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The Official Publication of the International Card Manufacturers Association
August 2016 Volume 26 • No. 4
Standards Help Address Higher Security Needs
Exploring the Evolution of Payment Technologies
Leveraging LinkedIn
Register Now for CardTREX
Ready to Roll Out the Next EXPO| By Jeffrey E. Barnhart
ICMA is already gearing up for its next EXPO.
Next year, the EXPO will be held March 27-30 at the Renaissance
Orlando at Sea World. Save the date!
The EXPO is great for face-to-face interaction with peers, customers
and prospects. Additionally, the EXPO provides essential continuing
education and networking opportunities to help you and your
employees grow professionally and excel.
In 2017, the EXPO will feature a combined showcase of more than 100 exhibits, as well
as a wide variety of educational tracks. Members can cross over into the tracks most
beneficial to them.
We are excited to once again partner with the Smart Card Alliance (SCA) to co-locate the
EXPO with SCA’s Payments Summit.
We are anticipating this event and hope you are as well. But first we are looking forward
to seeing everyone at our regional events—CardTREX North America and CardTREX
Europe. The former will take place September 27-28, 2016 at the Sheraton Chicago
O’Hare in Rosemont, Illinois. The latter will take place 13-14 October, 2016 at the
Intercontinental Wien in Vienna, Austria.
For more information about the EXPO, visit www.icmaexpo.com. For more information
about CardTREX, visit www.cardtrex.org.
Article Archives Bring the Past Forward | By Diane Webster-Sweeney
ICMA’s Card Manufacturing magazine has come a long way since
its inception as a two-color, six-page newsletter called Transaction
Times nearly 30 years ago.
The design changed multiple times before its current full-color magazine format, but its
content has remained the same. The publication is full of member news, industry news,
educational articles and technical articles. Although some material has been rendered
obsolete over time, such as coverage of Y2K, the history that the articles portray of the
card industry is pretty amazing.
ICMA has created an archive of articles dating back to 1998 for your reference and
research. You can follow the trends of the card market, as well as see where the industry
has been to know where it is going.
Members can browse the ICMA Article Archives by logging on to the members-only
website www.icma.com and by clicking on MyICMA/LogIn. Contact ICMA for more
information at [email protected].
executive director
from the ICMA staff
is published by CMA Publications Group,a Creative Marketing Alliance Company,for ICMA.
Please submit all articles, news releases and advertising to:
CARD MANUFACTURING™
C/O: CMA191 Clarksville RoadPrinceton Junction,New Jersey 08550 USA
Founder/Executive DirectorJeffrey E. [email protected]
Association ManagerLynn [email protected]
Managing EditorJennifer Kohlhepp [email protected]
Communications ManagerAnna Lopez-Cifelli [email protected]
Membership Coordinator Michele [email protected]
Project/Advertising Sales ManagerDiane [email protected]
Public Relations Director Ken Hitchner
Public Relations Manager Jen [email protected]
Creative DirectorDave Sherwood
Founder/Industry AdvisorAlbert J. [email protected]
TELEPHONE1-609-799-4900
INTERNETwww.icma.com
Card Manufacturing™ publishes information for the benefit of its members and readers. The sponsor, International Card Manufacturers Association (ICMA), the publisher and the editors of Card Manufacturing™ cannot be held liable for changes, revisions or inaccuracies contained in the material published.For more detailed information on the product, programs, services or policies covered in Card Manufacturing™, it is recommended readers contact the appropriate person, company, agency or industry group.
3w w w . i c m a . c o m
14
Exploring the Evolution of Payment Technologies
Card manufacturers will be instru-mental in helping their issuer customers to realize higher reliability, as well as longer service life for card products with an increasing count of technology features.
| By Jennifer Kohlhepp, Managing Editor,
ICMA
Standards Help Address Higher Security Needs in ID/Access Credentials
With regular frequency the news media breaks a story about some successful hacking event or unlawful violation of access rights. But little is said about the efforts underway to bring these events under control and eventually eliminate them.
| By David Tushie, Magellan Consulting, Inc.,
ICMA Standards and Technical Representative
RECURRING SECTIONS F E A T U R E S
3 Executive Director’s Message
19 Member & Product News
24 Industry News
25 ACE News
26 CardTREX Events
28 Association News
6
4 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
6 16
VOLUME 26 • NUMBER 4
AUGUST 2016
www.icma.com
Relationships Matter: How to Build Your Personal B2B Brand on LinkedIn
With 380 million members world-wide, LinkedIn has become the pre-eminent online crossroads for professional networking, knowledge sharing and marketing intelligence, as well as employee recruitment.
| By Christian Horn, Contributing Writer,
ICMA
c o n t e n t s
14
16
COVER STORY10 Countering Security Threats in 2016Card industry leaders discuss the trends they are seeing in security and access control as a result of the present security threats looming around the globe.
| By Jennifer Kohlhepp, Managing Editor, ICMA
These suppliers have committed the highest level of support to ICMA activities in 2016.
Diamond Level
Platinum Level
Gold Level
THE SPOTLIGHT IS ON ICMA’S DIAMOND, PLATINUM AND GOLD MEMBERS
c o n t e n t s
6 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
Exploring the Evolution of
PaymentTechnologiesDuring the New Technology Innovation Track at the
International Card Manufacturing Association (ICMA) 2016
Card Manufacturing & Personalization EXPO, co-located
with the Smart Card Alliance (SCA) Payments Summit,
selected tech companies explored the future of cards,
devices and mobile technologies in the payment industry.
Louis Bianchin, of Zwipe, discussed a range of topics
surrounding the security of the current payment
infrastructure both in North America and worldwide.
“As you are aware, the costs associated with fraud, data
breaches and lost or stolen cards continues to climb,”
Bianchin said. “The United States is particularly vulnerable,
with losses accounting for 51 percent of gross losses
worldwide, or $8.3 billion. Conversely, this same market
generated only 21 percent of total global volume. This
disproportionate allocation of liability represents not only a
major liability, but also a significant opportunity.”
As the United States begins its transition from mag stripe
to EMV technology, losses will begin to decrease, but won’t
be completely eliminated. In order to more completely
close the security gaps, card issuers, manufacturers and
banks will need to add additional security features while
maintaining a low friction checkout experience.
“It is precisely this intersection of seemingly contradictory
goals that can be solved through the use of biometrics,”
Bianchin said. “With every major smartphone manufacturer
incorporating biometrics of one kind or another into
their products, the public perception and acceptance of
‘biometrics as password’ is well on its way to becoming
the norm rather than the exception.”
This should also apply to smartcards. With Zwipe’s
creation of a battery-free fingerprint sensor and algorithm,
biometric security can now be implemented in form factors
never before thought to be possible. Harvesting energy
feature story
By Jennifer Kohlhepp
7w w w . i c m a . c o m
continued on page 8
from existing point of sale (POS) terminals, Zwipe Payment
cards authenticate and process payments in less time than
standard chip and pin transactions. In addition, because
Zwipe technology allows for both enroll and authenticate
on the card, the user’s biometric information is never
shared, communicated or transmitted. It remains solely on
the card and completely under the control of the user.
“It is this two-way security, securing the transaction and
securing the biometric data, that makes Zwipe’s solution
unique,” Bianchin said.
Bill Crawford, applications manager, card/print coatings
at Klöckner Pentaplast, discussed a new way to construct
durable PVC cards.
“At Klöckner we are materials suppliers to card
manufacturers,” Crawford said. “So we created an
overlay (the top layer of most cards) that when substituted
in the normal card construction, would make the card
stronger and last longer.”
He provided some data on flex testing and heat resistance
to back up this claim. He also stated that by using this
method, card manufacturing would be simplified because
making durable cards using multiple extra layers
of durable polyester material is prone to collation
mistakes and bad cards.
The Pentacard kpLongLife 2+2 film combines
2 mils clear PVC with 2 mils clear polyester
to function as a single overly. The
Pentacard kpLongLife 2+3 film adds
an extra thickness of polyester for even
greater durability.
The innovative durable card strategy
is entirely consistent with the
traditional, inexpensive PVC card
structure. Because the polyester is
a part of the overlay, a fully printable
white PVC card core can be used, which is
compatible with existing collation equipment,
keeping costs low. Also, because polyester is
protecting the card in the overlay, less may be needed
to achieve the same or better durability as other, more
complex, card structures.
Crawford said, “Testing shows that a small amount of
polyester in the overlay is as effective at creating a durable
card as a larger amount of polyester in the card body.”
This approach minimizes the premium component
(polyester) needed to achieve durability goals. It also has
the added benefit of not requiring costly manufacturing
process changes or new equipment investments.
During his presentation, Ian Brown, of Nuco International
Limited, said plastic cards have, since their introduction in
the 1960s and for many decades thereafter, predominantly
been produced using PVC.
“Whilst several alternative types of material have been
introduced such as paperboard and polylactic acid (PLA),
they have often failed for commercial (cost) or functional
reasons to replace PVC,” Brown said. “Therefore, still
today, more than 90 percent of plastic cards are still
produced using PVC.”
Correspondingly, there has been an increasing growth in
demand, particularly from environmentally aware brands
and end users, for a “greener” alternative to PVC that looks,
feels and functions as PVC does,
according to Brown.
8 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
feature story
Brown spoke about Nuco International’s
Nu eCard, which looks virtually identical
to a PVC card and offers the same level of
robustness, durability and functionality.
It’s also a product that doesn’t carry any of
the price premiums often associated with
environmentally friendly alternatives,
he said.
Nuco International started to develop
Nu eCard three years ago in conjunction
with the patent owner in Asia. Nu eCard
is made from 60 percent common chalk
(CaO2) and 40 percent HDPE (High Density
Polyethylene). Unlike a PVC card, the Nu
eCard is certifiably non-toxic, is made in a
waterless production process, is recyclable,
doesn’t leach harmful toxins into landfills
and has Cradle to Cradle Silver certification.
“In the three years of product development
we have looked to create a product that
doesn’t result in compromises,” Brown said.
“So by working with lamination machine
manufacturers like Oasys and Bürkle, Nu
eCard can be heat laminated in just the
same way as PVC can. The print surface is
excellent and ink lift and definition is better
than can be achieved with PVC. Chalk is a
great print receptor and the print quality is
exceptionally high. At the same time any
card manufacturer will find it quick and easy
to print.”
Nu eCard has been commercially available for a little more
than a year. The company has commercially produced more
than 10 million cards.
“After its launch we initially targeted producers of gift,
loyalty and membership cards as we did not have a pre-lam
product available in our material to produce smartcards.
However, since our launch in the U.S. we are now working
with partners, which means we hope to launch a product
associated with those type of applications in the near future,”
Brown said.
Since launching the card in the United States at the
ICMA EXPO, Nuco has actively engaged with around 20
manufacturers in the states, Brown said.
“All have either trialed the material on a small scale or have
now moved to larger production trials,” Brown said. “Nuco
has the exclusive distribution rights for Nu eCard globally
and we are also running trials in Singapore, China, Poland
and many other European countries”
Kiran Ghandi, of MagTek, talked Cyberstripe technology,
which uses elements of a magstripe card to securely identify
that card, similar to a fingerprint. MagTek removes the
personal account number from the card, securing both the
Exploring the Evolution of Payment Technologies, continued from page 7
9w w w . i c m a . c o m
chip and stripe with dynamic tokens generated on demand.
The Drop-On-Demand (DOD) Personalization Machine,
according to Liz Chen, of EmperorTech Americas, is among
the latest innovative technologies and solutions for the DOD
full-color, banking card instant issuance and automated
workflow by different models of service kiosks.
The newest generation of inkjet technology, DOD uses software
that directs the heads to apply between zero and eight droplets
of ink per dot, only where needed. The drops are formed by the
creation of a pressure pulse within the print head. Individual
droplets of ink are jetted from small diameter vessels directly
to a specified position on the substrate to create the image or
alphanumeric text. The vessels can range in quantity from
128 to 768 and greater depending on the print area and
speed requirements.
Compared to laser engraving, the DOD inkjet applies to
multiple categories of cards and to multiple kinds of card
materials. It also offers color printing for variable information
with high resolution.
When compared to retransfer, DOD inkjet has a low operating
cost and offers decorating on two-dimensional and three-
dimensional plastics applications. It also has a high speed and
long service life, as well as a relatively large gap between the
print head and the substrate.
10 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
cover story
Security is top-of-mind in the card industry as 2016 shapes up to be a year in which threats
to both personal and data safety loom large. Card Manufacturing magazine spoke with
Keith Yeates, Bristol ID Technologies; Karen Brooker, ABnote North America; Tyler Dulmage,
ABnote Transit Solutions; and Michael Swiecicki, CheckPoint Card Technology LLC, about
the trends they are seeing in the security and access control segments of the industry as a
result of the pressing issues around the globe.
By Jennifer Kohlhepp, ICMA
11w w w . i c m a . c o m
The world is currently experiencing tremendous security issues. How is this impacting the card industry?
Yeates: I believe the double-digit growth
we are seeing in areas such as access
control is being driven by the instability
we are seeing throughout the world and,
as such, the increased awareness to keep
our employees, companies and the general
public safe.
Brooker: The concerns around identity
verification present a challenge and an
opportunity to those of us working in the
government and corporate ID space. It is
more important than ever that organiza-
tions are able to authenticate devices and
identification cards and verify the identity
of the individual. Our clients are looking for
chip technology that is harder and harder
to compromise, cards that are harder to
counterfeit and mobile solutions that are a
step ahead of the hackers.
I think what we are finding in the payment
industry is that, although EMV technology
addresses counterfeit-card fraud, continued
instances of card-not-present fraud are
forcing premature card replacement at
a rate that many issuers find frustrating.
Emergency card replacement due to data
compromise also presents challenges for
capacity planning at the manufacturer and
service bureau. In general, the industry has
a large amount of available capacity this
year, now that the major 2015 liability shift
continued on page 12
12 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
is behind us, but the threat of the next
epic-scale compromise is looming.
Even if equipment is standing idle
and available, staffing and material
availability can be an issue.
In the commercial space, some gift
card issuers have seen an uptick in
gift card fraud in the wake of the EMV
migration. The challenge is on industry
suppliers to come back with ideas and
solutions and then to help the card
issuer evaluating the risk/reward of
moving forward with more secure gift
card products.
Swiecicki: Due to the heightened
awareness of security in the world,
companies are taking access control
more seriously, which will foster
growth in many areas of the card
business. RFID technology for access
control will go hand-in-hand with
more sophisticated card technology,
such as dual-interface cards, contact
chip cards and other more card
technology-based products.
What are some of the access control and/or security technologies on the horizon of the card industry?
Yeates: In the card industry, we are
seeing a growth in dual-technology or
dual-frequency radio-frequency iden-
tification (RFID) cards due to a need
to secure more than just the building.
For example, a building may have an
access control system using low- or
high- frequency RFID cards. To make
the perimeter or parking area outside
of the building more secure, access
control may be installed here also,
however, low-frequency or high-fre-
quency cards with a short read range
may require a driver to get out of the
vehicle to use the card and to open
a parking barrier or gate. Ultra-high
frequency (UHF) technology with
a much longer read range is the
preferred technology for this type of
application and to avoid having to use
two separate cards both technologies
are embedded in a single card.
Dulmage: The newest technologies in
Countering Security, continued from page 11
cover story
13w w w . i c m a . c o m
access control are enabling delivery of
a secure credential that can run mul-
tiple independent applications
while being available for au-
thentication through multiple
form factor delivery mecha-
nisms. Recent innovations
in chip technologies have
enabled a single credential to
store multiple independent ap-
plications securely with migration
paths for future integrations to sign
on additional applications. In addition
to multiple applications, the delivery
mechanisms for access control are
ever-expanding, including but not
limited to standard card credentials,
one-time use tickets and more recently
digital IDs. Recent developments in
mobile devices allow for tokenization
and host card emulation to securely
authenticate a digital ID using stan-
dardized communication protocols.
For mobile, this typically includes ISO
14443-13.56 MGHZ or one-time use
barcodes. The convergence of mobile
technologies and standardization of
ID verification on mobile devices will
allow for even more security and ease
of use for access control applications.
Swiecicki: Biometrics are going to
become an integral part of access
control. We’re already seeing the
use of fingerprints, but frictionless
biometrics, such as facial recognition,
may be the way forward. Other tech-
nologies providing security are RFID
and contact chip.
What else is driving growth in the access control and security areas of the industry?
Yeates: The ability to collect data
in terms of what the person is doing
when they enter an area, building or
event. For example, knowing what a
person likes to do when they go to an
amusement park, ski resort or water
park enables such establishments to
target their marketing. Additionally,
ease of use for the consumer is another
benefit providing quick and easy access
to rides, ski slopes or facilities.
Swiecicki: In the technology age we
live in where people feel the govern-
ment is infringing on our privacy, and
when you add Facebook and other
internet sites, protecting your family
is becoming more of an issue. Home
invasion being publicized in our daily
life has also heightened the need to
protect our property and loved ones.
Are mobile applications a threat to the security and access control segments of the card industry?
Yeates: Use of the mobile phone
instead of a card will become more
popular as this technology becomes
more widely adopted, particularly with
the younger generation. However, in
most cases I still believe a card will be
present as a backup, plus the continued
growth in access control installations
will make this an attractive market
for card manufacturers for
many years to come.
Brooker: It depends, of
course, on an organization’s
goals. This is an age of
disruption. Perfect example–
frequent flyer cards have been
replaced by a login and password.
Long-distance calling cards have
been replaced by mobile phones and
services like Skype. The mobile device
has the ability to increase the function-
ality or security of some cards–making
them more valuable to the consumer–
through Bluetooth technology or
multi-factor authentication apps. At
the same time, the mobile device
could render some cards obsolete. Any
industry supplier who doesn’t want to
get into the business of directly sup-
porting mobile solutions should plan
on at least offering card technology
that interacts with mobile to improve
the consumer experience.
Swiecicki: I believe we need to
monitor their progress, but mobile
applications are viewed as not being
safe, especially with the older genera-
tions. Hackers seem to stay ahead of
the technology and until it is adopted
by a select few companies, which will
give the technology credibility, it will
be looked upon as just another unsafe
unproven technology.
Industry experts realize the devastation
that can occur if a card is improperly
used or falls into the wrong hands.
Securing cards remains of utmost
importance and much is being done in
the way of technology and upgrades to
make a card more secure, thus elimi-
nating potential threats and breaches
of personal or data safety.
14 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
STANDARDS HELP ADDRESS HIGHER SECURITY NEEDS IN
ID/ACCESS CREDENTIALS
David Tushie – Magellan Consulting, Inc., ICMA Standards and Technical Representative
industry standards
With regular frequency the news media
breaks a story about some successful
hacking event or unlawful violation of
access rights. But little is said about
the efforts underway to bring these
events under control and eventually
eliminate them. Numerous standards
bodies are working on various parts of
the overall problem and it is encourag-
ing to see the progress in dealing with
ID and access control fraud.
The tragedy at the World Trade Center
and the overall threat of terrorism
caused the U.S. government to enact
two programs to improve the security
of the basic ID credentials, namely, the
state driver licenses and the government
ID card.
The Real ID program, enacted to
provide enhanced security in states’
driver licenses, is nearing completion
with only five states non-compliant or
having been granted an extension. As
of Jan. 22, 2018, residents of these
five states will have to provide an
alternative federally issued ID document
to board commercial aircraft; their
state issued driver’s license will not be
accepted by TSA officials. As of Oct. 1,
2020 everyone will be required to show
a Real ID license or alternative docu-
ment to board a commercial aircraft.
After this date no further extensions
will be granted. Access to 217 federal
facilities, many agency headquarters
facilities and all nuclear power plants
required a Real ID license or alternative
agency approved ID document as of
July 21, 2014.
The U.S. government also responded
with a federal government ID credential
by implementing the National Institute
of Standards and Technology (NIST)
generated FIPS 201 standard for gov-
ernment employees and contractors.
The resulting credential is the Personal
Identity Verification (PIV) card.
With these two programs in place the
drive for increased card security has
continued. The ISO/IEC SC 17 WG 10
committee has been developing a new
standard, ISO/IEC 18013, ISO compli-
ant driving license consisting of five
parts. This standard aims at bringing
the global community under one set
of documents for those core parts of
the driver license. Security protocols,
machine readability and anti-counter-
feiting technologies will bring a new
level of confidence in the driver licenses
being offered for proof of identity.
Part five of this standard defines the
proposed Mobile Driving License (or
mDL). While the mDL will not replace
the plastic license currently issued, it
will permit new applications to benefit
from its communications ability and
its security features. In parallel with
the ISO effort in the United States, the
American Association of Motor Vehicle
Administrators (AAMVA) is leading
15w w w . i c m a . c o m
an effort to define both a mDL and an
electronic ID. The first AAMVA pilot
program is underway in Iowa testing
some of the basic features of the mDL
and dealing with operational issues
as they arise. The technical effort to
develop this mDL standard will be
handled by the INCITS B10.8 Drivers
License/ ID Cards working group.
Running in parallel with the mDL
development, ISO/IEC SC 17 WG 11
is developing its ISO 18238 - ICC man-
aged devices standard that has three
parts. Part one is the general framework.
Part two is the physical characteristics
and test method for cards with devices.
Part three is organization, security
and commands for interchange. This
standard covers card products and
applications that require chips and any
number of other devices. Displays, bio-
metric sensors, batteries, switches and
others are included in this new card
standard. The card has a contactless
interface for online functionality. This
multi-component card is also designed
to accomplish many of the tasks that
might otherwise be addressed to a
smartphone that would be running a
mDL or mID application.
A basic requirement these enhanced
secure credentials address: “is the
person offering the credential its legiti-
mate owner?” It’s a critical question
that, depending on the desired security
level, may require a biometric solution
for cardholder authentication. Hence,
biometrics is seeing a high level
of activity in this area of standards
development. Apple went a long way
in establishing fingerprint technology
as a legitimate and inexpensive method.
Iris/retina scan recognition also has
its champions. With increasing voice
activation and voice data input, voice
recognition may arise as a valid
contender. In any case, it seems that
biometric authentication will be a part
of the overall security technology in
both cards and smartphones that run
critical applications. The ISO 17839
Biometric System-on-Card standard
defines the requirements in three parts.
Part one is the core requirements. Part
two is the physical characteristics and
part three is the logical information
interchange mechanism.
Security requirements will continue
to grow, fueling countermeasures.
Keeping these security improvements
within the standards community helps
guarantee that good solutions will
benefit from the resulting volume,
thereby reducing the cost of imple-
mentation. Disparate solutions will not
benefit from this volume boost making
it always more difficult to justify their
needed implementation.
16 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
RELATIONSHIPSMATTER:
HOW TO BUILD YOUR PERSONAL B2B BRAND ON LINKEDIN
feature story
By Christian Horn
The social media website LinkedIn has long since evolved
beyond its original context as an Internet space for job
seekers and employment recruiters. With 380 million
members worldwide, LinkedIn has become the pre-
eminent online crossroads for business professional
networking, knowledge sharing and market intelligence,
as well as employee recruitment.
17w w w . i c m a . c o m
Unlike a LinkedIn company page, which posts news about
your business, products and services, or a Facebook page,
where camaraderie and funny pet pictures are acceptable
if not downright encouraged, a personal LinkedIn profile is
about your professional activities, expertise and business
accomplishments—in essence, your personal brand as a
business person.
With a smart LinkedIn profile and a well-honed strategy, this
social site for business people can become your powerful
partner in long-term personal branding and relationship-
building with card industry peers, customers and prospects
because, as LinkedIn’s slogan states: Relationships Matter.
Author Tom Peters is credited with coining the term
“personal branding” in The Brand Called You, an article he
wrote for Fast Company magazine in 1997. In it he wrote:
“The key to any personal branding campaign is word-of-
mouth marketing. Your network of friends, colleagues and
customers is the most important marketing vehicle you
have. What they say about you and your business expertise
is how the market will ultimately gauge the value of your
brand. So the big trick to building your brand is to find ways
to nurture your network of colleagues—consciously.”
If Peters were to update the article today he would
undoubtedly urge involvement on LinkedIn as critical to
success because, in today’s working world, a professional
online brand is crucial.
LEVERAGING THE OPPORTUNITY
Building your personal brand on LinkedIn begins with some
fundamentals:
Be authentic. Your best online persona is real, honest
and focused on what makes you unique and what you can
offer. Personal branding on LinkedIn may be about identify-
ing business leads, but it is not about sales or spin. Create
a distinctive LinkedIn profile headline. Your headline is the
first description of you that people will see. Make it count.
Good headlines are clear, confident and use terms people
in your professional position or the card industry search for.
Avoid clichés. Words like “extensive experience,” and “team
player” appear on so many profiles that they are almost
meaningless. Find unique ways to describe your skills.
Be visible. Stand out by updating your status with projects
you’re working on, articles or white papers you’re reading
(and your opinions on them), and events you are attending.
Your brand is not just who you are; it’s what you do, what
you accomplish and what you think and share.
Build connections. We are all judged by the company we
keep. By building your LinkedIn network, you are building
your personal brand. Connect with colleagues, customers,
former co-workers, alumni and friends.
Add to your knowledge. Differentiate yourself by
knowing our industry deeply. Read up on topics you care
about and share insights gained.
Share in LinkedIn groups. Every card industry or
professional position-related group post you make and
question you answer is an opportunity to market yourself,
build your credibility and stay on top of current trends and
intelligence in the marketplace.
Be personal. Customize connection requests or any other
message on LinkedIn, specifically to your recipient. People
will appreciate the personal attention.
Be consistent. Make sure all the aspects of your
professional brand footprint are consistent and send the
same message—from your LinkedIn profile to your resume
to other social network pages.
Share. Helping others is a crucial way to build your
personal brand. Give advice (when requested), share busi-
ness perspectives, provide endorsements and congratulate
people on their successes.
BUILDING YOUR BRAND
By putting these fundamentals into practice, you can
build and grow your personal brand over time by taking
advantage of LinkedIn as a customizable and multi-faceted
branding platform.
Publicize. LinkedIn makes you visible to decision-makers
who are looking for the services and knowledge you provide.
continued on page 18
18 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
Relationships Matter, continued from page 17
With relevant key-
words, your LinkedIn
profile connects you
with people who need
what you have to offer
or who share your
professional interests
and challenges. You
may not know who
might be looking for you, but a profile packed with appropriate
search terms will help you get on their radar. You want to
be open to all potential opportunities—especially the ones
you didn’t know existed. Real personal brand growth comes
from branching out into new territory.
Your brand 24/7. Often delivering the first impression
to a prospect, your LinkedIn profile is you when you aren’t
there. If people are researching you on Google, it’s likely
they will end up at your LinkedIn page. That’s because
when someone searches your name, LinkedIn will typically
show up at the top of the results—making your profile their
most likely resource for learning more about you.
Connect. LinkedIn allows you to be part of the right
conversations. More and more, you need to be connected to
others who share your expertise and challenges. The card
industry is moving fast, and you need to be proactive to stay
informed and knowledgeable. LinkedIn groups make it
efficient for you to be part of targeted discussions so you
can remain current.
Your personal website. LinkedIn lets you showcase your
expertise and express your point of view. It’s not just about
accomplishments, but about your unique perspectives.
Through the content you share, the groups you join and the
conversations you have, you bolster your brand in a personal
way with connections and those who view your profile.
Your portfolio. LinkedIn helps you paint a portrait of the
value you create. Once completely text-based, the site now
allows you to integrate images and videos into your profile
summary and experience, making it a true multi-media
portfolio of who you are and what you have to offer.
Reference support. By allowing your community to
applaud your accomplishments, LinkedIn provides validation
for everything you say about yourself. Endorsements by
your connections help confirm your strengths and skills.
Your online re-
cruiter. LinkedIn
helps you find
the ideal people
you need for
open positions on
your team. When
you are looking
to source staff,
LinkedIn is among the first places you should go to create a
short-list of potential candidates.
Identify leads. Because LinkedIn lets you showcase your
achievements, it opens doors that might otherwise be
closed. If you’re looking to get in to see a potential business
partner or prospect, your complete and compelling profile
can support arranging a face-to-face meeting. Use groups
and connections to identify which doors you want to open.
Contact management. LinkedIn allows you to organize
and manage all your contacts. You can add your email and
phone contacts to your LinkedIn connections, making it
the only tool you need to connect with key players in our
industry, even when they switch jobs. Thanks to tagging,
you can group your contacts and communicate with them
by category.
Business intelligence. Whether you are looking to learn
new information, want to see who the experts are in a
specific area or would like to know more about a particular
company or product, LinkedIn provides a wealth of
knowledge and analytical tools.
It may take consistent effort, but spending a little time
on LinkedIn every day can deliver big rewards. This one
resource gives you key tools for delivering greater value,
growing your team and building your personal brand—for
many years to come.
About the Author: Christian Horn is a freelance writer for Creative Marketing Alliance (CMA) of Princeton Junction, New Jersey. CMA is a full-service marketing communications firm. Contact CMA at [email protected] or 609-297-2235. For more information on how CMA can help you with your market-ing needs, visit www.GoToCMA.com.
feature story
19w w w . i c m a . c o m
Austria Card Powers Erste Bank’s NFC Payment Strategy
Erste Bank and Sparkassen are offering
the products BankCard Micro and Bank-
Card Sticker to the Austrian market; at
its core lies technology by Austria Card.
The BankCard Micro, which is embedded
in a rubber-wristband, is the smallest
water-resistant debit card in the world
and was particularly designed for Erste
Bank by Austria Card. It is ideal for use
in sports or at events and festivals. With
the sticker-product, the so-called ACE
Mobile Tag, Austria Card and its partner
Schreiner PrinTrust have developed a
bridging technology between traditional
plastic payment cards and mobile pay-
ment solutions. The NFC-sticker enables
customers to easily add the contactless
payment function to any object, whether
it is a wallet, a phone or a key fob. Thus,
even phones that do not support NFC-
functionality can instantly be turned into
mobile payment devices.
For more information, visit
www.austriacardag.com and
schreiner-printrust.com.
Barnes Celebrates 25 Years
The technology behind credit and debit
card security has improved leaps and
bounds in recent years, with the payments
industry committed to staying one step
ahead of the ever-present fraudsters.
One of the companies behind the security
success is Barnes International, which
has been creating fast, reliable and ac-
curate mag-stripe and EMV testing tools.
These tools have taken the company to
global leaders in the quarter of a century
since the company launched. On June
10, Barnes International celebrated its
25th anniversary.
In 1991 the magnetic stripe was the
pinnacle of cashless payment technol-
ogy. The EMV—or chip and PIN system–
wouldn’t be thought of for another 10
years, and yet payment security was
already becoming a problem. The world’s
leading financial institutions were look-
ing for a means to ensure customers
always received a quality product that
would work first time and enhance their
brand image. Barnes was launched in
response to that challenge and first
member & product news
continued on page 20
developed the Mag-Tester, a magnetic
stripe analyzer.
In the intervening years, card payment
technology evolved. The magnetic stripe
has almost been replaced across Europe,
Canada, the Middle East and Asia and
that trend is set to continue across the
United States and all parts of Africa. Chip
and PIN technology has also changed to
keep up with consumer needs leading
to the introduction of NFC contactless
payments both on the card and mobile
phone and now watches and wearables.
Through each of these developments,
Barnes has stayed at the forefront of the
testing business, with its tools used
for payment product development and
quality control, payment scheme EMV
certification and supported by consultan-
cy services and training.
Today, Barnes has customers in more
than 95 countries. Banks, issuers, card
manufacturers, personalization bureaus
and test laboratories all rely upon the
strength of Barnes’ test tools to deliver the
highest quality services to their individual
customers. The customer list includes 19
20 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
of the top 20 payment card manufac-
turers and seven of the world’s top 10
financial institutions.
For more information, visit
www.barnestest.com.
Bristol ID Technologies Wins ESX Innovation Award
Bristol ID Technologies won an ESX
Innovation Award for its entry “Dual
Technology Student Access Card.” This
customizable secure product offers users
a durable, secure and convenient product
while enhancing the manageability for the
student and the educational institution.
Dual technology contactless student ID
cards, manufactured by Bristol ID, offer
students the luxury of one card for
multiple uses.
Learn more about Bristol ID Technologies
at www.bristolid.com.
CPS Cards’ Tom Knaus Retires
CPS Cards’ President Tom Knaus retired
on July 8. His responsibilities have been
assumed by the company’s existing
senior management team. Under Knaus’
leadership, the company experienced
exceptional growth in the retail, health-
care and direct mail markets, earning
it a place on the Lehigh Valley’s Fastest
Growing Companies list in 2014 and
2015. Knaus was instrumental in
developing a secondary facility in the
Chicago area during his early years
with the company, and since then, has
guided the addition of multiple produc-
tion capabilities and helped to expand
product lines into several new markets.
Jim Cooney, senior vice president; Ethan
Stehman, vice president; and Rob Schas-
teen, vice president of sales, will utilize
their combined 60 years of experience
in the card industry to continue to lead
the company.
For more information, visit
www.cpscards.com.
Entrust Datacard Announces PartnerPlus Program
Entrust Datacard has announced a new
channel partner program, PartnerPlus,
which is designed to accelerate, grow
and deliver strong differentiation for
partners that have demonstrated exper-
tise in the vertical markets and regions
they serve. Entrust Datacard’s partnering
models are based on the partner’s
business model and the customers they
serve. The new tiered structure is
designed to support partners based
on their core competencies, business
models, products and services offered,
as well as areas of expertise for regional
and market needs.
For more information, visit
www.entrustdatacard.com.
EmperorTech’s EMP1100C Handheld Card Counter Receives FCC/ICES Certification
EmperorTech Americas has announced
that the EMP1100C handheld card counter
has been tested and certified for use in
the office environment. This certifies the
safe and regulated use of the card counter
in banks and credit unions at a time when
financial cards instant issuance at the
branch level is taking place rapidly in
North America and globally. Certification
to FCC and ICES is specific for radiated
emissions, radiated emissions low
frequency and conducted emissions ac-
cording to the following standards: FCC
15.107:2016 Class B, FCC 15.109(g):2016
member & product news
Class B, ICES-003:2016 Class B, ICES-
001:2006 updated 2014 Class B, FCC
18.305:2016 Class B and FCC 18.307:2016
Class B. The EmperorTech line of card/
passport personalization equipment and
card counters was developed during the
past 20 years and has been widely ac-
cepted by the major card manufacturers
and processors globally. EmperorTech
Americas is a division of Emperor Global
Resources LLC, involved in the sales
development of the products and services
of Shenzhen Emperor Technology Devel-
opment Co. Ltd.
For more information, visit
www.emperortech.com.
First Data to Provide a Fast Path to EMV Acceptance
Commander Site Controller from Veri-
fone is now certified for EMV acceptance
with First Data’s Rapid Connect, which
will expedite gas stations’ and conve-
nience stores’ ability to deploy in-store
EMV payment systems with First Data.
Commander Site Controller increases
speed for payment acceptance, fueling
operations and back office control
while separating payment, fuel and POS
software for easier management and
remote upgrades.
For more information, visit
www.firstdata.com.
G&D’s CloudPay Solution Integrates Visa Token Service for Issuer Wallets
Giesecke & Devrient (G&D) announced
the integration of its Convego CloudPay
solution with Visa Token Service (VTS).
G&D’s Convego CloudPay solution
provides provisioning and life-cycle
management services for payment
21w w w . i c m a . c o m
continued on page 22
applications on Host Card Emulation
(HCE) enabled mobile devices. The rela-
tionship with Visa allows G&D to request
and provide payment tokens from VTS to
Visa issuers’ HCE mobile wallets.
For more information, visit
www.gi-de.com.
HID Global Launches Mobility Initiative in Asia Pacific
HID Global has introduced a mobility
initiative that includes solutions, ser-
vices, investments and alliances that
expand the capabilities of trusted IDs on
mobile devices across a growing range
of access control, authentication and
Internet of Things (IoT) applications. A
highlight of the initiative is the company’s
latest mobility solutions, including the
new HID goID platform for mobile IDs
which makes it possible to carry a driver
license and other citizen IDs on smart-
phones, and new enhancements to HID
mobile access that now enable the use
of smartwatches and tablets, in addition
to smartphones, for secure access to
buildings.
For more information, visit
www.hidglobal.com.
Information Packaging Adds Additional Equipment to Handle Increased Demand
Information Packaging Corp. continues
to experience growth of its ArmorShield,
RFID blocking, card sleeve line. Ar-
morShield sleeves provide an additional
level of protection at the consumer
level to prevent unauthorized access
to information on those cards. Recently,
Information Packaging purchased addi-
tional equipment to manufacture sleeves
and envelopes in support of the card
industry. Information Packaging now has
equipment capacity to manufacture 15
million sleeves/envelopes per month.
In addition to traditional paper and
Tyvek material substrates, Information
Packaging has three materials to secure
identity: ArmorShield, ArmorShield TX2,
and ArmorShield Economy. ArmorShield,
a Tyvek-based laminate, is durable and
resistant to tears, punctures, moisture
22 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
member & product news
and chemicals. ArmorShield TX2, with
twice the Tyvek, is twice as durable.
ArmorShield Economy is a paper-based
laminate providing a lower cost alter-
native without sacrificing security. All
ArmorShield sleeves provide shielding
for ISO 14443/15693 and EPC Gen 1/
Gen 2 contactless smartcards and any
contactless card that operates at 13.56
MHz and above.
For more information, visit
www.infopkg.com.
ITW Brand Identity Division’s HoloLam Plus Validated
ITW’s Brand Identity Division announced
that its Premium and Advantage HoloLam
Plus full-face metallic and holographic
laminates deliver EMV-like performance
with dual interface transaction cards.
HoloLam Plus laminates do not interfere
with the RFID signal. Test results show
that when used in conjunction with
Smart Packaging Solutions’ eBoost PAY
solution, Premium and Advantage Ho-
loLam Plus laminates provide the same
RF performance as cards that do not
contain foil. Advantage HoloLam Plus
also eliminates electrostatic discharge
(ESD). Available in standard metallized
and holographic diffraction patterns as
well as custom designs, HoloLam Plus
laminates are process-friendly, print-
receptive and engineered to meet or
exceed ISO/IEC 7810 peel strength for
secure and non-secure transaction cards.
For more information, visit www.itw.com.
Klöckner Pentaplast Launches First Natural Fibre Filled Film
Klöckner Pentaplast has expanded its
portfolio by introducing Pentadecor Films
made of Resysta. This product is the first
rice husk and polymer composite film.
It is less than one millimeter thick and
can be laminated on a variety of surfaces
for indoor and outdoor applications. It is
sandable to a smooth wooden finish and
can be refined in a variety of colors. A
direct pigment application on the surface
ensures a long lasting UV-resistance.
The film is available in reels and formats.
Considering customers’ specific needs,
further material developments and
customization are possible.
For more information, visit
www.kpfilms.com.
MasterCard Puts New Fraud Prevention Tool into Hands of Small Business Owners
MasterCard has launched Simplify
Controls, allowing small- and medium-
sized businesses to control, prevent and
monitor e-commerce transactions in
real time. The solution, a complement to
payments platform Simplify Commerce,
helps businesses maximize online sales
by letting legitimate orders through and
keeping fraudulent transactions out. With
a mobile app and desktop dashboard,
merchants can customize their fraud
settings, such as transaction size, country
of origin and repeat transactions. Simplify
Controls then auto-declines transactions
to meet their risk tolerance and provides
merchants with smart alerts so they can
stay on top of potentially fraudulent
activity.
For more information, visit
www.mastercard.com.
Matica Launches New Retransfer Printer for Oversized Cards
Matica Technologies AG has launched
XL8300, a retransfer printer that spe-
cializes in exceptionally high-quality
card applications for oversized cards
for the events industry. The XL8300 will
complement Matica’s comprehensive
portfolio by offering the ever-growing
events sector a portable solution that
issues non-standard, wide format cards
with high-caliber printing. As an addi-
tional security feature, the XL8300 can
print logo, text and images with UV ink.
For more information, visit
www.maticatech.com.
Mühlbauer Group Launches Instant Issuance Solution for Banking Cards in Germany
The Mühlbauer Group recently launched
the new card personalization system
SCP-I, designed for the instant issuance
of banking cards. In combination with
the software MB XenoFast, Mühlbauer
provides a comprehensive solution for
banks to issue new cards or replacements
within only minutes, thus saving costs
and increasing customer satisfaction. The
system is compact with a small footprint
and can be easily placed even in smaller
offices or branches for a reasonable price.
For more information, visit
www.muehlbauer.com.
Placard Receives UnionPay Accreditation in Australia
Placard Pty Ltd. has received UnionPay
International certification for its Australian
manufacturing plant and personalization
bureau. This accreditation is a major
step in being able to service the future
requirements for existing customers, as
well as others in the Australasia region
and beyond. Placard recently launched
the Australia Post Load&Go China
UnionPay prepaid card across Australia
Post outlets country-wide, as well as
being readily available via the Australia
Post website.
For more information, visit
www.placard.com.au.
23w w w . i c m a . c o m
PLI, Smartrac and NXP Join Forces to Ramp Up Security
Plasticard-Locktech International (PLI)
has signed a large-scale and long-term
supply agreement with Smartrac,
featuring NXP MIFARE ICs. For Smartrac,
the agreement means a breakthrough
in the global hospitality, leisure and
entertainment market, while PLI and
its customers will benefit with product
capability, quality and security. Smartrac
will start delivering tens of millions of
RFID products to PLI for use over the
next several years. The scope of supply
includes genuine, secure Smartrac
PRELAM inlays for contactless access
cards, wearables, gift and loyalty cards.
With Smartrac inlays using MIFARE ICs
from NXP, PLI will be able to provide a
gapless proof of authenticity and origin
for their contactless cards and products.
Hence, PLI’s customers will benefit from
a new level of credential quality, security
and reliability from their RFID-based
products, without harming any intel-
lectual property rights of Smartrac.
For more information, visit plicards.com
and www.smartrac-group.com.
Signature Card Rebrands as Valerian Technologies
Signature Card has rebranded as
Valerian Technologies, which provides
retailers and marketers throughout
North America with full-service design,
production, personalization, custom
printing and data management for gift,
loyalty and membership card programs
that strengthen consumer engagement.
The company’s Dallas area headquarters
houses all card and data production,
collateral printing, specialty packag-
ing and a dedicated fulfillment center
with online portal connectivity. From
standard card and packaging options to
multipack and specialty enhancements
designed to provide distinctive look-
and-feel features, Valerian Technologies’
complete range of services includes kit-
ting, fulfillment and distribution.
For more information, please visit
valerian-tech.com.
24 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
industry news
Photo-Based Card Bill Payment App Launched
There’s a new bill-paying app that’s
launched to help consumers pay bills
with their plastic, without needing
the plastic present. That’s the concept
behind Plastiq, the new iPhone app that
enables users to simply take a photo of
a bill in order to pay it. Once that image
is captured, the app allows consumers to
choose their preloaded card to make a
payment and allows them to select how
much they want to pay and when. For
regular bills that occur at the same time
every month, Plastiq can also send users
notifications about when their bills are
paid. The app can also step in and act as
a payment method for companies that
normally do not accept card payments
and pay on behalf of the app user. Plastiq
charges a 1–2.5 percent service fee.
Turkey Launches New Card Payment System
Turkey has introduced its own card
payment system, called TROY, and the
nation is setting its sights on becoming
a cashless society by 2023. TROY has
completed its first transaction and all
POS terminals, ATMs and e-commerce
websites in Turkey are ready for the
cards and further transactions.
Debit, ATM Cards to be Chip-Based in Thailand
All newly issued ATM and debit cards in
Thailand will be chip-based as opposed
to magnetic-stripe cards, while the exist-
ing 60 million magnetic-stripe cards will
be migrated to chip cards by the end of
2019. More than 40 million of the total
60 million magnetic-stripe cards are
debit cards, with the remainder serving
solely as ATM cards.Thailand will be
the third country in Asean to implement
chip-based debit and ATM cards, after
Singapore and Malaysia.
SBV Urges Banks to Switch to Chip Cards in Vietnam
The State Bank of Vietnam has instructed
banks to quickly carry out a plan to
convert all magnetic stripe cards into
chip cards to prevent fraud. Late last
year the central bank announced that all
ATM cards would be EMV-standard chip
cards by 2020 to ensure safety for banks
and their customers and reduce risks in
e-commerce for both buyers and sellers.
According to the latest statistics, there
are 90 million cards issued by 43 banks,
of which 80 million are ATM cards and
most cards did not meet international
security standards.
Astana Public Transport Introduces Smart Card Payment System
Astana Cards recently became available
for public transportation services in
Astana. These cards are part of the new
Astra Plat payment system for public
transport, which has been introduced
for express and suburban routes and all
city routes.
Contactless on the Rise in the Netherlands
Some 15 million contactless cards
were in circulation in the Netherlands
in 2015, equivalent to 45.5 percent of all
payment cards, according to research
from Timetric. ABN Amro Bank added
contactless function to all its payment
cards in December 2015. Similarly, ING
Bank and Rabobank are replacing their
existing cards with contactless-enabled
payment cards. Banks and telecom
operators are also introducing contact-
less mobile payment solutions to their
customers, according to the firm.
25w w w . i c m a . c o m
ICMA is excited to announce that seven individuals recently
passed the ACE-A (Advanced Technologies) exam and four
individuals recently passed the ACE-M (Manufacturing) exam.
ICMA’s ACE certifications are the only industry-wide and global
certifications that recognize advanced knowledge in card
manufacturing and personalization and fulfillment. The ACE
designation validates expertise and distinguishes individuals
as industry experts while showcasing their knowledge to their
companies and client base.
There’s a lot of competition in the card manufacturing and per-
sonalization/fulfillment industry, but the ACE-M (Manufacturing),
ACE-P (Personalization), and ACE-A (Advanced Technologies)
designations will set you apart.
The next training and exam sessions will take place at CardTREX
North America and CardTREX Europe.
ACE training will take place at CardTREX North America, with
ACE-M training on September 26 from noon to 6 p.m., ACE-P
training on September 28 from noon to 6 p.m. and ACE-A training
on September 29 from 8 a.m. to 2 p.m. The ACE-M exam will
take place from 1-4 p.m. on September 28. The ACE-P exam will
take place from 8-11 a.m. on September 29 and the ACE-A exam
will take place from 8-11 a.m. on September 30.
At CardTREX Europe, ACE-M training will take place from
1-7 p.m. on 12 October and ACE-A training will take place from
noon to 6 p.m. on 13 October, with the ACE-M and ACE-A exams
starting at 1 p.m. on 14 October.
For more information and to sign up for the ACE training and
exams, visit cardtrex.org or call 609-799-4900.
Through hard work and dedication, the individuals listed
below successfully passed their exams. Congratulations to the
new ACEs!
ICMA Announces New ACE Designees
ace news
ACE-AJim Colleran
CPI Card Group
Laura Faria PPG Industries
Barry Mosteller CPI Card Group
Terry Schindler Q-Card
Dori K. Skelding Visa International
Eric Virostek Giesecke & Devrient America, Inc.
Tim Weatherill Klöckner Pentaplast
ACE-MBarry Gilbert
H.W. Sands Corp.
Donald Lance ITW Security and Brand Identity Group
Tim Mullen Gans Ink & Supply Co.
Diana Walter CPI Card Group
26 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
ICMA is excited to host CardTREX, a regional journey for card education. Formerly known as
the ICMA North American Workshop and the ICMA EuroForum, CardTREX North America and
CardTREX Europe offer enhanced educational and networking opportunities in unique settings
for learning and exchanging ideas with your industry peers.
September 27-28, 2016 Sheraton Chicago O’Hare Rosemont (Chicago), Illinois, USA
MEET OUR CHAIRS
Jim Cooney Michael Dorner
Senior Vice President, COO CEO
CPS Cards Variuscard GmbH
CardTREX North America CardTREX Europe
EXHIBITORS AS OF PRESS TIME:Tuesday, September 27, 2016
8:00-8:30am Breakfast/Networking Zone Open
8:30-9:15am Global and North American Card Market Trends – Al Vrancart, ICMA Founder and Industry Advisor
9:15-10:00am Card Design within a Secure Manufacturing Environment – Megan Anthony Bogard, CPI Card Group
10:00-10:30am Break/Networking Zone Open
10:30-11:15am Crucial Updates You Need to Know in Card Lamination – Bill Crawford, Klöckner Pentaplast
11:15am-12:15pm Speed Share
Manufacturers will have the chance to hear about our Exhibitors’ latest and best products in
this fast moving Speed Share session.
12:15-1:15pm Lunch
1:15-2:00pm Fundamentals of Contactless Technology in ISO Cards – Thomas Decker, SMARTRAC
Technology Group
2:00-3:30pm Transact!
This is not your typical roundtable discussion! We are shaking things up so you can have
enhanced interaction with your peers on topics that matter to you and your region.
3:30-4:00pm Break/Networking Zone Open
4:00-4:45pm What’s Involved in Personalizing EMV Chip Cards? – Victor Chan, TechTrex
6:00pm Offsite Dinner
Wednesday, September 28, 2016
8:00-8:30am Breakfast/Networking Zone Open
8:30-9:15am Updates in Personalization Technologies – David Tushie, Magellan Consulting, Inc.
9:15-10:00am Challenges and Opportunities in the Gift Card Space – Karen Brooker, ABnote NA
10:00-10:30am Break/Networking Zone Open
10:30-11:15am LED Curing of Offset Printing – Tom DeBartolo, Gans Ink and Hans Ulland, Air Motion Systems
11:15am-12:00pm Embossing – Still Relevant in a Digital World – Jim Cooney, CPS Cards
27w w w . i c m a . c o m
September 27-28, 2016 Sheraton Chicago O’Hare Rosemont (Chicago), Illinois, USA
13-14 October, 2016Intercontinental Wien
Vienna, Austria
EDUCATION
The CardTREX events provide dynamic educational presenta-
tions showcasing the interests and issues within each specific
region. Attendees will learn from leading industry experts
while sharing best practices with industry peers. ICMA will
also host ACE training and exams during both events. For
more information about ACE, see page 25.
NETWORKING
ICMA is creating an innovative and interactive exhibit area to
give companies more exposure. Attendees will join exhibitors
within the Networking Zone during meals and breaks. Only
these exhibitors will have an opportunity to promote their
best product during the Speed Share session, which offers
a fast-paced networking session in an intimate setting. ICMA
is also shaking up roundtable discussions with Transact!
to better foster interaction among attendees with regard
to topics that matter most to them. For more information,
contact Diane Webster-Sweeney at [email protected].
REGISTRATION
Non-members can register for $825, with members receiving
a 30 percent discount at $575. Groups of three or more people
receive discounted pricing. To learn more, call 609-799-4900
or visit cardtrex.org.
HOTEL INFORMATION
The 2016 CardTREX North America venue is the Sheraton
Chicago O’Hare, located minutes from the airport. To book
your room, visit cardtrex.org or call 1-888-627-8117 to contact
the hotel directly.
CardTREX Europe’s 2016 venue is the Intercontinental Wien,
located in Vienna’s city centre with views across the Stadtpark.
Book your room by 21 September for the guaranteed rate of
€195,00 by visiting cardtrex.org or calling +43 1 711 22 62 to
contact the hotel directly.
EXHIBITORS AS OF PRESS TIME:Thursday, 13 October 2016
8:00-8:30am Breakfast/Networking Zone Open
8:30-9:15am Global Card Production & Personalisation Issues and Strategies – John van den Bulcke, Agfa-Gevaert N.V.
9:15-10:00am Pros and Cons of Digital Offset Printing for Card Production – Michael Dorner, Variuscard
10:00-10:30am Break/Networking Zone Open
10:30-11:15am Transparent Card Manufacturing – Deniz Celebiler, Printcolor Screen Ltd.
11:15am-12:15pm Speed Share
Manufacturers will have the chance to hear about our Exhibitors’ latest and best products in this fast
moving Speed Share session.
12:15-1:15pm Lunch
1:15-2:00pm A Shortcut for Secure Contactless Application on Smart Wearable – Ren Sun, Infineon
2:00-3:30pm Transact!
This is not your typical roundtable discussion! We are shaking things up so you can have enhanced
interaction with your peers on topics that matter to you and your region.
3:30-4:00pm Break/Networking Zone Open
4:00-4:45pm Fundamentals about Contactless Technology in ISO Cards – Thomas Decker, SMARTRAC Technology Group
6:00pm Offsite Dinner
Friday, 14 October 2016
8:00-8:30am Breakfast/Networking Zone Open
8:30-9:15am Detection Methods for Premature Spontaneous Rupture in Printed Multi-Layer Plastic Cards –
Mr. Bartosz Niewiadomski, Fogra
9:15-10:00am Smart Tiger: A New Value Proposal for Card Manufacturers – Olivier Lardy, StarChip
10:00-10:30am Break/Networking Zone Open
10:30-11:15am Updates in Personalization Technologies – David Tushie, Magellan Consulting, Inc.
11:15am-12:00pm General Session
28 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
VFP INK PROUD TO SUPPORT ICMA
VFP Ink Technologies is a platinum-level supplier member of
International Card Manufacturers Association (ICMA), meaning
that the company has committed to a high level of support of
ICMA activities in 2016.
VFP Ink Technologies’ core activity is to design and manufacture
high-tech industrial inks and varnishes for screen printing. The
company is based in Europe, with worldwide distribution. It offers
wide ranges of inks and varnishes dedicated for laminated PVC
cards with high innovative products and new technology to meet
its customers’ requirements like UV water-based AQUACARD,
UV UVICARD and its IR BLOCKING, which can enhance the
production capacity and bring more technical solutions.
VFP Ink Technologies has been supporting ICMA for several
years. The company believes supporting ICMA is a great op-
portunity to improve its solutions to customers and know more
about their needs.
“ICMA is the major worldwide cards association and as an ICMA
member we have increased our products efficiency and our com-
pany visibility inside the international sphere,” Sébastien Petit,
sales director at VFP Ink Technologies, said. “When we became a
member a few years ago, it wasn’t only about exploring the op-
portunity to meet new people from the sector, but also to better
meet the expectations of the whole cards industry. We are very
proud to support ICMA and reach platinum level sponsorship.”
For more information about VFP Ink Technologies, visit
www.vfp-ink-technologies.com.
ICMA’s Supplier Recognition Program showcases suppliers who
make a significant investment in the association. Supplier mem-
bers help ensure ICMA’s education and other benefits continue to
bring tremendous value and impact to card manufacturers and
personalizers. For more information about the program, contact
Diane Webster-Sweeney at 609-799-4900 or [email protected].
association news
Check Out ICMA’s WebinarsAs a member benefit, ICMA hosts live webinars featuring industry leaders and ex-perts delivering virtual presentations. Participants can listen to each presentation via a conference call portal and watch each corresponding PowerPoint presentation live online. Participants have the opportunity to post questions during the live presentation.
The most recent webinar featured Karen Brooker, vice president of sales for ABnote North America, who discussed gift card trends including macro retail trends, the impact of those macro trends on the gift card market and helping merchants stay relevant.
Brooker has more than 20 years of experience working for manufacturers and solutions companies in the credit card industry, both in operations and sales roles. She has counseled major retail card issuers and processors on issues of card design and innovation, as well as card program execution.
Each webinar is recorded and provided on the Webinar Archive page in the My ICMA portal link at www.icma.com.
29w w w . i c m a . c o m
marketplaceSAVE THE DATE!
2017 ICMA EXPO March 27-30, 2017
Renaissance Orlando at SeaWorldOrlando, Florida
ICMA is excited to announce the date of
its 2017 EXPO. The event will give ICMA
members exposure to advanced technol-
ogies and payments service providers,
while continuing to offer educational
tracks that will meet the needs of all
ICMA members.
ART-Line Projekt GmbH .........................24
Barnes International .................................9
Bürkle North America .............................12
ITW Brand Identity ....................................5
Graph-Tech USA ....................................21
Magellan Consulting ...............................29
Melzer Maschinenbau GmbH .................23
Mühlbauer High Tech International.........11
index of advertisers
Pittsburgh Embossing Services .............29
Sun Chemical ...........................................2
VFP Ink Technologies .............. Back Cover
VTT GmbH ..............................................19
30 C A R D M A N U F A C T U R I N G | A U G U S T 2 0 1 6
industry calendar
© 2016 ICMA. All rights reserved. Reproduction without permission is prohibited. Printed in U.S.A.
SeptemberCardTREX North America September 27-28, 2016
Rosemont, Illinois
Sheraton Chicago O’Hare
OctoberCardTREX Europe 13-14 October, 2016
Vienna, Austria
Intercontinental Wien
SmartCards Expo 2016 October 19-21, 2016
New Delhi, India
NovemberTrustech (CARTES) November 29 -
December 1, 2016
Cannes, France
2017 ICMA EXPOMarch 27-30, 2017
Renaissance Orlando
at SeaWorld
Orlando, Florida
2016
M A R K Y O U R C A L E N D A R S !
S E P T E M B E R 2 7-2 8 , 2 0 1 6 • R O S E M O N T , I L L I N O I SS H E R AT O N C H I CAG O O ’ H A R E
1 3 -1 4 O C T O B E R , 2 0 1 6 • V I E N N A , AU S T R I AI N T E R C O N T I N E N TA L W I E N
For more information or to register, visit www.cardtrex.org or email [email protected].
Join us this year at the newly launched CardTREX North America and CardTREX Europe.
CardTREX is ICMA’s newest way of creating an educational journey through the changing card market landscape. Formerly known as the North American Workshop and EuroForum, CardTREX North America and CardTREX Europe will offer the same exceptional learning and networking experiences that the industry has come to expect from ICMA.
At CardTREX, ICMA will provide manufacturers, personalizers, suppliers and issuers with opportunities, strategies and solutions that specifically pertain to the regions where they work.
Both CardTREX events are a day and a half and include enhanced networking opportunities, as well as ACE certification training and exams.
CardTREX North America will take place September 27-28 at the Sheraton Chicago O’Hare in Rosemont, Illinois. CardTREX Europe will take place 13-14 October at the Intercontinental Wien in Vienna, Austria.
