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The South Pacific Tourism Organisation
Welcomes you to a workshop on the
SPTO Tourism Toolkitwww.PacificToolkit.org
Workshop 29 and 30 November 2005
Introductions
Facilitators:
Simon Milne
Carolyn Nodder
Participants:
……………….
Terms of Reference• Assess training needs of SME owners and managers (including entrepreneurs yet to start a business)
• Review existing training materials
• Create a marketing and management module to help meet training needs – drawing on existing resources where possible
• Regional workshop
• Implementation and review
Training Needs AnalysisThe in-depth interviews identified the following core areas of training need:
• marketing;
• management - HR, accounting, finance etc;
• information technology use and application;
• greening business;
• developing cultural/sense of place product elements;
• networking and alliance development;
• how the tourism industry ‘works’
Training Needs Analysis• training providers are not able to satisfy entirely the demand for training from the owners and managers of tourism SME
• a gap between high-end, longer duration, university courses & basic courses on business start up. Hard to find resources that can assist in the growth phase of SME
• difficult to access up-to-date and inexpensive training on a regular basis
Training Needs Analysis
SME Start Ups‘Good Ideas’No experience
Experienced, established operators Sustained growth
Advice on basic business start-up(general)
University providers (degrees)
Basic staff training
GAP
Training Needs Analysis The internet represents the best tool to provide ongoing background information for both trainers and managers/owners alike.
The internet offers the best way to supplement less frequent face-to-face training.
Training Needs Analysis• Training materials need to be “alive” and
exciting. Many prefer case studies.
• Benchmarking and learning from others is important. A willingness to share
experiences and knowledge.
• Complexities: language, inner/outer island
“if you don’t provide free access we probably won’t use it”
0
5
10
15
20
Per
cent
18.87 17.61 16.98
11.32 10.697.55 6.29
3.14 3.14 2.52 1.26 0.63
159 Responses
39% previous training (N = 67)Sort of previous formal training………
0
10
20
30
40
50
60
Pe
rce
nt
53.7
22.4
10.4 94.5
Other sources of info. that respondents use to help their business
Other sources of knowledge n=159 %
Books 66 41.5
Internet 98 61.6
Other business operators 112 70.4
Family and/or friends 78 49.1
Tourism organization and industry newsletter 104 65.4
Marketing and attracting visitors
0
20
40
60
80
100
Pe
rce
nt
84.1
11.51.9 1.31.3
Managing Business, money, and people
0
20
40
60
80
Pe
rce
nt
75.8
12.7 8.31.9 1.3
Culture and Sense of Place
Very important
Fairly important
Neutral
Fairly unimportant
Not important at all
0
10
20
30
40
50
60
70P
erce
nt
63.1
28
5.1 1.91.9
Environmentally friendly business practices
0
10
20
30
40
50
60
70
Pe
rce
nt
61.1
24.8
8.33.22.5
Information Technology training areas
0
10
20
30
40
50
60
Perc
en
t
58
28
8.34.5 1.3
Networking, communicating and collaborating
0
10
20
30
40
50
60
Perc
en
t
56.7
28
10.22.52.5
How tourism industry works
0
10
20
30
40
50
60
Pe
rce
nt
52.9
29.9
10.84.5 1.9
On-line Toolkit
SME Start Ups‘Good Ideas’No experience
Experienced, established operators Sustained growth
Advice on basic business start-up(general)
University providers (degrees)
Basic staff training
SPTO Toolkit
