Definition of sales:

The exchange of a product for money.

How business is conductedHow relationships are created

Use this tool to determine if the right placement has been made.

Getting the word out

Know economic trends – Economic Development Board, Local News, Business Leadership Network, Business Luncheons, Young Business Professionals, Employment Resource Centers, Disability Navigators

Company Trends – Who’s hiring? Who’s coming to town? Fortune Magazine, Wall Street Journal, Military News, Internet sites specific to community growth

Brochures, business cards, website, social media- facebook, twitter, Linked In, email marketing, database of contacts as a method for keeping track of potential employers and ability to send follow up email, letters, on professional letterhead

Dress Knowledge – Yours and theirs Marketing Materials Communication – LISTEN! Keep it simple Dispel Myths Be sharp!

Culture is…People’s shared values, attributes and experiences that validate them.

Workplace Culture …An organization’s culture is made up of all of the life experiences each employee brings to the organization.

Diversity… creates the right mix to achieve success in the workplace.

Be organized – Have a planned route, developed by the client

Try to pre-arrange meetings by utilizing the contact names you have acquired from your marketing efforts

Have client send follow up letters – use regular mail!

It takes a team. Collaboration is a structured process where two or more people work together toward a common goal

It should be creative in nature Educate Employers It should be active sharing of knowledge where a

consensus is built – between all four parties(employee, employer, supports, society at large)

You are marketing something the employer needs: the skills of an employee that will increase their bottom line – Wall Street Journal 2005

Tara CrawfordTrio Employment NetworkBusiness Director850-686-9369tcrawford@trioemployment.netwww.trioemployment.net