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Confidential: Under NDA
The next generation GPS SoCIntegrated with multimedia platform
Vincent Chiang
Confidential: Under NDA
Agenda
Market Trend
Product roadmap: Navigation infotainment
Systems
Centrality’s Atlas III Overview
Centrality’s Titan Overview
Confidential: Under NDA
GPS EverywhereGPS Combo
Products
GPS+Camera
PDA+GPS
Phone+GPSGPS+ Smart phone
GPS + PSP
Confidential: Under NDA
GPS Everywhere
Game consort +GPS TV +GPS
Confidential: Under NDA
Centrality’s SoC + Multimedia Today!
GPS+DMB
More demo….
GPS+PMP
Confidential: Under NDA
Centrality’s 50+ Customer Products
Confidential: Under NDA
Announcing 3D City Models Sample Data in 2005!
• 2005 Highlights:• 2D/3D City Models:
• Higher density of buildings
• Height attribute to extrude the footprint to a simple 3D object
• Low in storage needs• Generic color coding
based on type of structure
3D City Models
Confidential: Under NDA
• 2005 Highlights:
• 3D Landmark Model:
• Textured exterior of landmarks
• Delivered as triangulated, polygonal data
• Rotateable
• In sync with 2D footprints
• Linked to POI
• 20 to 50 landmarks per major metro
• Test files in first half 2005
• Production files by Q4 2005
Neues Rathaus
Altes Rathaus
Munich Models
Announcing 3D Landmark Models in 2005!
3D Landmark Models
Confidential: Under NDA
3D Graphics
Next Gen Media Encode/Decode
WANConnectivity
A-GPSGalileo
L2C
PANBluetooth
SecurityDigitalTV
Text To Speech
TrafficBest
AutonomousGPS
Invisible Antenna
Roadmap: Navigation Infotainment
Core PND & Audio$199-$399
Confidential: Under NDA
GPS RFGPS RF
Digital TVDigital TV
HDD/DVD 15MB/sHDD/DVD 15MB/s
LCD480x272320x240
Media StreamMedia Stream
Atlas-III Architecture
DDR SDRAMDDR SDRAM
ProgramNOR FlashProgram
NOR Flash
Data NANDFlash
Data NANDFlash
SerialPorts IrDA
SmartMedia PCMCIA Compact FlashSDIO
General CPU
ARM9Up to 400Mhz
•Enhanced Sys Bus
•2x Cache, Java HW
DSP 250MHz•4x Memory
•Enhanced Bus
Media V1
GPS V4
ATA-4 HW I/F
NA
ND
Bootloader w
/ HW
Memory2D
EngineV1
Flash
8MB SDRAM
Components
USB 2.0 12Mbps OTG (Host & Slave)
Confidential: Under NDA
Atlas-III: Feature OverviewGPS V4
New V4 GPS to deliver combined hardware and software performance breakthroughs Substantial improvement over SiRF3 DSP 250MHz vs. 184MHz in Atlas-IIUp to 30 Channels for best in class acquisition times
Processor Improvement350MHz sampling in Q4375MHz sampling in Q1396MHz verifying now
AIII Reference Design- Jan. 2007
Confidential: Under NDA
Atlas-III: Feature Comparison
Best GPS performanceUp to 30 Channels22 ChannelsGPS Performance
PMP Quality VideoMpeg4 (640x480@30fps)
Mpeg4 (624x352@24fps)
Multimedia
Better navigation and multimedia
133MHz SDR100MHz DDR
133MHz SDRMemory Speed
Up to 30% fasterFasterFastRoute calculation, Zooming, Panning, Searching
Retuned SiliconUp to 375 MHz276-300 MHzARM Clock Speed
Best Value PND Platform
Value Navigation 2007Value Navigation 2006
Description
Up to 250MHz
Atlas-III
More available DSP MIPS
Benefits
200MHzDSP Clock Speed
Atlas-II
Confidential: Under NDA
Atlas-III: Customer ValueEase of Migration
Stable Atlas-II architecture with performance enhancementsPin compatible, package compatibleCSP/BSP compatible
Performance EnhancementsGPS/System performance increaseFaster navigation and multimediaLower cost NAND solution that will be 15% lower cost than raw MLC (<$19 for 2GB), demo in Q4
Confidential: Under NDA
Centrality Media Player (CMP)Easy-to-use interfaceEasy-to-read, large buttonsAlbum art, song tag support (MP3, AAC, WMA)ClearType enabled for crisp, smooth fonts
Confidential: Under NDA
Centrality Video Player (CVP)
Mpeg4 decoding capability:Divx/Xvid 624x352 @ 30fps WMV 320x240 @ 30fps
Support MTP/DRM:MTP is doneDRM is ongoing
Confidential: Under NDA
Flash
8MB SDRAM
GPS RFGPS RF
DVB-T, TDMB,Etc..
DVB-T, TDMB,Etc..
CE-ATA/HDDCE-ATA/HDD
24-bit LCD800x480800x400480x272320x240
Media StreamMedia Stream
Titan Architecture
400MHzDDR SDRAM
400MHzDDR SDRAM
ProgramNOR FlashProgram
NOR Flash
Data NANDFlash
Data NANDFlash
SerialPorts IrDA
SmartMedia SD/MMCMMC+
Media V2
GPS V5
ATA-4 HW I/F
Enhanced NA
ND
I/F
Memory2D
EngineV2
High-Speed USB
General CPU
ARM11Up To 600MHz+
•64-bit Internal Bus
DSP 300MHz
3D V1VFPU
600MHz
L2 Cache
Components
Confidential: Under NDA
Centrality’s Silicon Road Map
2005
Func
tiona
lIn
tegr
atio
n &
Per
form
ance
300 MHz ARM926EJ200 MHz DSP22 channel Enhanced GPS
Atlas-II
2006
Ultra Low Power700MHz ARM11350MHz DSPHW 3D/2D EngineH.264 D1 Decode/EncodeGalileo Support
2007 2008
600MHz ARM11200/400MHz DDR 50x GPS EngineMulti-Media D1 Decode
TitanTitan-II
Atlas-III
333-400MHz ARM9 w/DDREnhanced GPS & MediaPin compatible
Titan Family High PerformanceFlagship Converged Devices with
Media & GFX
Atlas Family ForAtlas Family ForValue Driven ProductsValue Driven ProductsCore PND NavigationCore PND Navigation
Confidential: Under NDA
Thank YouAbout CentralityCentrality Inc. is a global semiconductor company delivering leading SoC Platforms for Navigation Infotainment Systems. For more information regarding the Atlas or Titan family of products, please contact any of the following sales offices or email: [email protected]
Silicon Valley, USA900 Island Drive,Suite 170,Redwood City, CA 94065United StatesTel: +1 650 421 7300Fax: +1 650 508 8016
Shanghai, China34F, King Tower, No. 28 Xin Jinqiao Road, Pudong District, Shanghai, China Tel: +86 21 5854 7127Fax: +86 21 5854 7121
Taipei, Taiwan7F, No.77, Zhouzi Str. Neihu District, Taipei City114, Taiwan Tel: +886 2 2799 7222Fax: +886 2 2799 7381
Seoul, KoreaSamsil Dong 175-2Room 1301Seoul, SongpaguHyuosung Olympic County 2 Korea
Brussels, Europe3A Rue P-E Janson1000 Brussels,BelgiumTel: +32 496 152969Fax: +1 408 450 6311
