THETHE

RECRUITMENT RECRUITMENT PLANPLAN

Part I

TRAINING OBJECTIVETRAINING OBJECTIVE

To provide you with the tools to begin to

develop a recruitment plan for your program

Part I

CampaignsCampaigns

• Plan aheadPlan ahead

• What will we do?What will we do?

• When can we When can we start?start?

• What is it going to What is it going to cost?cost?

When Can We Start?When Can We Start?

• When will the When will the members start?members start?

• How long will How long will interviewing take?interviewing take?

• When will When will orientation begin?orientation begin?

• When do we need When do we need to notify the state to notify the state office of our new office of our new recruit? recruit?

SPECIAL EVENTSSPECIAL EVENTS

Your EventYour Event

OrOr

Existing EventExisting Event

OUTREACH EFFORTSOUTREACH EFFORTS

Information SessionsInformation Sessions

Special EventsSpecial Events

Gatekeeper MeetingsGatekeeper Meetings

MediaMedia

GATEKEEPERSGATEKEEPERS

Community LeadersCommunity Leaders

ClergyClergyYouth workersYouth workers

Board members of community orgsBoard members of community orgsElected Officials Elected Officials

GATEKEEPERSGATEKEEPERS

Community OrganizationsCommunity OrganizationsDiverse focusedDiverse focused

Disability focusedDisability focused

EmploymentEmployment

Neighborhood AssociationsNeighborhood Associations

Faith-basedFaith-based

MEDIAMEDIA

Member Feature Member Feature StoriesStories

Paid AdsPaid Ads

Public Service Public Service AnnouncementsAnnouncements

Internet ResourcesInternet Resources

EXAMPLES OF RECRUTIMENT EXAMPLES OF RECRUTIMENT ACTIVITIESACTIVITIES

• Open house/office information sessionOpen house/office information session

• Career fairs (community and local Career fairs (community and local colleges)colleges)

• Table on college campusTable on college campus

• Leave bookmarks at bookstores (i.e. Leave bookmarks at bookstores (i.e. Barnes and Noble or Borders)Barnes and Noble or Borders)

• Brown Bag lunch information sessionBrown Bag lunch information session

• Residence HallsResidence Halls

EXAMPLES OF RECRUTIMENT EXAMPLES OF RECRUTIMENT ACTIVITIESACTIVITIES

• Office of Volunteerism – Habitat for Office of Volunteerism – Habitat for Humanity chapter, Circle K, etc.Humanity chapter, Circle K, etc.

• Fraternities & Sororities (Alpha Phi Omega Fraternities & Sororities (Alpha Phi Omega and Gamma Gamma Sigma are service and Gamma Gamma Sigma are service fraternity and sorority)fraternity and sorority)

• Career officeCareer office• Financial Aid OfficeFinancial Aid Office• Place posters in coffee shops, Place posters in coffee shops,

supermarkets, laundromats, etc.supermarkets, laundromats, etc.

INFORMATION SESSIONSINFORMATION SESSIONS

RegularityRegularity

Location, Location, LocationLocation, Location, Location

Members and/or AlumsMembers and/or Alums

Joint SessionsJoint Sessions

Information SessionsInformation Sessions

• Attach credibility to Attach credibility to sessionsession

• Post Post announcements, announcements, advertise in local advertise in local publications, mail publications, mail invitationsinvitations

• Make presentation Make presentation short – 20 minutesshort – 20 minutes

• Q and AQ and A

• Stay afterward for Stay afterward for one on one timeone on one time

• Have current or Have current or former members former members participateparticipate

• If you can, serve a If you can, serve a snacksnack

Follow UPFollow UP

• Use a sign in sheet at every event to Use a sign in sheet at every event to collect contact information of potential collect contact information of potential membersmembers

• Create a special e-mail groupCreate a special e-mail group

• Mail information promptlyMail information promptly

• Invite potential applicants to follow-up Invite potential applicants to follow-up eventsevents

• Ask current members to call potential Ask current members to call potential applicantsapplicants

Follow UPFollow UP

• Create a Recruitment Phone logCreate a Recruitment Phone log

• Establish out-going voice mail message geared to Establish out-going voice mail message geared to collecting applicant contact informationcollecting applicant contact information

• Encourage potential applicants to visit your agency Encourage potential applicants to visit your agency or participate in a short term projector participate in a short term project

• Always return calls or e-mails from potential Always return calls or e-mails from potential applicantsapplicants

DEVELOP AN ELEVATOR DEVELOP AN ELEVATOR SPEECHSPEECH

• What is your agency’s name?What is your agency’s name?

• Where is your program located?Where is your program located?

• What do you do?What do you do?

• Whom are you trying to help?Whom are you trying to help?

• How are you planning to do this?How are you planning to do this?

• How does someone get involved?How does someone get involved?

Remember you are in an elevator, check-out line or waiting for the bus. Remember you are in an elevator, check-out line or waiting for the bus. You have only a few seconds to encourage someone to join your You have only a few seconds to encourage someone to join your AmeriCorps program. AmeriCorps program.

SOURCES OF POTENTIAL SOURCES OF POTENTIAL MEMBERSMEMBERS

Suggestions:Suggestions:

• Career counseling and planning centersCareer counseling and planning centers

• Other AmeriCorps programsOther AmeriCorps programs

• Local non-profitsLocal non-profits

• Places of worshipPlaces of worship

• College/high school career fairsCollege/high school career fairs

• People in transitionPeople in transition

• People who are already active in the People who are already active in the communitycommunity

Recruitment ChallengesRecruitment ChallengesRecruiting in small communitiesRecruiting in small communities

and rural areasand rural areas• Get the help of influential town membersGet the help of influential town members• Contact national and regional clubs like 4-Contact national and regional clubs like 4-

H, RotaryH, Rotary• Speak at club meetings, use newslettersSpeak at club meetings, use newsletters• Place fliers around townPlace fliers around town• Hold informational events at local libraries, Hold informational events at local libraries,

town meetings, fairstown meetings, fairs• Use local media creativelyUse local media creatively

THE THE 7 RECUITMENT COMMANDMENTS7 RECUITMENT COMMANDMENTS

1.1. Set Realistic GoalsSet Realistic Goals

2.2. Develop a meaningful plan and budgetDevelop a meaningful plan and budget

3.3. Assemble necessary materialsAssemble necessary materials

4.4. Identify likely membersIdentify likely members

5.5. Find and encourage applicantsFind and encourage applicants

6.6. Follow up and evaluateFollow up and evaluate

7.7. Retain your membersRetain your members

Any QuestionsAny Questions