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The Power of Text Messaging for Non-Profits & Churches
ZowieMarketing.com-Call: 501-420-2779
Title slide
Your Church or Nonprofit +MOBILE & Text Messaging=More Donations
ZowieMarketing.com-Call: 501-420-2779
““Apple…has moved the playing
field off the desktop computer…and onto smartphones and
tablets.”
Bloomberg Business Week April 9-15, 2012
ZowieMarketing.com-Call: 501-420-2779
An important trend:
Within two years, 50% of all internet traffic will originate from mobile devices…
Are you ready for this change?
…rather than desk-top and laptop computers.
Only 37% of adults are active email users
90% of the US Population Uses SMS / Text!
Yes, use social media…
…but here are the statistics:
42.3% have FaceBook accounts (half don’t check them daily)
7% of Americans have a Twitter account Emarketer 2011
And a comparison to think about:
Average “open rate” for an email campaign: 25-28%
95% of text messages are opened within 5 minutes of beingreceived.
Good Samaritan Project: This weekend’s event was awesome, thanks those that helped. Here are some pics from Saturday. FWD2Friends http://bit.ly reply STOP 2end
Going Mobile…You’ll need 3 tools:
App
Mobile Website
Text MessagingGood Samaritan Project: This weekend’s event was awesome, thanks those that helped. Here are some pics from Saturday. FWD2Friends http://bit.ly reply STOP 2end
ZowieMarketing.com-Call: 501-420-2779
How to Build Databases
Sending a Text-MessageFilling out a paper form
Using on-line or tablet widget
Where to Build Databases
At Events
At Live AssembliesBillboards
Print ads
See Pictures of the plants facing
extinction and HELP. Text PLANTS to 72727 or scan
Text HOPE to 72727To Donate NOW
Sneak Peak Video of Sunday’s Sermon
Text ALEX to 72727Video Right to Your Phone!
Church sign
Create Multiple Databases
Volunteers
Current Donors
Leadership
Different Divisions
Potential or Future Donors
All built around keywords
Once you have a database, send them…
• Send video of People being helped, activities• Video previews of upcoming events• Personal informational videos• Requests for Donations
Videos
• Calendar of Events• Virtual Brochures• Donation Pages• Registration pages• Email sign-up forms
Links to your mobile websiteReminders
• To attend• To participate in upcoming events• To go to the Website• To forward info to others• To Join the Social Networks
A mobile fund raising tool…Message is sent in
response to a texted keyword or is prescheduled
National Botanical Garden: Here is the schedule of events for today, just click http://bit.ly You can also donate from the link. Reply STOP 2quit
Recipient clicks link and can immediately view
today’s schedule or select the donate button
Credit/debit info is stored on secure site for future
donations
Their Info is Saved!
Next time they click the mobile site to
donate, all they do is put in the amount
and hit submit!
Donations can be made from anywhere…
During a service…At an event…
From wherever the donor might be…
The platform…
Access from any computer anywhere, anytime.
How the donations are processed…
2donate by Credit/Debit Cards
2.45% Flat-Rate + $.49
Put your message where the eyes are…
GO MOBILE… Go SMS!Fast, Convenient, & Responsive
Their Phone is YOUR Billboard in the Palm of Their Hand!
“Call Us Today to Get Started on Your Text Messaging Campaign”
ZowieMarketing.com-Call: 501-420-2779