The Inside Track October-2011

Cover Story

While there were about a hundred thousand visitors from all over

the globe that made a bee-line to Cersaie in Bologna, Italy, the event this year was so much more than the world’s largest ceramic and bathroom trade fair. In store for visitors was not just a ‘touch and feel’ of some of the most innovative products from the ceramic and bathroom space internationally, but also a smorgasbord of design

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

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Cersaie 2011, the world’s largest event for the ceramic and bathroom furnishing trade, was also a meeting point for progressive design thinkers from the world over.

continued on page 2

Ceramic Meets Design At Cersaie

activities that were organised concurrent to this mega show.

Centred on the theme of ‘Building, Dwelling, Thinking,’ there was a 4-day parallel symposia that brought some of the world’s most progressive design thinkers to Bologna. There was Giorgio Bianchi who took design afi cionados on a journey through New York, exploring the city through the various projects carried out by the Renzo Piano Building Workshop, in particular the new headquarters of the New York Times and the Morgan Library.

Patricia Urquiola regaled with a quick-fire presentation that

lasted for more than 90 minutes taking the audience on a whirlwind journey. From working with carpet manufacturers in India, to designing a 4-star hotel project in the Caribbean, Patricia Urquiola was at her insightful best, shining a spotlight on her various endeavours and allowing the viewers a peak into the inner workings of her mind.

Another interesting meet was a presentation by fi ve architects aimed at showcasing sustainability-based architectural solutions. The shared characteristic of each of the guest speakers was the quest for a sustainable form of development that prompts an innovative and eco-friendly approach.

Bijoy Jain from Mumbai Studio, India, was one of the speakers who made an impassioned speech on his indigenous and ethical approach to building. Believing firmly in

acting local (for materials used and craftsmen engaged), he highlighted the collective role of highly skilled

artisans and craftsman, and the vast contribution they have made to his

2 THE INSIDE TRACK October 2011

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“Innovation In Ceramics Was Born In Italy” 4

The Latest On Recent Launches And Products 6

The New-Age Jaquar 12

Poggenpohl’s Encore 16

Lighting It Up 18

Visiting Wonderland 20

Exhibitions and Fairs 22

Money Talk 24

Work Smart With Gypsum 25

From Italy, With Style 26

Istanbul Design Week 27

Bosch Home Appliances Here! 28

INSIDE TRACKTHE

CONTENTS OCTOBER 2011

COVERSTORY 1

Ceramic Meets Design At Cersaie

project, practice and thinking. Zhang Ke, a principal at

Standardarchitecture from China, captivated the crowd showcasing his projects that ranged from 30,000 sq. metre commissions to even a miniscule single occupant pod. He illustrated his desire to root his buildings and landscapes in the historic and cultural settings with a degree of intellectual debate.

The next day saw a talk by master architect Kengo Kuma titled the ‘Power of the Place’. The Japanese architect shared his large repertoire of work from Japan and outside keeping delegates riveted to their seats. Kengo Kuma’s projects refl ected his leanings towards the tradition of Japanese building,

however, with an agenda to reinterpret it for the 21st century.

Stretching outside the boundaries of the fair ground, Cersaie spread its wings to the historical centre of Bologna city where stylised cubes made to resemble big apples became spaces for creativity and expression. Each of these display cases were stylised with tiles or bath furnishing elements showcasing the latest design trends and intriguing the hoi polloi with these pleasant intrusions.

Also showcased at the fairgrounds was “Metomorfosi” - an inspiring exhibit that explored the different elements of the ceramic sector. From a 25 foot tall installation made with ceramic water closets to others made with tiles the exhibition was a creative vision of 8 young Italian designers to showcase the different and unexpected use of ceramics.

What was very apparent at Cersaie was the buoyant mood of the sector. The Italian ceramic industry accounts for 41% (in value terms) of the international ceramic trade and continues to see a positive growth even in these difficult economic times. To commemorate and recognize the quality of their products the industry has introduced the “Ceramics of Italy’ seal. This will be used as an identity by manufacturers as a quality mark that is symbolic of best practice and products made in Italy which we have all grown to love and trust.

Bijoy Jain from Mumbai Studio, India, was one of the speakers at

‘Building, Dwelling, Thinking,’

An innovative display at Cersaie

Page 12-13 (Event Review- MK IIID) Opt-1.p65 4/14/2010, 7:12 PM13


InterviewIn these diffi cult economic times how do you rate the performance of the ceramic tile industry of Italy?This economic crisis is mainly of Western Europe and North America, and the Italian ceramic industry is the major exporter here. However, if we make a comparison to 2009, there has been an increase of 3% every year in terms of export globally. This increase is of added signifi cance when you look at the performance of individual countries. For example, in countries like Germany and France we have had an increase of 8 to 10%. We also have had an increase in markets like the United Kingdom and Russia.

However, there has been a decrease in sales to markets in Greece, Italy and the United States. In Asia too there has been was an increase of 15% last year and around 2% in the fi rst half of this year. So, when you look at the picture as a whole there has been an increase every year compared to the baseline of 2009.

Could you elaborate on aspects of innovation and new applications for the Italian Ceramic industry?The main characteristic of the Italian ceramic industry is innovation;

historically innovation in ceramics was born here. This is because of the close integration of the Italian ceramic tile manufacturers and the Italian plant and equipment manufacturers who work together to improve the product. You can imagine that there are different types of innovation. One kind is aesthetic innovation - where ceramic tiles fl ow as furnishings and establish fashion and trends.

The other variety is technological innovation. As you may know anti-bacterial tiles was an innovation that was pioneered in Italy; another fi eld of research is to enlarge the size of the tile and reduce its thickness.

The domestic consumption of ceramic

tiles is fairly low compared to the amount of tiles exported by Italy. What steps are being taken to promote Italian ceramic tiles in growing markets?The approach is to engage with these new markets and to have contacts with the distribution channel. On the other hand we wish to engage with the design community and architects who are potential consumers of our products.

Italy has recently introduced an anti-dumping duty on Chinese tiles. Why was this necessary?Italy which is a very strong exporter over the world believes that the correct approach is to have an open-market and to play fair. History tells us that competition is useful for the exporter as well as for the domestic enterprise that produces ceramic tiles. With competition there is a general improvement all around. But it is important that the rules must be the same for everyone and based on fair trade.

We believe that it is not necessary to put duties on a country like India for example, because India is a market economy where the rule of the state is limited and the state does not change the rules of the game. This is not the same in China and that is the main reason for imposing this duty.

The Italian Ceramic industry has introduced the “Ceramics of Italy” label. What is the objective behind this trademark?In Europe there is no obligation to put the origin of the goods on the product, like it is mandatory in other parts of the world. The Italian ceramic association of manufacturers have tried to overcome this shortcoming by voluntarily allowing the members of our association to incorporate this trademark on all ceramic products that are manufactured by an Italian fi rm. This will ensure that a buyer knows the correct origin of the product.

“Innovation In Ceramics Was Born In Italy” We caught up with Mr. Franco Manfredini, chairman of Confindustria Ceramica to get a first hand account of the progress being made by the Italian ceramic industry...

Mr. Franco Manfredini, Chairman of Confindustria Ceramica

One of the colourful stalls at Cersaie 2011

Patricia Urquiola left the audience spellbound at the ‘Building,

Dwelling, Thinking’ conference

5

It Products

Nitco’s newest range of swanky glitzy tiles is the latest addition to the com-pany’s range of exclusive tiles. These metal tiles and metal flooring can be used to create the most intriguing in-teriors. From colourful to classy, these tiles can be used in several smart ways to give your interiors a much needed boost of energy.

Nitco’s metal tiles are corrosion resistant, bacteria resistant, and can withstand fire and severe weather conditions. It’s the perfect combina-tion of low maintenance and long lasting. The shimmering and sparkling range of floor and wall tiles can be selected from a wide range of options – Antique Gold, Autumn Bronze and Brushed Nickel.

The 600 x 600mm tiles are avail-able from `135 per sq. ft. The best places to use these tiles is in bars,

Nitco Shows Mettle With Metal Tiles

Kajaria World has introduced their latest range of hard wood tiles, exclusively imported and now displayed in their elite showrooms across the country. The Hard Wood collection comes in the vitrified glazed tiles segment, which provides a calm neutral decor adding to the aesthetics of any indoor and outdoor space. Perfect for any ambience, décor and weather, they add a touch of class.

Kajaria’s Wood Tile Collection


Dazzling Bathline Sensations

Bathline has introduced its newest range of bath fittings – Starlight Square series with Swarovski crystals to add shine and glamour to your bathing space. Gold and crystal is a timeless combination and when fitted into a technologically advanced luxury bath fitting, it

Hindware’s Stylish Water Saving Showers

spells opulence and comfort.The dazzling bath fittings studded with Swarovski crystals come in variety of products – gold mirrors, gel dispensers and soap dishes, all of which are exclusive pieces. The accessories are best used together, but alone, they can make a strong statement of their own when used in a bathroom.

The Starlight Square series is perfect for modern homes looking for a bit of dazzle. Contemporary architecture and interior décor opens up a lot of options for homeowners to gather a little luxury in their living spaces. These simple yet lush accessories do just that.Contact tel: (011) 47690000email: [email protected]: www.bathlineindia.com

As part of their Italian Collection, Hindware has introduced their new range of ACP Showers. The latest in smart bathroom accessories, these showers come with an advanced aerodynamic technology called ACP (Air Charging Pressure) which not only makes for an amazingly comfortable shower, but also conserves water.

The ACP technology fitted in these showers absorbs energy and ambient air and combines it with flowing water to get the soothing effect of air and water mixed together. This combination

then effectively builds up added water pressure during bathing for enhanced pleasure and also conserves up to 33% of the total water consumption. The ACP unit converts the linear flow of water into raindrop like particles which create a soothing frictional sound.

The ACP showers range comes in a chic steel finish and 3 different functions - overhead showers with 5 jets, dual function with waterfall + rain and only rain.Contact tel: (022) 43420600email: [email protected]: www.hindwarehomes.com

With Kajaria’s latest digital technology, the hard wood tiles have a real wood finish and the engineering technology makes them stain proof and durable as well. The superior quality of the tiles makes for perfect use in heavy duty areas.

Hard wood is also an eco friendly choice, which is easy to install on any flat solid surface. The tiles are available in two convenient sizes – 60 x 90 cm

slabs and 15 x 90 cm planks. Users can also choose from five wooden shades – oak, maple, pecan, mahagony and walnut. The tiles are perfect for use on walls and floors.Contact tel: (011) 26946409web: www.kajariaworld.com

lounges, spa pools, kitchens and bathrooms.Contact tel: (022) 24919922web: www.nitcotiles.com


NAS Home: Elegant And Classy

Acoustics, Craftsmanship And Elegance By Natuzzi

It Products

New Festive Collection By @home@home has introduced its new festive collection which includes a variety of furniture, soft furnishings and lighting as well as kitchen and home accessories. Products to choose from includes interesting home merchandise like bar stools, magazine racks, creative wall shelves, stylish coat hangers, vases and

Effi cient LED For Large Spaces

GlacialLight has introduced to the market with the launch of the GL-BL110 LED Retail and Industrial Light, the first product in its revolutionary new Arcturus GL-Baylight Series. The 433.7mm (17-inch) 110W bay light is perfect for very large indoor spaces. It provides bright natural light using very little energy and maintenance costs. Perfect for high bay and low bay retail and industrial indoor lighting use, the GL-BL110 features Philips Lumileds LED, one of the most advanced LED components.

The GL-BL110’s wide

Looking for stylish furnishings and fabrics for your bedroom? The new collection of bedspreads by NAS Home is a great way to add a soft and stylish touch to your bedroom decor without compromising on style, elegance and quality.

The best design and craft from the best Indian and international brands, the bedspreads come in trendy designs, stunning shades and sturdy and comfy fabrics. This range of bedspreads includes comfortable cotton and trendy polyester bed covers, floral bedspread collections and stylish bed covers made from specially handpicked natural

fabrics. The collection showcases the best in attractive prints, vibrant themes and ethnic motifs.

Apart from these beautiful bedspreads, the 2500 sq. ft. store in Bangalore also offers a plush range of high-end home linen such as bed spreads, cushion covers, table linen and more. Contact tel: (+91) 09820224440web: www.nashome.net

mesmerising wall paintings. Choose contemporary furniture pieces with aesthetic designs like nest tables, recliners, occasional chairs and luxury accessories like day beds and sofas. Add candles and stands to your living space to give your home warmth and add carpets and curtains to make it cosy and comfortable.

Other products available at @home are a range of clocks, wall paintings, artefacts, planters and trees as well as bed and bath linen. With Diwali around the corner, pick up interesting candles, candle stands, lamps, diyas and assorted knick-knacks to brighten up your house. Contact tel: (022) 26818888email: [email protected]: www.at-home.co.in

angle 30°/60° beam provides bright natural daylight 6000K illumination (GL-BL-110CW) with a Colour Rendering Index (CRI) of over 75. This light source accepts a wide range of indoor power sources, from AC 100 volts to 277 volts and operates in temperatures from -20°C up to 40°C, making it a great fit for even the most challenging global environments.

Save power up to 70% and achieve power efficiency of over 85% with the GL-BL110.Contact tel: (+91) 9899109396web: www.glaciallight.com

Natuzzi has introduced a technologically advanced sofa for the modern generation which loves spending time listening to music. The “Surround” Sectional Sofa is a marriage of modern acoustics and Italian craftsmanship providing comfortable seating and a musical experience that is difficult to forget.

The design of the sofa gives it a modern look and comfortably fits into any contemporary living space. The iPod docking system connected to two state-of-the-

art speakers provides a multi-sensory experience.

This musical, stylish and sleek sofa features a modular headrest that completes the look of this creation. Crafted out of highly durable leather, this sofa is available in various colours and versions. Also available sans the aural elements, the 5 seater surround sofa with the iPod dock and speakers will cost its owner `4,53,510.Contact tel: (011) 29841564web: www.natuzzi.com

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Breathe Easy With X Mart Matic From Cata

Miele’s World Class Laundry Care System

It Products

Revolutionary Water Purifi cationAquaguard Total Duo is a one-of-a-kind water purifier that prevents re-contamination by purifying water again and again till poured out for consumption. The patented RO+UV automatic recirculation keeps the water potable at all times while the unique intelligent interface keeps the machine user friendly from the outside. The Aquaguard Total Duo comes with an electronic membrane life enhancer and membrane self-cleaning system making it substantially low in maintenance.

Nerolac’s Eco-Friendly Paints

Miele brings to India its range of smart washing machines and tumbler dryers which are fitted with micro-processor sensors. Along with its advanced functionality, Miele washing machines and tumble dryers are aesthetically designed to blend into contemporary homes.

While the range of washing machines comes with specialised functions like the hand-wash programmes for woollens and silks, precise load recognition and recommended detergent dosage, intuitive controls that allows the machine to run on optimal spin speed and temperature and a special feature that provides an ergonomic loading angle, the tumble dryers come with fluff filters that trap fluff, hair and

Kansai Nerolac Paints has announced the launch of its range of eco-friendly paints. It’s not only clean for the environment but a healthy paint for the home as well.

This range of water-based decorative products is now available in low–VOC apart from being already lead free. VOC in paints pollutes the indoor as well as outdoor air, water and soil and in turn has adverse effects on human health. The low VOC range of paints conforms to the strictest of International Standards and has the National

Cata’s range of home appliances has ensured a healthier and cleaner living for contemporary Indian families. The latest in Cata’s range of home and kitchen products is the X Mart Matic InoX exhaust fan that doesn’t only look sleek and futuristic but is functionally superior to its contemporaries as well.

The exhaust fan comes with an automatic front opening and is super silent. It sucks the fumes out of a room whilst introducing fresh air as well. These fans

Test House certification (NTH certification).

The benefits of using eco-friendly paints and stains are aplenty. Apart from coating flexibility, better gloss retention and better face resistance it also ensures reduced health risks such as headaches, nausea, respiratory disorders, dizziness, chest congestion, lung irritation, burning sensation in the eyes, nose and throat.Contact tel: (022) 24934001email: [email protected]: www.nerolac.com

are easy to install, simple to clean, energy efficient and low in maintenance. Unlike other exhaust fans, it is not jarring, rather adds an aesthetic appeal to any room it’s used in.

These fans can be used in living rooms, bathrooms, kitchens and conference rooms. The Cata X Mart Matic InoX is priced between `4,090 and `6,300.Contact tel: (011) 25778656email: [email protected]: www.cataindia.com

Aquaguard Total Duo comes with an advanced 6-stage purification process with a purification step right at the point of discharge. This ensures that no airborne bacteria can get back into the water and contaminate it. For healthy living suited for your entire family it’s a small price to pay. Priced at `14,990 with 10 litres of storage capacity, there is enough water to drink at any given time.Contact tel: (022) 39883333web: www.eurekaforbes.com

detergent residues making it a low maintenance experience. The Miele tumble dryers change direction at irregular intervals, ensuring that laundry is thoroughly tumbled and are quiet during function

While the washing machines are priced between `139,990 and `214,990, the tumble dryers will cost you between `114,990 and `194,990.Contact tel: (011) 46900000email: [email protected]: www.miele.in

THE INSIDE TRACK October 2011 11

It Products

Work Less, Play MoreCreative block or more popularly called the writer’s block is one of the many reasons why paper is made into a ball. To take creative block to another creative level, Hitplay has introduced the Play More Notepad which makes frustration slightly lighter to handle.

Decorate Your HomeThe cleverly designed Play More Notepad is a standard lined paper notebook with creative prints on the back side of every sheet. So when an idea doesn’t work out or the story idea doesn’t read right, the crumpled up notepad page ends up looking like a soccer ball/basket ball and a lot more.

The notepad has 48 lined pages to take notes on one side with patterns on the other side. Make sure you don’t land up wasting paper in the name of fun. Priced at `249, the 48 A4 size pages come with 3 different ball prints. Contact tel: (022) 26052297web: www.hitplay.in

Westside, popularly known as a brand for clothes and fashion accessories, has made sure to woo its customers with their indulgent range of festive home décor. The new collection boasts of a variety of choices across linens, bath and home accessories.

The festive range of products will help give homes an image makeover by introducing bright prints and colours. Affordable fashion for your home hasn’t been better than this. Choose cushions that range from `199 to `399 while luxurious ribbon knit cushions in solids are available `299 onwards. Choose from a fun range of spots, striped and other prints as well. The pink and silver

bed linen range special to the season is available from `3,500.

Also available are lamps, candle holders, gold filigree floor lamps, Persian inspired delicate hanging lamps in parrot greens, fuschias and other colours, Ikat range of photo frames, trays, mugs, books and a chic range of silver accessories.Contact tel: (022) 67009000web: www.mywestside.com

Carpet Couture By RashiDrapes and carpets are the two easiest things to change to give your home a fresh look. Presented by ‘Carpet Couture by Rashi’ is a rich woollen and banana silk carpet collection to make your home sparkle with freshness and new décor.

The new celebratory collection presents a range of vibrant carpets made of woollen and banana silk yarn with woven strips, tiny sparkling sequins, Swarovski as well as contemporary embroidering and

texturing. Perfect for any festive occasion, it is regal in a way with a hint of gold balanced with rich colours like deep maroon, natural beige and fuchsia.

Choose from an eclectic range of handmade carpets, which can be customised in different sizes, colour and shapes. Price ranges for these carpets are between `450 and `600 per sq. foot.Contact tel: (011) 41677730email: [email protected]: www.carpetcouture.com


Co. Profile

A leader in the faucet industry, manufacturing 45,000 faucets a day, Jaquar is ready to take

on bigger and better challenges. The company has understood that contemporary home owner who don’t look at one product at a time, but opts for complete home solutions.

Taking this as their cue, Jaquar is a brand that is on a mission to provide

The New-Age JaquarFrom a faucet company to a complete bathing solutions brand, Jaquar has opened its doors to a new generation home owners who value class and quality. BY DEBOLINA SENGUPTA

complete bathing solutions to Indian home owners. Since its inception in 1960, Jaquar has never looked back, bringing premium quality affordable luxury bath fi ttings into the Indian market.

The new look of Jaquar was revealed at an event organised at the Taj Lands End on September 15. Speaking at the event, Rajesh Mehra, Director and Promoter of Jaquar said, “To keep Jaquar timeless and in line

with our vision, repositioned Jaquar stands for the new age customer who aspires for complete and coordinated bathing requirements. Thus we are moving away from Jaquar as a faucet brand to Jaquar as a complete bathing solutions brand. Since the inception of the company, it has been our passion to deliver world class bathroom requirements, suiting every type of customer, through constant development and continuous innovation.”

Jaquar has stepped into a lot of various bath related markets to make it a “Complete Bathing Solutions” enterprise. Available under the Jaquar banner is sanitaryware and a wellness range of products like shower enclosures, shower panels, showers, whirlpools, steam cabins and spas, water heaters and fl ushing systems. Recently it has also diversifi ed into lighting. A comprehensive and world class range of specialty lighting, for commercial, residential and outdoor applications. The change hasn’t come easy for the company. “From a group positioning of a faucet player to a complete bathing brand has been our biggest change,” shares Mehra.

Jaquar owes its organic growth and leadership status to its high standards of quality, innovative products and customer service. Jaquar operates with three state of the art ultra modern manufacturing facilities which are one of the largest

Jaquar’s range of luxury bath fittings

Rajesh Mehra, Director and Promoter of Jaquar


Co. Profile

in Asia. All these units are eco friendly and are a zero waste plant.

Jaquar, with a 60% market share has been contributing to the architecture of various national and international projects in residential and commercial segments since its inception. 5 lakh happy new customers every year is a testimony of its leadership in India and across the globe in key markets like the Gulf, Far-East, UK and various emerging markets like Africa and Srilanka. Yes, the revamp is not only there to invite new clients or to increase the base but also to serve existing customers comprehensively.

The only Indian company to have been awarded the Super Brand status thrice consecutively and with its head fi rmly on its shoulder, Jaquar is all set to make a bigger and better name for itself in the bathroom fi ttings industry, without letting go

of its core values. “The new Jaquar’s carry forward values of the old brand are trust, innovation, highest quality standards and aesthetics and at the same time it promises to bring a new fresh bathing experience through a comprehensive range of bathing products,” promises Mehra who also

shares that the 1000 crore company is “set to take new challenges in the bathing industry” while keeping its eyes open to make its “retail presence across India and key international markets”.Contact: tel: (0124) 4746800web: www.jaquar.com


Spot Light

With new companies bringing in the latest fashion into the interior

décor sector, there is very little that established companies can do unless they go through a complete revamp. Amongst the oldies is Germany based Poggenpohl, who has managed to stay ahead of its times all through the 120 years of its existence in the world. “A leader will always have competition but what is most creditable to Poggenpohl is that in its 120 years history it has never let go of its position as the most innovative company that has set trends and benchmarks for the kitchen industry at large,” shares Hemendra Sharma, owner of the Mumbai Poggenpohl store.

Indian home owners can now rejoice at their very own Poggenpohl showroom at Mahim. The September 9th inauguration also lifted the veil off the new

Poggenpohl’s EncoreThe 120 year old Poggenpohl still manages to attract attention from thousands of home owners globally. They have now expanded their base in Mumbai. BY DEBOLINA SENGUPTA

furni ture l ine launched by Interlübke and seating systems from Cor. “Interlübke is the fi rst company in the world to make modular wardrobes; in fact they started the trend. Cor is famous for its upholstered furniture,” explains Sharma.

The 10,000 sq. ft. Poggenpohl showroom in Mumbai houses the best international kitchens perfectly suited for new age home owners. Designed by Pinakin Patel, it is also a space where architects, interior designers, master chefs, artists and fashion designers will be able to present curated shows.

The showroom area is designed

Rati Sharma and Hamendra Sharma, owners of the Poggen-

pohl showroom, Mumbai

The Poggenpohl Mumbai showroom, designed by Pinakin Patel

Modular Kitchen in Poggenpohl


Spot Light

The store also featured products from Interlübke and Cor

to simulate a home with products offering several options to its clients for their homes. “We have seen the market accepting more and more of factory made kitchens over carpenter made ones. The trend to have more designer vis-a-vis more storage cabinets is a new trend,” says Sharma. “For this reason all the kitchens have more of a design fl air without compromising on their functional aspect. We have shown larger-than-life kitchens in order to induce clients and architects in giving kitchens a more favourable space in their interiors – to make kitchens the soul of the house and a pride of place in Indian households.”

Since the company’s 2000 revamp, Poggenpohl has never looked back proving to be one of

the front-runners of the modern day furniture industry. Back in 1962, when the world was still looking at unit kitchens (also introduced by Poggenpohl), it introduced a new concept - fi tted kitchen range, which became an instant trendsetter amongst home owners. The “kitchen” company has come a long way from those days.

Though known as a kitchen brand, the Poggenpohl store will

also offer home solutions from other leading brands

“Poggenpohl in its long journey has written pages of furniture history. It is better than most because it offers the latest systems, designs and flexibility to meet any demanding situation be it in terms of design or fi nishes,” shares Sharma.

One look at the products on offer by Poggenpohl and the ever rising demand for international

quality furniture. There is no doubt that home owners in India are looking at quality living and bettering their lifestyles. Sharma elucidates further, “We are quite positive on the new showroom and with the response we receive from our visitors it is defi nitely a step in

the right direction.”Contact: Ashford Chambers , (Old Citylight Theatre), Lady Jamshedji Road, Mahim,Mumbai: 400016tel: (+91) 9820235824web: www.poggenpohl.com

18

Spot Light

Since opening shop in 1960, Artemide has been a front runner in everything related

to illumination. Artemide was founded by Ernesto Gismondi and Sergio Mazza with the aim to design lighting equipment capable of striking a perfect balance between design, innovation, functionality, and effi ciency; in time, this intention

became the core of the company’s mission.

Gismondi, who is now the president and CEO of the Artemide Group operates the company through 24 controlled and related companies and a distribution network that includes almost 60 single-brand showrooms in major cities all around the world. The Artemide products are distributed in 83 different countries. With the inauguration

Ernesto Gismondi, president and CEO of Artemide Artemide store features different lights

Cosmic Angel

of the New Delhi showroom, Indian home owners can now look at choosing from their wide range of exclusive lighting products.

Speaking at the opening, Gismondi said, “Artemide is very happy having established its new subsidiary in India which is Artemide India. It is the 17th subsidiary of Artemide. We believe in staying close to our customers in order to acquire an authentic feedback from

Lighting It Up Good architecture and décor needs appropriate lighting to be truly effective. Providing that and more is Artemide who have been fulfilling this need since 1960 and are now in New Delhi. BY DEBOLINA SENGUPTA

THE INSIDE TRACK October 2011

Artemide Store featuring Carlotta de Bevilacqua’s Algoritmo

Cosmic Leaf

Doride by Karim Rashid


Spot Lightevery single country and to ascertain the new products that need to be developed. We decided to enter India by establishing a joint venture with our historical partner Shimera.”

Artemide has been recognised through the decades with awards like the Compasso d’Oro Award for Career Achievements in 1994 and the prestigious European Design prize in 1997. Recently it was recognised for its residential lighting and architectural products with the iF Design Award 2011 for Doride, designed by Karim Rashid, and the Red Dot Design Award 2011 to Algoritmo, designed by Carlotta de Bevilacqua, Paola di Arianello.

India is an emerging market and Prakash Chhabria, head of Artemide India and founder of Shimera Project Lighting agrees. Speaking about Artemide’s new venture, he said, “Today, India is experiencing a never before seen boost in the architectural sector and we at Artemide are proud to be a part of such an iconic journey. We are confi dent that we will be able to offer added value to our new patrons in India.”

Artemide currently operates 5 manufacturing plants in Italy, France, Hungary, and the US, 2

glassworks, and 2 R&D facilities in Italy and in France. In 2010 alone, the group clocked in a turnover of 123 million Euros. The company’s products are best known for their cutting edge designs and the use of the latest technology while adhering to strict environmental norms. Artemide is known for its philosophy “The Human Light”, which places man and the pursuit of his well-being at the core of conception and design of its products.Contact: D3, First FloorD-3 Defence ColonyNew Delhi: 110024tel: 011 40578700www.artemide.com


Spot Light

First there were functional products and then there were aesthetically designed

stylish products. And now there are products available at Le Mill which are both functional and pretty to look at. Launched earlier this year, Le Mill has been a shopping

Visiting Wonderland Le Mill is a shopping wonderland in a breathtaking space. Its new collection is an amalgamation of design and functionality. BY DEBOLINA SENGUPTA

wonderland for home owners who believe in bettering their lifestyles by making little changes in their homes. Their new range of products look unbelievably simple and you wonder why it wasn’t thought about before.

Le Mill is the “love child” of four women with compelling experiences in retail, luxury and fashion. Cecilia Morelli Parikh, Julie Leymarie, Aurélie de Limelette and celebrity stylist, Anahita Shroff Adajania treat Le Mill with a lot of care and ensure that the products placed in its sprawling 15,000 square feet showroom are relevant and help other women and homeowners better their lives. Amongst the new offerings of Le Mill are simple day to day offerings like bags, waste

paper baskets, door stops, kitchen accessories and the likes, but all of them more user-friendly and appealing than their counterparts.

“Our clients are looking for something design centric yet practical for their home. Our customers understand international aesthetic sensibilities altered to fit Indian requirements,” says Parikh.

Products like the egg cooking cup, tea fi lter inserts for thermos jugs and the hot salt and pepper mills are some of their lifestyle improving products. With more and more homes opting for modern living, these will soon become essentials for new homeowners. And Le Mill is sure keeping it stylish. While the egg cooking cups are available in

different colour palettes and shades, you can keep it stylish at work as well when you carry your lunch in one of their many coloured roll bags. The pure pendant light options in glass and coloured polypropylene can add a dash of fun in your homes.

Le Mill’s products represent this generation. The store plans on keeping the trends and designs coming. “We are going to develop our lights collection. We are getting new designer brands and want to become the reference store for lights in Bombay,” shares Parikh.Contact: 17/25 Nandjal Jani Road, Masjid Bunder East, Mumbai 400 009web: www.lemill.in

World Time Clock

Salt and Pepper Pots

Rondo Bag

Egg Cooking CupPendant Light

Oba Trunks

Le Mill Store


Fair News

Abitare il TempoDate 15 – 19 October, 2011Venue Verona Exhibition Centre, ItalyContact www.abitareiltempo.com

Abitare il Tempo 100% Project has been organised as a meeting point for independent distribution seeking information, training, communication, services, new trade mixes, creativity and innovative distribution formats. It is the perfect place for manufacturers of furniture and other related interior decorating products to meet and tackle topics closely related to business-furniture outlet operations.

The Abitare il Tempo programme has been designed in a way to keep it interesting for its participants. With one to one interactions, workshops and talks organised through the 4 days, it will surely be a learning place for businesses who want to make it big in the interior decoration market. The event has been organised specifically to attract attendance from companies and designers rather than consumers.

The market area at Abitare il Tempo 100% Project is compact yet high-impact, with the chance to promote product culture and brand policies, as well as to present company skills and background embodying purchase motivations and consumer desires.

The 18th China International Ceramic & Bathroom Fair Foshan Date 18 – 22 October, 2011Venue Venue China Ceramics City, ChinaContact en.eccc.com.cn

Organised by the Municipal Government of Foshan City, China Ceramics Industrial Association and the China Building Ceramics and Sanitary ware Association, the event is expected to be the largest and the most exclusive exhibition of Ceramic and Bathroom products.

Visitors at the event can experience the best in building ceramics (wall & floor tiles, plaza tiles, mosaics, garden ceramics, roof tiles etc.), sanitary ware & accessories (sanitary ceramics, spas, bathtubs, shower rooms and bathroom accessories such as faucets and hangers) and other products like daily-use and art ceramics and ceramic technology.

The event will showcase at least 500 exhibitors across the exhibition venue, which will be a heaven for everything ceramic. The event, which will be celebrating its 18th year of its existence, is attracting the attention of buyers and designers all over the world.

Newbury International Antique & Collectors FairDate 24 October, 2011Venue Newbury Racecourse, Newbury, BerkshireContact www.iacf.co.uk

For those who don’t yet know if they are enthusiastic about antiques and collector items, this is the best opportunity to find out. The

Newbury Antiques and Collector’s Fair is an IACF (International Antiques and Collectors Fairs) ‘One Day Monday’ fair. Aimed at being an introduction event to antiques, this fair is for those who are new to the industry. The event is not only for enthusiasts, but for industry professionals as well who can browse through the intriguing products on display.

The venue for the event, Newbury Racecourse will be packed with hundreds of stands placed indoors and outdoors, with the venues grandstand housing a delightful 70 stand exhibition space. The Newbury Antiques and Collector’s Fair is the best place to look through a wide variety of antiques on offer. From glassware and decorative items to jewellery and small items of antique furniture, Newbury Antiques and Collector’s Fair will have it all.

Fimma – Maderalia

Date 25 – 28 October, 2011Venue Feria Valencia, SpainContact fimma-maderalia.feriavalencia.com

Fimma-Maderalia, organised and planned in Spain’s largest trade fair venue, Feria Valencia, will showcase the newest and the most cutting edge technology and products on offer for the wood and furniture industry. In this 35th edition, the event will light the spotlight on the new demands of building professionals like architects and interior designers and decorators related to the design world.

Along with wood, Fimma will also showcase materials that are high in demand in the design space for instance metal, steel, aluminium, marble, glass, plastics, carbon composites, fibreglass, polystyrene, polyurethane, PVC, etc.

Fimma-Maderalia is for industry professionals and home owners who want to explore the best and the newest design materials globally. Spread across a large area, it will give visitors an opportunity to relax and browse through an array of products and equipments – all set to modernise and better architecture and homes.

Homedec Date 20 – 30 October, 2011Venue Kuala Lumpur Convention Centre (KLCC), MalaysiaContact www.homedec.com.my

A trendsetter for the interior living industry providing home solutions

Abitare il Tempo

THE INSIDE TRACK October 2011 23

Fairs & ExhibitionsDate 15 – 18 October, 2011, Indian Handicrafts & Gifts FairVenue India Expo Centre & Mart, NoidaContact www.epch.in/IHGF

One of Asia’s largest gifts & handicrafts trade fair, the Indian Handicrafts & Gifts Fair is 97,000 sq. mts. of exhibition area featuring products of 1800 exhibitors and home furnishing textiles. Visitors can browse through the newest and the best gifts and handicrafts originating from the country best known for its artistic skill – India. Products are not only suited as gift ideas but can also be used for setting trends for oneself. For exhibitors, it is a great opportunity to generate sales, create business opportunities and learn more about contemporary design aesthetics.

Products on display will include home textiles, furnishings, furniture, floor coverings and home accessories amongst other products like house ware, decorating items, gifts, fashion jewellery, accessories, bags, cane, bamboo and eco-friendly products, Christmas decorations, candles, and incense sticks.

Date 19 – 22 October, 2011, Urban Infra World ExpoVenue Bombay Exhibition Centre (BEC), MumbaiContact www.chemtech-online.com/events/urbaninfra/

With the Indian architectural space attracting global attention and receiving international acclaim, the country is in for a design revolution. In an attempt to explore the new, it is important for the frontrunners of the industry to meet, discuss and plan the future of the thriving country.

Urban Infra World Expo is one of the most important events in

India dedicated to architecture and infrastructural development. On display will be the latest technology related to architecture and the building space, products, and services among a large section of decision makers from government, public and private sectors.

Urban Infra World Expo is the perfect platform for exhibitors and visitors to make joint ventures, collaborations and alliances with experts and professionals of the infrastructure sector. People attending the event will include buyers, professionals, market leaders and policy makers.

Date 11 – 13 November, 2011, International Building Architectural Construction & Engineering Technology Trade ShowVenue Milan Mela Ground, KolkataContact bace.ipftradefairs.com

The International Building Architectural Construction & Engineering Technology Trade Show is one of the most awaited architectural trade shows in the eastern part of the country, which is currently undergoing major skyline changes.

The three day event in Kolkata will provide exhibitors the perfect platform to meet and discuss new business opportunity and explore the cutting edge technology driving the Indian architecture industry to fame. Visitors can explore the best in architectural products and technologies needed to enhance the level of construction in the city. For the three days in Kolkata, the International Building Architectural Construction & Engineering Technology Trade Show will be home to 150 exhibitors and welcome 4000 visitors to browse through the best in the industry.

for contemporary living, Homedec is a one stop shop for homeowners who want to decorate and beautify their homes themselves. Homedec showcases an eclectic range of products and ideas that help transform bland rooms into modern contemporary living spaces.

Homedec provides a lot of learning opportunities for home owners and interior design enthusiasts. With home products, design ideas and to-dos, the exhibition prides itself to be a complete shopping stop for home owners.

Homedec, over the years has built a reputed name for itself. Since its inception in 2003, it has been in the spotlight for great design, informative programmes and attracting the attention of the thousands who look forward to the event. It also won the Best Consumer Exhibition category award by MACEOS (Malaysian Association of Convention and Exhibition Organisers and Suppliers) at their 21st Anniversary Awards Dinner.

World Of Glass & Tableware Date 08 – 10 November, 2011Venue Kiev Expo Plaza Exhibition Center, UkraineContact www.tableware.kiev.ua

World of Glass & Tableware is an opportunity for exhibitors to showcase their creative works like novelties, fashion and modern tableware and decor elements both for commercial use and suited for homes. World of Glass & Tableware opens new work opportunities and also helps

exhibitors determine and browse through developmental ideas. The target exhibitors and visitors include dealers & distributors,

re-exporters, wholesalers, interior professionals, major corporate businesses related to tableware and home textiles, home owners, design enthusiasts and more. On display will be tableware for homes, offices and public and elite catering, made of glass, crystal, porcelain, ceramics, metal and other materials, exclusive tableware cutlery, items for table setting, kitchenware, textile production for homes and other interesting and creative products.

Fimma – Maderalia


Money Talk

STOCK PRICES

Bombay Stock Exchange Rates 10th Oct. 11 52 Week High 52 Week LowCeramicsAsian Granito 42.25 72.95 35.30Bell Ceramics 13.85 32.30 7.30 Cera Sanitaryware 195.00 245.75 122.15Decolight Ceramics 4.00 11.94 3.85Euro Ceramics 15.05 59.40 14.75HSIL (Hindustan Sanitaryware) 180.60 245.80 91.20 Kajaria Ceramics 114.05 121.40 60.10 Murudeshwar Ceramics 16.70 33.20 15.00 Nitco Tiles 47.90 98.80 42.75 Orient Ceramics 46.30 107.75 43.15 Regency Ceramics 5.59 11.30 4.55 Restile Ceramics 12.49 14.87 6.00 Somany Ceramics 42.90 71.37 33.30PaintsAsian Paints 3190.00 3365.95 2283.50Berger 107.70 123.00 73.00Kansai Nerolac 812.90 1055.00 720.00GlassAsahi India Glass 66.55 123.70 62.00Saint-Gobain 38.70 48.00 20.50Sezal Architectural Glass 2.45 12.30 2.20Wood ProductsArchidply Indus 15.50 40.50 9.55Sarda Plywood 30.45 50.00 27.55 CementACC 1131.85 1142.50 801.60Ambuja Cement 144.50 166.50 107.55 Birla Corp 320.55 448.00 251.00 Grasim 2334.50 2625.00 1740.00 JK Cements 108.40 199.90 98.60 Prism Cement 42.10 65.90 39.10 UltraTech Cement 1083.35 1188.00 820.00

Astral Poly Technik in Preliminary Talks with Lubrizol

Indian pipe maker Astral Poly Technik announced it was in “preliminary” talks with US-based Lubrizol Corp for a project, Ohio-based Lubrizol is a unit of Warren Buffett’s investment company, Berkshire Hathaway Inc.

A newspaper reported Astral plans to set up a chlorinated poly vinyl chloride making plant at Dahej in the western state of Gujarat, in partnership with the Ohio, US-based speciality chemicals maker.

Lubrizol will initially invest $245 million in the venture, which could start production by October 2014, the paper said citing a Gujarat government statement.

“The discussions are at very preliminary stage and the same are subject to detailed negotiations. The company would announce its final plans as

and when things are finalised,” Astral said in a statement to the Mumbai stock exchange. Astral is a licensee of Lubrizol, according to the Indian company’s website.

Saint-Gobain may invest `500 crore in gypsumSaint-Gobain has announced that it may invest around `500 crore to strengthen its gypsum business in India over the next three years.

“Saint-Gobain’s gypsum division has said it will focus more on the emerging markets for its future growth and India is one of them. In the next three years, we may invest `400-500 crores to strengthen our operations here,” said Saint-Gobain Gyproc India Managing Director V Subramanian.

The company will primarily focus on enhancing its existing production capacities, besides setting up new facilities in the country, he added.

“We have already invested about `300 crores since 2006, and the future investment will

be more as the country now provides a huge opportunity to grow,” Subramanian said.

When asked about the revenue, Subramanian said, “In 2010, we clocked a `400-500 crore turnover. We are aiming to double this in the next three years.”

Globally, Saint-Gobain’s gypsum business recorded a turnover of 3.5 billion Euros last year. The entire group earned a revenue of 40 billion Euros.

InterfaceFlor India Plans $40 Million Manufacturing PlantCarpet tiles-maker InterfaceFLOR India, a step-down subsidiary of Nasdaq-listed InterfaceFLOR, said it is mulling over the establishment of a manufacturing facility in India at an estimated investment of around $40 million.

“We are at an early stage of discussion to put up a base for manufacturing in India. Our parent company will take the final call, which might be one or two years from now,” InterfaceFLOR India country manager Raj Menon clarified.

Menon said the plant would not only cater to India, which has a `300 crore market now and is growing by up to 25% every year, but markets in the Middle East and Africa as well, as demand for carpet tiles is on the rise.

The plant, he said, might come up somewhere in the western or southern part of India because of their proximity to ports, which will facilitate the import of raw material and the export of finished products.

ONIDA To Develop LED Lights, Oven And Washing MachinesAs part of expanding its presence in the home appliances business, MIRC Electronics that markets ONIDA range of product, is working on developing LED lights, microwave ovens and washing machines.

for these products are growing in India,” MIRC Electronics Ltd Vice-President (Sales and Service) Sanjeev K Jain told reporters.

The Mumbai-based firm currently offers colour television sets, LCDs and DVD. Besides it also has a presence in mobile phone, airconditioners and flat panel devices.

On their future plans, Jain said they were looking to increase its exports by foraying into more countries by 2012-13. “We want to increase our exports. We have covered the Gulf (countries)..We are looking at markets like Kenya, Nigeria. Hopefully by 2012-13, we look for huge exports.”

The company currently exports to the Middle East and South Asian countries.

On their first Android LED TV “Onida-iTube”, launched in the Tamil Nadu market today, he said the smart LED TV market was around eight to 10% of the total industry size of five million units. “This is expected to grow 25% in the coming years.”

ACC To Substitute 5% Coal Requirement With Waste

“We are working on LED lights, microwave oven and washing machines. The markets

ACC has conceptualised and planned a project that will substitute 5% of its annual coal of about five million tonnes over the next three years with waste generated by cities and industries.

The company, which saved `47 crore last year on fossil fuels, aims to save `60 crore in 2011 by burning waste, primarily plastics, at its plants.

“We are currently working on disposal of city wastes. We are segregating the plastic wastes and then using it in our kilns. Plastic has a higher calorific value, which is basically heat content, than coal,” ACC Director (Energy and Environment) K N Rao said. “We have replaced 2% of our coal requirement by disposing and burning all types of wastes.”

Explaining the technology, he said that the gas that is generated from burning plastic reacts with the lime content of the raw material and creates a bye-product, which is part of an additive used in the production of cement.

“We are working on utilising industrial wastes in Karnataka, Madhya Pradesh and Tamil Nadu. We use all wastes as fuels,” he added.

25

Shabnam Gupta used Gypsum in the construction of this office space

Green Build

The 21st century global urban workspace is radically more efficient than its previous

generations, and with time, the pace of work is getting faster without compromises on quality. With the need for speed, construction too has become quicker. Gone are the days of elaborately carved wooden furniture and hand-made wall and ceiling fi nishes. Offi ce spaces need to be decorated in a way that’s contemporary and progressive in thought. They also demand quick construction and turn-around times and what better than gypsum boards, a new-age solution that outshines old fashioned construction materials and

Work Smart With GypsumWith the concept of speed and deadlines fast becoming the work mottos in offices, IT industry and call centres, why should building them be a slow process? We evaluate the merits of using Gypsum in these high speed offices and why it makes for an ideal choice BY DEBOLINA SENGUPTA


and site rubble.Being ready to install, giving

expression to your creativity with Gypsum is highly recommended without worrying of multiple elements like brick, cement, concrete and sand. Gypsum Board Systems can be used to create a variety of decorative designs and performance solutions. Gypsum boards can also be used on a variety of substrates and apart from being architecturally and aesthetically appeal, using gypsum boards comes with added benefi ts that other construction materials can’t offer. “When Gypsum boards

are used as modular panels it makes for real easy installation. In large spaces, the use of removable panels makes maintenance easier in the long run when compared to conventional construction material,” says interior designer Shabnam Gupta, who recently used Gypsum boards in the corporate offi ce of Precision group of companies in Mumbai and is delighted with the outcome.

Clean air is another factor that keeps an office more productive. Indoor air quality is also one of the key attribute which decides the LEED ratings of buildings. The natural properties of gypsum boards keep the air clean and lower suspended air particle matter levels during construction and after application. Indoor air quality often affects the effi ciency of employees, and in the long run proves to be a boon in terms of maintenance and cleanliness as well.

Its fire safety properties also make gypsum the right choice. A gypsum drywall works as a passive fi re protection system. In its natural state, gypsum contains the water of crystallisation bound in the form of hydrates. When exposed to heat or fi re, this water is vaporised, retarding

heat transfer. This makes a gypsum drywall system also suitable in containing fire hazards.(Gypsum boards have a fi re rating of up to 4 hours, which is a lot higher than conventional building materials).

The Indian IT industry is recognised the world over for its productivity and reliability, and any downtime would send out wrong signals. The last thing an IT company wants is a calamity which can be a threat to its large workforce as well as the vast amounts of data stored on its premises. The server and data rooms require the best possible protection and insulation. Gypsum boards are fi re retardant, aesthetic, high performance, modular and can withstand a lot of critical abuse. Using gypsum in offi ce buildings not only enhances efficiency and productivity but also makes it the perfect choice!Contact: Deepak NagpalLafarge Boral Gypsum India Pvt. Ltd., Plot 33B, Sector 32,Gurgaon – 122001,Haryana, India.tel: (124) 4788888email: [email protected]: www.lafarge.in

techniques. One of the core attr ibute

of Gypsum boards is that they are easy and flexible to install. The sophisticated assembly and installation procedures of gypsum boards eliminates unnecessary cutting, joining and patching. To complete the surface all it needs is a thin fi nishing coat, eliminating the need for messy sand and cement building procedures. The fact that these boards are basically readymade for construction negates the need for laborious and time consuming procedures and reduces cost, wastage

Corporate office of Precision Group of Companies, Andheri

26

Spot Light

International products entering the Indian market often catch the limelight in the ever growing

global marketplace of India. As the demand for quality international furniture increases amongst Indian home owners, more and more companies are treating India as a potential country to set base in. Chateau d’Ax, one of the leading Ital ian upholstered furniture manufacturers has recognised this demand and has opened a brand new showroom in Delhi in association

From Italy, With StyleDelhi and Mumbai home owners can rejoice as Chateau d’Ax has opened its first showroom in India to showcase its offerings of the best Italian upholstered furniture. BY DEBOLINA SENGUPTA

with the Chennai-based furniture retail chain Style Spa Furniture Ltd – their flagship venture in the country.

Chateau d’Ax has a presence in over 80 countries world-wide with 140 exclusive stores in Italy alone and over 350 exclusive retail stores world-wide. The fl agship store in Delhi is where the company is creating a base for future developments in the country. The event organised on September 28 at South Extension (New Delhi), which marked the beginning of Chateau d’Ax’s Indian journey showcased the exclusive and elitist products. The 5400 sq. ft. showroom displayed elegance,

excellence, craftsmanship and 63 years of Italian expertise.

The company is best known for its upholstered sofas and arm chairs made of real leather - durable and uber luxurious - these are exclusive Chateau d’Ax art pieces crafted by globally renowned Italian designers like Cini Boeri and Michele De Lucchi. The Delhi store was just a peek into what the company can offer in terms of style and elegance. Lush couches, colourful splashes of home accessories and comfort oozing from every corner, it is set to become one of the most favourite shopping destinations for Indian home owners.

The company is quite obviously excited about their new step forward. At the event, Alessandro Colombo, General Manager, Chataeu d’Ax said, “At Chateau d’Ax we fi rmly believe that we don’t create furniture, but art with utilitarian value built into it. India is emerging as a mature market for this category and is therefore an important segment for our Asia plans. There is a rising awareness for good quality and taste for elegance which is our core value and promise to our consumers.”

Also present at the event were Akshay Poddar (Director, Adventz Group) and Arun Mahajan (Managing Director, Style Spa Furniture Ltd).

“Together with Chateau d’Ax which symbolises beauty, fi nesse and art and our knowledge of the Indian market and the vast distribution network, we should be able to create the most happening and desirable furniture destination in the country,” said Mahajan.

Apart from its footprint in Delhi, Chateau d’Ax has also opened its doors in Mumbai with a showroom in Lower Parel and one in Hyderabad which will welcome home owners later in the year.Contact: M-5, South Extension part-IINew Delhi 110 049web : www.chateau-dax.it

Chateau d’Ax store Akshay Poddar, Arun Mahajan and Alessandro Colombo


27

Event Review

To say that the Istanbul DesignWeek was a success this year is an understatement.

While thousands were looking forward to the event for months prior to its opening, many thousands more walked in to experience what’s cooking in the design world globally.

The 2011 edition of the Istanbul Design Week brought together several participants this year and

Istanbul Design WeekNow in its 6th year, Istanbul Design Week opened its gates to design lovers from the world, inviting them to walk on its historic Old Galata Bridge. BY DEBOLINA SENGUPTA

also organised 18 conferences. The new ideas that were showcased opened the eyes of visitors and designers alike. Amongst those we really liked were Escapefromsofa, a design studio established in Istanbul that caters to various design needs in the interior and product design domain. This company creates high profi le solutions by nurturing the contextual and contemporary values of their demographics.

The Eye Collection by Sebastian Bergne of Gaia & Gino had the very iconic evil-eye design of Turkey as its core. Several household accessories form their exclusive collection was

shown at the IDW.It is hard to explain ‘i-am’ the

brand management company in sectorial categorisations in Turkey. ‘i-am’ Associates Istanbul is a multidisciplinary agency in Turkey that provides an integrated service in the fi elds of branding, architecture and digital interfaces. Their T Box store is a fi ne example of their innate skills.

The graduation projects of designers Marcel van Heist and E. Mertens demonstrated the large potential for enabling villagers to share energy and thereby grow their own distributed energy network in India. Moreover, research by van Heist supports the potential success in poverty alleviation through a sustainable (economically, socially and environmentally) business initiative called the Sun Lamp.

PeLiDesign is a design studio aiming at real is ing concepts of the highest standards. Its founder Alexander Pelikan has, as an artisan, the unique ability to combine both experimental design and craftsmanship. Today, design has achieved a totally international form and creating a global network in the design world benefits the Turkish designers as much as the participants of IDW. Contact: www.istanbuldesignweek.com


????

Shorttail rocking chair by escapefromsofa

Candle holders bowls and vases from the eye series of GAIA and Gino

The sun lamp for rural India by Marcel Van Heist

CuriosityKitchen by PeLi Design

The T BOX store designed by i-am

28

BSH Bosch and the Siemens Home Appliances Group have introduced their Bosch

range of products in India which includes a fi ne collection of premium washing machines, dishwashers, refrigerators and dryers; these will enter the Indian market for the fi rst time ever.


Spot Light

POSTAL REGISTRATION NO. MH/MR//EAST/129/2011-13 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001 ON 15TH & 16TH OF EVERY MONTH

Commenting on the launch of Bosch Home Appliances in India, Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd said, “With the launch of Bosch Home Appliances, we are poised at bringing in a new business dynamic to the home appliances sector in India – one of our key focus markets for Asia.”

Bosch has planned a phase-wise release of its products through the country. In its first phase, Bosch home appliances will be made available in Tamil Nadu, Karnataka, Andhra Pradesh, Delhi – NCR.

Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd

Bosch Home Appliances Here!Identifying a potential market, Bosch has confidently entered the Indian home appliances space. BY DEBOLINA SENGUPTA

In the second phase, Bosch home appliances will be made available all across the country.

“India is currently one of the fastest growing economies in the world, and has proved remarkable resilience to the recent financial crisis witnessed globally,” Hantscher said. “By the launch of Bosch Home Appliances in India our aim is to bring in the world’s best in consumer appliances, renowned for their quality and technological advances, which will appeal widely to the young and classy Indian population.”

Bosch’s products are energy

efficient and water efficient. As Hantscher puts it in words, “The introduction of energy effi cient and water saving appliances through Bosch Home Appliances, will further add to the effort of India to promote sustainable development and growth.”

Bosch’s core philosophy is to “harness useful progress to create a better quality of life”. With their home products soon to enter Indian homes, lifestyles in the country may soon experience a metamorphosis.Contact: tel: (022) 67518000web: www.bosch-home.com/in

Documents

The Inside Track October-2011