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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global pg. 11

THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

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Page 1: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGYMintzberg, HenryCalifornia Management Review; Fall 1987; 30, 1; ABI/INFORM Globalpg. 11

Page 2: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

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Page 12: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 13: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 14: THE STRATEGY CONCEPT I: FIVE Ps FOR STRATEGY …courses.ce.metu.edu.tr/.../62/2017/10/Mintzberg-5Ps...Mintzberg, Henry California Management Review; Fall 1987; 30, 1; ABI/INFORM Global

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.