The Media Discourse Can Popular Culture Fight Against

Poverty and Social Exclusion?

New perspectives in media studies:

International communication studies: communication between countries international mass media systems

Intercultural communication: communication between different cultural groups communication across social and political boundaries communication between multiethnic societies

The concept of media culture By Douglas Kellner

- media as a tool for socialisation- media as the fabric of everyday life- media as the source of identity- media culture as the dominant form of culture- culture is colonized by the media- media culture is always political

Can Popular Culture Fight Against Poverty and Social Exclusion?

The method:

Analysis of popular media texts in two steps:

- Content analysis (focusing on social issues)

- Analysis of the audience (coding and decoding)

- Babel

- 2006

- international film drama

- Alejandro González Iñárritu

The Hollywood film

Japan Mexico

Morocco

WOW it must SUCK to be deaf. I never game much thought about it

in the past, but especially the part in the nightclub, really hit me at how sh*tty it must be. She sees flashing lights and everyone jumping [to a beat], and everyone having a jolly old time, but she has no idea what is going on in the audio sense, and all I have to say is that she's missing out I guess. People's voices and music, and just the sounds of...life. I dunno, this just never really crossed my mind in the past, but hit me like a stone when I recently watched it.

Anyone else had an 'awakening'?

The talk show

- Oprah Winfrey

- since 1986

- social issues

- moral issues

- part of US. pop culture

The Yvette Cade Case- American woman mother of 2

- Physically abused

- Was set on fire by husband

- Heading for numerous operations

As saddened by the story as I might be, I am even more saddened by the latest Emienem song. It's a very catchy toon, and then Rhianna comes in with her fabulous voice and makes the tune in the middle of all the rap. Went high on the charts. But is anyone listening to the lyrics? It's just like this horrific story you have on your show. It's about someone being set on fire by a loved one. So WHY is it so popular? And Rhianna after her abuse in the headlines by singing her part sounds as though she is ignoring abuse. I love Rhianna’s voice, and we don't know her up bringing, maybe it was violent. But people need to stand up to abuse and not pass it off as someone else’s problem. Thank you for letting me voice my opinion, saddened by all the violence in the world.

• http://www.oprah.com/oprahshow/A-Horrific-Crime/5