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The latest remarkable stats about internet penetration, social media usage and the breakdown of traditional media models - as well as the possibility for innovation in media through big ideas and taking them into multiple platforms with new revenues streams, freeing creatives from the control of the gatekeepers
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THE REVOLUTION HAS BEEN TWEETEDPOSTCARDS FROM THE EDGE OF THE (SOCIAL) MEDIA REVOLUTIONMEDIA & INNOVATION CONFERENCE JUNE 2011
SWEETIDEA FOR TV SHOW A FEW YEARS AGO...
KENYA PIC
A TRAVEL SHOW TAKING PEOPLE TO ALIEN CULTURES WHERE LOCAL EXPERIENCES HEAL EVERYDAY PSYCHOLOGICAL ISSUES
“NO”THE ANSWER FROM PITCH AFTER PITCH
COMMISSIONERS OF TV CONTENT IN THE UK
100IF THEY PASS ON A PROJECT, IT IS EFFECTIVELY DEAD
TRADITIONAL POWER STRUCTURES ARE CRUMBLING
PHEW
GIANTS LIKE BLOCKBUSTER ARE BEING TOPPLED
UH OH
ALLOWING AGILE, RESPONSIVE, INNOVATIVE, DISTRIBUTED TEAMS TO RISE UP
WHAT?!
REVOLT!
600 MILLIONFACEBOOK USERS
3RDLARGESTCOUNTRY ON THE PLANET
51%OF ALL US CITIZENS (12+) USE FACEBOOK
93%ADULTSWHO USE INTERNET IN US HAVE A FACEBOOK PROFILE
46MILLIONPEOPLE CHECK THEIR FACEBOOK PAGE ONCE A DAY
50MILLIONTWEETS SENT PER DAY(BUT 40% OF TWITTER ACCOUNTS ARE DORMANT)
500BILLION MINUTES PER MONTH SPENT ON FACEBOOK(UP FROM 150 IN 2010)
500MILLION MINUTES IN ALL THE MOVIES THAT HAVE EVER BEEN MADE
25MILLION BOOKS COULD BE WRITTEN EVERY MONTH
50%MORE THAN ALL CURRENTLY IN PRINT IN THE WORLD
GOINGEAST
67%INDIANSHAVE A MOBILE PHONE
8%INDIANSON THE INTERNET
31%INDIANSDO NOT KNOW THE INTERNET EXISTS(SAME AS POPULATION OF BRAZIL)
20 MILLIONINDIANS EACH MONTH GET A MOBILE PHONE(SAME AS THE POPULATION OF HOLLAND)
NO.1SEARCHTERM ON GOOGLE IN INDIA IS ‘HOW TO KISS’
INTHE LAST24HOURS
735MILLION FACEBOOK COMMENTS
1BILLION CONTENT PIECES ADDED TO FACEBOOK
51,000HOURSYOUTUBE VIDEOS UPLOADED
48HOURSEVERY MINUTE
2BILLIONYOUTUBE VIDEOS VIEWED
3VIDEOSPER GLOBAL INTERNET USER PER DAY
20MILLIONIPHONE APPS DOWNLOADEDANDFACEBOOK APPS DOWNLOADED
400MILLIONSKYPE CALLS
25MILLIONNEW FACEBOOK MEMBERS
86,000NEW LINKEDIN MEMBERS
800,000NEW INTERNET USERS
300BILLIONEMAILS SENT
16BILLIONSMS MESSAGES SENT
16BILLIONSMS MESSAGES SENT
1EXABYTE
1018BYTES
5EXABYTESBEGINNING OF HUMAN HISTORY TO 2003
2 DAYS IN 2010
5EXABYTES
10 MINUTES IN 2013
5EXABYTES
16BILLIONSMS MESSAGES SENT
SERIOUSMASSCREATIVITY
86%VIEWERSSKIP TV ADS
CAN WE CREATE (AND PAY FOR) GREAT CONTENT IN THIS ASTONISHING NEW WORLD
HOW?
DO WE START
WHERE?
INNOVATEHARNESSING MYRIAD MULTI-PLATFORMPOSSIBILITIES
THE STORY
CONCEPT
PLATFORM(MEDIA OR
TECH)
CONSUMER CONTEXT
PLATFORMENGAGEMENT
MULTI-PLATFORMTRACK
PERVASIVEEXPERIENCE
ROLE
The creative idea, brand DNA, unique narrative concept or ur-plot (asdistinguished from theexecution or discourse)
The medium, channel ortechnology - whether digital, traditional, ambient, earned, owned or otherwise - and its unique capabilities
The actual, observed usage, habits and attitudes in everyday life. Ethnographically informed rather than assumed
The specific features, elements or ‘meanings’ of the platform to be leveraged based on context
The brand expressed through this particular platform.user interface. The interpretation of the story through the filter of the media or technology
The role the track plays (or not) within an orchestrated pervasive, immersive & interactiveexperience
Appropriate tracks are creatively arranged into a strategic and temporal sequence in synergy with a business model innovated around it
© 2003-2011 WECREATE
PLATFORM.USER INTERFACE - THE
‘TOUCHPOINT’
THE MULTI-PLATFORM CONSTRUCTOR®
MULTI-PLATFORM PLAYLIST
THE ENTIRESPECTRUM OF
MULTI-PLATFORM POSSIBILITIES
THE STORY
CONCEPT
PLATFORM(MEDIA OR
TECH)
CONSUMER CONTEXT
PLATFORMENGAGEMENT
MULTI-PLATFORMTRACK
PERVASIVEEXPERIENCE
ROLE
The creative idea, brand DNA, unique narrative concept or ur-plot (asdistinguished from theexecution or discourse)
The medium, channel ortechnology - whether digital, traditional, ambient, earned, owned or otherwise - and its unique capabilities
The actual, observed usage, habits and attitudes in everyday life. Ethnographically informed rather than assumed
The specific features, elements or ‘meanings’ of the platform to be leveraged based on context
The brand expressed through this particular platform.user interface. The interpretation of the story through the filter of the media or technology
The role the track plays (or not) within an orchestrated pervasive, immersive & interactiveexperience
Appropriate tracks are creatively arranged into a strategic and temporal sequence in synergy with a business model innovated around it
PLATFORM.USER INTERFACE - THE
‘TOUCHPOINT’
MULTI-PLATFORM PLAYLIST
THE ENTIRESPECTRUM OF
MULTI-PLATFORM POSSIBILITIES
THE STORY
CONCEPT
PLATFORM(MEDIA OR
TECH)
CONSUMER CONTEXT
PLATFORMENGAGEMENT
MULTI-PLATFORMTRACK
PERVASIVEEXPERIENCE
ROLE
The creative idea, brand DNA, unique narrative concept or ur-plot (asdistinguished from theexecution or discourse)
The medium, channel ortechnology - whether digital, traditional, ambient, earned, owned or otherwise - and its unique capabilities
The actual, observed usage, habits and attitudes in everyday life. Ethnographically informed rather than assumed
The specific features, elements or ‘meanings’ of the platform to be leveraged based on context
The brand expressed through this particular platform.user interface. The interpretation of the story through the filter of the media or technology
The role the track plays (or not) within an orchestrated pervasive, immersive & interactiveexperience
Appropriate tracks are creatively arranged into a strategic and temporal sequence in synergy with a business model innovated around it
PLATFORM.USER INTERFACE - THE
‘TOUCHPOINT’
MULTI-PLATFORM PLAYLIST
THE ENTIRESPECTRUM OF
MULTI-PLATFORM POSSIBILITIES
IS ON THE WALL FOR LEGACY MEDIA MODELS
WRITING
HAVE CHANGED FOR GOOD
RULES
RULE
IDEAS
LIES INCREASINGLY AT THE EDGES
POWER
WEHAVE THE POWER TO TURN ANY DREAM INTO REALITY
POSSIBLEHARNESSING TRADITIONAL MEDIA
IMMERSIVE MEDIA
2.0COLLABORATION, COMMUNITY, CONVERSATION, COMMERCE
WEB
3.0SEMANTICS, SERENDIPITY, SUGGESTIONS
WEB
2.5COLLECTIVE CREATIVITY
WEB
COCREATEA RADICALLY BETTER WORLD
-
AMAZINGCONTENT WHICH BECOMES MARKETING FOR A BIGGER IDEA WITH A SUSTAINABLE, TRANSACTIONAL BUSINESS AT ITS HEART
EAT!MY OWN CAVIAR
UT VIDEO
CONNECTNICK JANKEL
W: WECREATE.CCW: ULTIMATETRIP.TVT: #MIND_MAVERICK