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The Search Is On: Why Labels Matter
Part 4: User Experience Webinar Series~ presented by Kristiana Burk
Laying a Foundation…
today > Search Optimization & Labeling
Digging Deeper: Upcoming WebinarsWeb 2.0 and Beyond
Layered Content Make Learning Fun
Thematic Approach to Organizing Resources
Focus on User in User Experience…
They are the reason your job exists!There would be no service to provide if they weren’t using itEverything you do should be focused on their needs
Why spend time on Search?
- 2nd most popular online activity for your users- where most users start their info-seeking process online- users have certain expectations and realizations about search now- with features in LibGuides – you have an open door to Google!
Higher rankings = more traffic
whether we like it or not users usually begin with Google
Search Engine Optimization (SEO)…
- trying to increase the ranking of your content in a search engine- finding ways to remove barriers- improving quality of results in search engine list- preparing your content for internal search and ‘findability’
Tools of SEO…
- metad / metak- descriptions - labeling- consistency
let’s take a look at some examples…
What Shows Up in Google…
pulls from your LibGuide title
combination of your LibGuide description and tab labelscrawled
frequently
uses the URL you specify
What Shows Up in Google…
combination of your LibGuide description and tab labels
title used URL specified
Label It Correctly…
- target unique terms (quilting patterns vs. quilting)- do your homework (what are users looking for?)- apply consistency- remember that leveraging user terminology (what they would type in) is key- don’t forget URL labeling as well
http://hsw.libguides.com/animals-guide
http://hsw.libguides.com/content.php?pid=17959&sid=133451
vs.
A Description for Everything…
On-Page Descriptions (HSW Site Example)
Source Code – metad / metak (HSW Site Example)
Metak (5-10 targeted words)
Metad (description with targeted words)
Find Extra Lift With…
- keyword repetition- in-bound links and referrals- “quality” of content- authority / source (.edu, .gov, .org vs. .com)- relevancy
Yahoo SiteExplorer - https://siteexplorer.search.yahoo.com/mysites
GoogleRankings - http://www.googlerankings.com/ultimate_seo_tool.php
HitWise - http://www.hitwise.com
Word of Caution…
- easy to take to the extreme (white-hat vs. black-hat)- always balance with overall user experience- remember the browser and value of taxonomies- keep your user in mind
Next webinar learn how to take it to the next level with Web 2.0 tools
