THE MARKETING FUNNEL Wednesday, September 9 th, 2015 1

THE MARKETING FUNNEL

Wednesday, September 9th, 2015

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TLC Elite This Teaching Call

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The Sarasota Event: Saturday & Sunday (Oct 3&4)

The Marketing Funnel Open Q & A

Please Confirm

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Are you joining us at the Sarasota, Florida event at Brian’s home on Saturday, October 3rd and Sunday, October 4th?

Please rsvp by Friday! [email protected]

mailto:[email protected]

The Sarasota Event - Logistics

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Saturday, October 3rd and Sunday, October 4th

Dress casual At Brian’s home

602 Juan Anasco Drive, Longboat Key, FL 34228

Food Allergies? 9am to 4:30pm 8:30am coffee/muffins

The Presentations = 3 Parts

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Part 1: Where you were when the program began?

Part 2: What you have applied since the program began?

Part 3: What do you intend to accomplish going forward?

eMail Lindsay YOUR Presentations

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In advance One week before please Email your presentation as a WORD

document for the October 3rd/4th event to [email protected]

And we will give you feedback

mailto:[email protected]

And now …

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The Marketing Funnel

The Generic / Simple Process

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Invitation to a FREE (event, download, video,)

Opt-in Give Value Follow up with eMails Lead to the Sales Page AFTER Value has

been given

The Marketing Funnel Flow

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Opt-in page invitation via eMail and/or an Ad

Opt-in confirmation eMail Opt-in "thank you" page features Video #1 Survey eMail #2 driving people to Video #2 Web page features Video #2 eMail #3 driving people to Video #3 Web page featuring Video #3 (sales pitch) Web Sales Page designed to sell your

program eMail #4, 5, 6 and 7 follow up All Buyers are Directed to Program

Before You Launch

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Program is ready Client Page / Private Access is ready Sales page is ready Affiliate program is set up Everything is tested! (and working)

eMail to Invite

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Must grab people’s attention Be intriguing Benefit oriented Have a call to action Sample of an email content on the next

few slides

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Subject: [Webinar] Be, Do & Have More [Tomorrow]

%$firstname$%,

Do you find yourself wanting more?

More personal fulfillment?More spiritual & financial wealth?More purpose & meaning?More FUN?

Be, Do & Have More [TOMORROW] >> Click Here http://peggymccoll.com/millionaire-author-event/peggy/072015

As a successful author & entrepreneur, I've learned how to literally design one's life and create success...

Some amazing mentors have taught me how (knowledge which has been cemented together with many wonderful personal experiences).

http://peggymccoll.com/millionaire-author-event/peggy/072015


For example, I'm grateful for having people like Bob Proctor in my life. In fact, just this past weekend, I spent time with him in Los Angeles, speaking on his stage and working together "behind the scenes". It's always so much fun. Especially when I get to fly with him on his private jet. :-)

My point is, the strategies I've learned from others as well as by "taking action" myself have fostered a life I'm extremely honored and grateful to call my own.

Tomorrow (Tuesday, July 14th), I'm inviting you to join me in the creation of your own dream!

Learn my "secrets" to life & financial abundance at the brand new Millionaire Author Online Event >> http://peggymccoll.com/millionaire-author-event/peggy/072015



Register NOW to discover:• How to build a million dollar business from a simple idea• Why book writing & publishing doesn't have to be hard• How to discover & turn your passion into profit• Proven samples & case studies that will transform your thinking• What's changed recently in the world of book publishing

See you there?http://peggymccoll.com/millionaire-author-event/peggy/072015

With gratitude,

Peggy McCollThe Best-Seller MakerNew York Times Best-Selling Author



P.S. Becoming a best-selling author and a coach to otherswho have a strong desire to play a "big game" in life is thebest thing to ever happen to me (besides giving birth to myson Michel).

The deceptive part is this: We like to say that things like this"happened to us", but in truth, it doesn't work that simply...

We must "make it happen" ourselves. That's what I've done,that's what Bob has done, and that's what everyone must dowho desires to achieve great things.

Join me tomorrow and let's make it happen for YOU, together.http://peggymccoll.com/millionaire-author-event/peggy/072015


The Opt-In Page

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Visually appealing Easy to understand Call to action Must be working Hooked up to an auto-responder http://millionaireauthorevent.com


Auto Responder eMails

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Triggered to go as soon as someone registers

Reminds them of their commitment Gives them the link to get access Suggests they mark it in their calendar Sample on the next slide


After They Register (Opt-in)

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They will receive an auto responder email confirming

Automatically directed to another page Asked to bookmark the page Invited to take a survey Watch a video Have a surprise bonus Next few slides have a sample of that page: http://peggymccoll.com/mae-confirmation-

july-2015/




The Live Events

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# of “events” Give great content Let them know there will be an invitation An opportunity to go further High energy Keep the same energy when you get to the

“offer” See all of the samples here: http://peggymccoll.com/mae-live-july-2015/ http://peggymccoll.com/mae-july-2015-replay/

http://peggymccoll.com/mae-live-july-2015/

http://peggymccoll.com/mae-live-july-2015/

http://peggymccoll.com/mae-july-2015-replay/

http://peggymccoll.com/mae-july-2015-replay/





eMails to Invite to All Events

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See samples on the next few slides Intriguing / Inviting / Captivating

Part 1 of 3 (email to invite)

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Subject: A big "shout out" to FIRSTNAME, Rodney, Banafsheh, Mick…FIRSTNAME,

I'd like to give a great big "SHOUT OUT" and "CONGRATULATIONS"to the following amazing new authors...

Rodney Flowers - "GET UP! I Can't. I Will. I Did. Here's How."Banafsheh Akhlaghi - "Beautiful Reminders Anew"Mick Petersen - "Stella And The Timekeepers"[PEGGY - please list a few more recent clients who brought their books to best seller status in the last 12 months]

If you Google the above authors, you'll find all kinds of greatinformation about them and their books.

Within the last 12 months, they've earned their titles asBest Selling Authors, and have begun building their dreambusinesses from their book ideas!


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Plus, they have begun making the worldwide impact

they're so fired-up and passionate about.

It took guts. It took determination. It took action.

And it required they do many things they had never done

before.

And they did it, with style!

Would you like to add your name to this list? Then...

Register For TODAY'S Webinar

The Millionaire Author Event - Click Here




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We're going LIVE on air in just a few hours, so make sure youregister right now to join us, and take one giant leap forward.

Space is limited, and quite frankly ... life is oh-so-short.Your future is up for grabs, so come join us!With warmth,Peggy McCollThe Best-Seller MakerNew York Times Best-Selling Author

P.S. Becoming a best-selling author and a coach to otherswho have a strong desire to play a "big game" in life is thebest thing to ever happen to me (besides giving birth to myson Michel).

The deceptive part is this: We like to say that things like this"happened to us", but in truth, it doesn't work that simply...

We must "make it happen" ourselves. That's what I've done,that's what these new authors have done, and that's what everyone must do who desires to achieve great things.

Join me TODAY and let's make it happen for YOU, together.http://peggymccoll.com/millionaire-author-event/peggy/072015






The Sales Page

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Must follow copywriting guidelines Be compelling Benefit oriented Have a call to action http://millionaireauthorintensive.com

http://millionaireauthorintensive.com/


The Follow-Up eMails to Sell

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Send emails after the sales presentation/event

Invite people to join Create scarcity Samples on the next slides

Subject: “On the fence?”

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This is the CONVERSION (C)

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Important to be “selling” Invite / Encourage Be very clear on what you want them to

do Focus on the desires of your audience Deliver what you promise Surprise them Over-deliver Make it count!

To Be Successful

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Watch the “models” Follow them Make note Put it into “practice” Improve (CANI)

Open Q & A

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Documents

THE MARKETING FUNNEL Wednesday, September 9 th, 2015 1