Japan Economic Partnership Agreement (EPA).

―Canada and Japan have largely complementary economies. Greater effective market access through an Economic Partnership Agreement could yield economic gains for both countries,‖ said Perrin Beatty, President and CEO of the Canadian Chamber of Commerce. He added: ―This visit and this announcement highlight the strong relations between our two countries. They demonstrate Canada‘s re-engagement in Asia, and that is great news for the Canadian business community.‖

read full story

PLACE YOUR BUSINESS

ADVERTISEMENT HERE

Contact the CW Chamber at 519-843-5140

for rates and information.

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IS IT TIME TO START USING WEB VIDEOS? Member Article Video is becoming an essential marketing and communication tool for both big and small businesses. With video becoming more available and affordable, there‘s never been a better time to invest in good quality video to help build your brand and grow your business.

People are beginning to expect videos almost on almost every website they visit. Video is effective in areas where print is not because it can connect with the visitor on an emotional level. It is easier than ever to use video as a method for promoting your business, your management team, and your products and services. People searching for information on the web today have extremely short attention spans, and video helps grab their attention and hold them long enough to stick around and look further into doing business with you.

There are two approaches to producing videos. You can do-it-yourself or hire a professional. Even though just about anyone can record video, that doesn‘t mean they are good at it. When thinking about investing in video for your business, you have to look at opportunity cost. This means knowing the value of your time and how you spend it. Ask yourself ―Is this the best way to be spending my resources?‖

The first thing to consider when deciding between DIY and outsourcing is time. If you‘ve never created a video, it will likely take much longer than you think. If you spend 3 or 4 days struggling with your video, it might have been better to outsource and focus on generating new business. You should also think about the cost. Good video requires more than just a $300 HD camera. It also includes audio equipment, microphones, software, lighting, and tripods. Equipment is only one small part of the process. Think about the skill it takes to produce a video. Producers can offer years of experience and expertise that can‘t be learned from a user manual. Just because you have the same word processor as Stephen King, doesn‘t mean you can write the next best selling novel. Finally, it‘s important to think about quality and brand safety. Sometimes a simple video with basic quality is adequate. However, if you‘ve spent 20 years building a brand, you need to be careful not to undermine that work with low quality content. Your video will represent your business just as much as your products and services.

Here are a few tips for the DIY warrior. Use an HD video camera, a tripod and an external mic if possible. If you are interviewing someone, zoom in so you only see their head and shoulders, just like on the news. If you are touring your business, get some people in there to make it look busy. Don‘t just create a slide show. Video is so much more powerful than photos, so take full advantage it. Lastly, keep it short. Anything longer than 2-3 minutes runs the risk of losing the viewers attention.

So if you want to start reaching the masses through video and social media, you have a decision to make. Do-it-Yourself or hire a professional? If your business requires a lot of basic quality videos, and you have a pretty decent skill set, DIY is likely going to be cheaper in the long run. Just make sure you have the extra time and the determination to execute. However, if you are already way too busy and are selling a higher-end product or service, hiring a professional is most likely the smarter option. They will have the equipment, skills, and expertise to represent your business.

Article written by Andrew Musselman, Owner and Producer at Eclin Media. www.eclinmedia.com | andrew@eclinmedia.com

T h e F o c u s S P R I N G 2 0 1 2 | 15

WELCOME NEW MEMBERS

DOMINION LENDING CENTRES

Award Winning Mortgage Brokers

Contact: Ron Price & Tracy Luciani 655 Tower Street South Fergus ON N1M 2R1 519-843-5854 contact@ronandtracy.ca www.ronandtracy.ca

ELORA MASSAGE THERAPY CLINIC Home based massage therapy clinic

Contact:

Julie Shaw, Registered Massage Therapist

70 John Street Elora ON N0B 1S0 519-846-1846 elorarmt@gmail.com

FERGUS ELORA DISTRICT SOCCER FEDS is a non-profit volunteer run Soccer organization. We have

approximately 1800 members running an Indoor, Outdoor &

Travel programs for both youths and adults. We have two part

time employees. Our latest office space is excellent for our needs

furnishing our office, equipment, board meeting and clinic. FEDS

prides itself on offering an affordable soccer program that is

supported by many local business sponsorships.

Contact:

Sue Burnett

135 St. David Street South, Lower Level - Unit 7 (Rear of Old Livery Stables) Fergus ON N1M 2L4 519-843-3360 fergussoccer@bellnet.ca www.fedssoccer.ca

RON WILKIN JEWELLERS LTD.

Retail sales of jewellery and giftware, jewellery repairs (on and off

site), watch and clock repairs (on and off site), & engraving and

trophies (on site).

Contact: Graham & Amy Wilkin, Owners/Managers 109 St. Andrew Street West, P.O. Box 95 Fergus ON N1M 2W7 519-843-1225 ronwilkin@on.aibn.com www.ronwilkinjewellers.com

THANK YOU RENEWING MEMBERS

A. O. Smith WPC Canada Abby Rose Floral Boutique The Apartment on Church Arthur Travel Service Bank of Montreal Bott & Company, Certified General Accountants Brand Property Improvements Broderick's Apparel for Men Broderick's Fashions for Women Business Facts Carson Dunlop & Associates Ltd Centre Wellington Contractors Association (CWCA) Chanticleer Shop Cheer On! Inc. Cherry Hill Entertainment Chez du Soleil Bed & Breakfast Children's Foundation of Guelph and Wellington Cogeco Cable Canada LP College Auto Tech Dalton Associates de Herberg Bed & Breakfast Definition Fitness Derek G. Graham Limited Devin Hair Studio & Boutique Dominion Lending Centres – Home Capital Solutions Don Cubbidge Consulting Dr. Jon Gatten Drew House Elora Concrete Burial Vaults Elora Festival and Singers Elora L.C.B.O. Elora Mill St. Mews Fancy That Cake Fergies Fine Foods Fergus BIA Fergus Elora News Express Fergus Family Chiropractic Fergus Fireplace Fergus Fly-in B & B Fraberts Fresh Food GHC Safety and Security Solutions Giles Carstar Collision Graham A. Giddy Funeral Homes Ltd. Grand Flags GRCA - Belwood Lake Groves Memorial Community Hospital H & R Machine Harrcroft Acres Ltd. Heritage River Retirement Community Highland Manor Retirement Lodge Howes & Reeves Limited

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WELCOME NEW MEMBERS

QUARRY OPTOMETRY CENTRE

We are private, full-scope, independent health care providers who

specialize in the diagnosis, treatment, prevention and management of

diseases and disorders of the visual system. Our mission is to provide

our patients with the highest quality of vision and eye health care in a

relaxed, comfortable, caring and professional environment. We offer

comprehensive eye examinations, spectacles, contact lenses, laser

vision correction consultations, and are fully licensed to provide

therapeutic pharmaceutical agents. We will maintain the highest health

care standards possible by utilizing state of the art instrumentation,

promoting continuing education and delivering unparalleled eye care

products.

Contact: Dr. Angela Tamblyn & Dr. Jody Lorentz 294 Mill Street East, Suite 116 Elora ON N0B 1S0 226-384-2020 quarryoptometry@gmail.com

TOP SHOT HOCKEY INC.

Top Shot Hockey is an industry leader in interactive game production and promotion. We have clearly established ourselves as a world leader now with games in more than ten countries. As the inventor and manufacturer of the electronic hockey net we have learned what works and what becomes popular. We have excited and entertained thousands of hockey fans over the 13 years we have been in the hockey business. Top Shot Hockey designs and develops interactive zones to suit your needs whether it is a full fanfest or a single gallery with one game. If you are looking for an interactive solution that will make your event an even bigger success, give Top Shot Hockey a call today!

Contact: Peter Delisle, President 449 Laird Road – Unit 13 Guelph ON N1G 4W1 519-822-8848 pdelisle@topshotinteractive.com www.topshotinteractive.com

THANK YOU RENEWING MEMBERS

I Love Chocolate! Intelligent Computer Systems Interpump Supply Ltd James Keating Construction Limited John Thomson & Son Furniture Ltd. John's Pizza Delight – Fergus Keltech Signs Ltd. Kentonvale Farms KH&A Printing Inc. LittleTree Garden Market L-M Foodmarket (Ontario) Ltd. LRW Parts Warehousing Ltd. MACADI Jewellery MACH ONE Communications Mallot Creek Group Inc. McNab House Interiors Meridian Credit Union Fergus Branch Merv Woods Real Estate Limited Middlebrook Woodworking Ltd. Mirage Limousine Morris Auto Service Ltd. The Murray Group Limited National and Marine Fire Services Inc. Newdon Industries Nexans Canada Inc. Nick's Quick Delivery Paul Kraemer Quality Construction Pinetree Pet Care Centre Ltd Pod Fashion and Design Precept Group Inc. Precision Outdoor Power Premium Sportwear & Promotions Inc. Pro Lawn Care Inc. Protector Security Systems and Locksmith Corp. R & R Printing Plus Inc. R. R. Donnelley Rafferty Insurance Brokers Ltd. RBC Royal Bank Record Tel Inc. Riverview Medical Group Riverwood Retreat B&B RLB LLP Rowe Electric Royal Canadian Legion Branch 229 Royalthane Inc.

Salem Cyclery Second Chance Employment Counsel Shoetopia Footwear Outlet Soleman Enterprises State Farm Insurance

and Financial Services

Station Earth Stone Gable Inc.

T h e F o c u s A u t u m n 2 0 1 1 | 17

WELCOME NEW MEMBERS

BOOKERY, THE

The Bookery is a celtic inspired used bookstore located in

downtown Fergus. Step inside this very unique bookshoppe and

be transported to another place & time. In addition to the

thousands of well organized used books available here you will

find a distinctive collection of traditional Scottish, Irish & Celtic

silver jewellery. The antique and rustic shelving add to the old

world charm and is further enhanced by the offering of

unique accessories, incense, oils, statuary and decor items.

The Bookery ~ A Beautiful Shoppe ~ Come & Be Charmed.

Contact: Debb Greer, Proprietor 191 St. Andrew Street West Fergus ON N1M 1N6 226-383-2665 www.bookery.ca

O’BEANS JAVABAR Elite and cozy licensed cafe offering up exotic salads, Panini‘s, lattes, cappuccinos, sweet treats, healthy choices specialty coffees, wine, craft beer...

Contact: Rebecca O‘Brien, Owner 216 St. Andrew Street West Fergus ON N1M 1N7 226-383-4483 goofienewfie@wightman.ca

THANK YOU RENEWING MEMBERS

Stoneacre B & B Sullivan Plumbing & Heating Sunrunner Logistics Inc. TC Machine Ltd TGC Canada (The Gund Company) Thak Ironworks Township of Centre Wellington Tracy Group Benefits & Financial Services Travis Hall Equestrian Centre Triton Engineering Services Limited Tynavon B&B Uptown Café Venskab Inc. Visit Guelph and Wellington County Wellington County Museum & Archives Wellington Dufferin Guelph Public Health WildWinds Golf Links Inc. Wolfe, Smith & Forster WrightHaven Homes Limited Yard Weasels Inc.

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MEMBER PROFILE

HERITAGE RIVER RETIREMENT RESIDENCE

When the nursing home Wellington

Terrace moved to its new location next

door to the Wellington County Museum,

Elora residents Bob and Lynn Cameron

decided to turn the building into a quality

retirement home. During a year and a

half renovation the inside of the building

was completely gutted and rebuilt and

the new facility opened its doors on

March 1, 2008. Since then it has grown

from 12 residents to 90. The youngest

resident is 68, the oldest is 98.

―The building sells itself‖, General Manager Shannon Brinkman says. ―People really like

the roomy, light common spaces. The Suites are spacious – with great amenities including

air conditioning, private bathrooms and walk-in showers.‖ Another selling feature is the

community of Centre Wellington – many residents have no family ties to the region, and

move in because of what Centre Wellington has to offer. ―The most rewarding part of my

job? Our residents‘ satisfaction: their health, happiness, well-being; we have seen

residents‘ health improve because of our support services.‖ Shannon smiles.

As an ORCA member, Heritage River Retirement Residence has strict regulations to abide

by. Shannon shares proudly that the facility has been accredited in 2010 – with no unmet

criteria. Heritage River Retirement Residence is managed by Diversicare Canada

Management Company out of Mississauga, which looks after 40 retirement homes. This

includes staffing, menus, building and grounds maintenance, staff relations and marketing.

The Camerons did not have this type of expertise, so they hired Diversicare. But the

Camerons are still very involved in many other areas of Heritage River; ―Bob knows

everyone and everything that goes on every day‖, Shannon says.

Heritage River reaches out to the local community too. ―We want to link to as many local

organizations as possible‖, Shannon says. ―We are heavily involved with the Seniors

Centre in Fergus and foster relationships with the hospital, doctors‘ offices, local radio

station and sports clubs. We also bring in many local artists to show their wares, and

promote the local clothing stores.‖ The Centre Wellington Chamber of Commerce is also a

welcome partner. ―Their educational and networking events are great; a recent example

being the Accessibility Regulations workshop that they organized‖.

A retirement home is still a business, with many of the opportunities and challenges that

other businesses face. ―We work hard at getting our name out there, and maintain our

T h e F o c u s A u t u m n 2 0 1 1 | 19

positive reputation through community management building and being visible on regional

tradeshows. Our website is often the first point of contact, but we also advertise on

billboard signage around Centre Wellington, in the local newspapers and through the

Chamber. We also recently launched our Facebook Fan Page, which offers great

testimonial opportunities!‖

Living in a retirement community like Heritage River is more affordable than many people

realize. Everything is included: private rental suite plus additional expenses like hydro,

taxes, telephone and food… The meals (3 times a day, 7 days a week) are provided by a

kitchen that Shannon claims is ―one of the best in the County‖. Great, local staff makes all

the difference too, Shannon says. ―Quality staff is really important, as well as the extended

circle of local businesses and organizations; you can‘t do it on your own!‖

Heritage River Retirement Residence is located in Elora. For more information or to plan a

tour (―see what retirement living is all about‖) you can contact Shannon Brinkman at 519-

846-5350, or visit the website www.heritageriver.ca.

CURRENT MEMBER DISCOUNTS

TD Merchant Services Low rates on Visa 1.59% | MasterCard 1.64% Interac Direct Payments $0.069 per transaction. Contact Carolyn Fox at 519-787-7645, carolyn.fox@td.com

Group Insurance For Extended Health Care, Group Term Life Insurance, Critical Illness, Best Doctors access, Dental Care, Disability Coverage and/or Accidental Death & Dismemberment coverage – this plan is for you! Contact Barney Tracy at 519-820-1283, btracy@groupbenefits.on.ca

Esso Business Card Program cost saving program of 3.5 cents per litre of fuel. Click here to apply: http://www.essofleetoffers.com/CHAMBER

Grand & Toy Save up to 80% on over 7500 quality office products. Contact Grand and Toy at 519-746-3500 ext 0

Ostic Insurance Member to Member discounting for Home and Auto Insurance for qualifying

Chamber Members, Employees and Retirees. Contact Tom Waind, twaind@theosticgroup.com or www.theosticgroup.com

Bell Mobility Choose from two different Chamber Plan options, Blackberry & PDA Data pricing available, as well as Mobile Internet Stick Plans. Please view flyer for more details. Contact Dennis Dinesh at dennis.dinesh@bell.ca, 1-888-282-4499 x 5322.

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Celebrate Victoria Day Weekend

with quality fireworks from the Chamber!

Order in advance in person, or on our website.

Call the Chamber 519-843-5140, or visit us on Victoria Day Weekend!

400 Tower Street South, Fergus May 18 - 2:00pm till 8:00pm

May 19 – 10:00am till 8:00pm May 20 – 11am till 6:00pm May 21 – 11am till 5:00pm

T h e F o c u s A u t u m n 2 0 1 1 | 21

CANADA’S SKILLS CRISIS

Canada’s economic growth is being held back by a shortage of skilled workers

Canada‘s skills (and human resources) shortage is the major socio-economic challenge confronting this country, and it will be so for the rest of our working lives.

Two huge trends are affecting the Canadian labour market. Number one: Canada‘s aging population is resulting in ―boomers‖ leaving their jobs. And, number two, the nature of Canada‘s jobs continues to become more specialized which, in turn, demands more educated and skilled workers.

Many companies and sectors already face shortages of the skilled people they need to remain competitive and grow. These shortages are expected to get worse in the years ahead as baby boomers retire.

Moving forward to resolve Canada’s skills crisis

Fixing Canada‘s skilled labour shortage through both domestic skills development and access to foreign workers is vital to the continued success of Canadian businesses and the Canadian economy.

In 2010, the Canadian Chamber of Commerce released a report highlighting several major challenges for Canada over the next two decades as a result of our rapidly aging workforce.

Available Canadian talent can be found by tapping underused segments of the population, such as older workers, Aboriginal peoples, the disabled and youth; in addition to attracting immigrants.

The Canadian Chamber believes it can be on the forefront of connecting stakeholders who are impacted by Canada‘s skilled labour shortage. Moving forward, we will continue to identify these issues and devise solutions to assist our members overcome the labour shortage and stay competitive in a global economy.

Connect.

http://actionplan.gc.ca/eng/feature.asp?mode=preview&pageId=242

http://www.workingincanada.gc.ca/content_pieces-eng.do?lang=eng&cid=1

http://actionplan.gc.ca/eng/feature.asp?mode=preview&pageId=204

http://thecentre.on.ca/skilledtrades

http://www.hrsdc.gc.ca/eng/workplaceskills/trades_apprenticeship/index.shtml

http://www.apprenticetrades.ca/en/

Courtesy of the Canadian Chamber of Commerce’s “THE TOP 10 BARRIERS TO COMPETITIVENESS” http://chambertop10.ca/10-barriers/.

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SIMPLE LIVING WILL FREE YOUR SPIRIT

For the past 2 years I have been on an amazing creative journey striving to align my actions with my passions and interests. A recent client of mine stated the obvious to me – ―I love that you do only what you want to do in life‖. I continue living a fulfilling life inspiring others to action. If I had to sum up my personal brand statement also known as my ‗WHY‘ in life - it would sound something like this: I exist to creatively inspire people and ideas to action – through inspirational talks – writing – consulting and coaching. I wanted to take this opportunity to share with my readers the ‗art of simplicity‘ as a creative vehicle to help simplify your life and free your spirit so you can focus on living a more fulfilling life.

It started around two years ago for me as result of living with, and loving a very special person in my life who helped me realize the beauty of simple living as a means to de-clutter my life to make room for only the things that bring me the most joy.

When you finally commit to reorganizing your life you feel a tremendous shift in your life energy. What is life energy? Everything you do every day – TV watching – driving to work – buying items at the mall or spending hours on the internet, you are trading your life energy. Here is the thing – we exist for a very short period of time and the first half of our lives (towards the age of 40) we spend the majority of our time accumulating ‗stuff‘ and the second half of our life trying to get rid of that ‗stuff‘. Society and the pressures of keeping up with the Jones‘ does very little to encourage a life of simplicity. So many of us spend mindless hours TV watching – previewing magazines and making countless trips to the mall. I attempt to deliver a very simple message to my clients that I coach and the audiences that I inspire – Uncover your passion – create your life and strive to align your actions with only the things that bring you the most joy. This article is not about making more money – or getting a promotion, rather it is about taking charge and reorganizing your life in such a way that you receive more fulfillment.

So how do you make this happen right? Well, I can tell you, that simple living is not a destination – it‘s not about winning a million and then making it happen – it‘s about a creative journey and once you get on this path you will find a tremendous sense of peace and flow within yourself. I will attempt to summarize what have been the top principles towards living a life of simplicity. Even Albert Einstein quoted – ‗Simplicity is the ultimate sophistication.’

Strive to escape the weight of accumulation If you look around at all of the media in front of us you will find that advertising is everywhere, like a virus telling us what we need to purchase in order to make us happier. Supersize – trade up – go bigger…My advice:

Avoid watching television or at least limit your time by 50%.

Read more books instead of magazines.

Avoid going to the mall or department stores likeWalmart. If you really feel the urge to purchase an item try this strategy on for size. Ask yourself – do I really need this? Write it on a 30 day list and after 30 days if you still feel that you can‘t live without it then consider making the purchase. You will find after 30 days – your impulse will fade on those impulse urges.

T h e F o c u s A u t u m n 2 0 1 1 | 23

Replace these above-noted habits with new ‗simplicity habits‘ as a means to create new forms of entertainment – it takes 30 consecutive days to create a new habit. For instance, wake up one hour earlier every morning and meditate or read in your garden. Playing sports – writing or painting – visiting loved ones.

Strive to de-clutter by going through all of your stuff – clothing – articles, etc. Donate things that you don‘t use anymore or re-use an item in a new and creative way. A good friend of mine owns a large clothing chain and they alter your clothes to make them feel new again. Consider re-using your items or buy used instead of buying new. It‘s great for the environment and you will enjoy being crafty. I recently created a new outdoor dining table out of an old tongue and groove door – it looks rustic and makes a great conversation piece.

CREATE YOUR SIMPLICITY PATH

Now that you are aware that you are aware – you can start creating your path to fulfillment. Remember, it starts with you, we are all the architects of our lives. My key recommendations are as follows:

Gratitude - Attitude and Positive Thinking – what are all the things that you are most grateful for? Write them down and share that list with your closest friends and family. This act will start to shift your life energy towards receiving more of what you are grateful for. Before drifting off to sleep – express all of the things that you are grateful for.

Think only positive thoughts – remember – discomfort is growth and growth is the only evidence of life, so as you start to change your life some elements will need to shift and this perceived discomfort is all part of your journey.

Make a list of the simple things that give you joy every day – for instance – finding that one hour to run, or read, journal, work in the garden, have a drink with friends….What ever that list is then start by doing one of those things at least once a day eventually adding more and more.

Find a way to love everything around you – people – friends – family – your health. The more you spread the love the more you will attract into your life.

Include a healthier lifestyle filled with good food – daily exercise. I start off every morning with a healthy smoothie and I have eliminated snacks from my diet. I love to cook for friends and family. So as you start to gain a larger awareness for yourself, the life that you want to create and your journey towards simple living – answer the following questions:

What is the bigger picture for your life that you’re stalling on? What needs to be faced head on? What do you need to let go of? What do you need to embrace?

Gerry Visca, Canada’s Creative Coach™

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SPRING CAR CARE Member Article

Spring is finally here and the air is warmer. We can open the windows of our cars and enjoy the fresh smell of spring. It is so nice after a cold winter.

Recently, I read in an automotive trade magazine that the proportion of vehicles on the Canadian roads aged eight to twelve years old has increased from 26.5% to 28.7%. This equates to 693,000 additional vehicles. It would appear that the ongoing recession has changed people‘s perception of the value of older vehicles. More drivers are saying they will keep their cars longer, some as much as five years longer, because it is a better value proposition than replacing the vehicle with a new one. Generally, it is a lot less expensive to maintain or repair the car you have than to replace it.

You may ask why I would bring this information to your attention. Well, there are a lot of things can be done to keep your car or light truck running smoothly and keeping it reliable. Keeping up to the manufacture‘s recommended maintenance schedule is necessary to keep your vehicle running properly, and longer. Too often, maintenance is overlooked or ignored. Sometimes, it is the vehicle owner and sometimes it is the automotive repair and service shop that is responsible for overlooking these items. Be that as it may, maintenance does cost money, but usually will cost less money and a lot less frustration if these maintenance requirements are followed. For example, if you ignore the battery and charging system too long, one day you will not be able to start that car. Why wait for that problem? You will likely have the cost to tow the car or get a boost and then have to repair it. You could very likely miss work or be late, losing a day‘s wages.

Well, back to the weather. This winter was not too bad, but the winter still pays a hard toll on our cars and trucks. The cold temperatures, snow, and ice are hard on the undercarriage of our vehicles and spring is a good time to clean and inspect the important safety components of your car or light truck. We all want our families safe. Keeping our transportation maintained properly is a good place to start.

The items that should be checked after the winter are things like the coolant. Yes, maybe your engine didn‘t freeze this winter, but soon it will be hot, and your engine‘s cooling system needs to keep your engine cool. Coolant can also become corrosive and cause the radiator or the water pump or other cooling components to corrode and scale up. This will shorten the life of such parts and also not cool the engine properly, causing potential engine damage. Other important components are the suspension, wheel alignment, tires, brakes, exhaust, charging system and the fluids in the transmission, differential, engine oil and coolant, and even the brake fluid. Ontario‘s extreme temperature changes are very hard on these fluids and they need to be changed periodically.

Automotive technicians are trained to keep these complicated machines working best for you. The good independent automotive shops keep up to date on all sorts of cars and light trucks and have access to the right technical information to service today‘s vehicles. They work hard at giving service to many vehicle brands and are able to service and repair them at competitive prices and offer great service too.

So, now that the spring temperatures are finally here, it is a good time to have your vehicle checked over by a reputable service shop. Now is the time to get those snow tires put away for another season and get ready for the beautiful summer months of driving ahead.

Article written by Ron Brouwer of True Auto Care in Fergus, Ontario

T h e F o c u s A u t u m n 2 0 1 1 | 25

MAJOR CRISIS OF CONFIDENCE GRIPS

THE GLOBAL ECONOMY

It has been a little more than two years since the global economy emerged from recession. ―Conventional wisdom holds that severe recessions are usually followed by strong recoveries. This belief goes by many names. Milton Friedman termed it the ‗plucking theory‘ of business fluctuations, likening recessions to down plucks on a guitar string. The essential insight is that the harder you pluck down, the faster the string snaps back to its original position.‖1 This time around the bounceback effect—or a V-shaped recovery—is not in the cards.

The world economy has hit a rough patch on the road to recovery. One adverse event after another has roiled financial markets, zapped confidence and created an air of uncertainty. As Shakespeare wrote, ―When sorrows come, they come not single spies, but in battalions.‖2 The world has witnessed political unrest in countries across the Middle East and North Africa (MENA), a spike in oil prices, supply chain disruptions from the Japanese earthquake, the escalation of the eurozone‘s sovereign debt crisis, bitter political wrangling in Washington over the federal debt ceiling, and Standard & Poor‘s decision to downgrade U.S. government debt. Then came the rising drumbeat of weaker than expected economic data—in the second quarter, the U.S. economy grew just 1.3 per cent while Canada‘s economy contracted by 0.4 per cent. The recovery in the eurozone has stalled. Emerging-market economies have maintained relatively strong growth, but the battle against persistently high inflation, insufficient aggregate demand and weakness in major export markets is beginning to affect their growth as well.

Warning signs are flashing red. Christine Lagarde, Managing Director of the International Monetary Fund (IMF), said the ―world is collectively suffering from a crisis of confidence.‖3

Animal spirits4 have dimmed and spontaneous optimism has faltered, holding back consumer spending, investment and job creation. There is simply a lack of confidence in the ability of governments to deal with their fiscal problems in light of the deteriorating economic outlook.

―I believe there is a path to sustained recovery, much narrower than before, and getting narrower. To navigate it, we need strong political will across the world—leadership over brinksmanship, cooperation over competition, action over reaction,‖ Ms. Lagarde said in a speech in September.5

The stakes could not be higher at the November G20 summit in Cannes. Time is running out. The leading economies need to find common ground and demonstrate they are willing to take tough steps to rein in debt and achieve strong, stable and balanced global growth.

Read the full article

Copyright (C) 2010 The Canadian Chamber of Commerce All rights reserved.

For further information, please contact: Tina Kremmidas, Chief Economist |

tkremmidas@chamber.ca | 416.868.6415 ext 222

1 Wynne, Mark A. (2011). “The Sluggish Recovery from the Great Recession: Why There Is No „V‟ Rebound This Time.”

Economic Letter—Insights from the Federal Reserve Bank of Dallas. Vol. 6, No. 9. Federal Reserve Bank of Dallas. September.

2 Shakespeare, William. (1603). “The Tragedy of Hamlet, Prince of Denmark.”

3 Lagarde, Christine. (2011). “The Challenges for the Global Economy.” Opening Remarks at the Royal Institute for

International Affairs. Chatham House, London. September 9.

4 Keynes, John Maynard. (1936) “The General Theory of Employment, Interest and Money.” Keynes coined the term “animal spirits” to describe people‟s somewhat rash, emotional and impulsive actions.

5 Lagarde, Christine. (2011). “Global Economic Challenges and Global Solutions.” An Address at the Woodrow Wilson

Center. Washington, DC. September 15.

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Contact Us

Centre Wellington Chamber of Commerce 400 Tower Street South Fergus, Ontario CANADA N1M 2P7

Phone: (519) 843-5140 Fax: (519) 787-0983 e-mail: chamber@cwchamber.ca website: www.cwchamber.ca

General Manager: Roberta Scarrow email: rscarrow@cwchamber.ca

Membership & Administration: Heather Andrews email: membership@cwchamber.ca