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The Password is Dead!
C. Maxine Most Principal Acuity Market Intelligence
• 10/19/10 ©Acuity Market Intelligence
DaVinci InsDtute January 13, 2014
… or at least on life support • Is the Password Really Dead? • “Tipping Point “Market Dynamics • Why the iPhone 5S MaQers • The Future
2 ©Acuity Market Intelligence 13 January 2014
About Acuity
• Strategic Research Consultancy Founded in 2001 • Focus on Electronic IdenDty including biometrics, eIDs, border control, eGates • Proven record of accurately forecasDng market trends • Research Reports on Biometrics, ePassports and eVisas, and NaDonal IDs • NEW REPORT on Automated Border Control: eGates Summer 2013
Acuity Market Intelligence consistently delivers thought-‐provoking, hype-‐free, data-‐driven insight and analysis
13 January 2014 3 ©Acuity Market Intelligence
Is the Password REALLY Dead?
4 ©Acuity Market Intelligence 13 January 2014
The Password has been pronounced dead many Dmes…so
What’s Different Now?
You have a secret that can ruin your life!
“This summer (2012), hackers destroyed my enDre digital life in the span of an hour” -‐ Wired senior writer Mat Honan
Is the Password REALLY Dead? • FIDO Alliance Proclaims 2013: The Year the Password Died
– Feb 2013 the FIDO (Fast IDenDty Online) Alliance was launched – Six Founding Members -‐ PayPal, Lenovo, Nok Nok Labs, Validity
Sensors, Infineon, and AgniDo – Mission to change the nature of authenDcaDon by developing
specificaDons that define an open, scalable, interoperable set of mechanisms that supplant reliance on passwords to securely authenDcate users of online services.
– More than 50 members within 10 months including ….
5 ©Acuity Market Intelligence 13 January 2014
Is the Password REALLY Dead? • According to the Verizon 2013 Data Breach InvesJgaJon
Report, roughly 76% of all data breaches were enabled by weak credenLaling and user authenLcaLon.
• Sept. 2013 “If you’re a tech startup that plans to secure user data with passwords, the "game is over for" you, a Google execuDve said.”
• “Passwords are done at Google ” -‐ Heather Adkins, Google Manage of InformaDon Security
• US Government NSTIC IniDaDve -‐ NaDonal Strategy for Trusted IdenDDes in Cyberspace – Similar IniDaDves in Canada and Europe
6 ©Acuity Market Intelligence 13 January 2014
©Acuity Market Intelligence
Tipping Point Market Dynamics
7 13 January 2014
1990 2000 2010 2015
Average Num
ber o
f Passw
ords
1 -‐3 3 -‐5
5 -‐ 10
15+
Password ProliferaDon
Personal email MulDple email
FS Accounts
Work Accounts
Online Services
Social media
Retail Accounts
Tipping Point Market Dynamics
8 ©Acuity Market Intelligence 13 January 2014
Tipping Point Market Dynamics
• Billions of Mobile Devices • Smart Phones Dominate • Moving Towards an Untethered Future
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0
50
100
150
200
250
300
350
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Millions of S
ubscrib
ers
Smartphones Feature Phones Source: Frost & Sullivan
13 January 2014
Tipping Point Market Dynamics
10 ©Acuity Market Intelligence 13 January 2014
JUST EASY
“BETTER AUTHENTICATION”
JUST BAD
High
Security
Low
UNPLEASANT
Low High Usability Security is NOT a Con7nuum!
Why The iPhone 5S MaQers • Users are at the center of a world of connected intelligence
• ConsumerizaDon of enterprise IT is an unstoppable trend
• Apple’s Touch ID is well architected • Expect to see penetraDon of these devices into new domains
• Standards are criDcal to proliferaDon
11 ©Acuity Market Intelligence 13 January 2014
Where We Are Headed
12 ©Acuity Market Intelligence 13 January 2014
MulLple Biometric offerings standard on Smart phones
MulLfactor AuthenLcaLon Enhances Passwords
Seamless Experience of AuthenLcaLon and InteracLon
“Do Nothing” Biometrics
2015 2025
The Future?
13 ©Acuity Market Intelligence 13 January 2014
Thank you ! For more informaDon on and to preview Acuity's research, please visit
www.acuity-‐mi.com
C. Maxine Most Principal, Acuity Market Intelligence
+1 303 449 1897 cmaxmost@acuity-‐mi.com
