The Future of Everything

7/17/2019 The Future of Everything

http://slidepdf.com/reader/full/the-future-of-everything-568e00f67bdbc 1/216

EVERYTHING

THE FUTURE OF

50 Experts Explain Where We’re Heading —

And How We’ll Get There



The Future of Everything





The Future of Everything

50 Experts Explain Where We’re Heading– and How We’ll Get There

The Wall Street Journal

The Wall Street Journal New York



Copyright © 2014 Dow Jones & Co, Inc. All Rights Reserved.



Contents

#KIFLKF 1

Agriculture

"FN DIF<J B> DK <L< LIA>ILKLI IJKBy Clare Hasler-Lewis

6

Art

AIK B< < LJ #J FPTEM<IPN<I<By Carter Cleveland

11

F< AIKJKJ AI< *FJ< KF < Z

Agnes Gund

17

Banks

B> BJ <K B>>

DZ<I<KTyra Banks

23

Biology

"FN BIJ P B< K< *< <I<*IF<J <K FM<Kasim Reed

35

Cleaning

FFKJ < MP <MFLKFQ< "FN CFK<JAI< <

Joseph Altuzarra

41



Coffee

C=S CFZ<< B< #J<GI<

James Freeman

43

Communications

I<<JJ CFLKFJ C<M< J IFK< <><J F= <KNFIJTom Wheeler

45

Corporations

F CFG<J FF FI< FI<A<Rosabeth Moss Kanter

49

Death

F>< =<T D<KShelly Kagan

55

Drugs

FI< DIL>J P FF L J #K DF<J FNTFI*<IGJ FKDaniel Yergin

70

Entrepreneurship

#K B< EJ<I KF KIK FLI NBLJ<JJT L<< K #KAngela Benton

76

Fashion

+LKP CFL M<IK< UJK JFVMichael Kors

81

Fashion Models

'IKL <M<J' K =FI FG F<JIvan Bart 83

Food

FF < FI< LJK< FPFLI<Alice Waters

85



Hiring

I<K EGFP<<J B< L EJTony Fadell

97

Internet Access

< BKK< KF CF<K EM<IPF< KF K<#K<I<KMark Zuckerberg

99

Investing

#M<JKFIJ LI <<K

John C. Bogle

105

Job Creation

< *IF< FK B< *IFL> EFL>T#K B< *IFM> EFL> FILawrence H. Summers

111



Leisure

< "L E<<K < K< BJJ F=

<JLI<Robert A. Iger

116

Love

< LKLI< F= FM< *P LK P *I<JKFIL<J

Helen Fisher

121

Managers

BFJJ<J CI< AFLK LKGLK, FK #GLKMatt Mullenweg

127

Medicine

C<G <*<IJFQ< CI< FLK<Francis S. Collins

129

<I< <JFIJ IJ=FI < CI<Eric J. Topol

134

Military Conflict

AJ B< K< K< F= #I<J< KIP FJK>Adm. Dennis Blair

137



Money

AJ CJ F<J ANP, K< PJK<

EOGAjay Banga

139

Movies

< FM< <K> KF LJK LI <-B<>Enric Sala

158

Offices

]<J FFN J EM<IPN<I<Nikil Saval

160



Parenting

FL J< CFJKKP FKFI< C

Lenore Skenazy

162

Physics

*PJJKJ FI KF =P NF I<KIFK<IJ F= <<Martin Rees

164

Politics

< "L<J F= < BL< KK<J C><David Plouffe

166

Privacy

P K< "M< *IMPRichard Clarke

172

Retirement

< U<KI<<K CFLKPV B< <KI<Linda P. Fried

177

Robotics

FFKJ LJ< K< *PJ D>K FIJ#KF <Illah R. Nourbakhsh

182



Space

<K <, <<GFIKKF

<N "F< F IJG. Scott Hubbard

188

Sports

<FF>P IJ=FI "FN < *PT KTGFIKJ

Billy Beane

193

Television

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http://online.wsj.com/125/wsj-first-edition/

http://online.wsj.com/125/wsj-first-edition/



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2 • Introduction



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The Future of Everything • 7



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8 • The Wall Street Journal



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Art



Art Will Be Like Music IsToday—Everywhere

BY CARTER CLEVELAND

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Women Artists Are Poised to Take Off

AGNES GUND

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Banks



Big Banks Will Get Bigger

JAMES P. GORMAN

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BIG AND BIGGER

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PROMISE AND THREATS

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Beauty



Beauty in the Future Will Mean Looking Different

TYRA BANKS

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Biology



How Brains Will Learn to UnderstandThemselves

BERT VOGELSTEIN

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Cars



We Must Rethink How We MakeVehicles—and How We Use Them

BILL FORD

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Cities



Cities Will Increasingly Be the Place Where Problems Get Solved

KASIM REED

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Cleaning



Robots Will Take Over Household Chores

JAMES DYSON

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Clothing



Technology Will Revolutionize How Clothes Are Made

JOSEPH ALTUZARRA

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Café and Coffee Will Be Inseparable

JAMES FREEMAN

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Communications



Wireless Communications Will Cleave Us From the Legacies of Old Networks

TOM WHEELER

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Corporations



Global Companies Will Look More and More Alike

ROSABETH MOSS KANTER

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https://twitter.com/RosabethKanter

https://twitter.com/RosabethKanter



Death



Longer Lifespans Will Change Life—and Death

SHELLY KAGAN

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Drugs



More Drugs Will Really Work—But They’llCost More

MARK B. MCCLELLAN

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Education



An End for Grade Levels in Schools

MARGARET SPELLINGS

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Email



Email Will Get a Lot More Useful

V.A. SHIVA AYYADURAI

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Energy



Energy Will Look Much as It Does Now—or Perhaps Not

DANIEL YERGIN

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Entrepreneurship



It Will Be Easier to Start Your Own Business—and Succeed With It

ANGELA BENTON

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Fashion



Quality Could Overtake ‘Fast Fashion’

MICHAEL KORS

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Fashion Models



'Virtual Selves' Will Stand in for Top Models

IVAN BART

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Food



Food Will be More Sustainable and LocallySourced

ALICE WATERS

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Hiring



Great Employees Will Be Much Easier to Find

LASZLO BOCK

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Homes



Tomorrow’s House Will be Smaller—butWon’t Feel Like It

SARAH SUSANKA

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TECHNOLOGY

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A Shift to Nomadic Living

TONY FADELL

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Internet Access



We Will Battle to Connect Everyone to the Internet

MARK ZUCKERBERG

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Investing



Investors Will Turn Their Backs on Active Management

JOHN C. BOGLE

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Job Creation



The Problem Will Not Be Producing Enough—It Will Be Providing Enough

Work

LAWRENCE H. SUMMERS

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Leisure



The Human Element Will Remain the Basisof Leisure

ROBERT A. IGER

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Love



The Future of Love Will Play Out by Prehistoric Rules

HELEN FISHER

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Bosses Will Care About Output, Not Input

MATT MULLENWEG

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ERIC J. TOPOL

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Asia Will Be the Site of Increased MilitaryJostling

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The Movie Theater Experience Will be Bigger and More Beautiful

CHRISTOPHER NOLAN

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TAYLOR SWIFT

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National Security



Military Leaders Will Have More Information, Less Time to Decide

GEN. MARTIN DEMPSEY

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Oceans



Oceans Will Need Replenishing to SustainOur Well-Being

ENRIC SALA

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Offices



Offices Will Follow Us Everywhere

NIKIL SAVAL

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Parenting



You Will Raise a Constantly MonitoredChild

LENORE SKENAZY

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Physics



Physicists Will Work to Unify Two Great Frontiers of Science

MARTIN REES

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Politics



The Hues of Red and Blue States WillChange

DAVID PLOUFFE

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Privacy



Only the Rich Will Have Privacy

RICHARD CLARKE

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WHO REMEMBERS PRIVACY?

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Retirement



The ‘Retirement Community’ Will Be Retired

LINDA P. FRIED

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‘AGE-FRIENDLY CITIES’

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BUILDERS AND CONTRIBUTORS

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Robotics



Robots Will Fuse the Physical and DigitalWorlds Into One

ILLAH R. NOURBAKHSH

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Space



Get Ready for Bioengineering, Teleportationand a New Home on Mars

G. SCOTT HUBBARD

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Sports



Technology Will Transform How We Play—and Watch—Sports

BILLY BEANE

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Television



We’ll Say a Farewell to Linear Television

ROY PRICE

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More Great TV Will Be Discovered and Appreciated

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