THE PHILIPPINE TOURISM INDUSTRY

THE PHILIPPINE TOURISM

INDUSTRY

prepared by Sharon Candy P. Manguerra, MBA


TOURISM INDUSTRY Composed of industries and

entities, both public and private, involved in the planning, development, marketing, sales, operation and evaluation of destinations, products and services that cater to the needs of the travelers, both foreign and domestic.

common link is to provide services to travelers


TOURISM INDUSTRYThe Government Sector

The Private Sector

Department of Tourism

Transportation Companies

PHILIPPINE Convention and Visitors Corporation

Hotel Industry

Tourism Infrastructure and Enterprise Zone Authority

Entertainment industry

Local Government Units

The Travel Trade

Other National Government Units

Other Private Sector Entities

THE GOVERNMENT SECTOR

responsible for the formulation of tourism policies in the tourism industry

It provides guidelines for the development of destinations, and regulates the industry, in collaboration with the government agencies.

Subdivided into the national government entities, and the local government units.



THE GOVERNMENT SECTOR Four (4) government agencies

that are directly involved in the tourism industry: the Department of Tourism (DOT), the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), the Philippine Convention & Visitors Corporation (PCVC), and municipal, city and provincial Local Government Units (LGUs).


DEPARTMENT OF TOURISM Established by virtue of

Presidential Decree No 189 in 1973 and reorganized by Executive Order No. 120 in accordance with Article II, Section 1 (a) and Article III of the Freedom Constitution of 1986.

It is the national government’s organization overseeing the country’s tourism industry


Secretary Of Tourism

Assistant Secretary

for internal Services

Undersecretary

Tourism promotion

s

Undersecretary

Tourism Services & Regional Offices

Undersecretary

Planning Product

Development & Coordination


Secretary Of Department of Tourism

National Parks

Development

Committee

(NPDC)

Philippine

Convention &

Visitors Corpora

tion

Tourism Infrastru

cture and

Enterprise Zone Authorit

y

Nayong Pilipino Foundation, Inc

Intramuros

Administration


NATIONAL PARKS AND DEVELOPMENT COMMITTEE Created to undertake

development of new parks, upgrade and maintain park facilities, develop and operate cultural and educational programs, and facilitate private sector participation in appropriate aspects of parks development and maintenance


THE PHILIPPINE CONVENTION AND VISITORS CORPORATION (PCVC)

Marketing arm of the Department of Tourism

Its main task is to promote the Philippines as a tourist and convention and incentive travel destination.


TOURISM INFRASTRUCTURE AND ENTERPRISE ZONE AUTHORITY (TIEZA)

Acts as the implementing arm of the Department of Tourism in the development and supervision of tourism facilities and infrastructure


NAYONG PILIPINO FOUNDATION

Its purpose is to faithfully represent the various cultures, arts and industries of the Filipino people; it is the replica of the various regions in the Philippines


INTRAMUROS ADMINISTRATION

Mandated to undertake the restoration, development, preservation and promotion of the Walled City as a priceless heritage and historical landmark of the Philippines.


THE LOCAL GOVERNMENT UNITS

Empowered to regulate the establishment, operation and maintenance of cafes, restaurants, beerhouses, hotels, motels, inns, pension houses, lodging houses, and other similar establishments, including tourist guides and transports.


OTHER NATIONAL GOVERNMENT UNITS Government offices that indirectly

participate in the tourism industry in the course of day-to-day activities.

Department of Transportation and Communications (DOTC), Civil aeronautics Board (CAB), Air Transportation Office (ATO), Maritime Industry Authority (MARINA), the Philippine Ports Authority (PPA), Land Transportation Franchise and Regulatory Board (LTFRB)


OTHER NATIONAL GOVERNMENT UNITS Department of Foreign Affairs

(DFA), Dept. of Public Works and Highways (DPWH), Department of Finance, Dept. of Justice, Dept of Environment and Natural Resource (DENR), Local Government Units (LGU) and the Philippine National police (PNP), Department of Labor and Employment (DOLE)


Department of Foreign Affairs- The Philippine agency responsible for the issuance of passport to its citizens., develops and maintains friendly relations with other countries

Department of Trade and Industry- The Philippine government agency charged with creating a business-friendly environment that is conducive to the growth of enterprises and supportive of fair and robust trade in goods and services, both within and outside the Philippines.


Department Of Health- The Philippine government agency responsible for ensuring access to basic public health services to all Filipinos through the provision of quality health care and regulation of providers of health goods and services.


Department of Transportation and Communications (DOTC)- responsible for the regulation and supervision of the transportation and communications industries.

Department of Finance- responsible for revenues collections through the Bureau of internal revenue and Bureau of Customs


Department of Justice- under which the Bureau of Immigration regulates the entry and exit of foreign nationals.

Dept. of Environment And Natural Resource (DENR)- oversees the protection of the natural environment


Department of Labor and Employment- The Philippine government agency responsible for the protection of the employee’s rights and welfare.

Department of Interior and Local Government- The Department responsible for the promotion of peace and order, to ensure public safety, strengthen capability of local government units through active people participation and a professionalized corps of civil servants- which supervises the local Government Units and the Philippine National Police


THE PRIVATE SECTOR Five (5) principal industries directly

involved in tourism:1. The transportation industry (air, sea,

land)2. The Hospitality Industry (hotels,

resorts, inns, motels, lodging/pension houses, apartment-hotels)

3. The Activities and Attractions Industry or entertainment industry (restaurants, discos, museums, theaters, theme parks, adventure clubs, dive shops)

4. The Travel Trade (travel agents, tour operators and tour guides)

5. Other private sector entities


TRANSPORTATION INDUSTRY Made up of all those involved in

the movement of people and goods from point to point, or points beyond, within a specific area by air, sea or land, including all required and necessary infrastructure, such as airports, piers, roads, bridges and the like.

Plays the most important role in tourism- without travel, there is no tourism.


THE HOSPITALITY INDUSTRY Includes all establishments that

provide board and lodging to people.

These are the highly sophisticated seven to five-star hotels in the urban centers of the country, or boarding houses in the remote locations.

Made up of all involved in providing board and lodging to travelers regardless of location in city hotels, seaside resorts or home-stays, and category, including amenities and facilities available.


ATTRACTIONS AND ACTIVITES Also referred to as the entertainment,

recreation or leisure sector which is best exemplified by theme parks, shopping malls, night clubs, restaurants and the like.

It comprises all sites, destinations and organizations that offer attractions and provide entertainment to the travelers.

These also include museums, cultural villages, fast food centers, disco houses, experiences, events and the like.


THE TRAVEL TRADE Made up of travel agents, tour

operators, also referred to as intermediaries or middle men, and the tour guides.

Travel GuideAn individual who, either as an

employee or an affiliate of a licensed tour operator, accompanies tourists, both foreign and domestic, for a fee, commission or any other form of lawful remuneration on local sightseeing excursion to provide pertinent commentaries, and look after the general well-being of the travelers.


THE TRAVEL TRADETRAVELAGENTS TOUR OPERATORS

1. Retailers. Normally transact business and sell directly to the travelers.

1. Wholesalers. Deal primarily with the retailers 9travel agents) and only occasionally with the travelers.

2. Act as counselor to the traveler, and are agents for the supplier.

Act as the conduit to, and middlemen of the suppliers.

3. Have fixes income in predetermined commission schemes.

3. Have variable but limited income and profit margins. Capitalize on cost-savers.

4. Charge fees for ancillary services.

4. Sell optional tours, excursions, and extensions. Make use of deposits and cancellation fees.

5. Are limited to direct dealings with traveler.

5. Can, but should not by-pass the retailers, and sell direct to the travelers.


OTHER PRIVATE SECTOR ENTITIES The members of the media

Print, broadcast, audio-visual or electronic

Plays an important role in the tourism industry as they perform the task of “image making”, in addition to the marketing aspects of media.

Educational and training institutions

Documents

THE PHILIPPINE TOURISM INDUSTRY