What we do, and some case studies

Who are we

•  The Social Sasquatch, or Oliver Jenkins as he’s more commonly known, is based in the Midlands, but works across the UK on a range of projects

•  Background in: •  Higher Education – IT project management, and teaching social media!

(WINTER) •  Outdoor Events Management @ Major Music Festivals! (SUMMER)

•  An independent consultant, working with a collective of web developers, graphic designers, marketing & PR experts, and generally pretty clued-up dudes

How can we help you

•  Social media •  Inbound marketing •  Pay Per Click management (Google PPC) •  Content marketing •  Event based services (Experiential support) “The best marketing doesn’t feel like marketing.” Tom Fishburne

Social media

•  Advertising your event, your service, your product across social platforms

•  Campaign optimisation (to maximise ROI)

•  Promotional activities (paid and organic)

•  Strategy development, competitions, incentives

•  Managing your accounts, responding to comments

Inbound marketing

•  Designing and deploying email campaigns

•  Creating ‘custom audiences’ and ‘lookalike audiences to increase reach and maximise ROI

•  Creating content calendars, strategically deploying content across a range of platforms

•  Integrating everything, social, web, print, design, to ensure consistency and tone of voice

PPC management

•  Advertising on Google

•  Bid on specific search terms (keywords)

•  Bid optimisation and monitoring or most efficient ways to engage with your audience

•  Demonstrate real ROI using pre-defined goal conversions

Content marketing

•  Blogging – themes and topics that work! •  Guest blogs

•  Social signposting •  Using supercharged users & celebrities!

•  Press releases to coincide with social campaigns •  Maximising impact across platforms

•  repurposing to get more for less

•  SEO and Google Keywords •  Driving traffic to your website through clever use of copy

Event based services (Experiential support)

•  Real-time upload of content

•  Onsite promotions run with potential customers in person/across social – integrated experience

•  Onsite interviews and testimonials

•  Professional photography service

•  HD Camera Drone for filming of events

•  Live Twitter Wall – admin and set up

Case Studies

•  We work with a range of clients with a range of objectives

•  We understand everyone is different •  We look at each project with a fresh pair of eyes!

•  No templates •  No ‘out the box’ strategies

•  Integrate with your existing marketing functions to deliver against your business objectives and the strategic direction of your project

TransferWise - #RIPHiddenFees

3 day reach on Facebook: •  5.6 million impressions

•  Video post reach – 4.94 million

•  10,900 likes

•  3,600 shares!

•  733,000 video views!

•  Organic post reach – 606,000

3 day reach on Twitter •  367,000 interactions

•  2.6 million impressions for #RIPHiddenFees

British Heart Foundation - LOVE Installation

•  Promote the BHF LOVE Installation in Covent Garden Feb 2015

•  Drive traffic to BHF website •  Real-time updates •  Photo opps with celebrities •  Image generation for range of

social platforms •  Engage with local media and

interested stakeholders to maximise impact

FAT SALAD – Got a bigger audience!

•  Glastonbury Award Winners wanted a few more likes!

•  400 > 8,100 in 3 months •  Mixture of organic and paid likes

inc competitions •  Increase in engagement of over

10,000% at peak times! •  Created content templates for

daily recipes •  Worked on rebrand of company to

develop a more commercial image

Sutton Coldfield Tennis Club (LTA)

•  #AceFace campaign developed •  Targeted across social platforms •  Predominantly organic

engagement •  User generated content via

competitions and incentives •  Offline engagement driven

through local media channels •  Project managed campaign and

stakeholder involvement

Festival Mule – Reduce staffing costs

•  Directed traffic from Leeds Festival Website to Mule Facebook page

•  60% Increase in sales post social strategy implementation

•  Real time monitoring of comments and responses = better customer service •  98% of comments were resolved on Facebook in

real time •  100% of queries responded to <10 minutes

•  20 x volunteers recruited on FB •  Saved £4,900 in staff cost

tmWare

•  Drive traffic to website using a range of social media, PPC, email and content marketing

•  PPC management

•  Agile approach to developing campaigns that deliver high ROI on Facebook and Twitter

Sasquatch PR!

•  Featured by the prestigious One Minute Briefs

•  Guest writer for ‘Event Magazine’ Mr Social feature March 2015

Sasquatch PR!

The Missing Link…

•  Oliver Jenkins The Social Sasquatch, AP Designs

Courtyard Three

Coleshill Manor, Coleshill

B46 1DL

•  Email - oli@thesocialsasquatch.co.uk

•  Land – 01675 434583

•  Mob – 07557 104096

•  Twitter - @HairyHandshake

•  Facebook - facebook.com/socialsasquatch

•  Website - www.thesocialsasquatch.co.uk