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The Rechargeable
Battery Market and
Main Trends 2014-2025
Director, AVICENNE ENERGY
Christophe PILLOT
32nd INTERNATIONAL BATTERY
SEMINAR & EXHIBIT
March 9, 2015
Christophe PILLOT + 33 1 47 78 46 00
Presentation Outline • The rechargeable battery market in 2014 • The Li-ion battery value chain • Li-ion battery material market • Forecasts & conclusions
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
AGENDA
The market in 2014 by technology, applications & battery suppliers
Li-ion battery value chain Raw materials market
Supplier / customer relationship
Raw material cost
New entrants strategy
Raw material road map 2000-2030
xEV market in 2013/2014
xEV forecasts up to 2025
Could Lithium ion replace lead acid for industrial applications?
Rechargeable battery market forecasts up to 2025
2
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
AVICENNE ENERGY: RENOWNED TO
HAVE REALISTIC FORECASTS
HEV powered by Lithium ion battery
forecasts from 2008 to 2014
EV sold, in million units, worldwide,
2010 - 2020
0
1
2
3
4
5
2010 2015 2020
Nu
mb
er o
f EV
so
ld w
orl
dw
ide
( M
illio
n)
Source : International Battery Conference, Fort Lauderdale 2007, 2008, 2009, 2010 & 2011
3
0
0,5
1
1,5
2
2,5
2008 2009 2010 2011 2012 2013 2014
Mill
ion
HEV
po
we
red
by
LIB
IIT 2007
IIT 2008
IIT 2009
IIT 2010
AVICENNE 2007
REALITY
AAB (2012)
AVICENNE 2007-2012
ROLAND BERGER (2011)
IIT (MARCH 2010)
ROLAND BERGER (2012)
DEUTSCHE BANK (2012)
IIT (MARCH 2011)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
4
THE BATTERY MARKET IS REALLY
DYNAMIC
Source: AVICENNE ENERGY Analyses 2015
0
500
1000
1500
2000
2000 2014
Mill
ion
Un
its
/ ye
ar
Cellular Phones sold per Year (Million)
Li-ion
NiMH
170 M Portable
PCs
230 M Tablets
0
100
200
300
400
500
2000 2014
Mill
ion
Un
its/
Ye
ar
Portable PC sold per Year (Million)
Li-ion
0
20000
40000
60000
80000
100000
120000
2000 2014
Ton
s o
f ca
tho
de
/ Ye
ar
Tons of Li-ion Cathode per year
0
0,5
1
1,5
2
2,5
3
2000 2014
$/W
h
Li-ion 18650 cell price ($/Wh)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
THE WORLDWIDE BATTERY MARKET
1990-2015
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
1990 2000 2010 2012 2013 2014 2015
MW
h
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
5
2015: Estimations Source: AVICENNE ENERGY, 2015
Lithium Ion Battery: Highest growth & major part of industry
investments
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
450 000
19
90
20
00
20
10
20
12
20
13
20
14
20
15
MW
h
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
Lead Acid
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
19
90
20
00
20
10
20
12
20
13
20
14
20
15
MW
h
THE WORLDWIDE BATTERY MARKET
1990-2015
Lithium Ion Battery: Highest growth & major part of the investments
Lead acid batteries: By far the most important market (90% market share)
6
Source: AVICENNE ENERGY, 2015
2015: Estimations
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
THE WORLDWIDE BATTERY MARKET
1990-2015
0
10
20
30
40
50
60
70
19
90
20
00
20
05
20
10
20
13
20
14
20
15
Bill
ion
US
$
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
Lead Acid
60 BILLION US$ in 2014 – Pack level1
5% AVERAGE GROWTH PER YEAR (1990-2014)
7
0
10
20
30
40
50
60
70
1990
20
00
20
05
20
10
20
13
20
14
20
15
Bill
ion
US$
OTHERS
AUTOMOTIVE
INDUSTRIAL
E-BIKES
POWER TOOLS
PORTABLE
SLI
Source: AVICENNE ENERGY, 2015
SLI: Start light and ignition batteries for cars, truck, moto, boat etc…
PORTABLE: concumer electronics (cellular, portable PCs, tablests, Camera, …), data collection & handy terminals,
POWER Tools: power tools but also gardening tools
INDUSTRIAL
• MOTIVE: Forklift (95%), others
• STATIONARY: Telecom, UPS, Energy Storage System, Medical, Others (Emergency Lighting, Security, Railroad Signaling,, Diesel Generator Starting, Control & Switchgear,
AUTOMOTIVE: HEV, P-HEV, EV
OTHERS: Medical: wheelchairs, medical carts, medical devices (surgical power tools, mobile instrumentation (x-ray, ultrasound, EKG/ECG, large oxygen concentrators
1- Pack: cell, cell assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
2015: Estimations
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
THE WORLDWIDE BATTERY MARKET
IN 2014: US $ 60 BILLION
Portable
Automotive
SLI
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000Others
SLI
Automotive
Portable
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
8
Battery market in 2014 (M$)
1- Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
Source: AVICENNE ENERGY, 2015
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Lead Acid LIB
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
US $ 20
Billion for
“other”
applications
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
WORLDWIDE BATTERY SALES BY
CHEMISTRY, UNITS, 1995-2015
The worldwide rechargeable battery
market, Million cells, 1995-2015
Which cell are we talking about?
9
Front Edge Technology, Inc
2015: estimation data
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
199
5
199
7
199
9
200
1
200
3
200
5
200
7
200
9
201
1
201
3
201
5
Mill
ion
ce
lls
NiCd NiMH Li-ion
GS Yuasa International / Lithium Energy Japan
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
WORLDWIDE BATTERY SALES BY
CHEMISTRY, MWH, 1995-2015
-
10 000
20 000
30 000
40 000
50 000
60 000
70 000
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
MW
h
Li-ion
NiMH
NiCd
The worldwide rechargeable battery market, in volume,
MWh, 1995-2015
2015: estimation data
2004-2014(CAGR): +16%
NiCd: -2% per year
NiMH: +6 per year
Li-ion: +21% per year
10
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
WORLDWIDE BATTERY SALES BY
CHEMISTRY, M$, 1995-2015
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
M$
Li-ion
NiMH
NiCd
The worldwide rechargeable battery market, in value, M$,
1995-2015
Note: Cell level
2004 – 2014 CAGR):+12%
NiCd: -6% per year
NiMH: + 9% per year
Li-ion: +14% per year
11
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
EACH BATTERY TECHNOLOGY HAS ITS
SPECIFIC ABSOLUTE ADVANTAGES
12
Lead Acid
Nickel Cadmium NiCd
Nickel Metal Hydride NiMH Conventional Laminate
Lithium-Ion
...On
Advantage of ...
• Gravimetric energy density • Volumetric energy density • Operating temperature
range • Self discharge rate • Reliability (progressive
extinction)
• Gravimetric energy density
• Volumetric energy density • Self discharge rate
• Gravimetric energy density • Volumetric energy density • Voltage output • Self discharge rate
• Higher cyclability • Voltage output • Price
• Gravimetric energy density
• Volumetric energy density
• Gravimetric energy density • Volumetric energy density • Voltage output • Self discharge rate
• Higher cyclability • Voltage output • Price
• Operating temperature range
• Higher cyclability • Self discharge rate • Price
• Gravimetric energy density • Volumetric energy density • Operating temperature
range • Higher cyclability • Voltage output • Self discharge rate
• Gravimetric energy density • Volumetric energy density • Self discharge rate • Design characteristics
• Gravimetric energy density • Volumetric energy density • Self discharge rate • Design characteristics
• Gravimetric energy density • Volumetric energy density • Operating temperature
range • Self discharge rate • Design characteristics
Lead Acid
Nickel Cadmium NiCd
Nickel Metal Hydride NiMH
• Higher cyclability • Price • Safety • Recyclability
• Operating temperature range
• Higher cyclability • Price • Safety • Recyclability
• Price • Safety • Discharge rate • Recyclability
• Higher cyclability • Price
• Operating temperature range
• Higher cyclability • Price
• Volumetric energy density • Higher cyclability • Price
• Gravimetric energy density • Volumetric energy density
(potentially) • Design characteristics • Safety • Price
• Operating temperature range
• Higher cyclability
Conventional
Laminate
Lith
ium
-Io
n
• Gravimetric energy density
• Volumetric energy density • Self discharge rate • Voltage output • Design characteristics
• Higher cyclability • Price
• Operating temperature range
• Price
• Volumetric energy density
• Gravimetric energy density • Volumetric energy density • Self discharge rate • Voltage output
Absolute advantages
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
JAPANESE, CHINESE & KOREAN
MARKET SHARE
Japanese market share (value) decreasing: from 82 % of the market
in 2001 to < 40% in 2014
13
(1) Excluding lead acid batteries
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%1
99
41
99
51
99
61
99
71
99
81
99
92
00
02
00
12
00
22
00
32
00
42
00
52
00
62
00
72
00
82
00
92
01
02
01
12
01
22
01
32
01
42
01
5
Rechargeable battery(1) market by country
Japan
Korea
China
0%
10%
20%
30%
40%
50%
60%
70%
80%
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
LIB market by country
Japan
Korea
China
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
CYLINDRICAL LI-ION BATTERY
SANYO-PANASONIC
39%
SAMSUNG 29%
LG 18%
SONY 7%
OTHERS 7%
Cylindrical LIB market Company
market share in 2014 in volume:
1925 Million cells (+3%)
SANYO-PANASONIC, SDI & LG
will share the market
14 Note: 1 ppm: piece per minutes Source: Interviews with LG, SAMSUNG, SANYO-PANASONIC
Key success factor • Production speed (-> cost)
• Performances
• Customer (Portable PCs) access
LG
SDI
PANASONIC
0 500 1000 1500Ah / min
Production Speed: 18650 – 2,8Ah cells
400 ppm
400 ppm
350 ppm1
-
500
1 000
1 500
2 000
2 500
3 000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Mill
ion
ce
lls
18650 cells for Portable PC & others 18650 for TESLA
Assumptions: TESLA sold 35 kEV in 2014, 55 kEV in 2015 and 100 kEV in 2016
-
500
1 000
1 500
2 000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
PANASONIC-SANYO Sony SDI LG Others
Cylindrical cells (M) by mfg.
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
PRISMATIC LI-ION BATTERY
SAMSUNG SDI 26%
SANYO-PANASONI
C 15%
LG 19%
MAXELL 12%
BAK 7%
LISHEN 8%
BYD 8%
OTHERS 5%
Prismatic LIB market Company
market share in 2014 in volume:
1200 Million cells (-5%)
Prismatic cells (M) by Mfg. :
SAMSUNG is leading
15
Source: AVICENNE ENERGY Analyses 2015
-
200
400
600
800
1 000
1 200
1 400
1 600
1 800
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
Panasonic-Sanyo SDI LG
BYD LISHEN BAK
OTHERS
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LI-LAMINATE BATTERY
SONY 15%
ATL 16%
SAMSUNG SDI 13% LG
Chemical 12%
LISHEN 8%
BAK 2%
BYD 5%
PANASONIC 3%
OTHERS 26%
Laminate battery market
Company market share in 2014
in volume: 2 220 Million cells
(+32%)
Pouch cells (M) by Mfg. SONY,
ATL and SAMSUNG are leading
this market
16
Source: AVICENNE ENERGY Analyses 2015
0
500
1000
1500
2000
2500
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
Panasonic-Sanyo Sony SDILG MAXELL BYDLISHEN BAK ATL
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LI-ION IN 2014
MAIN APPLICATIONS: CELLULAR, NOTEBOOK
17
2015 estimation data
-
10 000
20 000
30 000
40 000
50 000
60 00020
0020
0120
0220
0320
0420
0520
0620
0720
0820
0920
1020
1120
1220
1320
1420
15
M W
h
Li-ion Battery sales, MWh, Worldwide, 2000-2014
Cellular Phones Portable PCs Others
-
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
M W
h
Li-ion Battery sales, MWh, Worldwide, 2000-2014
Tablets Power Tools Camcorders
Digital Camera Video Games MP3
Toys Auto Household devices
E-bikes Others
5 400 M cells –46 000 MWh
13 600 M$ (2)
CAGR 2004/2014
+21 % per year in Volume
+14% per year in value
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LI-ION IN 2014
MAIN APPLICATIONS: CELLULAR, NOTEBOOK
CAGR 2004/2014
+20 % per year in Volume
+14% per year in value
18
Note: (1) 2013: Avicenne Forecasts (2) Cell level
-
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
M $
Li-ion Battery sales, M$, Worldwide, 2000-2014 (1)
Cellular Phones Portable PCs Others
0
2000
4000
6000
8000
10000
12000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
M $
Li-ion Battery sales, M$, Worldwide, 2000-2014 (1)
Automotives Tablets Power tools
Camcorders Digital camera MP3
Games E-Bikes Others
5 250 M cells – 45 000 MWh
13 300 M$ (2)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
19
CELLULAR PHONES MARKET
> 1980 M LIB CELLS IN 2014
NOKIA
MOTOROLA
SAMSUNG
APPLE
0
100
200
300
400
500
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
M c
ellu
lar
ph
on
es/
year
NOKIA MOTOROLA SAMSUNG LG
APPLE RIM ZTE SONY
+1800 M cell phones sold in
2013 (+7% CAGR)
Samsung Galaxy & I-phone
change the game
0
50
100
150
200
250
300
350
400
450
500
Standard Smartphones
(2012/2013 growth) + 13%
-23%
+13%
+67% +25%
NOKIA 14%
SAMSUNG 25%
APPLE 8%
LG 4%
HUAWEI 3%
ZTE 4%
Others 42%
2013 1800 M Phones
NOKIA 33%
SAMSUNG 20%
APPLE 3%
LG 8%
RIM 3%
ZTE 4%
Others 29%
2010 1400 M Phones
Pris. 50%
Lam. 50%
LIB cell format (Volume) 2013
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
CELLULAR PHONES/LIB SUPPLIERS
RELATIONSHIPS
- 100 200 300 400 500
Nokia
Samsung
LG Chem
APPLE
ZTE
M cells in 2013
Sanyo Sony SDI LGC Lishen ATL
2013 Cellular Phone makers /
battery suppliers relation
20
Smartphones ie laminate LIB
increasing
-
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
M c
ells
/ Y
ear
NiMH LIB Pr. LIB La.
0 50 100 150 200
iPod
iPhone
IPad
Mac
M Cells in 2013
ATL SDI LG SONY LISHEN
APPLE needs in 2013
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
21
PORTABLE PC MARKET
990 M LIB CELLS IN 2014
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
0
50
100
150
200
250
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
M P
ort
able
PC
/ye
ar
Dell HP Toshiba
Acer Lenovo Asus
APPLE Others Growth/years
195 M portable PCs sold
2012/2013: -3%
Market outlook 2014
Note: Excluding Tablets
Uncertain macro & weakness in both consumer & commercial growth No sign for end-customer demand recovery Decrease due to cannibalization by tablets Small overall decrease only thanks to Emerging market growth
Increase of Ultra-thin Portable
PCs
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013
% o
f P
ort
able
PC
so
ld
16in
15in
14in
13in
11-12in
Netbook
Cyl. 80%
Pris. 1%
Lam. 19%
LIB cell format (Volume) 2014
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
22
TABLET MARKET
> 550 M CELLS IN 2013
0
50
100
150
200
250
2009 2010 2011 2012 2013
M t
able
ts /
year
Others
Samsung
Apple
Tablets sold (Million)
Apple leadership
Market Outlook 2013
High growth driven by rapid ASP drop
Growth driven by mature market (77%)
consumer market (95%)
Apple (33%), Samsung (20%), Asus (6%), Acer, Lenovo, Amazon are the key competitors Source: Gartner, IDC, Display search – 2013: AVICENNE Estimation
ASP tablets drop
From $636 in Q4 2010 to $335 in Q4 2013: - 47% in 36 months
636 607 616 550 522 508 500 480 449
405 370 345 335
200
300
400
500
600
700
Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
Ave
rage
Pri
ce (
US
$)
iPad Non i-Pad Total
Lam. 100%
LIB cell format (Volume) 2014
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
23
LIB BATTERY SHORT TERM TRENDS
0%
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015
> 3Ah
2,8Ah
2.6Ah
2.4Ah
2.2Ah
2.0Ah
1.8Ah
<=1.6Ah
18650 battery capacity* Cellular phones battery capacity
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
> 1800 mAh
1600 mAh
1400 mAh
1200 mAh
1000 mAh
800 mAh
< 800 mAh
*1C rate or laptop type 18650 cells
Cylindrical/Prismatic/Laminates
in 2013
0%
20%
40%
60%
80%
100%
Cylindrical Prismatic Laminates
Others
TESLA
Power Tools
Tablets
Portable PCs
Cellular
Cylindrical/Prismatic/Laminates
-
500
1 000
1 500
2 000
2 500
3 000
2010 2011 2012 2013 2014 2015
M c
ells
/ye
ar
Li-ion Cyl Li-ion PrLaminate Li-ion Cyl excl Tesla
Li-ion cylindrical: “Tesla impact”: 150 M cells in 2013, 300M in 2014, 600 M in 2015
Higher capacity, thinner battery, Pouch cells have the highest growth
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
24
BATTERY PRICE IS DECREASING
DRASTICALLY
In 10 Years 80% price decreasing
despite a fluctuating Co price
Average LIB cell price ($/Wh)
18650 oversupply ratio is
decreasing thanks to TESLA
0%
10%
20%
30%
40%
50%
-
500
1 000
1 500
2 000
2 500
3 000
Ove
r su
pp
ly R
atio
M c
ells
/Y
ear
Standard Demand TESLA
Production Capacity Oversupply ratio
0,00
0,20
0,40
0,60
0,80
1,00
2005 2006 2007 2008 2009 2010 2011 2012 2013
Cylindrical Prismatic Laminate
0
50
100
150
200
250
300
1Q
09
2Q
09
3Q
09
4Q
09
1Q
10
2Q
10
3Q
10
4Q
10
1Q
11
2Q
11
3Q
11
4Q
11
M c
ells
/m
on
th
BAK
ATL
Lishen
E-One
LG
SDI
MAXELL
SONY
PANASONIC
SANYO
Production capacity 2009/2011:
from 150 to 250 M cells/month
Note- Q4 2013: Cylindrical: 0,17 $/Wh ; Laminates: 0,3$/Wh 0
20
40
60
80
100
120
140$
/kg
Ni & Co price 2003-2015
Ni
Co
Source: LME ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
LI-ION VALUE CHAIN – MARKET DEMAND
25
CATHODE
105 OOO T in 2014
Revenues: 2,5 B$
CAGR 04/14: +16%
ANODE
57 000 T
Revenues: 0,8 B$
CAGR 03/13: +14%
ELECTROLYTE
44 000 T
Revenues: 0,68 B$
CAGR 04/14 : 20%
SEPARATOR
695 M m²
Revenues: 1,15 B$
CAGR 04/14 : 18%
CELL
MANUFACTURERS
Revenues:
13,6 B$
Gross margin:
<10%
ANCILLARY
Revenues: 0,7 B$
PACK
MANUFACTURERS
Revenues:
19,6 B$
Gross margin:
<10%
BINDER
7 100 Tons
Revenues: 0,2 B$
CAGR 08/13 : 15%
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32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
NEW ENTRANTS ON THE FIELD:
CATHODE ACTIVE MATERIALS NEEDS
BY CHEMISTRY
Cathode active materials for LIB
in Tons, 2000-2014 (Demand)
26
(…)
LEADERS:
Internal 3% Nichia
13%
Umicore 16%
B&M 10%
Easpring 6%
Reshine 16%
L&F 16%
Other China
8%
Others 2%
Shan Shan 10%
LCO – >45 KT (2014) NMC1 – > 35 KT (2014)
Nichia 11%
Umicore 24%
Others 5%
Internal 11%
L&F 6%
ShanShan 8%
Reshine 3%
Other China 8%
TODA 4%
SUMITOMO 16%
NKS 4%
LMO – > 18 KT (2014) LFP – > 10 KT (2014)
Nichia 7%
Nippon Denko
8% Other
5% Internal
5%
JGC 16%
Qyanyun 11%
ShanShan 9%
Other China 31%
Reshine 8%
Tatung 12%
Aleees 18%
Other Japan
5%
Internal 6%
Clariant 5%
A123 10%
Formosa 8%
Valence 6%
Others 30%
1- Including NCA
SUPPLY
-
20 000
40 000
60 000
80 000
100 000
120 000
200
020
01
200
220
03
200
420
05
200
620
07
200
820
09
201
020
11
201
220
13
201
4
Ton
s
LFP
LMO
NCA
NMC
LCO
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
CATHODE ACTIVE MATERIAL
FORECASTS 2000-2025
0
50000
100000
150000
200000
250000
300000
350000
400000
2000 2005 2010 2013 2015 2020 2025
Ton
s
LFP
LMO
NCA
NMC
LCO
Cathode active materials
2000-2025 - Tons
Cathode active materials in
2014: 105 000 Tons
27
ASSUMPTIONS:
Portable devices: 2013-2025: +11% per year in volume
HEV 4,8 M HEV/year in 2020 - 35% LIB 6,8 M HEV in 2025 90% LIB
P-HEV 0,4 M P-HEV/year in 2020, 0,7 M in 2025 100% LIB
EV 1M EV/year in 2020, 1,5M/year in 2025 100% LIB
Industrial & stationary 2013-2025: +16% per year
Assumption: Tesla keep NCA chemistry and have a relative success (200 000 EV sold per year in 2025 – TESLA forecast 500 000)
LCO 40%
NMC 22%
NCA 9%
LMO 19%
LFP 10%
Cathode active materials in
2025: > 350 000 Tons
LCO 30%
NMC 25%
NCA 10%
LMO 12%
LFP 23%
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32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
28
ANODE ACTIVE MATERIALS
57 000 TONS IN 2014
LIB Anode Materials
Source: Hitachi Chemical
Source: Sanyo, March 2011
LIB Anode market, (Tons)
LIB Anode Materials
Source: A. Jossen, IRES 2007
0,0
0,2
0,4
0,6
0,8
1,0
1,2
0 500 1000 1500 2000 2500
0
10000
20000
30000
40000
50000
2006
2007
2008
2009
2010
2011
2012
2013
To
ns
LTO
Si or Sn Type
Amorphous Carbon
Meso-Phase
Artificial Graphite
Natural Graphite
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
ANODE FOR LIB IN 2014
0% 20% 40% 60% 80% 100%
SANYO
SONY
PANASONIC
SDI
LGC
BYD
Lishen
Maxell
ATL
BAK
A123
Others
ARTIFICIAL
MCMB
NATURAL
Amorphous
METAL
29
Natural graphite become a commodity
Note: MCMB: Mesocarbon Microbeads
Source: Hitachi Chemical
Natural Graphite
64%
Artificial Graphite
26%
MCMB 4%
Amorphous 4%
Si or Sn Type 1%
LTO 1%
Carbon for LIB anodes by type (2013)
(…)
NEW ENTRANTS ON THE FIELD: LEADERS:
Hard Carbon
Soft Carbon
Graphite
Capacity (/g)
400 mAh/g 250 mAh/g 325-375 mAh/g
Capacity (/cc)
++ 0 +
Power ++ + 0
Stability ++ + 0
Cyclability ++ + 0
Precursors Petroleum Pitch, Resin,
cellulose, wood,
coconuts…
Petroleum coke
Natural or petroleum
coke
COST 2012->2020
30 -> 25 $/kg
25->20 $/kg
15 -> 10 $/kg
SUPPLIERS KUREHA
HITACHI HITACHI BTR
& many others
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32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LIB SEPARATOR MARKET 2014
LIB separator market, M$,
CAGR 2004/2014: +17%
LIB Separator supplier, market
share in 2014
30
Others: TDK/Nitto Denko, Foshan Jinhui Hi-Tech, Shenzhen Senior Technology Material, Xinxiang Green next Energy, Dupont,…
0
200
400
600
800
1000
1200
1400
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
M$
Evonik, TEIJIN, HIFUTURE, UBE-MAXELL (…)
NEW ENTRANTS ON THE FIELD: LEADERS:
ASAHI 25%
TORAY 23%
SUMITOMO 1%
ENTEK 3%
SK 13%
CELGARD 14%
UBE 7%
Others 14%
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Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
ELECTROLYTE SUPPLIERS/CUSTOMERS
44 000 TONS IN 2014
LIB electrolyte market, Tons,
CAGR 2004/2014: +23%
LIB electrolyte supplier, market
share in 2014
31
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2000 2002 2004 2006 2008 2010 2012 2014
Ton
s
Cellular Portable PC TabletsPower tools E-bikes HEVPHEV EV Others
Note: (1) GTHR: Zhangjiagang Guotai-Huarong
NEW ENTRANTS ON THE FIELD: LEADERS:
Zhangjiagang Guotai-Huang JINNIU
UBE 5% Mitsubishi
Chem 14%
In-house 9%
Tomiyama 3%
PANAX-ETEC 13%
GTHR 15% Mitsui
3%
Jinniu 8%
Cap Chem 8%
ShanShan 7%
Soulbrain 7%
Others 8%
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LIB ELECTROLYTE MARKET 2014
Electrolyte Battery makers &
suppliers relation in 2014
Electrolyte maker sales
2005-2013
32
Ube
Mitsubishi
In-House
Tomiyama
PANAX (2)
GTHR
Mitsui
Jinniu Capchem Shanshan Soulbrain
-
1 000
2 000
3 000
4 000
5 000
6 000
200
5
200
6
200
7
200
8
2009
201
0
201
1
201
2
201
3
Ton
s Ube Mitsubishi In-House
Tomiyama PANAX GTHR
Mitsui Jinniu Capchem
Shanshan Soulbrain
(2) Panax-Etec bought Samsung Chiel activities in 2010 (1) Full electrolyte formulation in-house
0 5000 10000
Sony
Panasonic
SDI
LG Chem
BYD
Lishen
Maxell
ATL
BAK
A123
NEC
YUASA (LEJ)
Yuasa (BEC)
TOSHIBA
Others
Tons
Mitsubishi Chem In-house Tomiyama
PANAX-ETEC GTHR Mitsui
Jinniu Cap Chem ShanShan
Soulbrain Others
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
BATTERY MARKET FORECASTS
2014-2025
Portable PCs, net-book, Ultra-book Cellular Phones, Smart-phones Tablets Camcorders Cordless Tools, Gardening tools Digital Camera Games, MP3 Cordless Phones Shavers, Toothbrush, RC Cars E-bikes Power tools Security lighting Vehicles: HEV, P-HEV, EV Industrial motive (forklift) Industrial stationary (UPS, Telecom) Medical Energy Storage (Small / large)
Applications covered Parameters analysis
33
Main segment trends
Power need trends (volume, weight, capacity, running time)
Penetration rate for each Chemistry, each form factor,
2013 -2025 Forecasts
OEM strategies and positions
Main drivers & limiters
Christophe PILLOT + 33 1 47 78 46 00
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32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
34
CELLULAR PHONES
FORECASTS 2010-2025
-
1 000
2 000
3 000
4 000 OTHERS
INDIA
ASIA
CHINA
JAPAN
EUROPE
USA
Cellular phones demand (M Units)
CAGR 2010-2025: +6%
Cellular Phones market Drivers
Emergent market
Renewal ratio increase
Smartphone penetration increase
LIB cells for cellular phones
trends
Laminates ratio increase
Increase of Thickness
Increase of >1400 mAh capacity
LIB cells demand 2014-2025
Polymer penetration: 50% -> 75%
0%
20%
40%
60%
80%
100%
Polymer
Prismatic
Source: AVICENNE ENERGY Analyses
Cyl. 25%
Pris. 25%
Lam. 50%
LIB cell format (Volume) 2014
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
35
PORTABLE ELECTRONIC DEVICES
FORECASTS 2010-2025
0
100
200
300
400
Emerging
Mature
Portable PCs demand (M Units)
2010-2025 CAGR: +4%
Portable PCs market trends
Mature market stable or decreasing
Growth driven by Emerging market
Ultrabook is increasing (20(1) to 60% in 2013(2))
ASP decreasing (<499$ Portable PCs increase from 25% in 2010 to 33% in 2012
(1) Samsung & AVICENNE (2) Intel Source: IDC, Gartner, AVICENNE Energy
LIB cells for portable PCs trends
Thinner cells
Polymer penetration increasing from 7% in 2010 to 28% in 2025
> 2800 mAh for Premium/corporate
2.2 Ah for consumer, emerging market
LIB cells demand 2010-2025
Polymer penetration: 7% -> 28%
Source: AVICENNE ENERGY Analyses
0%
20%
40%
60%
80%
100%
Laminate
Prismatic
Cylindrical
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
2025 LIB FORECASTS FOR PORTABLE
ELECTRONIC DEVICES
0
10000
20000
30000
40000
50000
60000
70000
2000
2005
2010
2013
2014
2015
2020
2025
MW
h
Others
Household
Toys
MP3
Video Games
Digital Camera
Camcorders
Cordless Phones
Tablets
Portable PCs
Cellular Phones
2000-2025 LIB market, MWh, by
application (3C)
2000-2025 LIB market, M cells,
by form factor (3C)
36
0
1000
2000
3000
4000
5000
6000
7000
2000 2005 2010 2015 2020 2025
M c
ells
/yea
r
Li-PLi-ion PrLi-ion CylTakeshita - March 2013 (1)
(1) Source: Takeshita, Battery Japan 2013 BJ-3 conference – Slide p 4 Source: AVICENNE ENERGY Analyses
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
X-EV MARKET
Why x-EV ?
Definition & segmentation
X-EV worldwide in 2013 By country
By car makers
By battery chemistry
X-EV forecasts AVICENNE ENERGY & other analyst forecasts
Battery chemistry forecasts
Battery cost forecasts
X-EV battery forecasts
37
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
SAFETY ISSUES
38
Li-ion and LMP are not thermally stable what raises serious
safety concerns
In the 80’s, lithium metal batteries were put into the markets (Moli Energy). Their further development has for a long time been slow because of a low cycle efficiency and safety issues: High chemical reactivity and a low melting point enable strong chemical reactions, even explosions. In the charging-discharging process, lithium metal can form dendrite and accumulate on electrodes. The growing lithium dendrite could puncture the separator and result in an internal short circuit.
• CONSEQUENCES: Except BOLLORE, all the companies developing Li metal batteries cancelled their projects
Bac
kg
rou
nd
M
ob
ile
Li-ion batteries for mobile devices mostly used a Lithium Cobalt Oxide Cathode and liquid
electrolyte.
In case of overcharging or short-circuit (contact between anode & cathode) a chain reaction
starts -> heating & gasing -> fire (“Thermal runaway”)
CONSEQUENCES: In 2006, SONY had to recall millions of portable PCs for total costs of
400 million USD, more than there profit-to-date
Au
tom
oti
ve
A
irc
raft
Boing 787: The fire that burned near the tail of a parked Boeing 787 in Boston was caused
by an overheating Lithium ion battery pack. The battery fire could have been hot enough to
melt the carbon-fiber reinforced plastic that makes up the plane’s shell.
CONSEQUENCES: All the 787 worldwide are grounded. Considerable losses for Boing.
With new cathode chemistry, most of the automotive today on the markets experienced safety concerns:
(1) BYD Taxi in China with a lithium iron phosphate cathode (2) GM Volt in the US with a LG Chemical battery using LMO cathodes (as a result of a crashed tested Chevrolet Volt caught three weeks after the testing !) (3) PRIUS P-HEV in the US (converted from HEV Prius by a local engineering company without any authorisation by Toyota)
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
SAFETY IS A SINE-QUA-NON SELECTION
CRITERIA FOR BATTERY TECHNOLOGIES
39
Some technologies are already out of the game due to
stability issues
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LIB BATTERY COST
Raw material cost (Co, Mn, Ni, Al, Cu, …)
Anode, cathode, Electrolyte , separator, binders, Cu & Al foil, etc… cost structure :
CAPEX,
labor cost,
R&D
Marketing, Adm, Overhead, margin)
Raw material needs / mAh
Electrode process Yield
Assembly Process Yield
Cell manufacturing cost
Module manufacturing cost
Pack assembly cost
…
Costs analysis Battery price in 2013
$/kWh
40
0
200
400
600
800
1000
1200
LIB18650
cell
LIB EVCell
LIB packfor EV
LIB HEVcell
LIB packfor HEV
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
BATTERY & POWER ELEC. COST IN EV
41 AVICENNE ENERGY - CONFIDENTIAL INFORMATION
€ 8,250 -€ 18,100
€ 5,500 -€ 8,000
€ 50 -€ 300
€ 1,000 -€ 2,500
€ 100 -€ 400 € 50 -
€ 400
HV batt. Pack for EV€ 8,150 -€ 15,100
€ 150 -€ 350 € 900 -
€ 1,250
€ 150 -€ 350
€ 150 -€ 250 € 300 -
€ 500
€ 1,500 -€ 3,000
Charger
DC/DCconverter
InverterRectifier
GeneratorInverter
HV battery
cell Packaging material
LV batterypack
CoolingSyst
HVCables &
Connectors
Batt.MagtSyst
Batt.Packaging
Manuf.
Overall
HV batt. CELL
for EV
0 €
2 000 €
4 000 €
6 000 €
8 000 €
10 000 €
12 000 €
Power Elec
Pack Manufacturing
BMS
Thermal Mgmt + packaging
Cell manu
Cell Active Hybrid 5 Volt Bluecar Leaf
HEV P-HEV EV
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LI-ION BATTERY COST
2013-2020
LIB cell average cost (36Ah pouch)
(EV design ; LMO/NMC cathode)
LI-ION BATTERY PACK COST
FOR EV
42
* For Production > 100 000 packs/year
(1) Active materials only
2015* 2020* 2014*
0
100
200
300
400
500
600
Ce
ll
Pac
k
Ce
ll
Pac
k
Ce
ll
Pac
k
$ /
kW
h
Pack Cost
CellManufacturing
OtherMaterials
Separator
Electrolyte
Anode
Cathode0
50
100
150
200
250
300
350
2014 2015 2020
$ /
kW
h
Margin
Warranty
Overheads
Sales & Adm
R&D
Energy, utilities
Direct labor
Depreciation
Others
Separator
Electrolyte
Anode (1)
Cathode (1)
Christophe PILLOT + 33 1 47 78 46 00
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Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
HEV FORECASTS
2000-2020
0%
5%
10%
15%
20%
25%
30%
35%
20
00
20
02
20
04
20
06
20
08
20
10
20
12
20
14
20
16
20
18
20
20
HEV
pen
etra
tio
n (
% o
f to
tal c
ar s
ales
)
USA EUROPE JAPAN
OTHERS WORLD
HEV MARKET: 2,5 Million units in 2015 – 5 M in 2020 – 7 M in 2025
43
0
1
2
3
4
5
6
7
8
2000 2005 2010 2015 2020 2025
Mill
ion
USA EUROPE JAPAN OTHERS
Micro hybrid not included
Source: AVICENNE ENERGY Analyses 2013
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LONG TERM HEV FORECAST
FROM 3 TO 8 M HEV IN 2020
44
AVICENNE ENERGY FORECASTS ARE REALISTIC
COMPARE TO OTHER ANALYSTS
Source: AVICENNE ENERGY Compilation, February 2013
Micro hybrid not included
AVICENNE
Roland Berger
Credit Suisse (2010)
Deutsche Bank (2010)
AAB
Pike Research
0
1
2
3
4
5
6
7
8
9
10
2010 2015 2020 2025
Mill
ion
HEV
wo
rld
wid
e /
Year
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
X EV FORECASTS
2011-2020
EV sold, in million units,
worldwide, 2010 - 2020
EV impact on the LIB & raw
material market is HUGE
45
IIT, March 2011 Fort Lauderdale IIT, March 2010 Fort Lauderdale Deutsche Bank , Electric Cars: Plugged In 2 – Nov 2009 Roland BERGER, Oct 2011, Batteries 2011 Cannes AAB, AABC Europe, Mainz, June 2011
4
50
45
400
1000
10000
25000
1 10 100 1 000 10 000 100 000
Mobile Phone
Portable PC
Power Tools
E-bikes
HEV
P-HEV
EV
Average Wh per device
0
1
2
3
4
5
2010 2015 2020
Nu
mb
er o
f EV
so
ld w
orl
dw
ide
( M
illio
n)
AAB (2012)
AVICENNE 2007-2012
ROLAND BERGER (2011)
IIT (MARCH 2010)
ROLAND BERGER (2012)
DEUTSCHE BANK (2012)
IIT (MARCH 2011)
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Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
XEV 2025 FORECASTS
0,9
2,5
5
7
0,15
0,5
0,65
0,37
1
1,5
0
1
2
3
4
5
6
7
8
9
10
2010 2015 2020 2025
Mill
ion
car
s
EV
P-HEV
HEV
HEV, P-HEV & EV market
forecasts up to 2025
LIB penetration in HEV
2010-2025
46
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2015 2020 2025
NiMH LIB
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
TOTAL BATTERY DEMAND FOR AUTO
FORECASTS
EV, HEV & P-HEV Battery
needs (MWh)
CAGR 2013-2020: +23%
47 (1) Pack level Source: AVICENNE ENERGY Analyses 2013
Rechargeable battery market for
Auto(1), M$ for x-EV 2000-2025
CAGR 2014-2020: +14%
-
10 000
20 000
30 000
40 000
50 000
60 000
2005 2010 2015 2020 2025
M W
h
NiMH for HEV LIB for HEV
LIB for P-HEV LIB for EV
-
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
20 000
2005 2010 2015 2020 2025M
$
NiMH for HEV LIB for HEV
LIB for P-HEV LIB for EV
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
35 MILLION MICRO-HYBRIDS CAR IN
2020
Micro-hybrids car market
2010-2020
Advantages of micro-hybrid
compare to HEV
48
Powered by Advanced lead acid batteries
Much more profitable than full HEV: 8 to 10 times less expensive than full HEV to save 5% gasoline instead of 20% (4 times less)
Much more impact on CO2
0
10
20
30
40
50
60
70
80
2010 2015 2020
Mill
ion
Micro-hybrid car sold per year
AVICENNE
OptimisticScenario
JD Power
Valeo
Micro-hybrid Full HEV
Battery Advanced lead acid
NiMH or LIB
Cost ($) 300 3000
Fuel saving 5% 20%
Million Vehicle sold per year in 2020
35 3.5
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
HEV, P-HEV AND EV REALITY OF THE MARKET WILL
BOOST MICRO HYBRID AND ADVANCED LEAD ACID
BATTERIES
49
Stand
ard
Lead acid
Batteries
2010 2015 2020 AFTER
Li-ion
batteries
NiM
H b
atte
ries
STANDARD CAR
88.5% EV
P-HEV
FULL
HEV
1%
MILD
HEV
0.5%
MICRO
HYBRIDS
10%
Ad
vanced
Lead acid
NiM
H
STANDARD CAR
44%
MICRO HYBRID
50%
EV
P-HEV
2%
FULL
HEV
4%
ULTRA
BATTERY Li-Air, Li-S, Fuel Cells Li-ion
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
450 000
1990 2000 2010 2013
MW
h
Others (Flow battery, NAS, …)
Li-ion
NiMH
NiCD
Lead Acid
THE WORLDWIDE BATTERY MARKET
1990-2013
Lithium Ion Battery: Highest growth & major part of the investments
Lead acid batteries: By far the most important market (90% market share)
50
Source: AVICENNE ENERGY, 2014
Lead Acid Batteries
330 GWh for US $ 30 Billion
64%
33% 3%
SLI
Industrial
E-bikes
24%
22%
12%
40% 2%
Telecom
UPS
OtherStationary
Forklift
Othermotive
Industrial Batteries
54 GWh for US $ 10 Billion
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
BATTERY FOR OTHER APPLICATION
US$ 18 BILLION1 MARKET
51
Battery market in 2013 (M$)
1- Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
Source: AVICENNE ENERGY, 2014
Battery Market M$
Power Tools 1400
E-bikes 2290
Industrial
Motive
Forklifts 3 570
Others 180
TOTAL MOTIVE 3 750
Stationary
Telecom back-up 2 900
UPS 2 400
Misc. Standby 315
ESS 450
Seismic (1) 210
Other Stationary 1090
Total STATIONARY 7 370
TOTAL INDUSTRIAL 11 120
Medical Cart 150
Wheelchair 47
Medical Device (1) 1150
Marine 450
Others 1 000
TOTAL 17 600
(1) 500 M$ for Li-ion - Source: Zprime 2011
Portable
Automotive
SLI
0
10000
20000
30000
40000
50000
60000SLI
Automotive
Portable
OtherApplicationsMarine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
THE WORLDWIDE BATTERY MARKET
IN 2013: US $ 54 BILLION
Portable
Automotive
SLI
0
10000
20000
30000
40000
50000
60000SLI
Automotive
Portable
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
52
Battery market in 2013 (M$)
1- Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
Source: AVICENNE ENERGY, 2014
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Lead Acid LIB
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
TOTAL POTENTIAL MARKET ANALYZED
IN THE SURVEY (M$, PACK LEVEL1)
Application details US$ 18 Billion in 2013
53
E-Bikes 12%
Power Tools 9%
Forklift 20%
Telecom 17%
UPS 14%
Medical devices
6%
Marine 3% Other App 6%
E-Bikes
Power Tools
Forklift
Other Motive
Telecom
UPS
Other Stand-by
ESS
Seismic
Other Stationary
Medical Cart
Wheelchair
Medical devices
Marine
Other App (2)
1- Pack level: Pack including cells, cells assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
2- Other App: Military, aerospace, Oil & Gas, Railways, Aviation, Utility metering,…
Source: AVICENNE ENERGY 2013
1 2 3 4 5 7 8 9 10 11 6
Battery Market M$
Power Tools 1400
E-bikes 2290
Industrial
Motive
Forklifts 3 570
Others 180
TOTAL MOTIVE 3 750
Stationary
Telecom back-up 2 900
UPS 2 400
Misc. Standby 315
ESS 450
Seismic (1) 210
Other Stationary 1090
Total STATIONARY 7 370
TOTAL INDUSTRIAL 11 120
Medical Cart 150
Wheelchair 47
Medical Device (1) 1150
Marine 450
Others 1 000
TOTAL 17 600
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
“OTHER APPLICATIONS”
10 B$ POTENTIAL MARKET1
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Lead Acid LIB
Other Applications
Marine
Medical devices
Wheelchair
Medical Cart
Other Stationary
Seismic
ESS
Other Stand-by
UPS
Telecom
Other Motive
Forklift
Power Tools
E-Bikes
54
Battery market in 2012 (M$)
Source: AVICENNE ENERGY, 2013
For Power tools, NiCd batteries are used rather than lead acid batteries
1- Pack level
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Lead Acid LIB
Battery market in 2020 (M$)
> U
S$ 1
0 B
> U
S$ 7
B
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
LI-ION CELL & PACK MARKET DETAILS
Li-ion cell market (B$) Li-ion Pack market1 (B$)
55
1- Pack: cell, cell assembly, BMS, connectors – Power electronics (DC DC converters, invertors…) not included
2- Others: Batteries for Power tools, E-bikes, Industrial, medical…
Source: AVICENNE ENERGY Analysis 2014
0
5
10
15
20
25
30
35
40
45
50
2005 2010 2013 2015 2020 2025
Others (2)
Automotive
Portable
0
5
10
15
20
25
30
35
40
45
2005 2010 2013 2015 2020 2025
Others (2)
Automotive
Portable
Portable: from 28 to 83 GWh
Automotive: from 6 to 50 GWh
« Others »: from 5 to 30 GWh
2013 -2025
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
TAKEAWAYS
56
Others: Automatic handling equipment, forklifts, back-up, UPS, Telecom, medical devices, Residential ESS, Grid ESS, …
Li-ion battery is driven today by Portable PCs & electronic devices (smartphones, tablets) For HEV, the battery technology is today the NiMH In 2012, most of the car makers (except Toyota) switch to Li-ion P-HEV & EV will be powered by Li-ion: 6 B$ market in 2015 - 11 B$ in 2020 & 15 B$ in 2025 EV expectations attract large Chemical companies New materials are needed to meet Automotive standards HEV will account for less than 5% of the automotive sales in 2020 P-HEV & EV < 2% by 2020 Micro-hybrid will achieve >50% Lead acid battery will be the first market in 2025 in volume & value A very small EV market in the automotive world will represent a huge market for batteries New LIB applications: UPS, Telecom, Forklift, Medical, Residential ESS, Grid ESS: CAGR > 15% in the next 15 years In 2020, Energy storage will represent less than 5% of the total battery market
Battery Market 2010-2025
CAGR = +10%
RECHARGEABLE BATTERY
MARKET WORLDWIDE
2000-2025
2000 2010 2020 2025
MW
h Others
LIB
NiMH
NiCd
Lead Acid
2000 2005 2010 2013 2015 2020 2025
Lead Acid (+4%) NiCd (-5%)NiMH (-4%) LIB for 3C (+3%)LIB for xEV (+16%) LIB for Others* (+16%)Others
25 B$
54B$
64 B$ 83 B$
> 100 B$
280 GWh
380 GWh
575 GWh
775 GWh
18
10
13
52
32
(CAGR 2012-2025)
15
(Pack level) 4,3
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
Main Trends 2014-2025
32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
THANK YOU
Christophe PILLOT
AVICENNE ENERGY
Phone: +33 1 47 78 46 00
Mobile: + 33 6 88 82 79 49
57
About
AVICENNE ENERGY
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
AVICENNE PROFILE
Creation: 1992, by Ali MADANI
Headquarter: Paris
Liaison Office: Japan, USA
AVICENNE Energy Director: Christophe Pillot
5 consultants A Madani C Pillot JP Salvat X Zhang A Yassari
Information for Growth - Powering your company’s market strategy
with in-depth research
60
The Rechargeable Battery market
23rd Edition
Customized
survey
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OUR BUSINESS STORY
61
1992 •AVICENNE Creation
1994
•AVICENNE advised French Industry Ministry on the European battery business opportunities
•AVICENNE open its office in JAPAN
1999 •« BATTERIES » congress 1st edition in Paris
2003 •AVICENNE work on the due diligence process for the sales of SAFT by ALCATEL
2008 •AVICENNE: expert witness in the NTT-Hydro Quebec conflict
2009 •AVICENNE presented its market forecasts to industrials (CIAPS) in Beijing – China
2010 •Avicenne developed partnership with BATTERY JAPAN •20thEdition of “The rechargeable battery market worldwide 2010-2020
2011 •AVICENNE Energy division is created •13th Edition of BATTERIES Congress
2012 •21st Edition of “The rechargeable battery market worldwide 2011-2025
2014
•23rd Edition of our Battery Market Syrvey
•16th Edition of BATTERIES Congress in NICE, France
• 1 month mission in China: Qinghai EV Rally, CIBF, 50 companies visited
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OUR METHODOLOGY
MARKET & STRATEGIC ANALYSIS
Primary Research Secondary Research
Executive Interviews Vendor Briefings Product Demos and Tours
Company News & Financials Technology & Product Specs Government Data Economic, Demographic Data
Consumer Surveys Business Leader Surveys
Case Studies Reference Customers
Qualitative Quantitative Strategic
Business Models & Trends Technology Issues Policy & Regulatory Factors Competitive Landscape Profiles of Key Players
Company News & Financials Technology & Product Specs Government Data Economic, Demographic Data
SWOT Analysis Gap Analysis Business Plan Value Proposition Due Diligence Merger & Acquisition
Track valuable Information's
Strategic Analysis
Presentation of the results
Q&A with customers
Customer Evaluation
INFORMATION COLLECTION
SUP
PLY
SI
DE
DEM
AN
D
SID
E
Christophe PILLOT + 33 1 47 78 46 00
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32nd INTERNATIONAL BATTERY SEMINAR
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METHODOLOGY: EXTENSIVE FIELD RESEARCH TO
RETRIEVE & CROSS CHECK INFORMATION
In Depth analysis Of applications
Cross Check Analysis
Battery Makers
OEM
Raw materials suppliers
Environment & recycling
BMS
Electronics
Substitution technologies
Conferences & Exhibitions
Top management contact network > 19 000 contacts
Christophe PILLOT + 33 1 47 78 46 00
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32nd INTERNATIONAL BATTERY SEMINAR
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CUSTOMIZED & MULTICLIENT SURVEY
FOR ALL THE VALUE CHAIN
Raw Materials
BMS & Electronics
Cooling Systems
Power Electronics
Batteries
Source : Photo from BASF
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
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March 9, 2015
MORE THAN 200 REFERENCES
WORLDWIDE 3M A123 AIR LIQUIDE AIR PRODUCT AHLSTROM ALCATEL AMPEREX (ATL) APPLIED MATERIALS ARKEMA AROS SECURITIES ARC ASHLAND ATL AMPEREX AT KEARNEY AUSTRIAN INSTITUTE OF TECHNOLOGY AXEON BAIN BASF BATTERY ASSOCIATION OF KOREA BAYER BLACK & DECKER BHP BILLITON BRAND LICENCING PARNERS (BLP) BOURNS BOSCH BOOZ BRUCKNER BUHLER GMBH BYD CABOT CALL2RECYCLE CAP X CATELLA CARBONE LORRAINE CARLYLE CATELLA CATERPILLAR INC. CDN COBALT CEA/LITEN CELGARD CHEMETALL CHEMISHE FABRIK BUDENHEIM CIBA CIAPS CHINA COGEMA CONOCO PHILIPS CRU GROUP CSC CHALLENGE STRATEGY CHANGE DELTA DGA
DIALOG SEMICONDUCTOR DOW CHEMICAL DOW CORNING DUPONT DURACELL EDF ELECTRO ENERGY ENER 1 ENERGIZER EOLITE EPCOS OHG ERAMET ETC AB FACOM FALCON BRIDGE FAIRSHILD SEMICONDUCTOR FAMEART FIST FLORIDIENNE DE CHIMIE FMC FORTU POWER CELL FRANCE TELECOM FREUDENBERG VLIESSTOFFE SE & CO FRAUNHOFER INSTITUTE FULTON INNOVATION GAIA GIL IMPORT BATTERIES LTD. GS MELCOTEC HC STARCK HILTI HITACHI MAXELL HOLLINGSWORTH & VOSE CIE HONEYWELL HPL (HIGH POWER LITHIUM) HUTCHINSON ICC NEXERGY IER IGL EXPORT. INTERNATIONAL COMPONENT CORP. INTERNATIONAL RECTIFIER INTEK INTEL INTERSIL INCO ISRAEL CONSULTING ITRI ITS JBC JETRO JOHNSON CONTROLS
JOHNSON MATTHEY KODAK KRUGER LAZARD LECLANCHÉ LEGRAND LG CHEMICAL LION CELLS LITTLE FUSE LILIPUCIAN LYNAS CORP MATSUSHITA MICROSOFT MTI MICRO FUEL CELLS MOLTECH MOLYCORP MOMENTIVE MOSAID TECHNOLOGIES MOTOROLA MUNSTER UNIVERSITY NANOCYL NCCP – RUSSIA NEC NITECH NKKPC NORILSK NICKEL NOVALED NTK POWERDEX OLIVER WYMAN OMG INC ORANGE OSKR PANASONIC PHILIPS PHOTON PK & WISE PLEXTRONICS POWER GENIX PRAYON PRISMARK PSA RAYOVAC RECHARGE RENAULT RHODIA ROLAND BERGER ROSKILL INFORMATION SERVICES SAFT SAGENTIA SAINT GOBAIN
SAKTI SAMSUNG SDI SANIK SCHRODER VENTURE SCOTENT ENTREPRISE SEPCELL SFPZ SHENZHEN HIGH POWER TECHNOLOGY SCHOTT AG SKC SQM SVE - DASSAULT SOLVAY SONY STIBAT STORCK STRATEGY ANALYSIS TERRAROSSA CAPITAL TIGER GLOBAL TODA KOGYO TOTAL TOTAL WIRELESS SOLUTION TOYO TOYOTA TREOFAN TYCO UMICORE UNIROSS URALELEMENT US NAVY VARTA VOLTRACK WACKER CHEMIE AG WARBURGPINCUS WILDCAT WORLD INDUSTRIAL INFORMATION CENTER WR GRACE & CIE YASLAMEN ZEBRA ZPOWER
65
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
SPEAKER, CHAIRMAN OR WORKSHOP
MODERATOR
Extended Battery Life Working Group on battery technology development for mobile devices Meeting Tokyo Japan , Dec 2014 – 1h30 Presentation “The battery market for mobile 2013-2025”
BATTERIES 2014, FRANCE – (1999-2014) Owner, chairman & speaker “The battery market 2013-2025”
INTERNATIONAL Li-ion BATTERY SUMMIT – Dec 2013, Shenzhen, China “The Li-ion battery raw materials market 2012-2020”
AABC Europe, Mainz (2012, 2013, 2015) “The Lithium ion raw material battery market 2010-2020”
THE INTERNATIONAL BATTERY SEMINAR - FLORIDA Fort Lauderdale, Florida , March 2014 – 2h tutorial
“HEV, PHEV & EV market 2010-2020 ; Battery is the key” (From 2004 to 2014)
EVER 2009, 2011, MONACO “Challenges for EV market in Europe”
EVS 2011, 2013 “Battery market for automotive industry”
CIAPS (China Industrial Association of Power sources), BEIJING, Dec 2009 “Advanced battery market & raw materials worldwide”
Advanced Battery for Vehicles, IQPC, Frankfort, 2009, 2010, 2012 Chairman & speaker,
“The battery business 2009-2020”
EET-2008 European Ele-Drive, MOTOR SHOW GENEVA, International Advanced Mobility Forum – Geneva Motor Show (Professor Gaston Maggetto Award: C. Pillot as the best rated paper & presentation by EET-2008 Scientific Reviewing Committee)
“The HEV & EV market trends & main challenges”
China Industry Battery Fair 2006, 2010, 2014 “The Chinese battery Industry”
…
Tens of INTERNATIONAL CONFERENCES per year
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
& EXHIBIT
March 9, 2015
AVICENNE ENERGY: RENOWNED TO
HAVE REALISTIC FORECASTS
0
1
2
3
4
5
2010 2015 2020
Nu
mb
er o
f EV
so
ld w
orl
dw
ide
( M
illio
n)
EV sold, in million units, worldwide,
2010 - 2020
Source : International Battery Conference, Fort Lauderdale
2007, 2008, 2009, 2010 & 2011
67
HEV powered by Lithium ion battery forecasts from 2008 to 2012
0
0,2
0,4
0,6
0,8
1
1,2
1,4
1,6
2008 2009 2010 2011 2012
Mill
ion
HEV
po
we
red
by
LIB
IIT 2007
IIT 2008
IIT 2009
IIT 2010
AVICENNE 2007
REALITY AAB (2012)
AVICENNE 2007-2012
ROLAND BERGER (2011)
IIT (MARCH 2010)
ROLAND BERGER (2012)
DEUTSCHE BANK (2012)
IIT (MARCH 2011)
Christophe PILLOT + 33 1 47 78 46 00
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32nd INTERNATIONAL BATTERY SEMINAR
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BATTERIES 2015
3 days congress in France (Paris, Nice, Cannes)
17th Edition (first edition in 1999)
500 attendees
40 Booths Battery makers, raw materials suppliers, IC & BMS suppliers, tests, machining, coating,
80 international experts: Researchers, industrial process, marketing, financials,
www.batteriesevent.com
Christophe PILLOT + 33 1 47 78 46 00
The Rechargeable Battery Market and
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32nd INTERNATIONAL BATTERY SEMINAR
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SUMMARY
A small team dedicated on the battery industry since almost 20 years
Working with large group worldwide: FMC, Umicore, Dupont, Dow, Panasonic, LG, Samsung, JCI, Nokia, Bosch, Siemens, Toyota, Renault, …
Synthetic presentation to management & CEO of major groups
We will help and support your growth
Knowledge
Methodology
Expert Network
Flexibility