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Google makes sure the highest quality websites appear at the top of the search rankings using their complex algorithms. A huge shift in how Google ranks websites in their search engine happened in February 2011 with the release of their Panda algorithm, which ranks websites based on the quality of their content. A March 2012 Experian study found that 35% of website traffic comes from search and therefore providing good quality content is imperative for a B2B site to increase rankings and increase visitor traffic. Quality content constitutes interesting copy that is relevant to your target audience. Your content needs to be clear, concise and provide solutions for your audience. Content can be written copy within the web page, within a PDF, as an image or as a video. Google ranks websites more highly those that have a broad mix of content using a mix of media. http://www.optimised.today/blog/the-importance-of-content-in-online-marketing
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The Importance of Content in Online Marketing
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Google Panda algorithm ranks websites based on quality
of content.
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Google penguin punishes websites with poor quality
backlinks.
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of website tra�c comes from search.
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Research where your customers “hang out” and share content with
them. Enhance your brand and drive more tra�c to your website.
35%
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Providing good quality content is imperative for a website
to increase rankings and visitor tra�c.
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A backlink strategy should be quality not quantity.
A- ZFAQJPG
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Google’s number one goal is to provide relevant and quality
results to anyone searching for a keyphrase.
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By doing this Google will continue to be the most used
search engine.
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So it makes sense that Google only wants to reward websites that provide the right answers to people’s searches. Quality content does just exactly this.
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Good content persuades more prospective customers
to buy from you.
Quality Content Marketing:
• Furthers brand reach• Increases brand trust
• Improves search engine rankings• Improves website visitor conversion
• Increases sales
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