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A class project in which we utilized the golden section rectangle to produce a grid system that was then used to create a publication with a cohesive design.
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Alys
heia
Gra
y TH
E G
OLD
EN R
ECTA
NG
LE
PRO
JEC
T
The purpose of this project is to produce a publication which is aesthetically pleasing utilizing a grid produced by the golden section rectangle. IN
TRO
DU
CTI
ON
PURPOSE
2
TABLE OF CONTENTS
Purpose Table of Contents
HistoryFunction
What, Why & How?Five Text
Expansion
p. 2p. 3p. 4p. 5p. 6 - 7p. 8-18p. 19 - 26
3
THE
GO
LDEN
REC
TAN
GLE
HISTORY
The golden rectangle, one with a ratio of 1: 1.618…, was constructed by Grecians. Ancient Greek philospher Pythagoras is credited with discovering the ratio which was he found reoccured throughout nature. The resulting shape was considered to have the most visually appealing proportions. Throughout time, the shape has left a huge impression (especially in art and architecture). Its influence is still heavily present today is modern architecture and graphic arts.
4
FUNCTION
The function of the golden rectangle is to add balance and harmony to works of art. In graphic design, the golden rectangle is can be utilized to produce a grid system to which content can be aligned. The resulting design feels very harmonic and and structured.
5
THE
GR
IDS
WHAT, WHY & HOW?
What?
The grid system in graphic design is a way of organizing content on a page, using any combination of margins, guides, rows and columns. A grid provides a framework for composition through its network of horizontal and vertical intersecting lines that organize an organize and divide the page into field and interval, thereby creating a guide for establishing proportional relationships between the composition’s design elements. One grid, or a collection of grids, may be used across an entire project to achieve a consistent look and feel.
6
Why?
Visual communitcation carries its message and meaning through the organization and arragnement of disparate design elements. The clarity and immediacy of any message is further achieved with visual unity by the use of the grid.
How?
1. Starting on left side and abovethe left circle drag diagonally to create a new rectangle.
2. Option drag new rectangle to new location.Select new rectangle and copy then paste. Next rotate second rectangle 90 degrees and align to right and bottom of first rectangle.
3.Then draw diagonals line and group (as shown in b.) Then option drag to new location.
5. Then copy, paste and rotate 90 degrees. Align left side and bottom. Select both and group.
6. Option drag to new location.Then copy paste and rotate 90 degrees. Align right and bottom. Select all and group.
7. Option drag to new location. Then copy and paste. Rotate 90 degrees. Paste again, then rotate 180 degees. Align all to center and group.
7
FIVE
TEX
TS
Golden Section RectangleRecipePoem
Principles of GridCenus
p. 9, p. 12, 13p. 14, 17p. 10, 16p. 15, 17
8
FLOUR-LESS P-NUT BUTTER COOKIES
1 c.1 c.
1 lg.1 tsp.1 tsp.
p-nut buttersugaregg, slightly beatenbaking sodavanilla Directions
1. Cream together peanut butter and sugar.2. Beat in remaining ingredients.3. Shape into quarter-sized balls. Place on greased cookie sheet and flatten with fork. (They spread.)4. Bake 10-11 minutes at 350 degrees.5. Cool 2 minutes before removing to cooling racks.
9
GO
LDEN
SEC
TIO
N
REC
TAN
GLE
Named the golden ratio by the Greeks, the number 1.61803… can be found everywhere. This number (known as the numerical value “phi” in Greek), at a ratio to one, makes up the golden section rectangle. Phi is prevalence throughout nature and possesses the ability to achieve a perfectly aesthetic composition.
Since phi is a mean by which you can achieve beautiful compositions, it finds great us
art, design and architecture. The golden section rectangle is utilized to produce grid systems to which these works align; thus subconsciously attracting the viewers’ attention without knowing why. Phi allows artists, designers, architects, and so on to organize their work in a way that is both professional and attractive.
“Without mathematics there is no art.”Luca Pacioli
10
PRINCIPLES OF THE GRID
The principles in adopting any grid for creative use can be summarized as follows:
· Let the grid account for the elements that are legitimately repetitive
· Let it free the designer to play a game of arrangement in spacial context
· Let it be useful for bringing toether separate elements that do not easily fit
together
· Consider the grid the spine and bone structure
Zoning is a way of allocating space for a certain function on a fairly predictable basis. To state the concept of zoning positively rather than negatively, as is usually the case, zoning is reserving places within a plan for things to happen. It is the happening and not the confining structure that is
expressive.Using a grid to design for specific content involves “privileging the actors, subduing the technicians.” The “actors” are the elements playing on the surface; the “technicians” are the guidelines of the substructure, in this case a grid.
What I’m looking for in the surface image is something brought to life by the underlying structure and vocabulary of forms.
11
Named the golden ratio by the Greeks, the number 1.61803… can be found everywhere. This number (known as the numerical value “phi” in Greek), at a ratio to one, makes up the golden section rectangle. Phi is prevalence throughout nature and possesses the ability to achieve a perfectly aesthetic composition.
Since phi is a mean by which you can achieve beautiful compositions, it finds great us art, design and architecture. The golden section rectangle is utilized to produce grid systems to which these works align; thus subconsciously attracting the viewers’ attention without knowing why. Phi allows artists, designers, architects, and so on to organize their work in a way that is both professional and attractive.
“Without mathematics there is no art.” Luca PacioliG
OLD
EN S
ECTI
ON
R
ECTA
NG
LE
12
Two roads diverged in a yellow wood,And be one traveler, long I stood And looked down one as far as I couldTo where it bent in the undergrowth;
Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted
wear; Though as for that the passing there Had worn them really about the same,
And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way,
I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence:
Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.
THE ROAD NOT TAKEN by Robert Frost
13
FLO
UR
-LES
S P-
NU
T B
UTT
ER C
OO
KIE
S
Directions
1. Cream together peanut butter and sugar.2. Beat in remaining ingredients.3. Shape into quarter-sized balls. Place on greased cookie
sheet and flatten with fork. (They spread.)4. Bake 10-11 minutes at 350 degrees.5. Cool 2 minutes before removing to cooling racks.
1 c. p-nut butter1 c. sugar1 lg. egg, slightly beaten1 tsp. baking soda1 tsp. vanilla
14
THE ROAD NOT TAKEN by Robert Frost
Two roads diverged in a yellow wood,And be one traveler, long I stood And looked down one as far as I couldTo where it bent in the undergrowth;
Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same,
And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.
15
# City and State Population
1 New York, NY 8,175,1332 Los Angeles, CA 3,792,6213 Chicago, IL 2,695,5984 Houston, TX 2,099,4515 Philadelphia, PN 1,526,006C
ENSU
S2010 Top 5 United States Cities by Population
16
PRINCIPLES OF THE GRID
The principles in adopting any grid for creative use can be summarized as follows:
Let the grid account for the elements that are legitimately repetitive
Let it free the designer to play a game of arrangement in spacial context
Let it be useful for bringing toether separate elements that do not easily fit together
Consider the grid the spine and bone structure
Zoning is a way of allocating space for a certain function on a fairly predictable basis. To state the concept of zoning positively rather than negatively, as is usually the
case, zoning is reserving places within a plan for things to happen. It is the happening and not the confining structure that is expressive.
Using a grid to design for specific content involves “privileging the actors, subduing the technicians.” The “actors” are the elements playing on the surface; the “technicians” are the guidelines of the substructure, in this case a grid.
What I’m looking for in the surface image is something brought to life by the underlying structure and vocabulary of forms.
17
CENSUS
2010 Top 5 United States Cities by Population
# City and State Population
1 New York NY 8,175,1332 Los Angeles CA 3,792,6213 Chicago IL 2,695,5984 Houston TX 2,099,4515 Philadelphia PN 1,526,006C
ENSU
S
18
19
EXPANSION
EXPANSION 21
THE ROAD NOT TAKEN
TWO ROADS DIVERGED
IN A YELLOW
WOOD,
AND BE ON
E TRAVELER,
LONG I STOOD AND LOOKED
DOWN
ONE AS FAR AS I COULD
THE ROAD NOT TAKEN
TWO ROADS DIVERGED
IN A YELLOW W
OOD,
AND BE ON
E TRAVELER,
LONG I STOOD AND LOOKEDTO WHERE IT BENT IN THE UNDERGROWTH;DOW
N ONE AS FAR AS I COULD
23
Then took the other, as just as fair,And having perhaps the better claim, Because it was grassy and wanted wear;Though as for that the passing there, Had worn them really about the same,
And both that morning equally lay, In
leaves no step had trodden black.
Oh, I kept th
e first for another day! Yet
knowing how way leads on to way, I
doubted if I should ever come back. I s
hall be tellin
g this
Then took the other, as just as fair,And having perhaps the better claim, Because it was grassy and wanted wear;Though as for that the passing there, Had worn them really about the same,
And both that morning equally lay, In
leaves no step had trodden black.
Oh, I kept th
e first for another day! Yet
knowing how way leads on to way, I
doubted if I should ever come back. I s
hall be tellin
g this
with a sigh, Somewhere ages and ages hence:
Two roads diverged in a wood, AND I-
I took the one less traveled by,
And that has made all the
DI F
FE
RE
NC
E.
25
Alys
heia
Gra
y TH
E G
OLD
EN R
ECTA
NG
LE
PRO
JEC
T