The FullInsite Report Prepared for: MissionInsitemissioninsite.com/images/reports/pdfs/fullinsite-sample.pdf · Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite

Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 1

The FullInsite ReportPrepared for: MissionInsite

Study area: 3 mile radius

Base State: CACurrent Year Estimate: 2015

5 Year Projection: 202010 Year Forecast: 2025

Date: 7/2/2015Semi-Annual Projection: Spring

About the NEW FulllInsite Report Three SectionsThe NEW FullInsite report is designed to provide an extensivedemographic portrait of a user defined geographic area. The NewFullInsite integrates the full array of 2010 Census Data, the latestAmerican Community Survey data and the new Experian Mosaiccluster system!

• The Story View Report presents 10 demographic indicators ofyour study area.

• The TrendView provides four graphs that reflect the moresignificant demographic trends that will shape the study area inthe 5 to 10 year future.

The NEW FullInsite report is divided into three sections, eachproviding a different approach to the data. The report has beenredesigned from the “ground up.” Careful consideration hasbeen given to readability and graphic treatment. The hope is thatthe information it presents will be more accessible to the reader.

• The ThemeView Report provides a wealth of demographic detailacross six themes: People, Households, Families, Diversity,Housing and Work.

THE STUDY AREA

More Information

Please refer to the last page of the report for additional notes and interpretation aides in reading the report.


StoryViewSignificant Demographic Indicators of the Study Area's Story

1Population Change

In the 10 year future, how is the population in this area expected tochange?

Significant Decline

Moderate Decline

Little Change

Moderate Growth

Significant Growth

(See the Population Theme)

2Household Change

In the 10 year future, how are the households in this area expectedto change?

Significant Decline

Moderate Decline

Little Change

Moderate Increase

Significant Increase

(See Households Theme)

3Families with Children

Compared to the state, are families with children more or less likelyto live in two parent households?

Significantly Less

Somewhat Less

About theSame

Somewhat More

Significantly More

(See Families Theme)

4Adult Educational Attainment

For this area, what is the general level of education of the adults 25and older?

Very Low Low Mixed High Very High

(See the People Theme)

5Community Diversity Index

How diverse is the racial/ethnic mix of this area? Very Homogeneous

HomgeneousModerately

DiverseVery

DiverseExtremely

Diverse

(See the Diversity Theme)

6Median Family Income

How does the median family income compare to the state for thisarea?

Significantly Less

Somewhat Less

About theSame

Somewhat Greater

Significantly Greater

(See the Income Theme)

7Poverty

Compared to the state, are the number of families in poverty aboveor below the state average?

Significantly Below

Somewhat Below

About theSame

Somewhat Above

Significantly Above

(See the Families Theme)

8Blue to White Collar Occupations

On a continuum between blue collar and white collar occupations,where does this area fall?

Very Blue Collar

Somewhat Blue

Closely Split

Somewhat White

Very White Collar

(See the Work Theme)

9Largest Racial/Ethnic Group

In this area, which racial/ethnic group is the largest percentage of thepopulation?

Asian (NH)Black/Afri

American (NH)White (NH)

Hispanic or Latino

Pac Is/Amer Ind/Other

(See the Diversity Theme)

10Religiosity

What is the level of religiosity in this study area? Very LowSomewhat

LowMixed

Somewhat High

Very High

(See the Religiosity Theme)


TrendViewSignificant Demographic Estimates and Projections

Prepared for: MissionInsiteStudy Area: 3 mile radius

Base State: CADate of Report: 7/2/2015

NOTE: Family Household data is not projected out 10 years.

250,000

200,000

150,000

100,000

50,000

02000 2010 2015 2020 2025

Population and Households

Population

Households

Families*

38

36

34

322000 2010 2015 2020 2025

Average Age: History and Projection

Study Area

100000

80000

60000

40000

20000

02010 2015 2020

Household Income Trends

Study Area

State

-0.08%0.00%

-0.33%

0.42%

-0.01%

0.5%

0.0%

-0.5%

1

Projected Racial and Ethnic Changes from 2010- 2019

Asian (Non-Hisp) Black/African American (Non-Hisp)

White (Non-Hisp) Hispanic or Latino

Pac Is/Am Ind/Oth (Non-Hisp)


ThemeViewDemographic Descriptions of the Study Area

Prepared for: MissionInsiteStudy Area: 3 mile radiusBase State: CA

Date of Report: 7/2/2015

People and Change

Population is the most basic demographic characteristic. It indicates how many persons reside within an area and how that total changes overtime, including a current estimate and, 5 and 10 year forecast.

Population History with 5 and 10 Year Projected Change

Population Trends 2000 2010 2015 2020 2025Study Area Population 211,201 220,303 226,313 231,674 238,391

Population Change 9,102 6,010 5,361 6,717

Percent Change 4.31% 2.73% 2.37% 2.90%

State Population 33,871,644 37,253,956 38,617,128 40,480,271 42,494,660

Population Change 3,382,312 1,363,172 1,863,143 2,014,389

Percent Change 9.99% 3.66% 4.82% 4.98%

Projected Percentage Population Change: Comparison of Study Area to State

211,201

220,303

226,313

231,674

238,391

240,000

235,000

230,000

225,000

220,000

215,000

210,000

205,000

200,0002000 2010 2015 2020 2025

History and 10 Year Forecast: Population

Population Percentage Change

2000-2010 2010-2015 2015-2020 2020-2025

0%

2%

4%

6%

8%

10%

12%

Study Area

State


People and Change

Recent 8 Quarter History 2011 3rd Qtr 2011 4thQtr

2012 1st Qtr 2012 2ndQtr

2012 3rd Qtr 2012 4thQtr

2013 1st Qtr 2013 2ndQtr

Population 223,983 224,732 224,693 224,980 225,298 225,298 225,596 225,788Change 749 -39 287 318 0 298 192Percent Change 0.33% -0.02% 0.13% 0.14% 0.00% 0.13% 0.09%

Seasonal Population 62 56 343 353 0 10 422 471Change -6 287 10 -353 10 412 49Percent Change -9.68% 512.50% 2.92% -100.00% 0.00% 4120.00% 11.61%

Transient Population 1,480 1,494 1,515 1,503 1,480 1,489 1,489 1,508Change 14 21 -12 -23 9 0 19Percent Change 0.95% 1.41% -0.79% -1.53% 0.61% 0.00% 1.28%

Factors Effecting Population Change: Prior 12 Months

2015Factors Effecting Population ChangeBirths 3,253Deaths 1,316Net Migration -922Net 12-Month Change 1,015(Births minus deaths plus net migration = Net 12 month Change)

2010 2015 2020 2025 10 Yr ChangePopulation by GenderFemale 110,562 50.19% 113,451 50.13% 116,088 50.11% 119,431 50.10% -0.03%Male 109,741 49.81% 112,862 49.87% 115,585 49.89% 118,960 49.90% 0.03%

Totals: 220,303 100.00% 226,313 100.00% 231,673 100.00% 238,391 100.00%

3,253

-1,316 -922

4000

3000

2000

1000

0

-1000

-2000Births Deaths Net Migration

Births, Deaths and Net Migration


People by Age

Average Age with State Comparison

Age Trends 2000 2010 2015 2020 2025Average Age: Study Area 32.57 33.79 35.38 36.50 37.55

Average Age Change 1.23 1.59 1.11 1.06

Percent Change 3.77% 4.70% 3.15% 2.90%

Median Age 29 31 32 34 35

Age: State 2000 2010 2015 2020 2025Average Age: State 34.60 35.96 37.49 38.53 39.48

Average Age Change 1.36 1.53 1.04 0.95

Percent Change 3.92% 4.26% 2.77% 2.46%

Median Age 32 34 35 37 38

Phase of Life Projected ChangeAs people Age, they pass through various life phases. Based upon the number of persons born each year, the result can produce increases and decreases in various lifephases.

-0.3% -0.6%

-2.0% -1.7%

-0.5%

1.5%

3.5%4%

3%

2%

1%

0%

-1%

-2%

-3%

0 to 4

5 to 17

18 to 24

25 to 34

35 t o 54

55 t o 64

65 & o ver

Phase of Life: 10 Year Change 2014 - 2024

40

35

30

25

20

15

10

5

02000 2010 2015 2020 2025

Average Age: 10 Year Forecast

Study Area

State


People by Age

Phase of Life

Current Year Population by Phase of Life

2010 2015 2020 2025 10 YrChange

Phase of life ForecastBefore Formal Schooling: Ages 0 to 4 16,108 7.31% 16,466 7.28% 16,645 7.18% 16,731 7.02% -0.26%

Required Formal Schooling: Ages 5 to 17 42,453 19.27% 40,674 17.97% 40,389 17.43% 41,413 17.37% -0.60%

College/Career Starts: Ages 18 to 24 28,010 12.71% 27,430 12.12% 25,237 10.89% 24,107 10.11% -2.01%

Singles and Young Families: Ages 25 to 34 33,645 15.27% 34,458 15.23% 34,020 14.68% 32,250 13.53% -1.70%

Families/Empty Nesters: Ages 35 to 54 59,891 27.19% 60,553 26.76% 61,437 26.52% 62,542 26.23% -0.52%

Enrich Years Singles/Couples: Ages 55 to 64 18,849 8.56% 22,720 10.04% 26,045 11.24% 27,610 11.58% 1.54%

Retirement Opportunities: Age 65 and over 21,347 9.69% 24,013 10.61% 27,900 12.04% 33,739 14.15% 3.54%

Totals: 220,303 100.00% 226,314 100.00% 231,673 100.00% 238,392 100.00%

Phase of Life presents how a community changes and people age through their various life phases.

7%

18%

12%

15%

27%

10%

11%

Study Area Phase of Life by Percent Current Year

0 to 4

5 to 17

18 to 24

25 to 34

35 to 54

55 to 64

65 & over

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0 0 to 4 5 to 17 18 to 24 25 to 34 35 to 54 55 to 64 65 & over

Phase of Life Trends

2010

2015

2020

2025


People by Age

School Age Population Trends

Study Area CA CompIndex CY2010 2015 2020 5 Yr Chg 2010 2015 2020

School Age Population TrendsEarly Elem: 5 to 9 15,757 37.12% 15,465 38.02% 16,307 40.37% 2.35% 37.05% 38.18% 40.57% 100

Late Elem-Mid: 10 to 14 16,355 38.52% 15,681 38.55% 14,974 37.07% -1.48% 38.31% 38.15% 37.04% 101

High School: 15 to 17 10,342 24.36% 9,528 23.43% 9,109 22.55% -0.87% 24.65% 23.68% 22.38% 99

Totals: 42,454 100.00% 40,674 100.00% 40,390 100.00% 100.00% 100.00% 100.00%

Age by Generations

Generations S & H TypeInitial

Birth YrFinal Birth

Yr 2010 2015 2020 2025

Homeland (Z) Artist 2005 2025 19,377 8.80% 35,117 15.52% 51,037 22.03% 69,117 28.99%

Millennial (Y) Hero 1982 2004 81,533 37.01% 80,426 35.54% 78,720 33.98% 75,556 31.69%

Gen X (13th) Nomad 1961 1981 65,743 29.84% 64,038 28.30% 61,833 26.69% 59,979 25.16%

Boom Prophet 1946 1960 32,302 14.66% 29,421 13.00% 28,794 12.43% 25,314 10.62%

Silent Artist 1925 1945 18,027 8.18% 14,660 6.48% 9,399 4.06% 7,143 3.00%

GI Hero 1901 1924 3,320 1.51% 2,651 1.17% 1,891 0.82% 1,283 0.54%

Totals: 220,302 100.00% 226,313 100.00% 231,674 100.00% 238,392 100.00%

For more information on Generational types, go to http://www.fourthturning.com/

Generations as Percentage of the Population Trends

45.0%40.0%35.0%30.0%25.0%20.0%15.0%10.0%5.0%0.0%

Early Elementary: Age 5 to 9

Late Elementary-Middle: Age 10 to 14

High School: Age 15 to 18

School Age Population Trends

2010

2015

2020

Strauss and Howe Generations

2010 2015 2020 2025

00.05

0.10.15

0.20.25

0.30.35

0.4

Homeland (Z)

Millennial (Y)

Gen X (13th)

Boom

Silent

GI

http://www.fourthturning.com/


People by Age

2010 2015 2020 2025 10 Yr Change

Population by Age Forecast

0 to 4 16,108 7.31% 16,466 7.28% 16,645 7.18% 16,731 7.02% -0.26%

5 to 13 28,742 13.05% 27,999 12.37% 28,343 12.23% 29,206 12.25% -0.12%

14 to 17 13,711 6.22% 12,674 5.60% 12,046 5.20% 12,207 5.12% -0.48%

18 to 21 16,445 7.46% 16,962 7.49% 15,127 6.53% 14,631 6.14% -1.36%

22 to 24 11,564 5.25% 10,469 4.63% 10,110 4.36% 9,475 3.97% -0.65%

25 to 29 17,925 8.14% 17,040 7.53% 16,718 7.22% 15,783 6.62% -0.91%

30 to 34 15,720 7.14% 17,418 7.70% 17,302 7.47% 16,468 6.91% -0.79%

35 to 39 15,762 7.15% 15,355 6.78% 16,832 7.27% 16,982 7.12% 0.34%

40 to 44 15,730 7.14% 15,421 6.81% 14,868 6.42% 16,488 6.92% 0.10%

45 to 49 14,946 6.78% 15,329 6.77% 14,931 6.44% 14,531 6.10% -0.68%

50 to 54 13,453 6.11% 14,449 6.38% 14,807 6.39% 14,541 6.10% -0.28%

55 to 59 10,423 4.73% 12,841 5.67% 13,861 5.98% 14,313 6.00% 0.33%

60 to 64 8,426 3.82% 9,879 4.37% 12,184 5.26% 13,296 5.58% 1.21%

65 to 74 10,666 4.84% 13,402 5.92% 16,610 7.17% 20,225 8.48% 2.56%

75 to 84 7,228 3.28% 7,164 3.17% 8,013 3.46% 10,178 4.27% 1.10%

85+ 3,453 1.57% 3,446 1.52% 3,277 1.41% 3,337 1.40% -0.12%

Totals: 220,302 100.00% 226,314 100.00% 231,674 100.00% 238,392 100.00%

Age Category Changes

0.03

0.025

0.02

0.015

0.01

0.005

0

-0.005

-0.01

-0.015

0 to 4

5 to 13

14 to 1 7

18 to 2 1

2 2 to 24

25 to 29

30 to 34

35 to 39

40 to 44

45 to 4 9

5 0 to 54

55 to 59

60 to 64

65 to 74

75 to 84

85+

10 Year Projected Census Group Age Change


People by Household Type and Marital Status

Population by Household Type

Study Area State of CA CompIndex CY2010 2015 2020 5 Yr Chg 2015

Population by Household Type TrendsPopulation in Family Households 188,440 85.54% 193,736 85.60% 198,346 85.61% 0.01% 32,196,204 83.37% 103

Population in Non-Family Households 27,878 12.65% 28,580 12.63% 29,285 12.64% 0.01% 5,579,543 14.45% 87

Population in Group Quarters 3,986 1.81% 3,998 1.77% 4,043 1.75% -0.02% 841,381 2.18% 81

Totals: 220,304 100.00% 226,314 100.00% 231,674 100.00% 38,617,128 100.00%

Population by Marital Status 15+Never Married 60,931 34.73% 69,155 38.03% 71,090 38.08% 0.05% 11,196,006 35.58% 107

Married 88,797 50.61% 84,177 46.29% 86,418 46.29% 0.00% 14,929,321 47.45% 98

Divorced 12,883 7.34% 14,089 7.75% 14,408 7.72% -0.03% 3,004,270 9.55% 81

Separated 5,105 2.91% 5,825 3.20% 5,895 3.16% -0.05% 716,872 2.28% 141

Widowed 7,738 4.41% 8,601 4.73% 8,874 4.75% 0.02% 1,616,487 5.14% 92

Totals: 175,454 100.00% 181,847 100.00% 186,685 100.00% 31,462,956 100.00%

Population by Marital Status Single Female 15+Divorced 8,132 19.65% 8,923 18.49% 1,768,762 21.55% 86

Never Married 27,004 65.25% 32,240 66.81% 5,149,234 62.73% 107

Widowed 6,249 15.10% 7,092 14.70% 1,290,356 15.72% 93

Totals: 41,385 100.00% 48,255 100.00% 8,208,352 100.00%

Population by Marital Status Single Male 15+Divorced 4,751 11.83% 5,167 11.85% 1,235,508 16.24% 73

Never Married 33,927 84.46% 36,916 84.69% 6,046,772 79.47% 107

Widowed 1,489 3.71% 1,508 3.46% 326,131 4.29% 81

Totals: 40,167 100.00% 43,591 100.00% 7,608,411 100.00%

Population by Group QuartersInstitutionalized 1,096 27.50% 1,084 28.09% 394,849 49.06% 57

Non-institutionalized: College 1,238 31.07% 1,237 32.05% 172,723 21.46% 149

Non-institutionalized: Military 0 0.00% 0 0.00% 57,617 7.16% 0

Non-institutionalized: Other 1,651 41.43% 1,538 39.85% 179,585 22.31% 179

Totals: 3,985 100.00% 3,859 100.00% 804,774 100.00%

38%

46%

8%

3%

5%

Population in Family Households

Never MarriedMarriedDivorcedSeparatedWidowed


People by Education and School Enrollment

Population by Educational Attainment: 25+

Study Area CA CompIndex CY2010 2015 2020 5 Yr Chg 2015

Population by Educational Attainment: 25+Less than 9th grade 20,280 15.16% 20,240 14.28% 20,966 14.03% -0.25% 10.36% 138

Some High School, No diploma 13,874 10.37% 15,553 10.97% 15,969 10.69% -0.28% 8.63% 127

High School Graduate (or GED) 29,064 21.73% 30,099 21.23% 32,363 21.66% 0.43% 20.75% 102

Some College, No degree 26,392 19.73% 29,094 20.53% 30,379 20.33% -0.19% 22.11% 93

Associate Degree 8,819 6.59% 9,414 6.64% 9,893 6.62% -0.02% 7.74% 86

Bachelor's Degree 24,255 18.14% 24,949 17.60% 26,864 17.98% 0.38% 19.28% 91

Graduate or Professional School 11,049 8.26% 12,395 8.74% 12,969 8.68% -0.06% 11.15% 78

Totals: 133,733 100.00% 141,744 100.00% 149,403 100.00% 100.00%

Population: Currently Enrolled in EducationHigh School 14,877 30.19%

Kindergarten/Elementary School 30,681 62.26%

Nursery School/Preschool 3,720 7.55%

Totals: 49,278 100.00%

25%20%15%10%5%0%

Less than 9th Grade

Some High School, No diploma

High School Graduate (or GED)

Some College, No degree

Associate Degree

Bachelor's Degree

Graduate or Professional school degree

Educational Attainment Compared to State Current Year

Study Area

State


Households and Change

A household is defined as all people who occupy a housing unit. It includes two sub-categories: family households and non-family households.Group quarters are not included in this report.

Household History with 5 and 10 Year Projected Change

Household Trends 2000 2010 2015 2020 2025Study Area Households 64,249 65,745 67,525 69,078 71,078

Households Change 1,496 1,780 1,553 2,000

Percent Change 2.33% 2.71% 2.30% 2.90%

State Households 11,511,991 12,577,498 13,066,905 13,717,638 14,415,028Households Change 1,065,507 489,407 650,733 697,390

Percent Change 9.26% 3.89% 4.98% 5.08%Population / Households 3.29 3.35 3.35 3.35 3.35

Population / Households Change 0.06 0.00 0.00 0.00

Percent Change 1.94% 0.02% 0.07% 0.00%

Projected Percentage Household Change: Comparison of Study Area to State

64,249

65,745

67,525

69,078

71,078

72,000

70,000

68,000

66,000

64,000

62,0002000 2010 2015 2020 2025

History and 10 Year Forecast: Households

Household Percentage Change

2000-2010 2010-2015 2015-2020 2020-2025

0

0.02

0.04

0.06

0.08

0.1

Study Area

State


Households by Income

Average and Median Household Income Trends

Household Income Trends 2010 2015 2020Study Area: Average HH Income 75,035 79,676 85,687Households Change 4,641 6,011Percent Change 6.19% 7.54%

Study Area: Median HH Income 58,875 62,609 66,894Per Capita Income 22,393 23,773 25,549Per Capita Income Change 1,380 1,776

Percent Change 6.16% 7.47%

State Average HH Income 83,826 87,239 95,292Households Change 3,413 8,053Percent Change 4.07% 9.23%

Average HH Income Comparative Index 90 91 90

Current Year Estimated Household Income Comparison to State

Average and Median Household Income

2010 2015 2020

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

Ave HH Income

Median HH Income

0.20.180.160.140.120.10.080.060.040.020

Less than $10,000

$10,000 to $14,999

$15,000 to $24,999

$25,000 to $34,999

$35,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more

Household Income Comparison

State 2015

Study Area 2015




Household Income Forecast by CategoryLess than $10,000 3,443 5.24% 3,495 5.18% 3,157 4.57% -0.61% 5.34% 97

$10,000 to $14,999 3,127 4.76% 3,005 4.45% 2,805 4.06% -0.39% 4.76% 93

$15,000 to $24,999 6,088 9.26% 6,291 9.32% 5,862 8.49% -0.83% 9.34% 100

$25,000 to $34,999 7,138 10.86% 5,872 8.70% 5,465 7.91% -0.79% 8.91% 98

$35,000 to $49,999 8,667 13.18% 8,714 12.91% 8,613 12.47% -0.44% 12.23% 106

$50,000 to $74,999 12,417 18.89% 12,659 18.75% 12,786 18.51% -0.24% 17.07% 110

$75,000 to $99,999 8,755 13.32% 9,425 13.96% 9,641 13.96% -0.00% 12.61% 111

$100,000 to $149,999 9,590 14.59% 10,488 15.53% 11,449 16.57% 1.04% 15.30% 102

$150,000 to $199,999 3,439 5.23% 4,734 7.01% 5,188 7.51% 0.50% 8.41% 83

$200,000 or more 3,079 4.68% 2,841 4.21% 4,120 5.96% 1.76% 6.03% 70

Totals: 65,743 100.00% 67,524 100.00% 69,086 100.00% 100.00%

Family Income Forecast by CategoryLess than $10,000 2,286 4.69% 2,077 4.16% -0.53% 4.97% 94

$10,000 to $14,999 2,055 4.22% 1,892 3.78% -0.43% 4.43% 95

$15,000 to $24,999 4,400 9.03% 4,083 8.17% -0.86% 9.03% 100

$25,000 to $34,999 4,907 10.07% 4,604 9.21% -0.86% 9.88% 102

$35,000 to $49,999 6,222 12.76% 6,214 12.43% -0.33% 12.12% 105

$50,000 to $74,999 9,103 18.67% 9,203 18.41% -0.26% 17.00% 110

$75,000 to $99,999 6,682 13.71% 6,882 13.77% 0.06% 12.63% 109

$100,000 to $149,999 7,606 15.60% 8,294 16.59% 0.99% 15.47% 101

$150,000 to $199,999 3,436 7.05% 3,773 7.55% 0.50% 8.63% 82

$200,000 or more 2,051 4.21% 2,965 5.93% 1.72% 5.85% 72

Totals: 48,748 100.00% 49,987 100.00% 100.00%

Non-family Income Forecast by CategoryLess than $10,000 1,209 6.44% 1,081 5.66% -0.78% 6.19% 104

$10,000 to $14,999 950 5.06% 913 4.78% -0.28% 5.51% 92

$15,000 to $24,999 1,891 10.07% 1,779 9.32% -0.75% 10.03% 100

$25,000 to $34,999 965 5.14% 853 4.47% -0.67% 6.73% 76

$35,000 to $49,999 2,492 13.27% 2,399 12.57% -0.71% 12.49% 106

$50,000 to $74,999 3,557 18.94% 3,583 18.77% -0.18% 17.23% 110

$75,000 to $99,999 2,742 14.60% 2,759 14.45% -0.15% 12.57% 116

$100,000 to $149,999 2,882 15.35% 3,155 16.53% 1.18% 14.92% 103

$150,000 to $199,999 1,298 6.91% 1,415 7.41% 0.50% 7.90% 87

$200,000 or more 790 4.21% 1,155 6.05% 1.84% 6.43% 65

Totals: 18,776 100.00% 19,092 100.00% 100.00%

Study Area CA CompIndex CY2015 2020 5 Yr Chg 2015

Household IncomeMedian 62,609 66,894 4285 63,782 98

Family Median 62,369 66,634 4,265 64,072 97



Median Income by Race and Ethnicity: 2015

Study Area State of CA Comp Index CY2015 Median Income by Race and Ethnicity: Compared to StateAsian Householder Income 71,301 79,292 90

Black Householder Income 63,910 48,684 131

Hispanic Householder Income 52,257 49,273 106

White Householder Income 73,225 73,531 100

Other Householder Income 58,401 57,524 102

Spending Patterns: Weekly Per Capita Consumer Expenditures

58,401

73,225

52,257

63,910

71,301

80000700006000050000400003000020000100000

Asian Householder Income

Black Householder Income

Hispanic Householder Income

White Householder Income

Other Householder Income

Median Income by Race and Ethnicity

0.450.40.350.30.250.20.150.10.050

Apparel and Related Services

Entertainment

Health Care

Market Basket

Transportation

Weekly Per Capita Spending Patterns by Percent

State of CA

Study Area


Households by Structure

Single, Family and Non-Family Households: 2015 Household Type Trends Compared to State

Study Area State of CAHousehold Type Trends 2010 2015 2020 2010 2015 2020Single Person Households 12,830 13,138 13,425 2,929,442 3,050,283 3,205,653

Change 308 287 120,841 155,370

Percent Change 2.40% 2.18% 4.13% 5.09%

Family Households 47,115 48,748 49,986 8,642,473 9,058,491 9,550,109

Change 1,633 1,238 416,018 491,618

Percent Change 3.47% 2.54% 4.81% 5.43%

Non-Family Households 5,800 5,639 5,666 1,005,583 958,131 961,876

Change -161 27 -47,452 3,745

Percent Change -2.78% 0.48% -4.72% 0.39%

19%

72%

8%

Household Types by Percentage

Single Person HHFamily HHNon-Family HH

Household Types by Comparative Index

2010 2015 2020

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

Single Person Households

Family Households

Non-Family Households


Households by Structure


Households by Size1-person household 12,830 19.52% 13,138 19.46% 13,425 19.43% -0.02% 23.34% 83

2-person household 16,931 25.75% 17,362 25.71% 17,743 25.69% -0.03% 29.06% 88



5-person household 6,484 9.86% 6,688 9.90% 6,864 9.94% 0.03% 8.25% 120


7-or-more person household 4,977 7.57% 5,135 7.60% 5,288 7.66% 0.05% 4.10% 185

Totals: 65,744 100.00% 67,525 100.00% 69,077 100.00% 100.00%

Non-Family Households by Size1-person household 12,830 68.87% 13,138 69.97% 76.10% 92

2-person household 3,920 21.04% 3,891 20.72% 18.54% 112

3-person household 1,032 5.54% 990 5.27% 3.20% 165

4-person household 508 2.73% 526 2.80% 1.32% 212



7-or-more person household 77 0.41% 42 0.22% 0.17% 130

Totals: 18,630 100.00% 18,776 100.00% 100.00%

Single by Gender or Family HouseholdsFemale Householder 9,115 19.35% 9,997 20.51% 19.62% 105

Male Householder 4,480 9.51% 3,938 8.08% 8.56% 94

Married Couple 33,520 71.15% 34,813 71.41% 71.82% 99

Totals: 47,115 100.00% 48,748 100.00% 100.00%

Non-Family Households by GenderFemale Not living alone 2,570 13.79% 2,474 13.18% 10.30% 128

Male Not living alone 3,230 17.34% 3,165 16.86% 13.61% 124

Female Living alone 7,179 38.53% 7,332 39.05% 41.95% 93

Male Living alone 5,651 30.33% 5,806 30.92% 34.15% 91

Totals: 18,630 100.00% 18,777 100.00% 100.00%

2015: Owner Households by Number of VehiclesNo vehicle available 748 2.27% 2.89% 78

1 vehicle available 6,808 20.62% 23.53% 88

2 vehicles available 13,911 42.13% 41.92% 100



5+ vehicles available 1,194 3.62% 3.18% 114

Totals: 33,020 100.00% 100.00%

2015: Renter Households by Number of VehiclesNo vehicle available 3,795 11.00% 14.11% 78

1 vehicle available 13,844 40.12% 43.41% 92




5+ vehicles available 271 0.79% 0.91% 86

Totals: 34,504 100.00% 100.00%


Family Households

Family households with or without children are changing. The traditional married couple structure is evolving into many different familyexpressions. These data provide an insight into the family structures within the study area and then compares those structures to the state.

Family Trends

2010 2015 2020Study Area Family Households 47,115 48,748 49,986

Family Households Change 1,633 1,238


State Family Households 8,642,473 9,058,491 9,550,109

Family Households Change 416,018 491,618



Family Households by Size2-person household 13,010 27.61% 14,206 29.14% 14,334 28.68% -0.47% 35.62% 82





7-or-more person household 4,900 10.40% 3,342 6.86% 3,314 6.63% -0.23% 4.09% 168

Totals: 47,114 100.00% 48,748 100.00% 49,987 100.00% 100.00%

47,115

48,748

49,986

50,000

49,500

49,000

48,500

48,000

47,500

47,000

46,500

46,0002010 2015 2020

Families


Family Households

Families in Poverty Compared to State

Families with Children by Type


Families with Children by TypeMarried-couple 19,172 70.16% 17,685 71.35% 17,347 69.89% -1.45% 69.93% 102

Female no husband present 5,607 20.52% 5,426 21.89% 5,691 22.93% 1.04% 21.82% 100

Male no wife present 2,546 9.32% 1,677 6.77% 1,781 7.18% 0.41% 8.25% 82

Totals: 27,325 100.00% 24,788 100.00% 24,819 100.00% 100.00%

Families with No Children by TypeMarried-couple 14,349 72.50% 17,128 71.49% 17,806 70.75% -0.73% 73.54% 97

Female no husband present 3,508 17.73% 4,571 19.08% 4,885 19.41% 0.33% 17.61% 108

Male no wife present 1,934 9.77% 2,261 9.44% 2,476 9.84% 0.40% 8.85% 107

Totals: 19,791 100.00% 23,960 100.00% 25,167 100.00% 100.00%

85.03%88.29%

14.97%11.71%

90%80%70%60%50%40%30%20%10%0%

Above poverty level

Below poverty level

Families and Poverty

State of CA

Study Area

70.16%

20.52%

9.32%

71.35%

21.89%

6.77%

69.89%

22.93%

7.18%

80%

70%

60%

50%

40%

30%

20%

10%

0%2010 2015 2020

Family Structures with Children

Married-couple

Female no husband present

Male no wife present


Diversity: Race and Ethnicity

The diversity of a community is shaped by the racial/ethnicity of the people who reside in it but also people's age, income and education, careerchoices and geographic location.Racial Ethnic Trend Projections


Racial/Ethnic TrendsAsian (Non-Hisp) 31,200 14.16% 32,043 14.16% 32,627 14.08% -0.08% 12.96% 109

Black/African American (Non-Hisp) 4,239 1.92% 4,349 1.92% 4,453 1.92% 0.00% 5.81% 33

White (Non-Hisp) 62,570 28.40% 63,843 28.21% 65,042 28.07% -0.14% 40.14% 70

Hispanic or Latino 117,310 53.25% 120,970 53.45% 124,337 53.67% 0.22% 37.47% 143

Pac Is/Am Ind/Oth (Non-Hisp) 4,984 2.26% 5,108 2.26% 5,214 2.25% -0.01% 3.62% 62

Totals: 220,303 100.00% 226,313 100.00% 231,673 100.00% 100.00%

NOTE: Race and ethnicity breakouts are based upon Census Bureau categories. Only those groups for which the Bureau provides extended detail can be reported.

Racial/Ethnic Change Projection from Census 2010: Year Span of Forecast 10

60%

50%

40%

30%

20%

10%

0%2010 2015 2020

Racial and Ethnic Trends

Asian (Non-Hisp)

Black/African American (Non-Hisp)

White (Non-Hisp)

Hispanic or Latino

Pac Is/Am Ind/Oth (Non-Hisp)

0.50%

0.40%

0.30%

0.20%

0.10%

0.00%

-0.10%

-0.20%

-0.30%

-0.40%Asian (Non-Hisp) Black/African

American (Non- Hisp White (Non-Hisp) Hispanic or Latino Pac Is/Am Ind/Oth (Non-Hisp)

Racial/Ethnic Change Projection


Diversity: Race and Ethnicity

Estimated Current Year Asian Alone Population

Study Area State of CA Comp Index CYPopulation: Asian Alone 2015 2015Asian Indian 2,562 8.00% 560,983 11.21% 71

Cambodian 207 0.65% 88,114 1.76% 37

Chinese, except Taiwanese 3,427 10.69% 1,202,717 24.04% 44

Filipino 5,584 17.43% 1,238,148 24.75% 70

Hmong 37 0.12% 82,941 1.66% 7

Japanese 1,475 4.60% 281,859 5.63% 82

Korean 11,896 37.12% 471,854 9.43% 394

Laotian 404 1.26% 59,678 1.19% 106

Other Asian 1,721 5.37% 274,045 5.48% 98

Thai 281 0.88% 52,652 1.05% 83

Vietnamese 4,008 12.51% 604,939 12.09% 103

Two or more Asian categories 442 1.38% 85,137 1.70% 81

Totals: 32,044 100.00% 5,003,067 100.00%

Study Area State of CA CompIndex CY2010 2015 2010 2015

Population: Hispanic or Latino by OriginCuban 572 0.49% 587 0.49% 88,607 0.63% 91,680 0.63% 77

Mexican 103,474 88.21% 106,757 88.25% 11,423,146 81.51% 11,791,723 81.48% 108

Other Hispanic or Latino 12,380 10.55% 12,723 10.52% 2,312,021 16.50% 2,390,145 16.52% 64

Puerto Rican 883 0.75% 904 0.75% 189,945 1.36% 197,571 1.37% 55

Totals: 117,309 100.00% 120,971 100.00% 14,013,719 100.00% 14,471,119 100.00%

40%35%30%25%20%15%10%5%0%

Asian Indian

Cambodian

Chinese, except Taiwanese

Filipino

Hmong

Japanese

Korean

Laotian

Other Asian

Thai

Vietnamese

Two or more Asian categories

Asian Alone

Study Area

State of CA


Diversity: Ancestry

Population by Ancestry: 2015

4.5%

1.3%

0.9%

0.4%

1.9%

0.4%

0.2%

47.4%

5.1%

0.8%

0.2%

0.0%

0.3%

2.1%

2.5%

0.9%

2.9%

1.8%

0.8%

0.3%

1.1%

18.3%

0.5%

0.9%

2.3%

0.3%

0.2%

1.8%

50%45%40%35%30%25%20%15%10%5%0%

British

Dutch

French

German

Italian

Middle_Eastern

Other

Other European (e.g. Greek/Russian)

Polish

Scandinavian

Scotch_Irish

Unclassified

American

Central American

Chinese

Cuban

Dominican

Hawaiian/Pacific Islander

Japanese

Korean

Mexican

Native American (Indian/Eskimo)

Other Asian

Other Hispanic

Puerto Rican

South American

South Central Asian (e.g. Indian)

South East Asian (e.g. Vietmanese)

Ancestry


Diversity: Languages

Study Area State of CA Comp Index CYPopulation 5+ by Language Spoken at Home (Detail) 2015 2015Speak Arabic 834 0.40% 157,609 0.44% 91Speak Chinese 4,069 1.94% 1,075,243 2.99% 65Speak French or French Creole 316 0.15% 134,623 0.37% 40Speak German 372 0.18% 112,477 0.31% 57Speak Italian 198 0.09% 63,446 0.18% 53Speak Japanese 862 0.41% 143,160 0.40% 103Speak Korean 9,896 4.72% 378,647 1.05% 448Speak only English 87,613 41.75% 20,201,589 56.21% 74Speak Other and unspecified languages 476 0.23% 119,628 0.33% 68Speak Other Asian languages 1,275 0.61% 409,154 1.14% 53Speak Other Indic languages 3,091 1.47% 824,859 2.30% 64Speak Other Indo-European Languages 727 0.35% 111,568 0.31% 112Speak Other Slavic languages 596 0.28% 255,563 0.71% 40Speak Portuguese or Portuguese Creole 212 0.10% 81,355 0.23% 45Speak Spanish or Spanish Creole 91,850 43.77% 10,390,961 28.91% 151Speak Tagalog and Other Pacific Languages 3,979 1.90% 903,701 2.51% 75Speak Vietnamese 3,463 1.65% 531,576 1.48% 112Speak Yiddish or Hebrew 18 0.01% 44,984 0.13% 7

Totals: 209,847 100.00% 35,940,143 100.00%

Population 5+ by Language Spoken at Home: Comparative Analysis Relative to the State of CA

Language Spoken at Home

Ara bi c

Chine se

E nglish

Fren ch or F rench C reole

G erma n

I tali an

Japan ese

K orea n

Other an d unspeci fied

lan guage s

Othe r Asian l ang uag es

Other Ind i c lan guag es

Oth er In do-E ur ope an

L ang ua ges

Other S lav ic l a nguage s

Portug uese or Po rtugu ese Creol e

Spanish or Spa nish

Creole

Taga lo g a nd Othe r Pacific

Lang uages

Vietnamese

Yiddish or Heb rew

-2

-1

0

1

2

3

4

5


Diversity: Mosaic

Mosaic Lifestyle Segmentation TypesMosaic Lifestyle Types provides insight into the behaviors, attitudes and preferences of the households within the Study Area. The result is afuller multidimensional understanding of a community, neighborhood, zip code or other geography.

Study Area State of CA Comp Index CYMosaic: Top 15 Segments 2015 2015I32 Family Union - Steadfast Conventionalists 11,576 17.14% 733,138 5.61% 306H26 Middle-class Melting Pot - Progressive Potpourri 9,119 13.50% 682,038 5.22% 259P60 Cultural Connections - Striving Forward 8,761 12.97% 650,367 4.98% 261O54 Singles and Starters - Striving Single Scene 4,828 7.15% 490,750 3.76% 190B10 Flourishing Families - Cosmopolitan Achievers 3,521 5.21% 614,731 4.70% 111C13 Booming with Confidence - Silver Sophisticates 2,984 4.42% 524,187 4.01% 110P61 Cultural Connections - Humble Beginnings 2,825 4.18% 228,112 1.75% 240C11 Booming with Confidence - Aging of Aquarius 2,072 3.07% 410,641 3.14% 98D16 Suburban Style - Settled in Suburbia 1,970 2.92% 148,380 1.14% 257Q65 Golden Year Guardians - Senior Discounts 1,928 2.86% 283,969 2.17% 131K39 Significant Singles - Metro Fusion 1,816 2.69% 311,787 2.39% 113O55 Singles and Starters - Family Troopers 1,572 2.33% 243,910 1.87% 125K40 Significant Singles - Bohemian Groove 1,028 1.52% 211,845 1.62% 94K37 Significant Singles - Wired for Success 1,008 1.49% 229,308 1.75% 85G24 Young, City Solos - Status Seeking Singles 911 1.35% 182,192 1.39% 97

Remaining HH 11,606 17.19% 7,121,550 54.50% 32Totals: 67,525 100.00% 13,066,905 100.00%

18%16%14%12%10%8%6%4%2%0%

I32 Family Union - Steadfast Conventionalists

H26 Middle-class Melting Pot - Progressive Potpourri

P60 Cultural Connections - Striving Forward

O54 Singles and Starters - Striving Single Scene

B10 Flourishing Families - Cosmopolitan Achievers

C13 Booming with Confidence - Silver Sophisticates

P61 Cultural Connections - Humble Beginnings

C11 Booming with Confidence - Aging of Aquarius

D16 Suburban Style - Settled in Suburbia

Q65 Golden Year Guardians - Senior Discounts

K39 Significant Singles - Metro Fusion

O55 Singles and Starters - Family Troopers

K40 Significant Singles - Bohemian Groove

K37 Significant Singles - Wired for Success

G24 Young, City Solos - Status Seeking Singles

Remaining HH

Top 15 Mosaic Segments (Experian): 2015


Diversity: Mosaic Groups

Mosaic Groups

Study Area State of CA Comp Index CYMosaic Groups 2015 2015Group A: Power Elite 1,656 2.45% 690,712 5.29% 46

Group B: Flourishing Families 3,931 5.82% 963,323 7.37% 79

Group C: Booming with Confidence 5,395 7.99% 1,172,681 8.97% 89

Group D: Suburban Style 2,084 3.09% 485,298 3.71% 83

Group E: Thriving Boomers 610 0.90% 588,055 4.50% 20

Group F: Promising Families 445 0.66% 195,456 1.50% 44

Group G: Young, City Solos 912 1.35% 501,378 3.84% 35

Group H: Middle-class Melting Pot 9,363 13.87% 1,066,524 8.16% 170

Group I: Family Union 12,060 17.86% 1,218,999 9.33% 191

Group J: Autumn Years 981 1.45% 367,211 2.81% 52

Group K: Significant Singles 4,210 6.23% 843,814 6.46% 97

Group L: Blue Sky Boomers 854 1.26% 532,450 4.07% 31

Group M: Families in Motion 11 0.02% 71,212 0.54% 3

Group N: Pastoral Pride 0 0.00% 46,514 0.36% 0

Group O: Singles and Starters 8,055 11.93% 1,227,207 9.39% 127

Group P: Cultural Connections 12,961 19.19% 1,717,549 13.14% 146

Group Q: Golden Year Guardians 3,242 4.80% 818,748 6.27% 77

Group R: Aspirational Fusion 501 0.74% 299,361 2.29% 32

Group S: Economic Challenges 256 0.38% 260,408 1.99% 19

Totals: 67,527 0.00% 13,066,900 100.00%

20%18%16%14%12%10%8%6%4%2%0%

Group A: Power Elite

Group B: Flourishing Families

Group C: Booming with Confidence

Group D: Suburban Style

Group E: Thriving Boomers

Group F: Promising Families

Group G: Young, City Solos

Group H: Middle-class Melting Pot

Group I: Family Union

Group J: Autumn Years

Group K: Significant Singles

Group L: Blue Sky Boomers

Group M: Families in Motion

Group N: Pastoral Pride

Group O: Singles and Starters

Group P: Cultural Connections

Group Q: Golden Year Guardians

Group R: Aspirational Fusion

Group S: Economic Challenges

Mosaic Groups


Housing

Housing encompasses the number of housing units historically, presently and to some extend in the future within the study area.

Trends in Housing Since 2010

2010 2015 2020Housing Units 69,661 71,078 73,051Family Households Change 1,417 1,973Percent Change 2.03% 2.78%


Housing by OccupancyOccupied 65,745 94.38% 67,525 95.00% 69,656 95.35% 0.35% 92.72% 102

Vacant 3,916 5.62% 3,554 5.00% 3,395 4.65% -0.35% 7.28% 69

Totals: 69,661 100.00% 71,079 100.00% 73,051 100.00% 100.00%

Housing by Type of OccupancyOwner Occupied 31,756 48.30% 33,020 48.90% 34,116 48.98% 0.08% 56.01% 87

Renter Occupied 33,989 51.70% 34,504 51.10% 35,540 51.02% -0.08% 43.99% 116

Totals: 65,745 100.00% 67,524 100.00% 69,656 100.00% 100.00%

69,661

71,078

73,051

73500

72500

71500

70500

69500

685002010 2015 2020

Total Housing Units


Housing

Study Area State of CA CompIndex CY2015 2015

Housing Units by Dwelling Type1 Unit Attached 33,209 46.72% 8,150,551 57.84% 811 Unit Detached 6,106 8.59% 983,079 6.98% 1232 Units 1,039 1.46% 351,052 2.49% 593 to 19 Units 17,384 24.46% 2,370,615 16.82% 14520 to 49 Units 3,380 4.76% 696,409 4.94% 9650 or More Units 7,942 11.17% 987,947 7.01% 159Mobile Home or Trailer 2,018 2.84% 535,483 3.80% 75Other 0 0.00% 17,086 0.12% 0

Totals: 71,078 100.00% 14,092,222 100.00%Owner Occupied Housing ValuesLess than $20,000 297 0.90% 82,162 1.12% 80$20,000 to $39,999 124 0.38% 71,625 0.98% 38$40,000 to $59,999 340 1.03% 68,069 0.93% 111$60,000 to $79,999 301 0.91% 56,418 0.77% 118$80,000 to $99,999 324 0.98% 62,164 0.85% 116$100,000 to $149,999 489 1.48% 196,273 2.68% 55$150,000 to $199,999 484 1.47% 269,877 3.69% 40$200,000 to $299,999 1,413 4.28% 745,713 10.19% 42$300,000 to $399,999 2,792 8.46% 859,366 11.74% 72$400,000 to $499,999 6,601 19.99% 947,211 12.94% 154$500,000 to $749,999 10,532 31.90% 1,654,635 22.61% 141$750,000 to $999,999 5,320 16.11% 982,001 13.42% 120$1,000,000 or more 4,003 12.12% 1,323,746 18.09% 67

Totals: 33,020 100.00% 7,319,260 100.00%Housing by Year Built1939 or Earlier 4,560 6.42% 1,333,601 9.46% 681940 to 1949 3,382 4.76% 900,112 6.39% 741950 to 1959 19,132 26.92% 2,018,319 14.32% 1881960 to 1969 12,979 18.26% 1,917,923 13.61% 1341970 to 1979 13,871 19.52% 2,563,315 18.19% 1071980 to 1989 7,593 10.68% 2,153,269 15.28% 701990 to 1999 4,335 6.10% 1,494,681 10.61% 582000 to 2009 5,044 7.10% 1,681,271 11.93% 592010 or Later 182 0.26% 29,731 0.21% 121

Totals: 71,078 100.00% 14,092,222 100.00%


Housing

Mortgage Risk Indicator

The Mortgage Risk Indicator indicates the assessed level of risk based upon debt to income. The higher the debt to income, the greater the risk. The values areused by mortgage lenders in the loan process.

1481

770

727

529

289

139

160

16001400120010008006004002000

Ratio 1.2 or less - Very high debt to income/very high risk

Ratio 1.3 to 1.8 - High debt to income/high risk

Ratio 1.9 to 2.4 - Somewhat high debt to income/ somewhat high risk

Ratio 2.5 to 3.0 - Acceptable debt to income/Reasonable risk

Ratio 3.1 to 3.6 - Low debt to income/Low risk

Ratio 3.7 to 4.2 - Very low debt to income/Very low risk

Ratio 4.3 or Greater - Extremely low debt to income/Extremely low risk

Mortgage Risk: Number of Recent Filings by Risk Type


Work

The Work theme expresses several different ways of looking at the work people do within the study area.

Employment Status of Population 16 and Older: 2015

Study Area State of CA Comp Index CYPop 16+ by Employment Status 2015 2015In labor force: Civilian: Employed 110,523 62.97% 17,995,490 59.11% 107In labor force: In Armed Forces 10 0.01% 161,250 0.53% 1Not in labor force 57,466 32.74% 10,915,108 35.86% 91In labor force: Civilian: Unemployed 7,510 4.28% 1,369,672 4.50% 95

Blue and White Collar Workers 2015 175,509 100.00% 30,441,520 100.00%Employed Pop 16+ Blue/White CollarBlue Collar 47,192 42.70% 6,641,802 36.91% 116White Collar 63,331 57.30% 11,353,688 63.09% 91

110,523 100.00% 17,995,490 100.00%

63%

33%

4%

Population 16+ by Current Year Employment Status

In labor force: Civilian: EmployedNot in labor forceIn labor force: Civilian: Unemployed

57%

43%

Percentage Blue Collar to White Collar Workers

White CollarBlue Collar


Work

Employed Civilian Population by Occupation: 2015

Study Area State of CA Comp Index CYEmployed Civilian Pop 16+ by Occupation 2015 2015Bldg Maintenance & Cleaning 6,446 5.83% 804,415 4.47% 130

Construction 9,445 8.55% 1,383,181 7.69% 111

Farming, Fishing, & Forestry 299 0.27% 292,190 1.62% 17

Food Preparation Serving 7,993 7.23% 970,176 5.39% 134

Healthcare Support 1,710 1.55% 368,073 2.05% 76

Managerial Executive 13,906 12.58% 2,685,755 14.92% 84

Office Admin 15,785 14.28% 2,375,597 13.20% 108

Personal Care 4,452 4.03% 811,265 4.51% 89

Production Transportation 17,226 15.59% 1,981,520 11.01% 142

Prof Specialty 18,802 17.01% 3,916,697 21.76% 78

Protective 1,330 1.20% 399,055 2.22% 54

Sales 13,128 11.88% 2,007,566 11.16% 106

Totals: 110,522 100.00% 17,995,490 100.00%

Workers 16+: Home or AwayWorked at Home 3,108 2.81% 926,279 5.15% 55

Worked away from Home 107,415 97.19% 17,069,211 94.85% 102

Totals: 110,523 100.00% 17,995,490 100.00%

Workers 16+: Transport to WorkBicycle 1,408 1.31% 181,252 1.06% 123

Car, Truck, or Van: Carpooled 13,378 12.45% 2,069,742 12.13% 103

Car, Truck, or Van: Drove Alone 82,572 76.87% 13,200,437 77.33% 99

Motorcycle 433 0.40% 59,662 0.35% 115

Other Means 441 0.41% 164,515 0.96% 43

Walked 3,676 3.42% 475,079 2.78% 123

Public Trans Excluding Taxi Cab 5,508 5.13% 910,828 5.34% 96

Taxi Cab 0 0.00% 7,696 0.05% 0

Totals: 107,416 100.00% 17,069,211 100.00%

18%16%14%12%10%8%6%4%2%0%

Bldg Maintenance & Cleaning

Construction

Farming, Fishing, & Forestry

Food Preparation Serving

Healthcare Support

Managerial Executive

Office Admin

Personal Care

Production Transportation

Prof Specialty

Protective

Sales

Employed Civilian Population 16 and Older


Work

Employed Pop 16+ by Industry: 2015

Study Area State of CA Comp Index CYEmployed Civilian Pop 16+ by Industry 2015 2015Admin/Waste Services 6,717 6.08% 865,291 4.81% 126

Agri Mining Const 7,904 7.15% 1,509,519 8.39% 85

Educational services 19,955 18.05% 3,785,487 21.04% 86

Entertain services 14,635 13.24% 1,745,534 9.70% 137

Fin Insur Real Estate 7,300 6.60% 1,153,163 6.41% 103

Information 1,556 1.41% 502,059 2.79% 50

Management Services 116 0.10% 10,737 0.06% 176

Manufacturing 16,664 15.08% 1,807,779 10.05% 150

Other Prof services 6,325 5.72% 965,502 5.37% 107

Professional Services 5,974 5.41% 1,385,363 7.70% 70

Public admin 2,467 2.23% 850,907 4.73% 47

Transportation 4,092 3.70% 842,008 4.68% 79

Wholesale Retail 16,819 15.22% 2,572,141 14.29% 106

Totals: 110,524 100.00% 17,995,490 100.00%

Work Place Population EstimatesWorkplace Employees (Full Time Employees) 121,971 95.36% 17,543,453 94.70% 101

Workplace Establishments 5,934 4.64% 982,387 5.30% 87

Totals: 127,905 100.00% 18,525,840 100.00%

20%18%16%14%12%10%8%6%4%2%0%

Admin/Waste Services

Agri Mining Const

Educational services

Entertain services

Fin Insur Real Estate

Information

Management Services

Manufacturing

Other Prof services

Professional Services

Public admin

Transportation

Wholesale Retail

Employment 16+ by Industry


Work

Study Area State of CA Comp Index CYFamilies: Workers1 worker 16,344 33.54% 3,114,835 34.39% 98

2 workers 18,625 38.22% 3,610,313 39.86% 96

3 or more workers 8,386 17.21% 1,150,465 12.70% 135

No workers 5,380 11.04% 1,182,878 13.06% 85

Totals: 48,735 100.00% 9,058,491 100.00%

Workers 16+: Travel Time to Work 2015 2015

Less than 5 minutes 2,527 2.35% 393,232 2.30% 102

5 to 9 minutes 9,573 8.91% 1,508,508 8.84% 101

10 to 14 minutes 15,846 14.75% 2,332,472 13.66% 108

15 to 19 minutes 18,226 16.97% 2,746,393 16.09% 105

20 to 24 minutes 16,250 15.13% 2,489,315 14.58% 104

25 to 29 minutes 5,820 5.42% 951,920 5.58% 97

30 to 34 minutes 16,276 15.15% 2,489,434 14.58% 104

35 to 39 minutes 2,414 2.25% 429,491 2.52% 89

40 to 44 minutes 4,537 4.22% 666,103 3.90% 108

45 to 59 minutes 7,404 6.89% 1,346,403 7.89% 87

60 to 89 minutes 6,273 5.84% 1,186,680 6.95% 84

90 or more minutes 2,270 2.11% 529,260 3.10% 68

Totals: 107,416 100.00% 17,069,211 100.00%

Religiosity

Study Area State of CA Comp Index CYReligious PracticesConservative Evangelical Christian 37.10% 36.00% 103Consider Myself A Spiritual Person 48.00% 46.00% 104Enjoy Watching Religious TV Programs 18.60% 17.00% 109Important to Attend Religious Services 21.10% 21.00% 100My Faith Is Really Important To Me 24.30% 21.00% 116


Supporting Information

Interpreting the ReportThe FullInsite report is formatted to help youinterpret data at a glance.

Indexes: Some variables will have a column called"Comparative Index." An index is an easy way tocompare a study area with a larger area. For this report,all comparisons are with the state or states within whichthe study area falls. The indexes can be interpreted asfollows.

Change over time: Several trend tables have a columnindicating a change over time. Generally these tablesbegin with the last census, include the current yearestimate, a five year projection and if available, a 10year forecast. The data in each cell represents apercentage change up or down.

• Indexes of 100 mean the study area variable is thesame as its base area.• Indexes greater than 100 mean the study area variableis above the base area. The higher the number, thegreater it is above the base.

Color Coding: Both the "Change over Time" and"Comparative Indexes" columns are color coded toeasily spot any change and the direction of thatchange.

• Indexes less than 100 mean the study area variable isbelow the base area. The lower the number, the greaterit is below the base.

Change: Increasing Stable DecliningIndex: Above Ave Ave Below Ave.

Variable Definitions SupportFull variable definitions can be found in the MIDemographic Reference Guide. Download it free fromthe Help/Documents menu located on the map screenof your study area on the MissionInsite website.

If you need support with this report, please emailMissionInsite at [email protected].