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The Future of Data and AI in
Customer Acquisition &
Retention
90% of all website traffic worldwide goes through a search engine
Only 29% of people want to talk to a salesperson to learn more about a product,
while 62% will consult a search engine
89% of consumers conduct online research before making a purchase
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
By the end of 2017, 1.82 billion people worldwide will regularly use messaging apps
like Facebook Messenger & WhatsApp
Data
+
Intelligence
=
Personalisation
“In our small data, now
and forever, lies the
greatest evidence of who
we are and what we
desire.”
Martin Lindstrom
Customer Decision Journey
source: McKinsey & Company
Key Areas For Data & AI
Website
Search Marketing
Content Creation
Content Curation
Marketing Automation
Social Media
Advertising
Customer Service
Website
Personalised Web Experience
Search Marketing
Source: HubSpot Global AI Study 2017
Source: Moz.com
So What Does This Mean?
Source: mozcast.com
SEO
SEM
Content Creation
Content Curation & Recommendation
Marketing Automation
Social Media
Social Media
Advertising
Customer Service
Chatbots
Chatbots
eCommerce Chatbots
Summary
Data
+
Intelligence
=
Personalisation
