The Reality Behind The Fantasy

By Group 2: Sicily Giacalone, Laconica Harper, Scott Hoenshell, Emily Reamer, Karlee Ringle

Success In Areas Other Than Movies

• Disney Channels•Media Networks• Disney Theme Park and Resorts

  

Disney’s ratings are up and growing!• Approximately 108

channels• Translated in 34

languages• Reaching over 1

billions homes worldwide

Increased Disney Channels = Increased Ratings?

Branching Out To Theme Parks and Resort Areas

• Walt Disney’s vision for a theme park began after visiting another theme park with his daughter

• Clean parks• Entertainment for children

AND parents• Educational as well as

entertaining

• Primary focus is on the elementary age children (ages 5-10) as they are still very impressionable.

• Limiting “acts of violence” to slapping, punching without bruising

• No use of blood and guts in children’s animated cartoons.

• Able to sustain “Family Friendly” feel by masking violence within animated movies.

The Lion King

The Beauty and The Beast

Maintaining a “Family Friendly” Feel in a World of Violence

• Celebrities continue to visit Disney theme parks.

• Children are memorized by the fantasy

• Clothing and accessories keep children connected with their favorite characters

“I’m Going to DISNEY WORLD!!”

Michael Douglas wife Catherine Zeta-Jones with children at Disney Park for Christmas

Additional Media Networks = Help For Disney’s Ratings?

• Huge network ratings include:• ESPN-branded channels• ABC Entertainment

• 2013• -Largest business segment=

Disney Media Networks with $4.7 billion

• -Second largest= Disney Parks and Resorts with $3.7 billion

Which Areas Are More Successful- Studio/Networks or Theme Parks and

Resorts?

Has The Advancement in Technology Affected Revenue?

• The growth of technology has threatened Television

• Competition with iPad/iPhone/computers

- Innovation is needed to compete

- Opportunity rather than demise?

• Disney answers demand to become more mobile

• Anne Sweeney, President of Disney-ABC Television Group

–2005: Sales on iTunes–2006: Full length episodes online

Has The Advancement in Technology Affected Revenue?

• Media Networks segments experiencing growth

• In 2010, 7% increase of revenue

“TV as a technology has always evolved. When you look at the progression of the technology from the picture tube to the birth of stations, it has never been static. That’s inspiring to me,” –Anne Sweeney, President, Disney-ABC Television Group

Has The Advancement in Technology Affected Revenue?

The Future Success of Disney Beyond the Studio

•What will keep the public interested in Disney Parks. •Traditional Icons (i.e., Cinderella’s Castle, The geodesic sphere at Epcot)•Rides and areas based off of popular movies such as Avatar.•Modernization by creating new attractions and updating older rides•One ride that was updated is Pirates of the Caribbean to include the characters from the movie.

•Having diverse attractions that cater to all audiences•The never ending Worlds fair at Epcot•People can fly on a simulated hang glider on Soarin•You can go on a African Safari at Animal Kingdom

The Future Success of Disney Beyond the Studio

•Should Disney focus on demographics? •Disney golf courses, shopping centers, to rides for children and adults Disney tries to satisfy all ages.•More diversity with the Disney Princess (i.e., Tianna from “Princess and The Frog”)•Parks are focused on the Total family experience.•From professional “What ever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”- Walt Disney

The Future Success of Disney Beyond the Studio

Has Piracy Affected Sales and Production ?

•Jack Valenti, the President of the Motion Picture Associate of America (MPAA) says the following on the effects of digital piracy:•Digital piracy is decreasing in home video and aftermarket sales. •Only about two out of 10 films get their money back from theatrical release. •“Digital piracy is the biggest single threat faced by the film industry”

•Research shows that 400,000 – 600,000 films are being downloaded from the internet illegally every day.•More than 46 million Americans use broadband either at home or at work. The increase in broadband use is showing piracy becoming “debilitating” for the industry in the future.

Has Piracy Affected Sales and Production ?

•Efforts to Control Piracy: Standards of Business Conduct:

• Policy of all Disney employees: “Our technical and creative works are renowned the world over. You have a responsibility to protect our trade secrets and proprietary information even after you leave the Company.”

Has Piracy Affected Sales and Production ?

The Magic Will Continue