THE SITSI UNIVERSE – YOUR SOURCE FOR EXCEPTIONAL …...Digital telco, media & services Publications 2020: 30+ market reports 20 vendor profiles Cloud & Infrastructure Cloud-related

THE SITSI® UNIVERSE –YOUR SOURCE FOR EXCEPTIONAL ANALYST INSIGHTS

© PAC GmbH 2020SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors2

Shape your business in software, IT services and

digital markets…

SITSI® stands for "Software and ITServices Industry" and is ouruniversal content platform of all off-the-shelf studies for the IT vendorcommunity.

…with the most comprehensive research portal…

• 500 vendor profiles• 500 market reports• Over 65,000 data points in

1,000 datamarts• Tracking of over 10,000 deals• Published/updated every year

How you can benefit from SITSI®

The SITSI® universe helps youunderstand the changes in yourenvironment, seize opportunities,formulate crucial business strategiesand take the right investmentdecisions.

…that helps you take action today.

Ta k e a g l i m p s e a t t h e S I T S I ® l i b r a r y

https://www.pac-online.com/search-page?criteria_filters_per_page=20&criteria_filters_sort=field_date_of_publication

© PAC GmbH 2020

The SITSI® universe supports various roles in day-to-day routines at a vendor company

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Market Intelligence Manager Head of Strategy Analyst Relations

ManagerChief Marketing

Officer

Chief Executive Officer

Partner/Alliance Manager

Business Development Manager Sales Manager

SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors

© PAC GmbH 2020

Rick, 28 years, Market Intelligence Manager

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...to quickly serve our internal stakeholders with multilocal market analysis.

...to fuel our knowledge regarding competitive intelligence.

...to work on my internal market development projects with analyst opinion and data in 30+

local markets.

The SITSI® universe helps me…


© PAC GmbH 2020

Karen, 61 years, Head of Strategy

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...to validate our business strategy through multidimensional market data.

...to anticipate local technology trends and their impact on us as a vendor.

...to shape our future strategy through local market data and competitive insights.



© PAC GmbH 2020

Nancy, 35 years, Analyst Relations Manager

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...to track local assessments and evaluationsof us as a vendor company.

...to brief our executives on how we are performing compared to our competitors.

...to map our analyst program with top trends and innovative topics.



© PAC GmbH 2020

Henry, 44 years, Chief Marketing Officer

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...to optimize and adapt my current marketing strategy.

...to better understand client needs and how they make an impact on our USP.

...to provide my team with helpful and consistent information on our ecosystem.



© PAC GmbH 2020

Charlotte, 50 years, CEO

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...to reflect on current and future market dynamics and present them to our investors.

...to better plan and forecast our business based on multilocal market climates.

...to enhance my presentations with analyst opinion and research results.



© PAC GmbH 2020

Leslie, 31 years, Partner/Alliance Manager

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...to constantly track and evaluate my partners

...to identify potential new partners

...to shape business plans with my partners based on market dynamics



© PAC GmbH 2020

Maryam, 41 years, Business Development Manager

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...to identify new investment areas for growth.

...to track local deals to sharpen our new client attack strategy (horizontal and/or vertical).

...to sharpen our understanding of market drivers and inhibitors.



© PAC GmbH 2020

Marlon, 36 years, Sales Manager

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...to better understand my prospects and clients through local deal tracking.

...to have an edge on competition in my RFIs/RFPs.

...to obtain useful information on innovation in IT – a decisive advantage in client conversations.



© PAC GmbH 2020

SITSI® references

12 SITSI® Universe 2020 – Use Cases & Benefits for IT Vendors

© PAC GmbH 2020

What is SITSI®? – research architectureThe most comprehensive research platform on software and IT services since 1992

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Market reports

Vendor rankingsVendor profiles

Trackers & benchmark

Market figures


© PAC GmbH 2020

Research dimension 1 – country coverage

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NorwaySpain

SwedenSwitzerland

UKRest of W. Europe*

Czech RepublicHungaryPoland

RomaniaRussia

SlovakiaTurkey

Rest of Eastern Europe*

Australia*China*India*

Japan*Rest of Asia Pacific*

South Africa*Middle East*

Rest of Africa*

USACanada*Brazil*

Mexico*Rest of Latin America*

* Only market figures and forecasts

Middle East & Africa

Asia Pacific

Western Europe

Eastern Europe Americas

AustriaBelgiumDenmarkFinlandFrance

GermanyItaly

Netherlands


© PAC GmbH 2020

Research dimension 2 – key expertise

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For each of the topics shown above, teknowlogy publishes market reports, vendor profiles, detailed market figures, vendorrankings at worldwide and local levels, and much more. Explore by topic area or select specific regions or countries using theSITSI® advanced search function.

C yb erS ecu r i ty

Governance

Content & application security

ID & access management

Infrastructure security

Publications 2020: 15+ market reports10 vendor profiles

B u s in essA p p l ica t io n s -R e la ted

S erv ices

Business applications-related C&SI (SAP, Oracle, MS Dynamics, Salesforce)

- - -SAP-related services


D ig i ta l C X& In te rn e t o f T h in g s

Digital customer experienceDigital factory

Connected vehiclesSmart transport

Smart home & buildingsSmart energy & resources

Digital healthDigital finance

Digital government & smart citiesSmart retail & CPG

Digital telco, media & services


C lo u d & In f ras t ru c tu re

Cloud-related C&SI, AM

IaaS

PaaS

SaaS

Managed cloud


A rt i f i c i a l I n te l l i g en ce , B I &

A n a ly t i cs

Artificial intelligence

Business intelligence

Big data

Real-time analytics/ in-memory



© PAC GmbH 2020

Research dimension 3 – standard market taxonomy

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VERTICAL SECTORS

InsuranceManu-facturing Banking Public

SectorRetail &

WholesaleTelecom Utilities Services &Consumers Transport

IT MARKET

SOFTWARE PRODUCTS

HARDWARE

IT SERVICES

SOFTWARE & IT SERVICES (SITS)

Infrastructure Software &Platforms

ApplicationSoftwareProducts

Horizontal Business Applications

(incl. BI)

Technical Applications

Operating Systems

Network, System, Storage and Security

Management (N3SM)

Office, Content & Collaboration Application-related

Project Services2

Application Management

Middleware

VerticalBusiness Applications

Infrastructure Support Services1

Infrastructure-related Project Services2

Infrastructure Outsourcing

Services3

N3SM & Middleware

Office, Content & Collaboration

Infrastructure-RelatedServices

Application-RelatedServices

BusinessProcess

OutsourcingSaaS

1 Hardware Maintenance; Field Services and Services Desk2 Consulting; Systems Integration; Training3 End-user Devices Outsourcing; Data Center Outsourcing & Hosting; Managed Data Center Services; Public IaaS/PaaS

Horizontal Business Applications

Vertical Applications


© PAC GmbH 2020

Our unique bottom-up approach enables

us to provide a granular and reliable

market view.

Research methodologyIn-depth analysis of local markets is at the heart of our research and results in the teknowlogy reference model:

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Thousands of face-to-face interviews with IT users and IT providers

Our efficient research experts create more than a hundred surveys each year

teknowlogy’s knowledge databases Informal knowledge sharingbetween teknowlogy experts

Macro-economic data set and multi-dimensional correlation patterns 40+ years of consulting projects


C X P G R O U P

From ad-hoc inquiry calls to small customanalyses, from speaking engagements tostrategic workshops

• Additional market or competitive insights • Adaptation of our market and vendor data to your

own portfolio elements or market segmentation• Input and opinion to feed your strategy & positioning

discussions • Keynotes for your customers or kick-off

presentations for your teams

• Speed, agility and proximity – you will have our full commitment

• Every quarter (or upon request) we provide an overview of your analyst access issues addressed, the days used, and the balance of retainer time remaining.

• Retainer time is not required for simple questions or clarification of information in published reports – this type of inquiry is handled at no expense.

Analyst access

Sometimes our clients need intelligence beyond what is available in our SITSI®repository.

That’s when simple, direct and flexible access to our experts comes into play.

© PAC GmbH 2020

Our consulting services

Our services are tailored to your specific needs and are based on more than 40 years of market insight and experienceas well as current market data from our SITSI® research library.

Strengthen your sales pitch and develop the right growth strategy using our consultancy services

F i n d o u t m o r e a b o u t o u r c o n s u l t i n g s e r v i c e s

https://vendor.teknowlogy.com/

© PAC GmbH 2020

Together, we are the leading European research and consulting firm in the fields of digital transformation, software and IT services

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CXPPACFounded in 1973, CXP is a research

and consulting firm focusing on enterprise software solutions expertise

for IT users in French-speaking countries.

Founded in 1976, PAC became the leading European-based market analyst firm delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide.


© PAC GmbH 2020

Our brand – what does it stand for?

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tektechnologyis our passion and we live and breathe it! Technology has become a factor of critical importance for any organization’s success.knowledgeWhen facing complex decisions, reliable knowledge is the best way to de-risk the future. We are sharing this knowledge.

know

<nowOur knowledge is aimed at supporting the best decisions to be made now for a bright tomorrow. The symbol “<“ is the indication of openness to the future and our forward-looking attitude.

<now

science, methodThe suffix -logy characterizes a scientific approach. We work with methods that have proven efficiency. We are scientifically organized in our knowledge, our data, and our methods.

-logy


Contact

teknowlogy Group

Holzstr. 2680469 Munich, Germany

Phone: +49 (0)89 23 23 68 0Email: [email protected]

www: www.sitsi.com

Christophe ChâlonsSenior Vice PresidentHead of Research & Chief Analyst+49 89 23 23 68 [email protected]

Christine OsianderSITSI® Customer Support+49 89 23 23 68 [email protected]

Stephan KaiserSenior Vice PresidentHead of Vendor Advisory+49 179 14 52 [email protected]

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Documents

THE SITSI UNIVERSE – YOUR SOURCE FOR EXCEPTIONAL …...Digital telco, media & services Publications 2020: 30+ market reports 20 vendor profiles Cloud & Infrastructure Cloud-related