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Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1 The New Collaboration Experience Tim Stone Marketing Director Collaboration EMEAR 19 th March 2011

The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

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Page 1: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1

The New Collaboration Experience

Tim Stone Marketing Director Collaboration EMEAR

19th March 2011

Page 2: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 2

66% of employees said they would take a job with less pay and more flexibility in device usage, access to social media, and

mobility than a higher-paying job without such flexibility

Page 3: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Harvard Business Review

bring people together

Page 4: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

The next wave of business

transformation is about

putting people at the center of collaboration.

Page 5: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

PCs & Macs Android & iOS Tablets Smart Phones

Support user choice and experience while maintaining security

Page 6: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Balance personal productivity with enterprise-class control

Employee Collaboration Customer Collaboration

Page 7: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Any Time, Any Place

Poor experiences can result from incompatible systems and poor media handling

Across All Devices

Page 8: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Thin Clients Cloud-Based Applications

Challenge is to provide rich media and consistent user experience across hosting models

Page 9: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

MOBILE SOCIAL VISUAL VIRTUAL

Page 10: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Page 11: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

PC World Post-PC World

Client OS

Server

Architecture

Applications

Devices

New choices at every layer of the Traditional Stack

Page 12: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

ANY CONTENT ANYWHERE ANY DEVICE INTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Video handled as Easily

as Voice, Data

Flexible Access

from All Clients

Richest Experience

in Any Location

Secure

Mobility

Wide Variety of Collaboration Needs

Page 13: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

This core is accessed by any combination of end-user clients, devices and applications from Cisco or third parties

Anywhere, Any Content, on Any Device

Network Services

Medianet Services

Collaboration Services

Client Services

Collaboration Applications

Devices

Page 14: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Unified Communications

Telepresence Collaboration

Applications

Customer Collaboration

Page 15: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

From the Desktop to the Boardroom

Cisco Unified

Communications

Manager

On Premises Cloud Hybrid

Page 16: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Secure

Mobility Flexible

Consumption Models

Enterprise

Social Software Pervasive Video

Interoperable,

Open Architecture

Integrated Experience

Page 17: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Collaboration isn’t just about technology. We’re using collaboration to change the way we work - John Chambers, CEO of Cisco

Process

Culture Technology

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Page 19: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 19

Operational

ROI

Productivity

ROI Strategic

ROI

Cost Avoidance Process Optimization Business Transformation Procter & Gamble TP created “Supply Chain of Ideas”; saved millions in travel

Fife Council UC virtualisation saves £2M

Molina Healthcare Pooled customer service, handled 20% more calls

Voith AG

Reduce print machine design by 6 months

Doncaster Hospital: Saving Lives of Stroke Victims

Duke University: Guest Lecturers via TP

Fife Council: Social software-enhanced Public Services

Page 20: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 20

Home

902 hours

35%

Home

1232 hours

49% Office

900 hours

35%

Office

639 hours

26%

Offsite

282 hours

11%

Offsite

297 hours

12%

Flights

235 hours

9%

Car/Train

263 hours

10%

Car/Train

298 hours

12%

Flights

20 hours

1%

2008 2009

Total hrs (work + travel) = 2,582

Productive hrs = 2,084 (81%)

3 long-haul + 16 short-haul

return flights (6 at the weekend)

CO2 footprint = 17.25 tonnes*

Commuting cost = £666

Cost to Cisco = £10,501

Total hrs = 2,486

Productive hrs = 2,168 (87%)

2 short-haul return flights

(none at the weekend)

CO2 footprint = 4.66 tonnes*

Commuting cost = £473

Cost to Cisco = £1,935

* Figures from co2.balance.uk.com

Total hrs = 2,519

Productive hrs = 2,121 (84%)

10 short-haul return flights

(none at the weekend)

CO2 footprint = 6.49 tonnes*

Commuting cost = £680

Cost to Cisco = £5,765

2010 Home

952 hours

37%

Office

765 hours

30%

Offsite

404 hours

16%

Car/Train

314 hours

13% Flights

90 hours

4%

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

500 people and 50,000 customers worldwide, & develops products for contact free object recognition

Implemented end-to-end collaboration

Reduced customer support costs by $70k per year

Savings of up to 20mins/day with single number reach

Improved first call resolution rates with presence and IM

Page 22: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Creator of the Zone diet

Proactively communicate with customers on Facebook, Twitter, MySpace, blogs, wikis…

Provide encouragement

Share information

Create advocates

Locate new customers

Followers, time spent on website, visitors to website, revenue up

Page 23: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Leading manufacturer of vehicle safety products

Employed WebEx Meeting, Training &Event Center

Dealer training time cut from weeks to days

Annual sales conference for 120 people moved online

Cost of in-person sales meeting cut by 90%

Improved collaboration in engineering

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

http://www.cisco.com/go/businesscollaboration

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

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Use Collaboration as a competitive ddifferentiator.

Develop a collaboration strategy using an architectural approach

Design your user experience to be mobile, social, visual, and virtual

Collaboration is a journey, not a project

Page 26: The New Collaboration Experience...© 2012 Cisco and/or its affiliates. All rights reserved. 1Cisco Confidential The New Collaboration Experience Tim Stone Marketing Director Collaboration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Thank you.