The PitchPRESENTED BY CANESHA APPLETON, FOUNDER AND CEO

General Assembly Tech Intensive January 2016 - Sydney

The Problem

• Exhibitors spend massive

amounts of money on trade

shows but fail to build booths

that generate enough return on

their investment.

General Assembly Tech Intensive January 2016 - Sydney

The Users

• Exhibitors

• Convention Planners*

• Ad / Marketing Agencies

• Exhibit Houses*

*Possible partnerships

General Assembly Tech Intensive January 2016 - Sydney

• Booth building optimization program

• See how your visitors will navigate through your booth before spending the money

on the final build

• Years of expert trade show knowledge

• Make informed changes after a Walk Through one on one consultation

The Solution – Walk Through and Me

General Assembly Tech Intensive January 2016 - Sydney

The Product – The Experience* (MVP)

* https://youtu.be/Xih58xQo1x4

General Assembly Tech Intensive January 2016 - Sydney

The Market

Average show cost for medium sized show with 20 x 20 booth or larger: $20,000

Walk Through Profit: $1,000(per booth)

Number of Booths per show (15): $15,000

Profit Per Walk Through Consultant

Shows per year 12: $180,000

General Assembly Tech Intensive January 2016 - Sydney

The Ask

• $250,000 for 15% of the business

• Tech maintenance

• Advertising

• Free Trials

• Show Sponsorships / Exhibiting

• Speaking opportunities

• Consultant training The price for Walk Through, the experience, will be 5% of booth cost, including the cost of the booth space and furniture, with a minimum fee of $399.

General Assembly Tech Intensive January 2016 - Sydney

The Bonus – The App*

*One time cost of .99 cents per download

General Assembly Tech Intensive January 2016 - Sydney

Questions?

General Assembly Tech Intensive January 2016 - Sydney

Thank You.

General Assembly Tech Intensive January 2016 - Sydney