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The importance of advertising industry in
society
Teacher: Student:Cuatu Georgeta Puscoi Irina Livia
2011
Summary
• Introduction• Argument• Chapter 1- History of advertising• Chapter 2- Types of advertising• Chapter 3- Society’s reactions to advertising• Conclusion• Bibliography
“Advertising is the art of convincing people to spend money they don't have for something they don't need.” – Will Rogers
Society’s reactions to advertising
“We understand each other not by sharing religion, politics, or ideas. We share branded things.” James Twitchell
Bibliography
Berkowitz, N. Eric, Kerin A. Roger, Rudelius William- “Marketing” , 1989, Boston
Barbu Marius-Ionuţ- “Advertising and Society in the English Language”, 2010, Romania Christ, Paul- “KnowThis: Marketing Basics”, Publisher: KnowThis Media,
2009 Cornell, Duke Lisa, Nizan Amit, Solomon Michael- “Launch! Advertising
and Promotion in Real Time”, Flat World Knowledge, Inc., 2010 Engel, F. James, Warshall R. Martin, Winner C. Thomas- “Promotional
Strategy – Managing the Marketing Communication Process”, 1987, Homewood, Illinois
McCarthy, E. Jerome, Perreault, William D.- “Essentials of marketing: A global-managerial approach”, 1997, Irwin (Chicago)
* http://tools.devshed.com * http://www.clarkeagency.net * www.wikipedia.com