The Power of GROUPis
INFINITE
The need to belong to a group
is one of the most powerful human drivers
To our ancestors, belonging to a tribe or family literally meant the difference
between LIFE and DEATH
How much has really changed I
wonder?
We hear all the time about how
one group or nation fights with another
group or nation
And yet, groups can also be powerful
creators of
POSITIVEchange
We ALL belong to many
different groups according to our family, society, race, faith, and
even our business
Some exist in the physical world, and others are
online
Each group has their own set of
norms, values and accepted
behaviours
To go against these means risking your
reputation and possibly survival
This applies equally in the
online world as well as the
physical
Today, Facebook has over 43
MILLION active Pages
and LinkedIn has over 1.5 MILLION
Groups
Each of these networks has people that
YOU could help
But the KEY is to know which
groupsAND which
people
To ensure the online groups WORK for
you and your business, rather than against …..
follow these
5simple steps
1 Understand your
BUSINESS objective?
Do you want to learn, develop,
help, collaborate or promote?
2Understand theDEMOGRAPHICS
Do members have the right knowledge and
skills?
Are they in the right sector or
even country to help you achieve your objective?
3Use
APPROPRIATE Behaviour
Do members want to hear
what you have to say in front of
their colleagues, employers, peers,
friends or relatives?
4Know whether you
areSELLING or SERVING
Too often we spend time being
told to
‘Buy, Buy, Buy’
When what we really need is
someone who will simply point us in
the RIGHT direction
GIVE, don’t take and
YOU will get back
5Make TIME to
participate
You have to be ACTIVE. If you don’t have the
time to participate,
don’t start in the first place
Ignore these 5 simple steps and you risk wasting time you do not
have, doing things that do not work
So where willYOU
START?
http://amzn.to/13lpDPo
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