The New Collaboration Experience - Cisco · 1. Cisco TelePresence transforms the new collaboration experience; video is becoming pervasive. 2. Cisco is delivering the new collaborative

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Tim StoneCollaboration Marketing Director, Europe

The NewCollaborationExperience


The Business Opportunity…The Next Market Transition

$38B($10B Europe)

Collaboration

$27B

UC

$12B

IPT

$1B

VoIP

Sources: Datamonitor, Gartner, IDC, InStat, Synergy, Wainhouse

FY12


Opex/Capex Management

Heterogeneous Environment

Complex Deployments

Siloed Tools & Applications

Work Anywhere

Device Flexibility

Trust at a Distance

Expertise/Info on Demand

Dispersed Workforces

Video Proliferation

Content/Device Explosion

Social Media

Cloud

The Need for a New ApproachTraditional tools do not address these challenges


Text Voice, Video

Num

ber o

f Par

ticip

ants

Collaborative ToolsO

neM

any

Expanding Collaboration to include Broader, Richer Interactions

…And Changing The Way We Work

Documents

IMEmail

PersonalTelepresence

Voicemail

Discussion Forums

StreamingVideo

Wikis Blogs Contact Center

Conferencing

Social Networking

Desktop Video

Group Telepresence

Video Events

Social Video

Voice


Secure Inter-Company

Secure Inter-Company

FlexibleConsumption

Models

FlexibleConsumption

Models

EnterpriseSocial Software

EnterpriseSocial SoftwarePervasive Video Pervasive Video

Interoperable,Open

Architecture

Interoperable,Open

Architecture

Cisco Strategic Direction

Integrated Experience


MESSAGING

MOBILE APPLICATIONS

CONFERENCINGCUSTOMER CARE

Cisco Collaboration Portfolio

ENTERPRISE SOCIAL SOFTWARE

TELEPRESENCE


Infrastructure

CollaborationServices

Communicationand CollaborationApplications

ON-PREMISE SAASHYBRID

Cisco Collaboration Architecture


This core is then accessed by any combination of end-user clients, devices and applications from Cisco or third parties

Delivering a Consistent ExperienceAnywhere, Any Content, on Any Device

Infrastructure

CollaborationServices

Communicationand CollaborationApplications


Cisco Collaboration 2010 News

1. Cisco TelePresence transforms the new collaboration experience; video is becoming pervasive.

2. Cisco is delivering the new collaborative experience – virtualized.

3. Social media meets customer care.


Cisco TelePresence transforms the new collaboration experience, making video pervasive

• Video across all Cisco enterprise endpoints

• Video everywhere, single call control

• New endpoints increase customer choice

• The new Cisco WebEx High Quality experience

• New immersive experiences

• Industry’s first telepresence service creation platform


Video Across All Cisco Enterprise Endpoints

The Desktop and Beyond Anyone, anywhere

Video for Any Workspace

TelePresenceVideo Enabled Voice

Enhancing Voice

Personal Enhanced Presence

Office and HomePersonal Mobility

Multipurpose –Tactical Meeting

Environment

Immersive -Strategic Meeting

Environment

Video-enabled endpoints for all knowledge workers supported by a single architecture


Video Everywhere, On One Architecture

Video collaboration becomes as easy as one button to push

Endpoints from the Tandberg acquisition will connect to Cisco Unified Communications Manager natively, beginning with the E20 video phone

Available Q4 2010

Architecture leverage

Extends reach: from boardroom, to the desktop, to the mobile device

Cisco Unified Communications Manager becomes the call control platform for voice and video

Cisco Unified Communications

Manager


Cisco TelePresence EX60

Cisco TelePresence 500-32

New Endpoints Increase Customer Choice: New Price Points, Form Factors


The New WebEx Experience With High Quality Video

First-of-a-kind innovation that puts people at the center of Web conferencing collaboration

A completely new, engaging video experience in WebEx Meeting Center

Full screen high quality video turns web conference into virtual video conferencing room

Simultaneous desktop sharing

Integrated TelePresence experience

High quality video on Cisco Cius (1H CY11) & Apple iPad for mobile users (Dec, 2010)

ActivePresence automatically shows active speaker


All Standards-Based Endpoints

WebEx with High Quality Video

New Immersive Experiences

Everyone is in the room with you

See the entire virtual meeting room –even on a single or desktop screen

ActivePresence now available on all Cisco TelePresence endpoints and Cisco WebEx

Unique to Cisco

View all active participants

Current speaker automatically viewed in large screen mode

Making the experience better across all standards-based endpoints - including PolyCom, Avaya, LifeSize and others


Cisco TelePresence Exchange System

Innovation for Service Providers: Industry’s First Telepresence Service Creation Platform

Cloud-based services unlock enormous market opportunities & new applications

New Cisco TelePresence Exchange System

Enables Service Providers to easily & cost-effectively create telepresence subscriber services such as intercompany calling

Unmatched scalability and customizability with multi- tenancy, scheduling portal and open APIs

Increases flexibility for companies to deploy end-to-end telepresence services

Enhanced Cisco TelePresence DirectoryCloud-based application links communities, organizations

Conferencing

SP Interconnect

Interop

Permanent Bridging

OptimizedRouting

IVR

MediaResources

SessionControl

AuthenticationAuthenticationAuthorizationAuthorizationAccountingAccounting

MSE MXECUCM CUBENAT/ FWASR


The New Collaboration Experience -- VirtualizedValidated, desktop virtualization solution

Fully tested with open ecosystem of partners

Extends Collaboration to VDI

New desktop virtualization clients


New Cisco Endpoints To Bring Together VDI And Collaboration

New Cisco Virtualization Experience Clients Simplify IT Deployment, Security, Scalability• Virtualization Experience Client 2100 for Unified IP Phone 8900/9900 Series uses

existing PoE and desktop phone—only requires monitor and keyboard

• Virtualization Experience Client 2200 for customers withoutUnified IP Phone 8900/9900 Series—first PoE Desktop solution

Cisco Cius: first mobile converged endpoint for voice, video, data applications and VDI

All endpoints and clients support VMware View 4.5 and Citrix XenDesktop

IntegrateIntegratedd

StandStand--alonealone

VXC 2100VXC 2100 VXC 2200VXC 2200 Cius Cius

MobileMobile


Cisco SocialMinerSocial Customer Engagement

1. Capture

2. Analyze & Prioritize

3. Communication Workflow

4. Assign & Engage

Customer

Airline lost my luggage!

Cisco SocialMiner

Customer Care Agent


Ubiquitous RecordingNetwork-Based Media Forking

Encrypted Media/StorageSecure Policy Management

Multimedia Capture and Storage

Network Media Capture (Recording)

ApplicationApplication

Application Interface

Policy

Mgmt

Biz Rules

CRM

VoiceXML

Media Capturing and Processing

Media Capturing and Processing

Connection Interface

NetworkNetwork


Cisco Collaboration 2010 News

1. Cisco TelePresence transforms the new collaboration experience; video is becoming pervasive.

2. Cisco is delivering the new collaborative experience – virtualized.

3. Social media meets customer care.


Cisco Gains 4.92% in Western Europe (Q3 10 vs. Q3 09)

Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Intellicom, Cisco

Western Europe Enterprise Voice

Market Share

Western Europe Enterprise Voice

Market Share

The European Leader in Collaboration

#1 in Enterprise Voice

#1 in Collaborative Apps

#1 in IP Contact Center

#1 in Web Conferencing

#1 in TelePresence

#2 in Audio Conferencing

#2 in Messaging (UM/VM)

#3 in Instant Messaging

Alcatel

Siemens

Avaya

Cisco

Mitel

Aastra
