The Mast July 2019 - Kenya's National Broadcaster | Kenya ...€¦ · 4 The Mast July 2019 MD’S PICK It is a pleasure for Kenya Broadcasting Corporation to deliver all the 52 Africa

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MANAGING DIRECTOR: Dr. Naim BilalEDITOR: Evelyne MwakinaSUB EDITOR: Cliff Riang’aCONTRIBUTORS: Cliff Riang’a, Fridah Nyamu, Norah Marube, Jane Kiama, Jared Ombui & Grace Wafubwa PHOTOGRAPHY: Selestus Mayira, Fridah Nyamu & Jared Ombui DESIGN: Selestus Mayira & Peter Ongoro REF: KBC/SOP/CC/DIO-05

CONTACT: The Managing Director, Kenya Broadcasting Corporation,P. O. Box 30456 – 00100 GPO, Nairobi, Kenya.Cell: 0723892654, 0724957163, 0734780124Mail: [email protected], [email protected]: www.kbc.co.ke ©The Mast July 2019

INSIDE

#2 KBC Delivers AFCON Resoundingly- Pg. 5

#4 Coro FM Marks 18 Years in Style- Pg. 10

“Look for 3 things in a person - intel-ligence, energy & integrity. If they don’t have the last one, don’t even

bother with the first two.... ~ Warren Buffet

QUOTE OFTHE MONTH

#1MD’S Pick - Pg 4

#3KBC Widens its Reach- Pg. 8

#5Corporate Briefs- Pg. 14

#6Pwani FM Conducts Medical Camp- Pg. 15

#7How we Intend to Pay the Debt- Pg. 18

#8KBC in Pictures - Pg. 20

Editor’s NoteIt has been an exciting month full of drama and lively moments. AFCON of course being the main source of all that. As usual, your true sports partner Kenya Broadcasting Corporation(KBC) was at hand, to bring the entire action packed event live.

Off the pitch Kenyans were their usual dramatic self especially on Social Media where KBC with their hashtag #AFCONikoKBC was subject to banter the best being ‘KBC ikikohoa munaitika.’

Coro FM 99.5 celebrated its 18th year anniversary in style by rewarding one of its loyal listeners with a brand new vehicle.

Finally, the new US ambassador to Kenya Kyle McCater checked in for an interview in our

Swahili breakfast show on PWANI FM 103.1

It promises to be an interesting and captivating read. Enjoy!

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MD’S PICK It is a pleasure for Kenya Broadcasting Corporation to deliver all the 52 Africa Cup of Nations(AFCON) matches live; with great local commentary and real time analysis both on and off the pitch.

We appreciate the spirit and passion demonstrated by Kenyans in AFCON that renewed our sense of patriotism and celebrated the national team who were up against traditional giants and eventual finalists.

AFCON broadcasting rights were expensive but we did our best, with the support of our sponsors Communication Authority(CA), Ministry of Environment, Central Bank of

Kenya(CBK), Kenya Deposit Insurance Corporation(KDIC), Kenya Film Commission(KFC), Safaricom, Startimes and Equity Bank, among others. They demonstrated remarkable faith in KBC and, for this, we thank them.

We also bring you success stories on the activation of 10 new transmission sites in various parts of the country which were partly supported by the Spanish government that has boosted significantly the viewership experience in areas that had hitherto no access to the KBC TV signals.

We’re engaged in an ambitious expansion project through which we hope to have 95%

coverage in terms of population and reach.

We invite Kenyans to go through our wide array of offerings including a comprehensive news coverage that has new segments like News Check. We also have new programs such as Next Meal, Ashoka, Forbidden Passion and The Wives done by Hollywood award winning actor, Benjamin Onyango.

We do appreciate your views and encourage you to interact with us through the various feedback channels that are available both on TV, Radio and Online.


Photo/Courtesy

Once CS ICT Joe Mucheru an-nounced that, Kenya Broadcasting Corporation (KBC) had clinched the Free-to-Air broadcast rights for the 2019 Africa Cup of Nations (AFCON), it was nirvana for Ken-yans as not only had the country qualified for the tourney but now they could enjoy watching and lis-tening to all matches in the com-fort of their homes. Interestingly, the announcement also attracted a tide of key endorsements from President Uhuru Kenyatta, Depu-ty President William Ruto and the Cabinet Secretary of Sports Amina Mohamed among many.

At Broadcasting House, Sauti House in Mombasa, the Western Station in Kisumu and all trans-mission stations, the Corpora-tion kept the promise by smooth transmission of the 52 matches of the football extravaganza on KBC Channel 1 and 14 radio stations was perfect.

At the upper echelons, the Man-aging Director Dr. Naim Bilal led the agenda at the management backed by a working sub-com-mittee composed of 13 mem-bers drawn from all departments and chaired by Elynah Shive-ka, a renowned sports journal-ist and producer. Each member of the sub-committee checked everything from respective de-partment to eliminate room for error.

Way before the first game on 21st June, 2019 staged at the Cairo In-ternational Stadium where a goal by Mahmoud Hassan at 41st min-

ute saw Egypt win against Zim-babwe, #AFCONikoKBC trended and this was the case throughout AFCON up to the 19th July, 2019. This was sustained by a well-craft-ed social media strategy that webbed real time tweets, stories, and video clips. Interestingly, KBC staff too widened our footprint online by posting selfies and short videos on a variety of subjects.

As much as Radio Taifa, Pwani FM and the English Service had huge traction, vernacular stations spe-cifically Coro FM, Iftiin FM, May-ienga FM, Ingo FM, Kitwek FM, Minto FM, Mwatu FM, Mwago FM,

KBC Delivers AFCON Resoundingly

BY CLIFF RIANG’A & JARED OMBUI

The Corporation kept the promise by smooth transmission of the 52

matches

The Mast July 20196 ~President Uhuru Kenyatta

To our boys we wish you the best of luck, after 15 years you will be in glory to Kenyans. The discussion we had before you left, it’s great to win and we look

forward and pray for your win.But what’s most important is that you come home knowing that you did your best and gave it your all. Good luck team

Kenya, good luck Harambee Stars.“


Nosim FM and Turkana Sub-Ser-vice were praised by the audience for bringing quality football com-mentaries in languages they un-derstood. They further requested for more sports e.g. the Kenya Pre-mier League and the English Pre-mier League. From the Corporate world, advertisers forwarded pos-itive feedback on the outstanding execution of commentaries, ad-verts and presenter mentions.

On television, apart from running sterling analysis from an array of experts ranging from football coaches to former Harambee Stars players on what worked or what failed from a technical angle, KBC roped in women analysts to infuse unique perspectives.

During the AFCON season, everything flowed like a well-oiled machine. Normal program-ming and news were reorgan-ized in such a way that there was no interference with the games. In cases whereby we had two matches being played at the same time Y254 our other station that is youth oriented aired the extra game in real-time. TV Graphics Unit was also on standby to gen-erate and amend adverts as per clients’ tastes.

Away from Online, Television and Radio, the Marketing Department dotted billboards in major entry and exit points in Nairobi such as Mombasa Road, Waiyaki Way and Thika Road with KBC-AFCON adverts. Other emerging cities in Kenya namely Mombasa, Kisumu and Eldoret were not left behind as they had pinned messages on

billboards as well as experiential road-shows whereby leading artists such as Dufla upped the tempo and waltzed the crowds propagating the tagline #AF-CONikoKBC.

The department also strategically pub-lished adverts on MyGov, The Daily Na-tion and The Standard to reach out to a unique segment in the society that is off the electronic media platforms.

In addition, all KBC staff were branded with t-shirts first as buy-in in terms of owning the games and pushing the AF-CON message to households and neigh-borhoods.

The last pre-match analysis on 19th July, 2019 was graced by the Commu-nications Authority’s Director General Eng. Francis Wangusi who praised KBC for doing a commendable service to Kenyans. The pre-match analysis was followed by cake-cutting celebrations

KBC SCoreS Big in AFCon

for successfully hosting 2019 AFCON led by KBC MD’s representative the Advertising Manager Carolyne Mutunga.

The feedback from our fans was over-whelming, we felt the love and light, as the final whistle blew and Algeria trounced Senegal 1-0 after 29 years wait so was a general consensus and paroxysm that in-deed KBC is back; as the true sports partner and the leading source of quality news and programming in Kenya.

“KBC did a commendable service to Kenyans- WANGUSI

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In its quest to improve signal strength and coverage, KBC through it’s Digital Video Broad-casting Terrestrial (DVBT) ex-pansion drive, has widened its reach to 10 new population cor-ridors across the country. This was done to areas that hitherto had no access to TV services such as Maralal, Wa-jir, Hola in Tana river County, Lamu, Mpeketoni, parts of Kilifi, Kwale County up to Vanga and Bondo in Siaya.Systems upgrade were also conducted in Webuye and Nya-hururu to improve the viewer-ship experiences.

The Ag. Technical Services Manager, Mr. Kanyi Gichina, noted the improvement in the signal strength and reach in the aforementioned areas and was upbeat about the whole

exercise promising a change of fortunes in terms of viewership experiences and numbers. Since the digital migration in 2015, KBC’s signal distribution subsidiary, Signet has endeav-ored to improve the infrastruc-ture of terrestrial TV throughout the country.Consequently, the broadcaster engaged in the expansion pro-gram, that started late last year and was concluded in June to perfectly dovetail with KBC’s transmission of the Africa Cup of nations (AFCON) that was re-layed in Channel 1 TV and Y254 TV both of the KBC stable.Mr. Kanyi further observed that, “the tough work begins now, our responsibility is to ensure continuity in maintaining the quality signal, so as to meet the audience expectations.”

KBC widens its reachThe launch of more than 10 transmis-sion sites widens coverage and im-proves signal quality

BY CLIFF RIANG’A

Mr. Kanyi Gichina

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By FrIDAh NyAMU

KBC Editor-In-Chief Samuel Maina (right) presents the car documents to the winner of the Coro FM 18th anniversary car prize Margaret Njeri (Centre) at a colourful event in Gatundu town . Photo/Selestus Mayira

CORO FM MARKS 18 YEARS IN STYLEBirthdays, Anniversaries and Jubilees are normally celebrated by cutting a cake to commemorate a special day in one’s life or to mark a milestone. But Coro FM chose to celebrate its 18th birthday, since its first broadcast, by awarding a loyal listener and fan with a brand new Nissan March.

A jubilant 71 year old Margaret Njeri, from Gatundu, Kiambu County, walked away or rather drove away with the brand new car after emerging the winner of a stiff competition that ran for 3 months.

Reading a speech on behalf of KBC Managing Director during the handover ceremony, the Editor in Chief, Mr. Samuel Maina

noted that Coro FM, saw it fit to celebrate the 18th birthday in style by having the brand new car as the ultimate prize. He further said that KBC could not underestimate the role of the people of Gatundu as one of the strongholds of Coro Fm in

listenership.

The MD noted that Coro FM and all KBC brands will continue working with

the fans to ensure that they enjoy quality programming and enhanced interaction. He also promised that as a thank you to Coro Fm fans and audience in Gatundu, the station would go back with a never seen before Mugithi, to appreciate the Gatundu people.

The ceremony which took place on 7th June, 2019 saw Coro Fm traverse through various towns with stopovers at Kenyatta road, Kimunyu, Mutomo and Ichaweri before getting to its destination Gatundu. The roadshow attracted thousands of people who came to witness the gracious occasion.


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SNEEK PIX

Photo/Selestus Mayira

C o r o f m 1 8 t h a n n i -v e r s a ry r o a d s h o w a n d C a r p r i z e d e l i v-e ry i n g at u n d u o n 7 t h j u n e , 2 0 1 9

1. L-R: Joseph Njenga, Teresia Wainaina and Joy Macha-ria chatting the crowd dur-ing the road show.

2. Coro FM convoy on the way to deliver the car prize to the winner.

3. Song and dance by family and friends of the winner in Gatundu town.


PICTURE TALK

Photo/Selestus Mayira

C o r o f m 1 8 t h a n n i v e r -s a ry r o a d s h o w a n d C a r p r i z e d e l i v e ry i n g at u n d u o n 7 t h j u n e , 2 0 1 9

1. Margaret Njeri the winner of car prize have a feel of the engine while Editor-In-Chief Samuel Maina looks on.

2. Margaret Njeri on the driv-ing seat of her vehicle.

3. The crowd in Gatundu town following the events keenly.

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CORPORATE BRIEFS

1. Michael NdeteiHe’s an award winning TV director in (Kalasha and Chaguo la Teeniez). Rejoins the KBC family as the Televisions Programs Manager. Previously he was a Regional Director at MNET East Africa. He has a wealth of experience having had worked as Head of TV and Programming at KTN and Television Services Manager at Citizen TV. He started his career in KBC as an Assistant Producer in the mid 90’s.He’s finalizing his Masters in Film Studies & Theatre Arts at Kenyatta University.

3. Jared OmbuiJoins the management team as a Digital Manager. He’s risen through the corporate ladder and was previously the Senior Corporate Communication Officer. He has a B.A. in Mass Communication from Makerere University.

4. Christopher MutungiJoins the management team as Ag. Strategy and Special Project Manager.He has a vast knowledge on matters Programming and Broadcast. Previously he was the Controller of TV.He’s pursuing his PhD in Communication Studies from Moi University.

Joins the KBC family as the Credit Control Manager. Prior to his appointment he was at Youth Enterprise Fund and Greenland Feather that is affiliated to Kenya Tea Development Authority(KTDA).He’s finalizing his PhD in Finance at Jomo Kenyatta University of Agriculture and Technology.He’s a qualified member of the institute of Credit Management Kenya and a Certified ISO 9001:2015 QMS.

2. John Tile


NAME TITLE DEPARTMENT REASONMs.Juma Gavuga Telephone Operator Finance & Admin RetiredMr.John Njoroge Chief Technical Operator Technical RetiredMr. Albert Wandera Design Assistant Television Retired

STAFF EXIT: JUNE 2019

Source: KBC Human Resource Department

BereavementRadio Services Department’s Mr. Michael Otipa lost his mother Mrs. Jessca Makale Oti-pa, who was also a guardian to Ms. Linet Namayi of Human Re-sources Department on 23rd June, 2019. She was buried on 6th July, 2019 at her home Shibanga Village, Butere Con-stituency, Kakamega County.

BereavementFinance & Administration Department Mr. James Kamau lost his father Mr. Stanley Kamau on 23rd June, 2019. He was laid to rest on 2nd July, 2019 at his home Theri Village, Theri Village, Murang’a County.

BereavementMs. Stella Magoma of Finance & Administration lost her father Mr. Samson Ongera Bogonko on 25th June, 2019. Mr. Bogonko was buried on 12th July, 2019 at his home Matongo Village, Eronge Location Kisii County.

CORPORATE BRIEFS


Pwani FM conducts medical camp

Pwani FM Station manager Maxmillah Welikhu (in Pwani FM Tshirt) pose for photo with beneficiaries of masectomy bras donated by the station. Photo/Courtesy

Pwani FM in partnership with Kenya Airports Authority (KAA) and Mater Misericordiae hospital held a two day free medical camp at Bomu stadium in Changamwe, Mombasa County on 7th and 8th of June 2019 where Pwani FM donated over 40 Mastectomy Bras to Breast Cancer survivors.

In an effort to give back to the society and provide easy access to quality medical care in the country, the medical camp dubbed ’Make A Difference Day Medical camp’ saw over 2300 patients benefit from free consultations, diagnosis, minor surgeries, free medicine and treatment. Patients suffering from dental problems, Breast Cancer, Pneumonia, Typhoid, Malaria also benefitted from

the camp where also HIV/AIDS counselling and testing was done.

Speaking at the event, Pwani FM Manager, Maximillah Welukhu noted that Pwani FM plays a big role in helping the less privileged in the society and the Mastectomy Bras would go a long way in helping the survivors. She added that the healing process is crucial after undergoing Mastectomy and comfort is necessary which the kits would offer.

Mastectomy is the surgical removal of one or both breasts partially or completely while

By Norah Marube

undergoing breast cancer treatment. The Mastectomy Bras are specially designed for women who have undergone a mastectomy


The Management through the Cabinet Secretary of the Ministry of Information, Communication and Technology (MoICT) has written to the National Treasury requesting for financial support and interventions to fund the Kenya Broadcasting Corporation Staff Retirement Benefit Scheme to the tune of Kshs 2,721,031,000.

Speaking during the Annual General Meeting of the scheme on 26th July, 2019 at Broadcasting House, the Managing Director Dr Naim Bilal outlined the Corporations plans of offsetting the actuarial deficit of Kshs 2.7billion as well as the outstanding debt totaling to Kshs 856million in contribution arrears.

hErE’S hOW WE INTEND TO PAy ThE DEBT

The MD explained the measures the management was taking to see KBC offset its outstanding debts as well as have a sustainable plan going forward.

Dr Bilal through a cabinet memo seeks to have the KBC Act amended, for the National Broadcaster to be fully funded to enable it achieve its public mandate. He further added that the memo seeks to have all government institutions bring at least 50% of their advertising budget to KBC and also have government institutions pay for the live coverage given by KBC for their events.

Members of staff were given a leap of faith and hope when the MD added that Management was working on a comprehensive HR Board paper to touch on all personal issues which once approved will address the gaps. This year’s AGM saw a bigger turnout of members and the MD urged staff to optimize on their output which will help the Corporation grow as well as meet its financial obligations.

By FrIDAh NyAMU


KBC BRIGHTENS KISUMU

By GrACE WAFUBWA

A dentist gets to the root of the problem and that is why regular dental checkups are recommended. In this regard Kisumu staff were beneficiaries of a free dental check up on 25th May, 2019 through a partnership with Lake Dental Clinic.

The staff went through a visual examination and discussed various treatment options. According to Dr. Owuor, the state of oral health care in Kenya is still unacceptably low and the public and policy makers are not well sensitized on issues around it.

Photo/Courtesy

Dr. Owuor explained that despite high prevelance, a negligible proportion of Kenyans seek dental treatment and the majority do so only when have a pain and discomfort.

Dr. Owuor was keen on sensitizing staff on oral cancer which has a high prevelance in younger, nonsmoking individuals. He shared tips with the staff on dental hygiene like brushing twice daily, flossing, avoiding sugary food, using toothpaste containing fluoride among others.He concluded by urging staff to have an effective prevention response than cure.

The Lake dental team was led by Dr. Felix Owour who was accompanied by Ms. Nancy Okuta.


KBC IN PICTURES

L-R: Kariuki Kimani of Coro FM being interviewed by his colleague Martin Kamande at Gatundu town during the 18th anniversary car prize prsentation. Photo/Selestus Mayira

L-R: US ambassador to Kenya Kyle McCater and Pwani FM breakfast show presenter Dalila Athman during an inter-view at the station. Photo/Courtesy


KBC staff listen keenly to presentation during Anti Aids and Drugs seminar organised by the KBC Anti-Aids and Drugs Agency at Boradcasting House. Photo/Selestus Mayira

Senior Assistant Administration Officer Charles Ndeto (left) presents an appreciation gift to Athnas Mvudi (in white tshirt) who retired after attaining the mandatory retirement age. Photo/Selestus Mayira

KBC IN PICTURES


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Street: Harry Thuku RoadMobile: 0723892654/ 0734780124Email: [email protected]

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The Mast July 2019 - Kenya's National Broadcaster | Kenya ...€¦ · 4 The Mast July 2019 MD’S PICK It is a pleasure for Kenya Broadcasting Corporation to deliver all the 52 Africa