The Power of GROUPis

INFINITE

The need to belong to a group

is one of the most powerful human drivers

To our ancestors, belonging to a tribe or family literally meant the difference

between LIFE and DEATH

How much has really changed I

wonder?

We hear all the time about how

one group or nation fights with another

group or nation

And yet, groups can also be powerful

creators of

POSITIVEchange

We ALL belong to many

different groups according to our family, society, race, faith, and

even our business

Some exist in the physical world, and others are

online

Each group has their own set of

norms, values and accepted

behaviours

To go against these means risking your

reputation and possibly survival

This applies equally in the

online world as well as the

physical

Today, Facebook has over 43

MILLION active Pages

and LinkedIn has over 1.5 MILLION

Groups

Each of these networks has people that

YOU could help

But the KEY is to know which

groupsAND which

people

To ensure the online groups WORK for

you and your business, rather than against …..

follow these

5simple steps

1 Understand your

BUSINESS objective?

Do you want to learn, develop,

help, collaborate or promote?

2Understand theDEMOGRAPHICS

Do members have the right knowledge and

skills?

Are they in the right sector or

even country to help you achieve your objective?

3Use

APPROPRIATE Behaviour

Do members want to hear

what you have to say in front of

their colleagues, employers, peers,

friends or relatives?

4Know whether you

areSELLING or SERVING

Too often we spend time being

told to

‘Buy, Buy, Buy’

When what we really need is

someone who will simply point us in

the RIGHT direction

GIVE, don’t take and

YOU will get back

5Make TIME to

participate

You have to be ACTIVE. If you don’t have the

time to participate,

don’t start in the first place

Ignore these 5 simple steps and you risk wasting time you do not

have, doing things that do not work

So where willYOU

START?

http://amzn.to/13lpDPo