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8/14/2019 The Mobile Worker in the Mobile En
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IDC, 2006
The Mobile Worker inthe Mobile Enterprise
Stephen Drake,Program Director, Mobile Software
Kevin Burden,Research Manager, Mobility Markets
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Mobility Matters:
God 189,000,000
Mobile Enterprise
Mobile
119,000,000
743,000,000
VOIP
Bill Gates 36,400,00024,000,000
855,000,000
Madonna
SOA
Brad Pitt
40,400,000
99,100,000
8,690,000
More Popular Than God and Brad Pitt!
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Massive Mobility Market
Momentum
!Mobile worker population
Over 700 million mobile workers WW in 2005, growing tonearly 880 million in 2009
! Tremendous activity for key ecosystem providers
Mobile middleware market breaches $500M mark Leader RIM, exceeds $1.5B in revenue in FY05
Major players announcements Microsofts Windows Mobile 5.0 & Exchange 2003 SP2 Nokia Business Center/Intellisync acquisition
Motorola Q Palm Treo on Windows Mobile
All major wireless carriers deploying or considering mobileemail services worldwide
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Mobile Business DriversMobile Application Adoption
4.45
4.37
4.29
4.23
4.16
4.03
3.88
3.83
Increased cust sat.
Increased emp. productivity
Increased prod/svc. quality
Increased org. efficiency
High ROI
Comp. advantage
Lower operating costs
Low TCO
Please rate the importance of each of the following potential benefits toyour company when considering the adoption of mobile applications
(mean score); U.S.-only
!Non-cost oriented
benefits more importantthan ROI and otherfinancial considerations
!Recognizescorporations
understanding thevalue of mobilesolutions
! Validates most
pervasive mobileapplication today mobile email
Perceived Benefits United States
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Mobile Software Landscape
Mobile OperatingSystems
Mobile EnterpriseApplications
Mobile Device Management& Mobile Security
MobileMiddleware
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MobileMiddleware
Mobile Middleware
! Consists of software platform thatextends existing back-endapplications into mobile environment Email/messaging has been the
face of mobile middleware
Tremendous consolidation
Suite offering includes sync, mobilemessaging, custom apps, MDM
! Includes pure-play, large ISVs, andcarrier-centric providers
! $500+ million market today with21% CAGR
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Mobile Enterprise Applications
Mobile EnterpriseApplications
! Emerging market Offshoot of mobile
middleware market Opportunity to sell to
enterprise and SMBs
! Combination of large ISVs
and pure-plays! Industry focused
! Packaged applicationsand platforms
! Inside the firewall andhosted offerings
! Carrier play
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Two-thirds of Organizations Are
Deploying Mobile Applications
Q. Which of the following, would you say, best describesyour organizations current stage of mobility?
One app
14.4%
No apps33.1%
Multiple apps28.9%
Pilot23.6%
Source: Mobilizing the Enterprise 2005 Survey, IDC
n = 564
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Top Mobile Applications Deployed
0
10
20
30
40
50
60
70
access
CRM Customer
service &
support
SFA Mktg.
Sales & Marketing Service
0
10
20
30
40
50
60
70
access
CRM Customer
service &
support
FFA UM
Organizations currently supporting business functions with mobile apps
Primary functionality of mobile apps in use or planned in 6 months
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Mobile Device Management and
Mobile Security
Mobile Device Management& Mobile Security
! MDM vendors being absorbedacross multiple players
Larger systems managementproviders
Mobile middleware providers
Other mobile players recognizing
value! MDM enterprise & carrier-centric
markets
! Mobile security emerging
Increasingly tied to MDM
! Large market opportunities MDM 44.9% CAGR
MS 69.8% CAGR
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Are Organizations Managing
Mobile Devices?
No answer26.2%
Yes12.7%
No50.8%
Dont know10.2%
Q. Has your organization implemented mobile devicemanagement tools to track or manage mobile devices used
by employees?
Source: Mobilizing the Enterprise 2005 Survey, IDC
n = 557
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Industries Deploying
MDM Solutions
0% 5% 10% 15% 20% 25% 30%
Education
Manufacturing
Insurance/real estate/financial
Business services
Healthcare
Government
Retail/wholesale
Source: Mobilizing the Enterprise 2005 Survey, IDC
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Mobile Software Development
Mobile SoftwareDevelopment ! More attention now
being paid to this area! Suppliers focused on
delivering tools to buildapplications specific to
mobile environment! Right time as mobile
applications resonatingwith customers
! Leveraging existingtools and skill sets
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Mobile Operating Environments
Mobile OperatingEnvironments
! Key environmentsinclude MS, Palm,
Symbian, and otheropen and proprietary
! Microsofts newWindows Mobile 5.0
and new devices fromMotorola, Palm, & HPdrive new opportunity
! Nokias recent software
push and E Seriesdevelopment bodestronger play forSymbian
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Operating System: Trends
! Symbian supporting role
Top vendor support (Nokia)"
dominance continues Riding consumer demand for device Negative reaction from enterprises
! Microsoft enterprise play
Top vendor support (Motorola, Samsung)"
business pros Devices sell because of demand for operating system Longer-term consumer potential
! Palm OS redefinition attempt
Riding success of, commitment from palm CMS acquisition = closer relationship with Linux
! Linux/Java building momentum Asia/Pacific opportunity for consumers, limited enterprise play
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Operating System:
Worldwide Forecasts
1%
10%
100%
2003 2004 2005 2006 2007 2008Palm OS
Microsoft Pocket PCPhone Edition
Microsoft Smartphone
Linux
Symbian (pen-based UIQ,Series 80, Series 90)
Symbian (keypad-only UIQ,
Series 60)Other
Source: Worldwide Mobile Phone 20052010 Forecast Update (February 2006)
Converged Mobile Devices
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Converged Mobile Device Market:
Trends
! Reconvergence
From voice and data-centric, devices reflect user demands Blackberry (7100), Palm OS (GSPDA Xplore), and PPCPhone Edition (SPV M2000) = small form factor
HLOS Sales Pitch = standardization, lower customeracquisition cost, greater ARPU
! Market growth Driven through better camera phone purchasing by
consumers Driven by business professionals buying into concept Driven by cautious enterprise investigation, pilots, and
deployments Accelerated/Inhibited by wireless operator perception of
value proposition (Japan vs. U.S.)
IDC, 2006
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Converged Mobile Device Market:
Forecast (M)
0
5
10
15
20
25
3035
40
45
2003 2004 2005 2006 2007 2008
United States
Western Europe
Japan
Asia/Pacific
Rest of world
! Initial adoption = Nokia, Japan, few consumer, manybusiness-focused models
! Long-term adoption = most high-end and midrange devices
Source: Worldwide Mobile Phone 20052010 Forecast Update (February 2006)
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Corporate Purchasing
0
50
100
150
200
2004 2005 2006 2007 2008 2009
Enterprise Individuals
Source: Worldwide Mobile Phone 2004-2009 Forecast and Analysis,February 2006, Enterprise/Consumer Split
Millions of units
Worldwide Converged Mobile Device Market
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Enterprises Want
! Data intensive PDA like with QWERTY
Will accept tradeoffs for superiordata experience
! Broad application support email,PIM, voice, corporate applications
Often deployed with an application in mind!World phone operator flexibility
! Security remote wipe, remote lock,
remote password reset!Manageable devices
! Hype says one device is two the reality?
IDC, 2006
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Quest for One Device
Voice Data
Unit Shipments (1Q3Q 2005)
2.7m
19.3m
(Series 60)
1.4m1.6m
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Contact Info
[email protected]@idc.com