THE ROLE OF ADVERTISING&

August 19 & 22, 2010

Objectives Analyze the impact of advertising.

Recognize methods of persuasion used in

advertising.

Use critical thinking skills to evaluate ads.

Forms of Advertising Print Ads Direct Mail Advertising Radio & TV Commercials Infomercials Web Page Ads and Pop-Ups Billboards and Signs

Page 395-396

Benefits &

Drawbacks of Advertising

Page 396-397

Methods of Persuasion1. Positive Images2. Puffery and Subjective Claims3. Before and After Comparisons4. Endorsements5. Humor, Slogans, and Jingles6. Emotional Appeals

Page 400-402

TV Commercials Toyota Prius

http://www.toyota.com/prius-hybrid/commercial.html Ford Mustang

http://adland.tv/commercials/ford-2011-mustang-pg-2010-60-usa

Chevy Trucks http://www.youtube.com/watch?v=qriNbVCIsow

Vintage Commercial Dodge Charger http://www.youtube.com/watch?v=4JhzwNuo75M

Thinking Critically

About AdsPage 403

Assignment1. Hand in Attitude Inventory Worksheet for

Participation Points. Due Today.2. Using the magazines, locate an ad and

record the answers to the questions posed in the text to help you critically analyze the ad.

3. Find an example of an ad you think is effective and an ad you think is ineffective. Record your reasoning. Your reason must include a word used in the lesson today about advertising.

4. Appealing or Apalling Ads Worksheet