THE NEW GENTLEMAN BY GIVENCHY

S P R I N G S U M M E R C O L L E C T I O N 2 0 1 4

T H E N E W G E N T L E M A N

SPRING / SUMMER 2014

THE NEW GENTLEMAN BY GIVENCHY

ANALYSIS /4

EDITORIAL /12

LOOKBOOK /28

WEBSITE /38

A N A L Y S I S

A N A L Y S I S

F E B R U A R Y 1 9 5 2

6

LA MAISONHaving worked as a stylist with some of the most influential couturi-ers of his time, Hubert de Givenchy opened his own couture house in 1952. In 1953 he met Audrey Hep-burn, who was to have a great influence on his life as she came to represent

his ideal woman.

Their close friendship gave way to a creative part-nership in the excellence of traditional Haute Cou-ture lasting more than 40 years. Over the years the

company has diversified into luxury ready-to-wear for women, menswear and fashion accessories. Givenchy became a mem-ber of the LVMH group in 1988. In 1995, Hubert de Givenchy retired after for-ty-three years of fashion

design.

Today, Givenchy is an international luxury brand, known worldwide for its Haute Couture, ready-to-wear collections for men and women and fashion accessories. The house boldly embodies French

elegance.

7

T H E L O O K

8

For 43 years, Hubert de Givenchy has been the perfect gentleman of couture. He has dressed a clientele from young debutante to dowager in styles elegant, pure, sculptural, re-freshing, lady-like and addic-tive.

His clients are women for whom elegance is everything. Givenchy is the last bastion of quality.

Clean and minimalist sports-wear with unusual detailing, jersey dresses with adaptable necklines, zippered jackets, lean pants, and for evening liq-uid gowns and light cashmere coats.

9

T H E B U I S I N E S S

9

Givenchy is at the forefront of high fashion in the modern day. It is a brand that is creative, modern, progressive and most importantly not afraid of change

and to take risks. These factors are key elements when it comes to Givenchy’s brand values. Progression is key, quality is key, being innovative is key, feeling elegant is key.

This forward thinking approach to fash-ion combined with high quality product construction, design and fabrication is the main attraction people buy into the brand and believe in it. People like the idea of owning luxury, having exclu-sive items that can make a person feel

special.

BUSINESS STRATEGYGivenchy positions itself in the market as a premium brand, targeted for both men and women. Even though apparel is the core of the business, the brand also counts with a wide range of products in-cluding accessories, bags, jewellery, shoes and fra-

grances.

The brand owns its online website and is present in many social media chan-nels. They have a Face-book, Twitter and Insta-gram account: nets which their main consumer tar-get are constantly in use

of.Nevertheless, they must work on increasing their

awareness in these.

10

E D I T O R I A L

E D I T O R I A L

G E N T L E M A N

THEN E W

The modern gentleman is known for its details: ceding the pace, being punctual, knowing how to knot the tie, listening their couple, always having an interesting conversation and big doses of humour.

A combination of mascu-linity without any complex, and never-ending values. The Gentleman of our times belong to a club in which birthplace or for-tune isn’t the important, they are known for their

attitude.

The XXI Century Gentleman knows that there is a wide range of options before choosing a boring pair of

black socks, that choco-late toned shoes offer a special touch to the morn-ing suit, that the crossed suits are the most elegant ones, apart from being the most stylish, that the use of braces has count-less aesthetic advantages and that the wide offer of ties allows that by combin-ing them correctly you are able to obtain a new look

every day.

“There is no second opportunity for a first impression”

Oscar Wild

14

G E N T L E M A N

Givenchy founded his men’s line, “Gentleman Givenchy” in 1973; and it was in 1975 when he broke the traditional per-fume codes and present-ed “Givenchy Gentleman”. The worshiped perfume of the 70’s, which combined boldness and elegance for equal.

This is our kick-start for our new proposal for Givenchy’s S/S 2014 Men’s Collection; we want to rescue our Gentleman.

Lately, Givenchy’s inspira-tions have been based on graffiti, streets, sports… a kind of rebellious and “hipster” style. Oversized jumper, trousers and studded shirts have been their star products; which sets back many cosum-ers. Therefore, for this new season upcoming, we want to combine this bold coloured feeling of their prints and fabrics, but with a more Gentleman style.

Inspiration coming from icons, such as JF Kennedy (known for his elegance and ingenuity), magazines such as “GQ” and “GEN-TLEMAN”, and even the new proposed collections of other fashion brands such as Burberry and Ralph Lauren will be the core and image to follow for “THE NEW GENTLE-MAN”.

C o u r t e s yI n t e l l i g e n c e

E l e g a n c eI n d e p e n d e n c e

15

INSPIRATIONS

Daniel Riera was born in Olot, Spain. He studied Fine Arts and photography at the University of Barcelona and cinema at the Escola De Mitjans Audiovisuals (EMAV).

D A N I E LR I E R A

P H O T O G R A P H Y

Daniel regularly contributes fashion sto-ries, portraits, and personal projects to publications such as Fantastic Man, The Gentlewoman, Hercules, T (The New York Times Style), GQ (Germany, Spain, Italia), among others.

His advertising clients include Loewe, Adidas, Canali, Lacoste, among others.

18

London is the chosen city for “THE NEW GENTLEMAN” Collection. Famously known for its districts, historical monu-ments such as Houses of Parliament, Tower of London and Buckingham Pal-ace, is perhaps the best place for our photo-shoot. Moreover, we mustn’t for-get about Mayfair, Kensington, Chel-sea… proper districts for our genuine new gentleman.

The idea for this new editorial is having the background in black and white (very used by Givenchy in previous campaigns) but having our models in colour; so that our new collection stands out even more. Date of shoot: 27th March 2014.

We will have Tom Bell as our props and set designer. He’s been working with the Italian, British, Japanese and American Vogue, GQ, among others; and most importantly, he has developed previous works at London.

19

H A I R & M A K E U PShort, side combed and waxed is the hairstyle we will present. Pure and clean, like a true gentleman, but still with a re-bellious and trendy touch. Born in London of Ghanaian origin, John-nie Sapong, will be our hair stylist. His main influence is taken from the streets, and finds inspiration from movies and art.

Make-up will be simple and nude; noth-ing compared to the last campaigns by Givenchy, having all the models face painted. Carole Colombani will be our make-up artist for our editorial.

20

M O D E L S

Virile, Classy & AttractivePIERCE BROSNAN

Young, Fresh & AmbiciousRYAN GOSLING

21

Look THE NEW GENTLEMEN BY GIVENCHY

Photography DANIEL RIERAHair JOHNIE SAPONG

Makeup CAROLE COLAMBINIProp Setting TOM BELL

Model RYAN GOSLING




Model RYAN GOSLING

LEFT:Look THE NEW GENTLEMEN BY GIVENCHYPhotography DANIEL RIERAHair JOHNIE SAPONGMakeup CAROLE COLAMBINIProp Setting TOM BELLModel PIERCE BROSNAN

RIGHT:Look THE NEW GENTLEMEN BY GIVENCHYPhotography DANIEL RIERAHair JOHNIE SAPONGMakeup CAROLE COLAMBINIProp Setting TOM BELLModel RYAN GOSLING




Model PIERCE BROSNAN

Look THE NEW GENTLEMEN BY GIVENCHYPhotography DANIEL RIERAHair JOHNIE SAPONGMakeup CAROLE COLAMBINIProp Setting TOM BELLModel PIERCE BROSNAN

L O O KSPRING / SUMMER

B O O K2014

LEFT & RIGHT:Look BURBERRY PRORSUM

ALL:Accessories HERMÈS 31

Look BURBERRY PRORSUM

Shoes JOHN LOBB

33

LEFT & RIGHTAccessories BURBERRY PRORSUM

34

LEFT:Bag TOMFORD

RIGHT:Bag VALENTINO

LEFTWatch ROLEX

RIGHTWatch INGERSOLL

Look BURBERRY PRORSUM

W E B S I T E

W E B S I T E

H E A D E R

The main idea of having this mini website, is to post the latest news, trends and events that have to do with this new collection by Givenchy “THE NEW GENTLEMAN”.

It will be very simple but informative. There will be information about the editorials, the lookbooks, about the collection it-self… also there will be extra information, such as interviews with the mod-els and editors..

Still, we want to maintain the idea of black and white combined with bold, sol-id colours; in order to be consistent with this new collection.

newgivenchy.wordpress.com

The font used will be Abadi MT and it wont be bold; the colour will still be white. THE NEW GENTLEMAN

40

P O S T SPosts will be uploaded frequr¡ent-ly and they will be videos about recent campaigns, runways... of the Givenchy’s Men Collection

The post’s titles will be in a different

colour each time.

41

PAGES

Each page / menu will talk about a specific part of our new collection. Information about the house of Givenchy, in-spirations for our collec-tion, and somepreviews of our edtorias and lookbooks. Also, there will be a “SNEAK PEAK” page, which will post in-formation abour upcom-ing events and more.

Headings, as on the posts, will be in different colours.

42

W I D G E T SLATEST POSTS

MOST POPUALR POSTS

TAGS USED IN POSTS

LINK WITH FACEBOOKBLOGROLL

VIEWS

LINK WITH INSTAGRAM

Widgets will be used to have a record of our views,share our Instagram, Facebook...

43

Documents

THE NEW GENTLEMAN BY GIVENCHY