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As with any huge branded event, the stakes at MG Motors’ event were high. To ensure the event resonated well with loyal customers as well as made it to the books of new, potential ones, we employed a noble solution, live streaming the event on major social platforms, including some unconventional ones. THE IMMEDIATE CHALLENGE FACING US WAS LIVE STREAMING THE EVENT VIA 3 PROFILES ON FACEBOOK - MG Motors - NDTV - Car&Bikes 2 YOUTUBE PROFILES - MG Motors - NDTV 1 WEBSITE LIVE STREAMING - NDTV 1 TWITTER STREAMING - NDTV

THE IMMEDIATE CHALLENGE FACING US WAS LIVE STREAMING … · a noble solution, live streaming the event on major social platforms, including some unconventional ones. THE IMMEDIATE

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Page 1: THE IMMEDIATE CHALLENGE FACING US WAS LIVE STREAMING … · a noble solution, live streaming the event on major social platforms, including some unconventional ones. THE IMMEDIATE

As with any huge branded event, the stakes atMG Motors’ event were high. To ensure the event

resonated well with loyal customers as well as madeit to the books of new, potential ones, we employeda noble solution, live streaming the event on major

social platforms, including some unconventional ones.

THE IMMEDIATE CHALLENGE FACING US WAS

LIVE STREAMING THE EVENT VIA

3 PROFILES ON FACEBOOK - MG Motors - NDTV - Car&Bikes

2 YOUTUBE PROFILES - MG Motors - NDTV

1 WEBSITE LIVE STREAMING - NDTV

1 TWITTER STREAMING - NDTV

Page 2: THE IMMEDIATE CHALLENGE FACING US WAS LIVE STREAMING … · a noble solution, live streaming the event on major social platforms, including some unconventional ones. THE IMMEDIATE

With so much to manage, the deliveryhad to be swift & videos, of utterly goodquality to keep up the reputation of abrand such as MG Motors. We decided to cover the whole eventwith a 4 camera setup, whilecontinuously monitoring the video flowfrom all cameras & ensuring seamlessdelivery to the streaming channels.

The Live videos were made more engaging byinserting the videos during the streaming &name astons in real-time during the streaming. What’s more, we accomplished the entirestreaming feat working with just 12 mbps ofinternet speed, for an elaborate setup thatwould’ve otherwise taken up almost 42 mbpsof internet speed, & would’ve cost our client afortune.

Our re-streaming servers helped us reach a wider audience network, & our humongousefforts paid off as the live videos attracted a whooping viewership of almost

10.5 million from all platforms!