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The Student Engagement Lifecycle Reexamined
Quick Poll
• Student Alumni Group
• Charge dues
• Pure philanthropic
• Just Senior Class Gift
Student Membership
0
100
200
300
400
500
600
700
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
Student Members
BUT…
Was this our glass ceiling?
Where We Are Coming From
• Diminishing returns on alumni memberships
• Disbanded Student Alumni Membership
• Advise the Student Foundation
Our Two Favorite Terms
Engagement
Philanthropy
Our Precious Resources
Time
Focus
ROI
Do we nurture the nature?
Nurture the Nature
75% gave
70% solicited their peers
Undergraduate Experience Lifecycle of Student and Alumni Engagement and the Collegiate Experience
Pre-College Acceptance
Pre-Campus Arrival
First Year
Middle Years
Senior Year
Loyal Alumni
Culture of Philanthropy
Strategic Partners
• Academic Divisions • Residential Colleges • Athletics • Student Affairs • University Bookstore • UCSD Housing and Dining Services • Student Organizations
Be the first impression
Pre-College Acceptance
Pre-Campus Arrival
First Year
Middle Years
Senior Year
Life After Graduation
Day 0
Day 0
Welcome Packs Placed on the bed of freshman and transfer students during welcome week
insp
ire
Convocation Experience
explo
re
cre
ate
Undergraduate Experience Lifecycle of Student and Alumni Engagement and the Collegiate Experience
Pre-College Acceptance
Pre-Campus Arrival
First Year
Middle Years
Senior Year
Loyal Alumni
Culture of Philanthropy
Undergraduate Experience Lifecycle of Student and Alumni Engagement and the Collegiate Experience
Pre-College Acceptance
Pre-Campus Arrival
First Year
Middle Years
Senior Year
Loyal Alumni
Culture of Philanthropy
Student Donors
Giving Back Philanthropy continues to make strides in increasing both the number of donors and dollars raised.
2008 2009 2010 2011 2012
2,000
6,000
4,000
10,000
8,000
$2
.7M
$2
.0M
$2
.9M
$3
.4M
$3
.9M
9,205
2,159
8,882
6,609
5,307 5,342
1,441 1,318 905 254
Alumni Donors
2013 Goal
2,500
$5
.0M
10,500
Building a culture of student philanthropy
Building a Culture of Philanthropy
#1 Identify and grow a leadership culture around philanthropy
“Culture eats strategy for lunch every day of the week”
Building a Culture of Philanthropy
#2 Students are smart, be honest
Before After
Building a Culture of Philanthropy
#3 Make the Link to Alumni
Investment Clear
