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How people are currently interacting with the TV and what interesting innovations, apps and platforms there are now and will be to give our kids square eyes in the future. Presented at The Hospital Club, London 28th January 2013
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And Then the World Presents: The future for TV
how people are currently interacting with the TV and what interesting innovations, apps and platforms there are now and will be to give our kids square
eyes in the future.
Presented at The Hospital Club, London 28th January 2013
2
A brief introduction
®The Engagement Marketers®
The Future for TelevisionWho we are
Brandmovers specialise in digital engagement, loyalty and social media. With offices in USA, UK and India we serve clients across the globe in various sectors.
Measurable, efficient and engaging, our campaigns are designed to attract and delight your most valuable customers.
From initial concept and design to post promotion analysis, Brandmovers will provide you with the tools to launch your most successful programs.
50%
10 200+
Years Established in Digital Marketing
Revenue GrowthIn 2010-2011
Happy ClientsAnd counting…
®The Engagement Marketers®
The Future for TelevisionBrands we work with
®The Engagement Marketers®
The Future for TelevisionWhat we do
Acquire, Engage, Retain, Entertain? All of your interactive communication objectives can be achieved with a customised solution from Brandmovers. Our flexible solutions seamlessly integrate into your current marketing plan and are turnkey enough to be launched on short notice.
Prize DrawsContestsInteractive Games
Rewards & LoyaltySocial Media OutreachMobile Promotions
Case studies
®The Engagement Marketers®
The Future for Television
To launch the new series, and drive awareness amongst comedy fans in the week to first episode, CBS commissioned a Facebook app which included a Like gate to build fans; a trailer unit to drive awareness; an instant win fun game with incentivized social sharing.
CBS / RobIncentivising social awareness of new series
®The Engagement Marketers®
The Future for Television
To promote the travel / food show we created a promotion which rewarded a winner with a money can’t buy prize but with a fun recruitment element built in. Submit a plane of your friends for a chance to win, with friends’ permission and acceptance required behind a like gate.
Bravo TVFan recruitment for audience building
®The Engagement Marketers®
The Future for Television
House Hunters (left) Facebook promotion: Instant win & prize draw including video teasers, live Twitter and Get Glue feeds, daily polls. Over 56,000 entries & 35% opt-in rate.
Design Star (right) quiz challenging entrants to answer questions on the previous show and driving call to action to watch next.
HGTVWorking with our client to drive a cross-platform switched-on community
®The Engagement Marketers®
The Future for Television
New 55DSL product line launch was promoted as a web / Twitter trending promotion, inviting targeted demographics to tweet what they would do if they had #55SecondsToLive. The tweets gradually painted a virtual urban cityscape, generating over 5MM impressions in earned media.
DieselDriving Twitter impressions and hashtag trending
®The Engagement Marketers®
The Future for Television
As well as generating fans, interactions and impressions, the promotion was able to map cinema goer interest across the UK and the heat map was used to book cinema screens in what was a limited independent release. We also built in a digital conversion destination via the Distrify platform, which provides both ticket purchase and VOD download.
We designed the campaign to create maximum awareness whilst nurturing fan ambassadors, who were key in generating targeted reach. This gave us socially approved access to key fan bases and demographics through digital WoM, and allowed us to track and motivate according to interests and locations.
Key Performance Metrics
39,843,136 impressions (56% social)
68,417 clicks / interactions
6,755 opt-in fans / followers
Average time spent on promotion 3:10
Up ThereMore targeted awareness at 3.85% the budget of banner ads and 44.6 times more interactions
Fan breakdown:81% interested in entertainment 74% interested in Film or cinema56% interested in comedy
Demo link http://demo-upthere.brandmovers.co.uk/
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What Next?
®The Engagement Marketers®
The Future for TelevisionSecond Screen
Second screen is a device or platform that viewers interact with and on whilst consuming first screen media such as TV. Twitter is by far and away the most popular, but there are other platforms seeking to leverage the phenomenon including:
• GetGlue: http://getglue.com/ • IntoNow: http://www.intonow.com/ci • Shazam: http://www.shazam.com/music/web/productfeatures.html?id=1266 • Telly.Me: http://telly.me/ • Viggle: http://www.viggle.com/ • Zeebox: http://uk.zeebox.com/tv/home
®The Engagement Marketers®
The Future for Television
John Lyons
Managing Director, Europe
T: 020 7636 2303
@johnnieego
www.brandmovers.co.uk
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