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A
RESEARCH REPORT
ON
THE STUDY OF CONSUMER PREFERENCE & CONSUMER
PERCEPTION TOWARDS VARIOUS BRANDS OF CARS”
Submitted To
Kurukshetra University, Kurukshetra
In the partial fulfillment for the Requirement for the degree in
MASTER OF BUSINESS ADMINISTRATION
SESSION (2008-2010)
SUBMITTED TO SUBMITTED BY
MR. RINKU AGGARWAL SANDEEP SINGH
LECTURER MBA (4TH SEMESTER)
MBA DEPT. UNIVERSITY ROLL NO.
SHREE RAM MULKH INSTITUTE OF MANAGEMENT AND TECHNOLOGY,
KHORA BHURA (SRMIMT)
(AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA)
ACKNOWLEDGEMENT
Life is full of interaction. In our daily life we get ahead by giving hope to each other.
When a person is doing some important work whether as a guide, helper, supporter i.e., a true
friend is needed. And one feels obliged to them.
There is always a sense of gratitude which one feels towards his/her Guru or Mentor who has
helped him/her at one point of time or the other.
I am thankful to Mr. RINKU AGGARWAL who was always there to give my spirits a
boost and whose guidance it would not have been possible for me to complete my project
report successfully.
I shall be falling in my duties if I do not express my gratitude to my friends and other persons
for their useful advice at various stages.
Last but not the least; I would like to thank the Almighty God for his blessings showered on
me during the project report.
SANDEEP SINGH
PREFACE
Marketing Management is critical to success of every organization whether small or large.
MBA students of SRM Institute of Management and Technology are required to undergo a
research project as an integral part of the curriculum. The objective is to develop ability to
apply multidisciplinary concepts, tools and techniques to solve organizational problems.
The main objective of the research project is to expose the business management students to
various functional areas of management. Any professional degree remains incomplete
without practical exposure. The students are required to develop deep into the intricacies of
the management related activities.
The training involves innovative pedagogy and through it preparing young prospective
business managers for the new millennium. Learning is like eating food. It is not how much
one eats that matters, what counts are how much you digest.
DECLARATION
I, SANDEEP SINGH student of SHREE RAM MULKH INSTITUTE OF
MANAGEMENT & TECHNOLOGY (KOHRA BHURA) here by state that the Research
Report entitled “STUDY OF CONSUMER PREFERENCE & CONSUMER
PERCEPTION TOWARDS VARIOUS BRANDS OF CARS” submitted in partial
fulfillment for the requirement of degree of Master of Business Administration. It is the
original work done by me and the information provided in the study is authentic to the best of
my knowledge. This study report has not been submitted to any other institution or university
for the award of any other degree.
SANDEEP SINGH
MBA (4TH SEM)
SRMIMT,KHORA BHURA
Table of Contents
Sr.No. CONTENT PAGE NO.
1 Acknowledgment II.
2 Preface III.
3 Declaration IV.
INDEXCONTENTS PAGE NO.
CHAPTER 1- Introduction 1 – 37
1.1. Profile of Study 1 – 35
1.2. Justification of Study
1.3. Objectives of Study
36
37
CHAPTER 2- Review of literature 37 – 44
CHAPTER 3- Research Methodology 45 – 48
3.1. Sample Design 46
3.2. Data Collection Technique 47
3.3. Analytical Tools 47
3.4. Limitations of Study 48
CHAPTER 4- Results and Suggestions 49 – 63
CHAPTER 5- Findings and Suggestions 64 – 66
5.1. Findings 65
5.2. Suggestions 66
Bibliography I.
Annexure Π – IV.
AUTOMOBILE INDUSTRY
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.
INDUSTRY OVERVIEW
Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the
Automobile Industry of India has come a long way. During its early stages the auto industry
was overlooked by the then Government and the policies were also not favorable. The
liberalization policy and various tax reliefs by the Govt. of India in recent years has made
remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently
growing at the pace of around 18 % per annum, has become a hot destination for global auto
players like Volvo, General Motors and Ford.
A well developed transportation system plays a key role in the development of an economy,
and India is no exception to it. With the growth of transportation system the Automotive
Industry of India is also growing at rapid speed, occupying an important place on the 'canvas'
of Indian economy.
Today Indian automotive industry is fully capable of producing various kinds of vehicles and
can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.
SNIPPETS
The first automobile in India rolled in 1897 in Bombay.
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.
Within two-wheelers, motorcycles contribute 80% of the segment size.
Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
Tata Motors dominates over 60% of the Indian commercial vehicle market.
2/3rd of auto component production is consumed directly by OEMs.
India is the largest three-wheeler market in the world.
India is the largest two-wheeler manufacturer in the world.
India is the second largest tractor manufacturer in the world.
India is the fifth largest commercial vehicle manufacturer in the world.
The number one global motorcycle manufacturer is in India.
India is the fourth largest car market in Asia - recently crossed the 1 million mark.
SEGMENT KNOW-HOW
Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda
contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS
makes 82% of the mopeds in the country.
40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the
market share. Among the passenger transport, Bajaj is the lead by making 68% of the
three-wheelers. Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52%
share in passenger cars and is a complete monopoly in multipurpose vehicles. In utility
vehicles Mahindra holds 42% share.
In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata
Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer.
MISCELLANEOUS
Hyderabad, the Hi-Tech City, is going to come up with the first automobile mall of the
country by the second half of 2008. It would be set up by city-based Prajay Engineers
Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities for automobile
financing institutions and insurance services to create a complete range of services required
for both auto companies and customers. It will also have a multi-purpose convention centre
for auto fairs and product launches.
Cars by Price Range
Under Rs. 3 Lakhs Maruti 800 , Alto, Omni
Reva
Rs. 3-5 Lakhs Ambassador Fiat Palio Hyundai Santro , Getz,i10
Chevrolet Opel Corsa Maruti Zen , Wagon R, Versa, Esteem,,Ritz,A-star Ford Icon & Fiesta
Tata Indica , Indigo XL, Indigo Marina-
Rs. 5-10 Lakhs
Chevrolet Swing, Optra Magnum, Tavera Hyundai Accent, Elantra Mahindra Scorpio Maruti Baleno Toyota Innova Tata Safari Mitsubishi Lancer , Mitsubishi Cedia Honda City ZX Mahindra Bolero
Hyundai Sonata Embera
Rs. 10-15 Lakhs
Toyota Corolla Ford Mondeo & Endeavour Chevrolet Forester Skoda Octavia & Combi
Honda Civic
Rs. 15-30 Lakh
Honda CR-V Maruti Suzuki Grand Vitara Terracan & Tucson Mitsubishi Pajero Audi A4 Opel Vectra Honda Accord Mercedes C Class
Toyota Camry
Rs. 30-90 Lakhs
Audi A6, A8 & Audi TT BMW X5, 5 Series & 7 Series Mercedes E Class, S Class, SLK, SL & CLS-Class Porsche Boxster, Cayenne, 911 Carrera & Cayman S Toyota Prado
Volvo
Above Rs. 1 Crore
Bentley Arnage, Bentley Continental GT & Flying Spur Rolls Royce Phantom
Maybach
INDIAN AUTOMOBILE INDUSTRY
During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes.
IN BRIEF
The origin of automobile is not certain. In this section of automobile history, we will only
discuss about the phases of automobile in the development and modernization process since
the first car was shipped to India. We will start automotive history from this point of time.
The automobile industry has changed the way people live and work. The earliest of modern
cars was manufactured in the year 1895. Shortly the first appearance of the car followed in
India. As the century turned, three cars were imported in Mumbai (India). Within decade
there were total of 1025 cars in the city.
The dawn of automobile actually goes back to 4000 years when the first wheel was used for
transportation in India. In the beginning of 15th century Portuguese arrived in China and the
interaction of the two cultures led to a variety of new technologies, including the creation of a
wheel that turned under its own power. By 1600s small steam-powered engine models was
developed, but it took another century before a full-sized engine-powered vehicle was
created.
The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank
Duryea. It was the first internal-combustion motor car of America, and it was followed by
Henry Ford's first experimental car that same year.
One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost
that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an
aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style
rather than speed.
During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel
wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder
engine and an aluminum body.
The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited
more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than
their predecessors. The 1940s saw features like automatic transmission, sealed-beam
headlights, and tubeless tires.
INDUSTRY INVESTMENT
According to Commerce Minister Kamal Nath, India is an attractive destination for global
auto giants like BMW, General Motors, Ford and Hyundai who were setting base in India,
despite the absence of specific trade agreements.
CURRENT SCENARIO
On the cost front of Indian automobile industry, OEMs (Original Equipment
Manufacturer) are eyeing India in a big way, investing to source products and
components at significant discounts to home market.
On the revenue side, OEMs are active in the booming passenger car market in India.
OVERVIEW
Snippets
By 2010, India is expected to witness over Rs 30,000 crore of investment.
Maruti Udyog has set up the second car with an investment of Rs 6,500 crore.
Hyundai will bring in more than Rs 3,800 crore to India.
Tata Motors will be investing Rs 2,000 crore in its small car project.
General Motors will be investing Rs 100 crore and Ford about Rs 350 crore.
Ashok Leyland and Tata Motors have each announced over Rs 1,000 crore of
investment.
Why India
The economy of India is emerging. The following table shows the ranking of India in the past
four years.
Rank 2009 2008 2007 2006
1 China China China China
2 India Thailand Thailand Thailand
3 Thailand India USA USA
4 Vietnam Vietnam Vietnam Indonesia
5 USA USA India Vietnam
6 Russia Russia Indonesia India
7 Korea Indonesia Korea Korea
Indian Automobile Industry Growth
The passenger car and motorcycle segment in Indian auto Industry is growing by 8-9 per
cent.
CURRENT SCENARIO
The Indian automobile industry crossed a landmark with total vehicle production of
10 million units.
Car sales was 8,82,094 units against 8,20,179 units in 2008-09.
The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765
units in 2008-09.
Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against
3,18,430 units in 2008-09.
OVERVIEW
Snippets
India, sourcing base for global auto majors.
Passenger car and motorcycle segment is set to grow by 8-9%.
The two-wheeler segment will clock 11.5% rise by 2007.
Commercial vehicle to grow by 5.2 per cent.
Estimated component market size is US$ 6.7 bn.
Facts & Figures
India, in auto sector, is turning to be a sourcing base for the global auto majors. The
passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming couple
of years, says the ICRA report. The industry is likely to maintain the growth momentum
picked up in 2002-03.
The ICRA's analysis points on the auto sector that the passenger car market in the country
was inching towards cars with higher displacements. The sports-utility-vehicle (SUV)
that was getting crowded everyday, would witness intense competition as many SUVs
had been competitively priced, the report said.
Honda, Suzuki, General Motors and Hyundai, the global automakers had already
launched their premium SUVs in the market to broaden their portfolio and create product
excitement in the segment estimated at about 10,000 unit annually.
In the two-wheeler segment, according to the report, the motorcycles would clock 11.5
per cent rise during 2005-2008 over its siblings-scooters and mopeds. Scooters sales
would decelerate and mopeds would also see the same. Overseas market would present
huge opportunities for the two-wheeler makers.
The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavy
commercial vehicles market would rise at 5.5 per cent and sales of light buses and trucks
would achieve 4.7 per cent growth. For the tractors, the report predicts a growth at 4.6 per
cent.
Indian Auto Market Growth for the year 2008-09
The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as
against 78,97,629 units in 2008-09.
The automotive industry crossed a landmark with total vehicle production of 10
million units.
According to the Society of Indian Automobile Manufacturers (SIAM), car sales was
8,82,094 units against 8,20,179 units in 2008-09.
The growth of domestic passenger car market was 7.5 per cent
Car exports stood at 1,70,193 units against 1,60,670 units in 2007-08.
The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317 units
against 62,09,765 units in 2007-08.
Motorcycles had the upward march, 17.1 per cent in domestic market touching
58,15,417 units against 49,64,753 units in 2007-08.
Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428 units in
2007-08.
Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against
3,18,430 units in 2006-07.
Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23
per cent growth in the year ended March 31, 2007.
Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units against 1,
19,924 units in 2006-07.
Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862 units in
2006-07.
Auto Component Market
The Indian auto parts industry is significantly fragmented with a large number of players
having a turnover of less than US$10 million per year. The industry directly employs about
2,50,000 people and has an annual turnover over US$ 56.3 billion.
Estimated market size - US$ 6.7 bn
Estimated market size by 2012 - US$ 17 bn
Projected CAGR - 15%
Note: Nearly two-thirds of the auto component production is consumed directly by Original
Equipment Manufacturers (OEMs).
Market Advantage
Fast paced urbanization to rise from 28% to 40% by 2020.
Upward migration of household income levels.
Middle class expanding by 30-40 million every year.
Growing working population.
INDIAN AUTOMOBILE COMPANIES
India is the 11th largest Passenger Cars producing countries in the world and 4th largest in
Heavy Trucks.
CURRENT SCENARIO
Hero Honda is the largest manufacturer of motorcycles. Hyundai Motors India is the second largest player in passenger car market. Sundram Fasteners, Sundaram Clayton, Bharat Forge and Rico Auto supplies
components to global majors like Ford, General Motors and Land Rover. Tata Motors is the fifth largest medium & heavy commercial vehicle manufacturer in
the world.
OVERVIEW
Snippets In 1980s Hindustan Motors (HM) was leading car manufacturer in India. HM is popular with its Ambassador model. In 1970s, Sanjay Gandhi, son of Indira Gandhi envisioned "People's Car." Maruti Udyog Ltd. was set up to manufacture budget cars. In 1993 foreign auto makers entered the Indian market.
Facts & Figures
The onset of automobile industry in India saw companies like Hindustan Motors, Premier
Automobiles and Standard Motors catering to the manufacture of automobiles for Indian
customers. The era, 1950s - early 1990s was known as 'license raj,' when India was closed to
the world and imports. Hindustan Motors (HM) was the leader in car manufacturing and sales
until the 1980s, when the industry was opened up from protection. HM, joint venture with
Mitsubishi produced Lancer and Pajero, but is best known for its own model, Ambassador.
Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi, envisioned
the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian
middle-class. The cabinet passed a unanimous resolution for the development and production
of a "People's Car." It was christened Maruti Limited. However, the company as Maruti
Udyog Ltd. matured only after the death of Sanjay Gandhi. The Maruti800 car went on sale
in 1983. By 1993 it sold up to 1,96,820cars
1991, the liberalisation of the Indian economy opened the market for foreign automobile
makers to venture in India. The license raj ended in 1993 and many foreign players entered
the Indian market by way of Joint ventures, collaborations or wholly owned subsidiary.
GLOBAL PLAYERS IN INDIA
Segments Companies
Cars/ SUVs Suzuki Honda Toyota Mitsubishi GM
Ford
Daimler-Chrysler Skoda Fiat Hyundai Tata
M & M
Two-wheelers TVS Hero Honda
Bajaj Auto
Yamaha Kinetic
LML
CVs Tata Ashok Leyland Tatra
Eicher -Mitsubishi
Swaraj Mazda Mahindra & Mahindra
Volvo
Tractors Escorts M & M L&T
Punjab Tractors
New Holland ITL-Renault John-Deere
Steyr
Manufacturing Hub in India:
Company Particulars
Hyundai Export Base for Small Cars.
Skoda Hub for exports of cars to neighbouring countries.
Ford Exporting CKDs of Ikon to South Africa & other countries.
Mitsubishi & Yamaha Hub for 125 cc Motorcycles.
Maruti Suzuki Exports cars to EU.
Honda Hub for two-wheelers exports.
Manufacturing Hub for Components:
Company Particulars
Toyota Motor Global Hub for Transmission
Daimier Chrysler Sourcing more than 70 million Euro
Ford Full Fledged Component Sourcing Team
Fiat Sourcing Components.
COMPANY PROFILE
MARUTI UDYOG LTD. (MUL)
"Count on Us" - Maruti Suzuki
Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with
an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor
Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few of
the popular models of MUL are Alto, Baleno, Swift, Wagon-R and Zen. The largest
automobile manufacturer in South Asia, Maruti Suzuki India Ltd., is a publicly listed
automaker in India and a subsidiary of Suzuki Motor Corporation of Japan, incorporated in
February, 1981. Largely credited for having brought in a revolution in the Indian automobile
industry, the automaker began its production in 1983 with Maruti 800. on September 17,
2007, Maruti Udhyog Limited was renamed Maruti Suzuki India Limited, while locating its
headquarters in Delhi. The manufacturer exports approximately 50,000 cars annually and has
a large domestic market of 730,000 sales annually. The manufacturer is presenting its
customers with applaudable models like A-star, Swift, Estillo, Wagon R, Alto, Grand Vitara,
etc.
QUICK FACTS
Year of Establishment February 1981
Vision
"The Leader in The Indian Automobile Industry, Creating
Customer Delight and Shareholder's Wealth; A pride of
India."
Industry Automotive - Four Wheelers
Listings & its codes BSE - Code: 532500
NSE - Code: MARUTI
Bloomberg: MUL@IN
Reuters: MRTI.BO
Joint Venture With Suzuki Motor Company, now Suzuki Motor
Corporation, of Japan in October 1982.
Registered & Corporate Office 11th Floor, Jeevan Prakash
25, Kasturba Gandhi Marg
New Delhi - 110001, India
Tel.: +(91)-(11)-23316831 (10 lines)
Fax: +(91)-(11)-23318754, 23713575
Telex: 031-65029 MUL IN
Works Palam Gurgaon Road
Gurgaon -122015
Haryana, India
http://auto.indiamart.com/maruti/
http://www.oppapers.com/essays/Indian-Automobile-Industry-Maruti
SEGMENT AND BRANDS
Product
sBrands
Four
Wheelers
Maruti 800 Maruti Alto Maruti Baleno
Maruti Esteem Maruti Grand Vitara XL-7 Maruti Gypsy King
Maruti Omni Maruti Suzuki SX4 Maruti Swift
Maruti Versa Maruti Vitara Maruti Wagon-R
Maruti Zen Maruti ritz
BOARD OF DIRECTORS
Mr. R. C. Bhargava, Chairrman
Mr. Shinzo Nakanishi, Managing Director & Chief Executive Officer
Mr. Keiichi Asai, Director (R&D).
Mr. Hirofumi Nagao, Joint Managing Director
Mr. Tsuneo Ohashi, Director (Production)
Mr. Shuji Oishi, Director (Marketing & Sales)
Mr. Osamu Suzuki, Director
Mr. D. S. Brar, Director
Mr. Amal Ganguli, Director
Ms. Pallavi Shroff, Director
Mr. Manvinder Singh Banga, Director
AWARDS & ACCOLADES
2009
2008
2007
The engine of Ritz is a gem and the best petrol engine of 2009.
.... I own a Ritz but would agree COY goes to Ritz. Nano is not
COY it is Car of ...
Most Preferred Car for Enthusiasts
Category Sponsor
Maruti Suzuki Swift
Number one in JD Power CSI for the sixth time in a row - the
only car to win it so many times.
M800, WagonR and Swift topped their segments in the TNS
Total Customer Satisfaction Study Leadership in the JD Power
Initial Quality Study - Alto number one in its segment for the
2nd time in a row, Esteem number one in its segment for the 3rd
year in a row, Swift number one in the premium compact
segment.
WagonR and Esteem top their segments in the JD Power APEAL
study.
TNS ranks Maruti 4th in the Corporate Reputation Strength
(CSR) study (#1 in Auto sector)-Feb 05.
Maruti bagged the "Manufacturer of the year" award from
Autocar-CNBC (2nd time in a row)-Feb 05.
First Indian car manufacturer to reach 5 million vehicles sales.
Business World ranks Maruti among top five most respected
companies in India-Oct 04.
Maruti ranked among top ten (Rank7) greenest companies in
India by Business Today - Sep '04
Maruti Suzuki was No. 1 in Customer satisfaction, No. 1 in Sales
Satisfaction No.1 in Product Quality (Esteem and Alto) and No.
1 in Product Appeal (Esteem and Wagon R).
No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto).
Business World ranked us among the country's five most
respected companies.
Business World ranked us the country's most respected
automobile company.
Voted Manufacturer of the year by CNBC.
Voted one of India's Greenest Companies by Business Today-AC
Nielson ORG-MARG.
SALES PERFORMANCE
(Rs. in Lacs)
PARTICULARS QUARTER
ENDED
NINE MONTHS
ENDED
FINANCIAL YEAR
ENDED
31.12.08 31.12.0931.12.08
(6 month)
31.12.09
(9 month)
30.06.2008
(Audited)
Domestic Vehicles
Sold (No.) 137,127 122,042 380,763 351,583 487,402
Export Vehicles Sold
(No.)7,883 14,027 26,656 37,958 48,899
Total Vehicles Sold
(No.)145,010 136,069 407,419 389,541 536,301
Net Sales 310,431 279,646 874,309 787,726 1,091,075
Total Income 322,079 293,837 909,516 821,177 1,135,387
Total Expenditure 264,831 245,363 764,078 692,645 955,614
Profit before Tax 50,269 37,207 122,454 91,465 130,489
Net Profit 33,901 23,966 82,813 59,418 85,363
MILESTONES
1981 Maruti Udyog Ltd. was incorporated.
1982 Steped into a JV with SMC of Japan.
1983 Maruti 800, a 796 cc hatchback, India's first affordable car was
produced.
1984 Installed capacity reached 40,000 units. Omni, a 796 cc MUV
was in production.
1985 Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).
1986 Produced 100,000 vehicles (cumulative production).
1987 Exported first lot of 500 cars to Hungary.
1988 Installed capacity increased to 100,000 units.
1992 SMC increases its stake to 50 per cent.
1994 Produced the 1 millionth vehicle since the commencement of
production.
1995 Second plant launched, the installed capacity reached 200,000
units.
1996 Launch of 24-hour emergency on-road vehicle service.
1997 Produced the 2 millionth vehicle since the commencement of
production.
1998 Launch of website as part of CRM initiatives.
1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi and
Chennai as social initiatives.
2000 IDTR (Institute of Driving Training and Research) launched
jointly with Delhi government to promote safe driving habits.
2001 Launch of customer information centers in Hyderabad,
Bangalore, and Chennai.
2002 SMC increases its stake to 54.2 per cent.
Launch of Maruti Finance with 10 finance companies in
Mumbai.
Start of Maruti True value in Mumbai.
2003 Production of 4 millionth vehicle.
Listed on BSE and NSE after a public issue oversubscribed 10
times.
2004 Maruti closed the financial year 2003-04 with an annual sale of
472122 units, the highest ever since the company began
operations 20 years ago.
2005
2006
2007
2008
2009
The fiftieth lakh car rolls out in April, 2005.
Swift launched
Launched Maruti Wagon R Duo With LPG
Joint venture between japan’s Bellsonica
Swift diesel launched
Sx 4luxury sedan launched
Launched grand vitara
Maruti A-star,zen estillo new
Maruti ritz(diesel,petrol)
COMPANY FLASHBACK
Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet the
growing demand of a personal mode of transport, which is caused due to lack of efficient
public transport system. The incorporation of the company was through an Act of Parliament.
Suzuki Motor Company of Japan was chosen from seven other prospective partners
worldwide. Suzuki was due not only to its undisputed leadership in small cars but also to
commitments to actively bring to MUL contemporary technology and Japanese management
practices (that had catapulted Japan over USA to the status of the top auto manufacturing
country in the world).
A licence and a Joint Venture agreement was signed between Government of India and
Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.
The objectives of MUL, then are as cited below:
Modernization of the Indian Automobile Industry.
Production of fuel-efficient vehicles to conserve scarce resources.
Production of large number of motor vehicles which was necessary for economic
growth.
In 2001, MUL became one of the first automobile companies, globally, to be honoured with
an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acres with 3 fully-
integrated production facilities. The MUL plant has already rolled out 4.3 million vehicles.
The fact says that, on an average two vehicles roll out of the factory in every single minute.
The company takes approximately 14 hours to make a car. Not only this, with range of 11
models in 50 variants, Maruti Suzuki fits every car-buyer's budget and any dream. India's
largest automaker, Maruti Suzuki has filed an 11% rise in the March 2010 sales on a YoY
basis. With the total sales standing at 95,123 vehicles in March 2
TATA MOTORS LTD.
“Leading the Future"
Tata Motors is India's largest automobile company.It is the larg ecommercial vehicle
manufacturer in India and 2nd largest passenger car manufacturer. It is the 5th largest
medium and heavy commercial vehicle manufacturer in the world. The popular brands of the
company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.
QUICK FACTS
Founder Jamshedji Tata
Year of Establishment 1945
Industry Automotive
Business Group The Tata Group
Listings & its codes BSE - Code: 500570 NSE - Code: TELCO & TATAMOTORS NYSE - Code: TTM
Corporate Office Bombay House24, Homi Mody StreetMumbai 400 001, India Tel.: +(91)-(22)-56561676
Works Jamshedpur, Pune, Lucknow and Dharwad
E-mail [email protected] [email protected] (for international inquiries)
http://www.motorbeam.com
http://www.tatamotors.com
SEGMENT AND BRANDS
PRODUCTS BRANDS
Passenger Cars
Indica V2 Indigo Indigo Marina
Indigo SX Indica V2 Turbo Indica V2 Xeta
Indigo XL
Utility Vehicles
Safari Dicor Sumo Victa
Trucks All types of Medium & Heavy Commercial Vehicles
Buses Starbus Globus SFC 407 Turbo Mini- bus
LP 407 Turbo Mini- bus LP 709 E Turbo Bus LPO 1510 CGS bus (CNG bus)
LP / LPO 1510 LP / LPO 1512 TC Turbo Bus
LP / LPO 1512 TC Turbo Bus
LPO 1610 TC RE Semi Low Floor Bharat Stage - II Bus
LPO 1616 TC Luxury Bharat Stage - II Bus
LP 1109 Bharat Stage II
Defence Tata 407 (4 x 4) Soft Top Troop Carrier
Tata 407 / (4 x2) Hard Top Troop Carrier
Tata LPTA 713 TC (4 x4)
Tata LPT 709 E Hard Top Troop Carrier
Tata SD 1015 TC (4 x4) Tata LPTA 1615 TC (4 x 4)
Tata LPTA 1621 TC (6 x6) Tata LPTA 1615 TC (4 x2)
AWARDS & ACCOLADES
2003 Awarded with the 'Golden Peacock Environment Management
Award' in the category of 'large manufacturing by the World
Environment Foundation, New Delhi.'
Won the Jamnalal Bajaj Uchit Vyavahar Puraskar for fair
business practices in the 'manufacturer - large' category,
converred by the Council for Fair Business Practices.
The commercial vehicle business unit was presented with a commendation certificate for 'Strong commitment to TQM.'
Tata Indigo was voted as the 'most exciting new car' by the ICICI Bank and Overdrive Awards.
2002 The Indian Merchants' Chamber Diamond Jubilee Endowment Trust Award was presented with the 'Industry and Technology Award.'
Tata Indica was presented with the 'voice of the customer award' for the 'best diesel small car' at NFO Automotive India.
Tata Motors, Jamshedpur, was presented with the prestigious 'Prof. Vasant Rao rolling trophy,' instituted by the Indian Value Engineering Society, in the area of value engineering.
SALES PERFORMANCE & FINANCIALS AT A GLANCE
1.FINANCIAL RESULTS:2009
Financial Year
2008-09 2007-08
(i) Gross Revenue 28599.27 33093.93
(ii) Net Revenue (excluding excise duty) 25660.79 28739.41
(iii) Total Expenditure 23908.35 25807.82
(iv) Operating Profit 1752.44 2931.59
(v) Other Income 925.97 483.18
(vi) Profit before Interest, Depreciation, Exceptional items & Tax 2678.41 3414.77
(vii) Interest and Discounting Charges:
(a) Gross Interest and Discounting Charges 1073.10 541.56
(b) Adjustment/Transfer to Capital Account (399.42) (259.19)
(c) Net Interest and Discounting Charges 673.68 282.37
(viii) Product Development Expenses 51.17 64.35
(ix) Depreciation 874.54 652.31
(x) Exceptional item - Notional Exchange (loss)/gain (net) on Revaluation of Foreign Currency Borrowings, Deposits and Loan Given (65.26) 160.73
(xi) Profit Before Tax 1013.76 2576.47
(xii) Tax Expenses 12.50 547.55
(xiii) Profit After Tax 1001.26 2028.92
(xiv) Balance Brought Forward from Previous Year 1383.07 1013.83
(xv) Credit taken for Dividend Distribution Tax for previous year 15.29 -
(xvi) Amount Available for Appropriations 2399.62 3042.75
APPROPRIATIONS:
(a) Debenture Redemption Reserve 267.80 -
(b) General Reserve 100.13 1000.00
(c) Dividend (including tax) 345.70 659.68(d) Balance carried to Balance Sheet 1685.99 1383.07 (Rs. in Crores)
1. 1 Apr 2010 ... The company's total sales rose 29% to 10.18 lakh vehicles in the year ended March 2010 over the year ended March 2009. ...
MILESTONES
1945 1945 Establishment of Tata Engineering and Locomotive Co. Ltd. to manufacture locomotives and other engineering products.
1948 1948 Introduced steam road roller in collaboration with Marshall Sons (UK).
1954 1954 JV with Daimler Benz AG (West Germany) to manufacture medium commercial vehicles. Within 6 months, the first vehicle rolled out.
1959 1959 Research and Development Centre set up at Jamshedpur.
1961 1961 In exports, the first truck shipped to Ceylon (now Sri Lanka).
1966 Setting up Engineering Research Centre at Pune to give impetus to the automobile Research and Development.
1971 1971 Introduction of DI engines.
1977 1977 The first commercial vehicle manufactured in Pune.
1983 1983 Commencement of manufacturing Heavy Commercial Vehicle.
1985 1985 First hydraulic excavator produced with Hitachi collaboration.
1986 1986 The first light Commercial Vehicle produced, Tata 407, indigenously designed, followed by Tata 608.
1989 1989 Tatamobile 206 - 3rd LCV model introduced.
1991 1991 Tata Sierra launched, TAC 20 crane produced and one millionth vehicle rolled out.
1992 1992 Tata Estate launched.
1993 1993 JV with Cummins Engine Co. Inc. for manufacturing of high horsepower and emission friendly diesel engines.
1994 1994 Tata Sumo and LPT 709 launched. JV with M/s Daimler-Benz/ Mercdes-Benz and Tata Holset Ltd., UK.
1995 1995 Launched Mercedes Benz car E220.
1997 100,000th Tata Sumo rolled out.
1998 Tata Safari and Indica launched. 2 millionth vehicle rolled out.
2000 First consignment of 160 Indicas shipped to Malta. Launch of Indica with Euro II engine, CNG buses and 1109 vehicle - Intermediate commercial vehicle.
2001 100,000th Indica wheeled out. Launch of CNG Indica. Exits JV with Daimler Chrysler.
2002 2,00,000th Indica and 5,00,000th passenger vehicle rolled out. Tata Engineering signed product agreement with MG Rover of the UK.
2003 Tata Engineering becomes Tata Motors Limited. 3 millionth vehicle produced. First CityRover rolled out.
2004 Tata Motors and Daewoo Commercial Vehicle Co. Ltd. signed investment agreement and Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launched NOVAS, the heavy duty truck in Korea. Listed on NYSE.
2005
2007-08
2009
5,00,000th passenger vehicle rolls out. Launch of Starbus and Globus (buses and coaches), Tata Ace (Indi's first mini truck) and Tata Novus, in India as well as in Korea by TDCV. New factory at Jamshedpur inaugurated for Novus.
THE GREAT INVENTION ------------------------------------------------- TATA NANO small car only in one lakh
Tata Xenon XT, 2009 Tata Winger,
COMPANY FLASHBACK
Tata Motors Limited is the largest automobile company in India with revenues touching to
Rs. 20,483 crores (USD 4.7 billion) in the financial year 2004-05. It leads the market in
commercial vehicles in each segment and is the second largest in the passenger vehicles
segment. Globally, Tata Motors stands fifth in the medium and heavy commercial vehicle
manufacturer category.
Established just in 1945, the company's presence cuts across the length and breadth of the
country. More than 3 million its-manufactured-vehicles ply on the Indian roads since the first
one rolled out in 1954.
This company is the first from the country's engineering sector to be listed in the New York
Stock Exchange (Sep. 2004) and has also emerged as a global automotive company.
Through its subsidiaries, Tata Motors has engaged in providing engineering and automotive
solutions. With the pace of new product development, the company has launched Tata Ace,
in the year 2005, India's first indigenously developed mini-truck.
Tata Motor's 22,000 employees are guided with the vision, "best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics."
TATA NANO
Tata Motors Ltd on Thursday wheeled out the world's cheapest car, priced at 100,000 rupees (2,500 dollars). Here are key facts about the four-door, mini hatchback named the Nano, which is due to hit the Indian market later this year. Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the Smart.
Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high. Can seat four to five people.
Engine: A two cylinder 623 cc, 33 hour (65 miles per hour).
Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.
Pollution: Exceeds Indian regulatory requirements and can meet strict Euro IV emission standards. In terms of overall pollutants, Tata says the car is better than two-wheelers manufactured in India currently. horsepower rear mounted, all aluminum, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometers per
Company Details: Tata Motors is India's largest vehicle company with revenues of 7.2 billion dollars in 2006-2007. It is the leader in commercial vehicles, such as trucks and buses,
and the second largest in passenger vehicles. There are over four million Tata vehicles on Indian roads.
Safety: Car exceeds current regulatory requirements with a strong passenger compartment, crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage.
Initial Annual Production Target: 250,000 units to rise later to 350,000. PRICE: Basic model price 100,000 rupees (2,500 dollars) plus tax and transport costs, which will bring on the road price to at least 120,000 rupees. The price of two deluxe models that will include air-conditioning and other features to be announced later.
Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars – nearly double the price of the Nano.
Nearest International Rival: China's Chery QQ which retails for 3,600 dollars.
Sales: Tata will focus on selling the car in India for the next two to three years, before eyeing Latin American and Southeast Asian markets.
Market: India's car market is a huge draw because car penetration is just seven per 1,000 people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.
FIAT INDIA PVT LTD
Fiat was founded On 11 July 1899 at Palazzo Bricherasio, the company charter of “Società
Anonima Fabbrica Italiana Automobili Torino” was signed. Among the members of the
Board of Directors, Giovanni Agnelli stood out in the group of investors and won recognition
for his determination and strategic vision. In 1902 he became the Managing Director of the
companyIn 1902 he became the Managing Director of the company. The name is an acronym
for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin). The history of Fiat
began many years ago, at the dawn of Italian industrialisation, in which the company has
always played a leading role. From that moment on, the Fiat brand spread throughout the
world and developed extensively.
Today, following a change in corporate culture and mentality, the name Fiat is still fraught
with meaning, and not only on account of the cars we produce cars with attractive styling
and exciting engines, cars that are accessible and improve the quality of everyday life - but
also on account of our heritage and tradition: let's take a stroll back in time through the
brand's history.
QUICK FACTS
Country Italy
Year of Establishment July 11, 1899 in Turin (Italy) as F.I.A.T In India a contract was signed with Premier Automobiles in 1951.
Industry Automobiles manufacturing
Business Group Fiat Auto Spa
Listings & its codes NYSE: FIA; ISE: IT0001976403
Contact Details LBS Marg, Kurla (W) Mumbai-400070
International Corporate Headquarters
Via Nizza, 25010126 Turin Italy
http:// www.fiat-india.com/
BOARD OF DIRECTORS
Luca Cordero di Montezemolo(chairman) John Elkann(Vice Chairman) Sergio Marchionne (Chief Executive Officer) Andrea Agnelli(director)
SEGMENT OF FIAT INDIA
Fiat Grande Punto
Palio 1.6 Sport
Palio 1.2 NV Petro
Palio Diesel
Petra Petrol
Petra Diesel
Fiat linea
Fiat 500
From 1899 - 1911
Fiat was founded
On 11 July 1899 at Palazzo Bricherasio, the company charter of "Società Anonima Fabbrica
Italiana Automobili Torino" was signed. Among the members of the Board of Directors,
Giovanni Agnelli stood out in the group of investors and won recognition for his
determination and strategic vision. In 1902 he became the Managing Director of the
company.
The first factory was opened
The first factory was opened in 1900 in Corso Dante. 150 workers were employed there and
produced 24 cars, among which the 3/12 HP, not yet fitted with reverse gear. The Fiat logo,
oval on a blue background and designed by Biscaretti, was adopted in 1904
First wins in the races
The first Car Tour of Italy saw 9 Fiat cars arrive at the finish line. The first real competition
car, a 24 HP driven by Vincenzo Lancia, won the Sassi-Superga uphill race in 1902.
Giovanni Agnelli himself ran in the Second Tour of Italy and set a record in an 8 HP.
The company renovates its production
In a few years Fiat completely renovated its production: the cars were fitted with electrical
accumulators for the first time. The cardan transmission, a FIAT patent, began to be used.
Fiat cars continued to shine in the competitions and set several records.
From 1912 – 1925
Fiat expands to new sectors
In the meantime Fiat expanded its activities to the steel industry, the railway, electricity and
public transportation lines. Fiat Lubrificanti was established and the first Italian subsidiary
was opened in Russia. When the War broke out, company production was almost entirely
aimed at supplying the army
Development of the Company
The policy adopted by the company was to develop industrial mass production. Mass
production was launched as the only way to curb the prohibitive prices of cars. During a
phase of increasing consumption, Sava, a holding company was set up to promote instalment
plans for purchasing cars. IFI, Istituto Finanziario Industriale, was also established at that
time.
Services for employees
These years were also significant for the internal growth of Fiat. Numerous organizations for
employees were established: from health care to specialized schools to sports clubs
From 1926 - 1938
Falling back on the domestic market
During the years of Mussolini's autarchic policy, Fiat too had to rescale its plans for
international presence and concentrate on the domestic market. In the Thirties trucks and
commercial vehicles underwent considerable technological development and at the same time
the aviation and railway sectors grew
.
The new cars
In 1934 and 1936 two cars came out and were destined to an enormous public: the "Balilla",
also called "Tariffa minima" due to its low consumption of fuel, and the "Topolino", the
smallest utilitarian car in the world, which was produced until 1955.
From 1939 - 1951
Second World War
During the war years there was a drastic reduction in the production of cars, while the
construction of commercial vehicles increased considerably.
Commitment to research
With two new cars such as the 500 and the 1400, Fiat confirmed its commitment to research
and innovation. For the first time the heating and ventilation systems were installed in mass
production. Research continued on marine and aircraft engines: in 1951 the first Italian jet
aircraft came into being, the G80.
From 1952 – 1964
Diesel
In 1953 the first Fiat diesel engined vehicle was presented, the 1400 diesel.
The new models
In 1955 the Fiat 600 was born, a big utilitarian car with a rear mounted engine. In 1957 the
New 500 was presented and in 1960 it began to be produced in the 'Giardinetta' version, a
precursor of the Station Wagon style. Moreover, these were the years of Fiat 1800, then 1300
and 1500.
From 1978 – 1990
Independent companies
Fiat's numerous operations were set up as independent companies. Alongside Fiat Auto the
following companies were founded: Fiat Ferroviaria, Fiat Avio, Fiat Trattori, Fiat
Engineering, Comau, Teksid, Magneti Marelli.
The Fiat Panda and the Fiat Uno
In 1980 a new utilitarian was styled by Giugiaro for Fiat and was called Panda. Two years
later the car that would become the emblem of Fiat Auto's renewal was born: the Fiat Uno. It
featured radical innovations in its electronics, choice of materials and the use of a clean
engine: the 1000 Fire.
From 1991 – 2003
The new cars of the 1990s
After the debut of the Fiat Tempra in 1990, the 500 came out in 1991. Two years later, in
1993, it was the moment of Fiat Punto (named "Car of the Year" in 1995) and Fiat Coupé,
with bodywork designed by Pininfarina and Centro Stile Fiat
From 2004 - 2007
The restyling of the logo on Fiat Idea The years 2004-2006 were an extremely busy time
for the Turin company, which, following a profound change in corporate culture and
mentality, focused on a continuous, rapid overhaul of its products, on technological research,
on the quality of its designs and on a new, constructive relationship with the customer.
During these years, this new philosophy gave rise to a series of new models, and some
restyling of older models: from the restyling of the Fiat Idea Model Year, Seicento MY and
Stilo MY to the new Multipla and the launch of the Panda 4x4, in 2004; 2005 began with the
launch of the new Croma, designed by Giugiaro, the new 600 (celebrating its 50th
anniversary), and the Grande Punto - beautiful, solid and exciting. 2006 saw the launch of the
New Doblò and Sedici, the 4x4xTUTTI for city and off-road driving, and the official car of
the 2006 Olympic Winter Games, while the Panda MY 2007 range was extended and
overhauled.
From 2008-2009
Super-competitive pricing with space and features promises to make it encroach upon the
Swift territory We put both petrol and diesel variants through our rigorous test program.
Punto would compete in India with existing models like Skoda Fabia, Tata Indigo...
PERFORMANCE
Company Flashback
Fiat is a big industrial Group having more than one hundred years' experience in the motor
vehicle sector, designing, manufacturing and marketing cars, trucks, tractors, agricultural
machinery, construction equipment, motor vehicle engines and components, and production
systems. Currently the Group is present in 190 countries and it performs manufacturing and
service activities through Operating Sectors that can be divided into business areas.
Fiat Auto produces and sells automobiles under the Fiat, Alfa Romeo and Lancia brands and
light commercial vehicles (LCV) under the Fiat brand. The Group also controls Maserati and
Ferrari, the producer of luxury sports cars that excel for their exclusive characteristics,
technology and performance.
In India, Fiat is wholly managed by Fiat Auto Spa of Italy. Here the company owns the
brands Fiat , Alfa Romeo & Lancia. Fiat India is investing heavily in the countr
Hyundai Motor India Limited
"Drive your way"
Hyundai Motor is South Korea's largest car maker and sixth largest car maker in the world. Hyundai Motor India Limited (HMIL) is the second largest and the fastest growing car manufacturer in India. Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon are the most successful brands of HMIL. The company is an ISO 14001 for its sustainable environment management practices.
Quick Facts
Country South Korea
Year of Establishment 1967
Listings & its codes KSE: 005380; LSE: HYUD
Retail Finance Partners HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank, Sundaram Finance.
Contact Details A-30, Mohan Co-Operative Industrial EstateMathura Road, New Delhi - 110044 Tel: +(91)-(11)- 41678800 Fax: +(91)-(11) - 41678811
Complaints & Queries 1800-11-4645 (Toll Free) +(91)-(11)-26924645 [email protected]
http://www.hundyigroups.com
Segment and Brands Accent Elantra Getz Hyundai i10 ,i20 Santro Xing Sonata Embera Tucson
Awards
Hyundai i10 wins all the prestigious awards of the year 2008-2009.
Indian Car Of The Year 2008
Car of the Year
Compact Car of the Year
Car of the Year 2008
Small Car of the Year 2008
Car of the Year 2008
Car of the Year
Aaj Tak Viewers Choice Award
CNBC-TV18 Autocar Auto Awards 2007: 'Best value-for-money car'
Hyundai Getz is the CNBC Autocar Car of the Year 2005 (More)
Hyundai Elantra – Best Value for Money Car of the Year 2005 (More)
Company – Awards – CNBC Autocar India – Hyundai has been the manufacturer of the year for two years
in row.
'Performance Car of the Year' 2007 - Hyundai Verna 1.5 CRDi.
Hyundai Getz is BS Motoring's 'Car of the Year' 2005
BS Motoring – BS 1000 – Company of the year 2005 – Hyundai Motor India Limited
Hyundai Santro is BS Motoring's 'Car of the Year' for 1999
EEPC Award 'Hyundai Motor India Received Engineering Export Promotion Council (EEPC) ‘Top exporter of the year’ Award for 2005-06 on June 1, 2007
Tucson - 'SUV of the year' by NDTV Profit/Car & Bike Awards 2006
PM Presents “ Star Company ” Award to Hyundai Motor India
TNS TCSS 2005 Accent Petrol - 'No 1 Entry Midsize
Car'
TNS TCSS 2005 Accent CRDi - 'No 1 Midsize Diesel Car'
Hyundai Santro has topped the JD Power Asia Pacific Intial Quality Study (IQS) that measures product quality for three years in a row (Years 2000, 2001 and 2002)
Hyundai Santro has topped the JD Power Asia Pacific APEAL study that
measures customer satisfaction for three years in a row (Years 2000, 2001 and 2002)
Hyundai Accent has topped the JD Power Asia Pacific IQS for 2002 and the APEAL study for 2001 and 2002.
Hyundai Motor India was adjudged the ‘Car Maker of the year’ at the ICICI Bank – Overdrive awards 2003
2005 No 1 Entry Midsize Car' by Accent Petrol. No 1 Entry Midsize Car' by Accent CRDi. Hyundai Getz became the 'Car of the Year' by BS Motoring. Hyundai Motor India Limited became the 'Company of the Year'
by BS Motoring. Hyundai Getz became the 'CNBC Autocar Car of the Year.'
Hyundai Elantra became the 'Best Value for Money Car' by CNBC.
2003 Hyundai Motor India adjudged as the 'Car Maker of the year' at the ICICI Bank Overdrive awards.
2002 Hyundai Santro topped the 'JD Power Asia Pacific Intial Quality Study (IQS)' that measures the product quality for three consecutive years (2000, 2001 & 2002).
Hyundai Santro topped the 'JD Power Asia Pacific Apeal' study that measures customer satisfaction for three consecutive years (2000, 2001 & 2002).
Hyundai Accent topped the 'JD Power Asia Pacific IQS' for 2002 and the APEAL study for 2001 & 2002.
Company Flashback
Hyundai Motor Company (HMC) is a division of Hyundai Kia Automotive Group. It is South
Korea's largest car maker. It is headquartered in Yangjae-Dong Seocho-Gu Seoul. HMC is
also the world's sixth largest car maker and operates the world's largest integrated automobile
manufacturing facility in Ulsan, South Korea.
In India the company is known by Hyundai Motor India Limited (HMIL). It is a wholly
owned subsidiary of Hyundai Motor Company and is the second largest and the fastest
growing car manufacturer in India. Currently the company markets 32 variants of passenger
cars in six segments. Santro in the B segment, Getz in the B+, the Accent in the C segment,
Elantra in the D segment, Sonata Embera in the E segment and the Tucson in the SUV
segment.
HMIL recorded combined sales of 252,851 during calendar year 2005 with a growth of
17.26% over previous year. It is the country's fastest growing car company having rolled-out
10,00,000 cars in just 90 months since its inception and is the largest exporter of passenger
cars with exports of over Rs. 1,800 crores. The company has recorded a growth of 27.2% in
exports over the year 2004.
The company has been awarded the benchmark ISO 14001 certification for its sustainable
environment management
1.2 Justification of Study
Project aims to understand and enunciate the working process of different automobile and
evaluating its outcome in the four- wheeler automobile sector. Over the past few years, there
has been tremendous progress made around the world in opening up travel and tourism
markets to the benefits of increased competition.
One of the main aspects of the project is to analyze the different products and services offered
and initiatives adapted by the four- wheeler automobile sector their product. Selling
“intangible assets” is one of the toughest jobs in the world. The project is more of a team
effort and will incur team returns.
1.3 OBJECTIVE OF STUDY
The main objective is to find out the current trend going on in the industry i.e. (about the
product, price, place and promotion). This research aims at studying the. THE STUDY OF
CONSUMER PREFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS
BRANDS OF CARS.
Other objectives are as follows:
To know the image of product in the mind of consumer.
To compare the level of satisfaction before purchasing and after purchasing the car.
To know the most popular media for advertisement .
To check the loyalty of the consumer towards the brands.
To know the most motivating factor for purchasing the four –wheeler.
To know the preferable price from the customer.
To study their attitude toward various Cars brand.
To find out the perceived positioning of different Car Brands.
To know out the choice criteria which the customer while purchasing a Car.
REVIEW OF LITERATURE
Relevant literatures pertaining to the present study on four wheeler automobile industry are
included in this chapter. The literatures are helpful for proper understanding the four
wheeler automobile industry and its various related aspects. Review of literature is also
helpful in effectively fulfilling the objectives for which the research project has been
undertaken.
G.S. Dangayach and S.G. Deshmukh, in their study on ‘Advanced manufacturing
technologies: evidences from Indian automobile companies’ in International Journal of
Manufacturing Technology and Management, reports the findings of an exploratory survey
on ‘Advanced manufacturing technologies (AMT)’ administered in Indian automobile
companies. The objective of the survey is to assess the status of advanced manufacturing
technologies, identify advanced manufacturing technologies relevant to Indian automobile
sector companies, identify competitive priorities, and assess the degree of investment in
advanced manufacturing technologies. Responses from 68 companies are analysed and
presented.
RNCOS industry in their study of Indian Automobile Sector provides a forecast and
analysis based on various macro- and microeconomic factors, sector and industry specific
databases, and an in-house statistical and analytical model. This model takes into account the
past and current trends in an economy, and more specifically in an industry, to bring out an
objective market analysis. In this research main topics covered are: Study of the Indian
automobile industry structure, Analysis of performance of industry sub-segments and their
future outlook, Understanding the Indian auto component market and its growth aspects,
Identification of future prospects for the Indian automobile industry.
S. Saraswathi undertook a study on ‘Customer Satisfaction on Post-Sales Service with
Reference to Four-Wheeler Automobile Industry’ which reveals that the key to success of
automobile industry lies not only in having good products but also in being able to provide
the customer with the level of service they desire. Because of increasing competitiveness in
the Indian automobile industry, almost all automobile manufacturers have invested valuable
resources on customer satisfaction as a tool to understand the needs and expectations of their
customers. Increased presence of four-wheeler vehicles throughout the country has created a
growing need for providing service infrastructures closer to the customers' homes or offices.
Dr V Sumantran (Executive Director-Passenger Car Business Unit and
Engineering Research Centre at Tata Motors Limited during November 2001 to
August 2005, conducted a study on ‘The Indian Auto Industry & The Role of Dealers’
which reveals that the global auto industry has been the subject of much analysis in recent
years. While global capacity creation proceeds at a good clip on one hand, continued capacity
creation in the face of sluggish sales have led to depressed levels of capacity utilization.
Today, the Indian auto industry is one of the largest industrial sectors with a turnover that
contributes to roughly 5 per cent of India's GDP. More importantly, it contributes to
employment of over 2 million people directly and indirectly to another 10 million. The
industry is important for national policy in that it contributes 19 per cent of indirect taxes.
Akie Takeuchi, Maureen Cropper and Antonio Bento in the Journal of Regional Sciences
published a paper on ‘The impact of policies to control motor vehicle emissions in Mumbai,
India’ which examines the impacts of measures to reduce emissions from buses, cars, and
four-wheelers in Mumbai, India. They have considered three possible policies: conversion of
diesel buses to CNG, an increase in the price of gasoline and a tax on vehicle ownership.
In The Wall Street Journal, India Infoline Sector Reports published a report on
Automobile- Indian four Wheelers Industry which reveals that India is the second largest
manufacturer and producer of four-wheelers in the world. It stands next only to Japan and
China in terms of the number of four-wheelers produced and domestic sales respectively.
This distinction was achieved due to variety of reasons like restrictive policy followed by the
Government of India towards the passenger car industry, rising demand for personal
transport, inefficiency in the public transportation system etc
Dr. Amit Kumar Dwivedi and Mr. Punit Kumar Dwivedi, in their article on Automobile
Sector: Industry Vs Indian Middle Class in Indian MBA concluded that that there are great
opportunities and possibilities in the automobile sector. But hike in the fuel price is
influencing the market of this industry.
There is a need of a very liberal policy for the fuel prices and requires a great good deal with
fuel supplying countries. Though, the performance of the industry is better instead of high
and unfavourable fuel policy.
The new launching of Tata's Nano 'One Lakh Car' which is also known as People's Car is also
a very good strategy to capture the middle class customers. Introduction of Nano and Bajaj
Lite will definitely affect the growth and sales volumes of cars which will also affect the
industry by reaching, catching the Indian middle class and fulfilment of their own car need.
Sunila George, Raghbendra Jha, Hari K. Nagarajan in their research paper on ‘The
Evolution and Structure of the four-wheeler Industry in India’ studied the evolution of the
competitive structure of the two-wheeler industry in India. The evolution of the industry's
competitive structure is traced using Kendall’s Index of Rank Concordance and the Evans-
Karras test of convergence. The industry seems to be characterized by oligopoly with the
onset of economic reforms not making much difference to industrial structure. Convergence
of sales and capacity at the level of the industry is conditional while it is absolute at the level
of the segment.
Dr A. Subbiah and S. Jeyakumar (Ph.D research scholar at PG and Research Department
of Commerce) in their market survey report on Automobiles: the Engines of Economic
Growth concluded that A sound transportation system plays a pivotal role in a country’s rapid
economic and industrial development. The well-developed Indian automotive industry ably
fulfils this catalytic role by producing a wide variety of vehicles. They also studied Size and
structure of the Indian automotive industry, production trends and exports trends. They also
concluded that the manufacturers must take necessary steps to increase the production of
automobiles in India. They should adopt latest technology and introduce new models to face
stiff competition from foreign manufacturers.
CONSUMER PREFERENCE
Consumer Preference is a business term which is used to capture the idea of measuring how
satisfied an enterprise’s customers are with the organization Efforts in a market place.
Every organization has customers of some kind. The organization provides products (goods
and services) of some kind to its customers through the mechanism of a marketplace. The
products the organization provides are subject to competition whether by similar products or
by substitution products. The reasons on organization is interested in the satisfaction of its
customers is because customers purchase the organization’s products. The organization is
interested in retaining its existing customers and increasing the number of its customers.
By Fareena sultan:-Examines consumer preferences for forthcoming technological
innovations. Studies consumer response to different levels of technology over time. Looks at
preferences for existing and intermediate technologies when future ones are expected.
Focuses on technological consumer durables that are expected to evolve over time. The
primary contributions of this research are: an understanding of how consumer preferences for
a technology are affected by the time of adoption; an understanding of the value to consumers
of obtaining different levels of a technology, at different points in time; and the utilization of
parsimonious indices to assess consumer response to different levels of technology over time.
An empirical examination is conducted for high definition television (HDTV). Using survey
data, the study explores consumer preferences for HDTV, and for interim television
technologies. Managerial implications to aid product design, and the timing of introduction of
evolving technological innovations, are also discussed.
HOW COMPANIES FIND CONSUMER PREFERENCES
Companies routinely test the market to find out what customers like and dislike about
their products and competitors' products. This is usually done by an internal marketing
department or outsourced to a market research firm. Phone interviews, paper surveys,
electronic surveys, focus groups and consumer samplings are common methods for
gathering information.
Market Research Example
Here is a popular example of market research: A customer has finished shopping and
paying for merchandise at a local grocery store. Before handing the receipt to her, the
cashier points to and explains that she has been invited to participate in a short survey
about her visit. If she chooses to participate, she will receive $5 off her next visit and a
chance to win a large monetary grand prize.
HOW COMPANIES USE THIS INFORMATION
After gathering information, the next step for the company is to determine what it means.
Analysis of the information may lead the company to change the formula, packaging,
color, size or some other feature of the product. In the case of the suds in the shampoo,
the manufacturers may find that customers are continuing to prefer and associate the
foamy lather with high quality cleanliness, leading them to keep the same formula or
decide to add even more of the sudsing agent.
CONSUMER BEHAVIOUR
In today’s challenging and competitive world of last changing technology, consumer tastes
are also characterized by fast changes. So to survive in the market the firms have to be in
touch with the changing consumer preferences. Marketers have to understand the consumer
behaviour and factors influencing the buying behaviour of the customers in order to be
successful in this dynamic and competitive environment.
Meaning of Consumer Behaviour:
Consumer Behaviour is the behaviour that the consumer display while searching for,
evaluating, purchasing and disposing off products and services that they expect will satisfy
their needs. Consumer behaviour is the study of how consumer makes their decisions to
spend their resources on consumption related items i.e. time, efforts and money.
Study of consumer behaviour proves the marketers an insight regarding the consume
preferences and helps them in effective market segmentation and targeting. The importance
of consumer behaviour lies in the fact that behaviour can be understood and influenced to
ensure a positive purchase decision. So a round understanding of consumer behavior is
necessary for long run success of any marketing program. That’s why the marketing
managers interest lies exactly in understanding consumer behavior to ensure that his
marketing strategy results in purchase of the product.
Deborah J. Macinnis A notable human capacity is the ability to look to the future and
aspire to achieve desired states The marketplace provides rich sources of hope and invites us
to the endless pursuit of happiness. while some researchers recognize its importance,
definitions in the psychology, sociology, philosophy, medical, and religion literatures often
conceptualize hope in different ways. Understanding Hope and its Implications for
Consumer Behavior sheds light on the relevance and importance of hope to consumer
behavior. The authors explore the conceptual meaning of hope and a definition of hope and
the constituent elements that underlie it is articulated.
DETERMINANTS OF CONSUMER BEHAVIOUR
The study of consumer behaviour is quite complex, because of many variables involved and
their tendency to interact with and influence each other. The main determinants of consumer
behaviour are:
1. External Variables
2. Individual determinants of Consumer Behaviour
1. External Variables : The external environment is made up of various influences such
as:
Culture
Sub Culture
Social Class
Family
Reference Groups
Personal Factors such as age and life cycle, education, occupation, life style,
personality, etc..
2. Individual Determinants of Consumer Behaviour : The individual determinants of
consumer behaviour are:
Personality and Self Concept
Motivation and Involvement
Learning
Memory
Attitude
PERCEPTUAL MAPPING
Consumer’s perceptions of products are developed in a complex way and are not easily
determined by marketers. However, a technique known as perceptual mapping may be used
in exploring consumer’s product perceptions. Since product can be perceived on many
dimensions (such as quality, price and strength) the technique is multidimensional in nature.
That is, it allows for the influence for more than one stimulus characteristic on product
perceptions, typically consumer feel out measuring scales to indicate their perceptions of
many characteristics and similarity of competing brands. Computer programs analyze the
resulting data to determine those products characteristics or combination of characteristics
that are most important to consumers in distinguishing between competing brands. Results of
this analysis can be plotted in terms of perceptual “maps” which display how consumes
perceive the brands, and their differences, on a coordinate system.
Research Methodology
When we talk of Research Methodology, we not only talk of Research Methods but also take
into consideration the logic behind the methods which we use in the context of our research
study and explain why we use or why we are using a particular method or technique. The
information that is to be needed for fulfilling the objective of study was collected from
various primary and secondary sources.
MEANING OF RESEARCH
Research is defined as ‘a scientific and systematic search for pertinent information on a
specific topic. Research is an art of scientific investigation. It is an academic activity. It is a
systematized effort to gain new knowledge.
According to Advanced Learner’s Dictionary of Current English :
“Research is defined as a careful investigation or inquiry especially through search for new
facts in any branch of knowledge.”
Survey design:
The study is a cross sectional study because the data were collected at a single point of time.
For the purpose of present study a related sample of
population was selected on the basis of convenience.
3.1 SAMPLING DESIGN
Target Population - The respondents are those who are having their own Cars.
Sample size – 100 persons were visited for the purpose of the study.
Sampling Technique - In this study, the respondents were chosen through
convenience and judgmental sampling.
Sample Area - Ambala Cantt and city
Data Analysis – Data collection through survey was analyzed with the help of simple
percentage, tabular and graphic method that includes both graphs and pie charts.
1.2 Data collection Technique
The whole secondary data were collected from industry profile, books, magazines and
internet. While primary data where collected though survey. The customer survey was done
though the questionnaire. Question consists of dichotomous multiple questions and 5 point
ranking scale. A copy of questionnaire has been attached with the report.
Most favorable price ranges selected by the customers.
Source of data:
There are two types of data: primary data and secondary data. Primary data are collected
with the help of questionnaire and secondary data was taken from industry profile, books,
magazines and internet. The information brochures of certain companies, informal links with
concerned person in this line, articles in newspapers and magazines and journals have also
been consulted as a secondary source of information.
Research plan
The research study is descriptive in nature. The established objectives were kept in mind
during the study, however the hypothesis was formed as the study was made in the form of
descriptive design attempting to analyze the attitude of respondents. This chapter describes
the methodology of the study. This project is based on information collected from primary
sources. After the detailed study, an attempt has been made to present comprehensive
analysis of the industry. The data had been used to cover various aspects like consumption,
consumer’s preference and customer’s satisfaction regarding two wheelers. In collecting
requisite data and information regarding the topic selected, I went to the residents of Ambala
city & Ambala cantt and collected the data.
3.3 Analytical Tools
A structured questionnaire was administered for the purpose of obtaining information form
the respondents. Care was taken to put the questions related to subject. It contains close-
ended as well open-ended questions as the objective demanded.
Survey design:
The study is a cross sectional study because the data were collected at a single point of time.
For the purpose of present study a related sample of
population was selected on the basis of convenience
3.4 LIMITATIONS OF STUDY
Despite all possible efforts in conducting the research there was some unavoidable situation,
which limited the scope of this dissertation. The limitations of the dissertation fall under the
following:-
1. As the data was collected by way of questionnaire which was to be filled by respondents,
and taking time from respondents was the most difficult & some of the respondents did
not responded well.
2. This project is also confined on the basis of secondary data collected only hence it
reliable data for the study.
3. As the research is based on the data that already available and collected through various
means not includes the survey, hence it imposes limitations, as it is just possible that the
secondary data may be unsuitable or may be inadequate in the context of the topic under
study.
4. One of the major limitations of the study is that, as the data is collected though the
secondary means, hence it creates uncertainties regarding the methods of the data
collection, time of data collected, and any bias of the compiler during the pervious
research and at the time of data collection.
5. Limitation of time & resources were a major factor influencing the research study.
What is your Occupation?
occupation response
Businessmen 60
Teaching 10
Defence 5
Any other 25
Interpretation: 60% Respondents are Businessman, 10% respondents are
teachers, 5% respondents are from defence and 25% respondents are from other
occupations.
Which Car do you Own?
cars response
Maruti 60
Tata 10
Fiat 0
Hyundai 25
Any other 5
Interpretation: 60% respondents are having Maruti cars, 25% are having
Hyundai cars, 10% are having TaTa, 5 % are having others brand cars and
nobody is having fiat.
Have you Finance your Car?
YES 40
NO 60
Interpretation: 60% respondents have not purchased their cars on finance
scheme and 40% of respondents have purchased their cars on finance scheme.
Who prompted you to buy the Car?
Interpretation: 50% respondent says that friends and relatives prompted them
to purchase car, 15% says past experience, 10% says dealer recommendation,
15% says word of mouth, and 10% says Advertisements .
What attribute do you consider
While purchasing a Car?
Friends & relatives 50
Past experience 15
Dealer recommendation 10
Word of mouth 15
Advertisement 10
Any other 0
40
25
105
15
5
05
1015202530354045
respondents
Series1
Interpretation: Most of the Respondent 40% says that they consider price
attribute, 25% says performance, 10% says resale value, 5% says maintenance
cost, 15% says that fuel efficiency and 5% says that finance scheme.
Effect of PRICE on Purchase Decision
Price 40
Performance 25
Resale value 10
Maintenance cost 5
Fuel efficiency 15
Finance scheme 5
Interpretation: 65% are strongly agreed, 35% are agreed and others gave no
response.
Effect of FUEL EFFICIENCY on Purchase Decision
Strongly
Agree
Agree N. A. nor
Disagree
Disagree Strongly
Disagree
Price 65 35 0 0 0
Interpretation: 75% persons are agreed, 15% are strongly agreed, and 10%
have no response.
Effect of Resale Value on Purchase Decision
Strongly
Agree
Agree N.A nor
Disagree
Disagree Strongly
Disagree
Fuel
Efficiency
15 75 10 0 0
Interpretation: mostly 85% persons are agree, 5% are strongly agree, 5%
are disagree and 5% gave no response.
Effect of MAINTAINANCE COST on Purchase Decision
Strongly
Agree
Agree N..A nor
Disagree
Disagree Strongly
Disagree
Resale
Value
5 85 5 5 0
Interpretation: 55% are agree, 35% give no response, and 10% are strongly
agree.
Effect of PERFORMANCE on Purchase Decision
Strongly
agree
Agree N.A nor
Disagree
Disagree Strongly
Agree
Maintenance
Cost
10 55 35 0 0
Interpretation: 45% are strongly agreed, 50% are agreed, and 5% gave
no response.
Effect of FINANCE SCHEME on Purchase Decision
STRONGLY
AGREE
AGREE N.A NOR
DISAGREE
DISAGREE STRONGLY
DISAGREE
Performance 45 50 5 0 0
Interpretation: 25% are strongly agreed, 40% are agreed, 15% gave no
response and 20% are strongly disagree.
Ranking of cars after considering all attributes
Strongly
Agree
Agree N.A nor
Disagree
Disagree Strongly
Disagree
Finance
Scheme
25 40 15 20 0
Maruti 60
Hyundai 25
Tata 15
Fiat 0
Interpretation : Maruti is at first Rank, Hyundai is at 2nd Rank and TATA is
at third Rank, FIAT is at fourth Rank.
MARUTI
Very High Satisfactory Low Very
High Low
Price 10 65 10 15 0
Fuel
Efficiency
15 55 25 5 0
Resale value 20 40 40 0 0
Performance 20 55 25 0 0
Maintenance
cost
5 10 60 15 10
Finance
Scheme
0 40 30 30 0
HYUNDAI
Very
High
High Satisfactory Low Very
Low
Price 25 65 10 0 0
Fuel
Efficiency
30 45 25 0
Resale value 25 45 30 0
Performance 5 30 55 10 0
Maintenance
cost
55 35 10 0
Finance
Scheme
5 40 50 5 0
TATA
Very
High
High Satisfactory Low Very
Low
Price 30 40 20 10 0
Fuel
Efficiency
10 35 45 10 0
Resale value 0 10 30 40 20
Performance 0 35 55 10 0
Maintenance
cost
15 45 30 10 0
Finance
Scheme
10 30 40 10 10
FIAT
Very
High
High Satisfactory Low Very
Low
Price 20 70 10 0 0
Fuel
Efficiency
5 25 60 10 0
Resale value 0 0 25 65 10
Performance 0 5 80 15 0
Maintenance
cost
10 55 30 5 0
Finance
Scheme
10 30 55 0 5
5.1 FINDINGS
In the survey , we included people from three areas – students, servicemen and
businessmen.The findings of the research shows –
Among the five attributes ( which we considered important for customers’
purchasing decision ) customers gave highest consideration to looks and style
followed by the mileage. Other attributes like comfort, service and spares were
considered later.
Normally, all the three segments maintained their car single handed and the
students and the servicemen serviced their car regularly but the businessmen
were a little hesitent in their servcing of the cars.
Electronic media ( TV) is the most commonly used medium for the brand
awareness. Other medias like magazines, newspaper, hoardings came later.
The most important finding is that brand advertising for maruti is much more
than any other brand and is quickly picking up the interest of the cosumers and
hence coming with a larger market share. May be it could overcede Huyandi in a
couple of days to come.
5.2 Suggestions
Car companies should give more focus on making effective Advertisements.
As people prefer price, performance, less price car should be availed in the market with effective performance, fuel efficiency etc.
Company should provide effective finance scheme by which their customer group can be increased.
Fiat should increase brand awareness + promotional activities among people , TATA should work upon reducing maintenance cost , increase other attributes performance fuel efficient etc.
Hyundai should work upon increasing performance, fuel efficiency by which its resale value can be increased.
Maruti should try to maintain its market by continuously providing good attributes, also should introduce less price cars.
BIBLIOGRAPHY
BOOKS
Schiff man Leon G & Kanuk Lesie Lazar, “Consumer Behavior” 4th ed.; Prentice-
Hall of India pvt ltd, M-97, Connaught Circus, New Delhi-110001, India.
Kotler Philip, “Marketing Management” ed. 2002; Prentice-Hall of India pvt ltd, M-
97, Connaught Circus, New Delhi-110001, India.
Keller Kevin Lane, “Strategic Brand Management” ed.2003; Prentice-Hall of India
pvt ltd, M-97, Connaught Circus, New Delhi-110001, India.
Research methodology by CR. KOTHARI.
WEBSITES
http://www.zigwheels.com/fiat-grande-punto
http://www.fiat-india.com/Punto-img-
intro.aspx?ModelId=6http://www.cars.tatamotors.com/
http://www.bloombergutv.com/industry-news/automobile-industry-india/48324/tata-
motors-sells-20--telcon-stake.html
http://www.marutisuzuki.com/showroom.aspx
http://www.maruti.com/
http://www.carfinderservice.com/make/Hundayi
shttp://www.autocarbe.com/search/hundayi+i20u+model+2010
STUDY OF CONSUMER PREFERENCE AND CONSUMER
PERCEPTION TOWARDS VARIOUS BRANDS OF CARS
QUESTIONNAIRE
NAME………………………………………………………………....................
ADDRESS………………………………………………………………………...
CONTACT NO……………………………………………………………………
………………………………………………………………………
1. What is your occupation?
a) Business man b) Teaching (c) Defence (d) Any Other ………………
2. Which Car brand do you own?
a) Maruti b) TATA
c) Fiat d) Hyundai
e) Any other……………………..
3. Have you purchased this car on Finance scheme?
a) Yes b) No
4. Who prompted you to buy this Car?
a) Friends & Relative b) Past experience
c) Dealer Recommendation d) Word of mouth
e) Advertisements f) Any other………….
5. What attribute you consider while purchasing the Car?
a) Price b) Performance
c) Resale value d) Maintenance cost
e) Fuel efficiency f) Finance scheme
6.. What effect these attribute have an effect on purchase decision: -
Strongly Agree
Agree N. A. nor Disagree
Disagree
Strongly Disagree
PriceFuel EfficiencyResale ValuePerformanceMaintenanceCost Finance Scheme
7. What comes in your mind while considering the under mentioned brands: -
1. HYUNDAI
Very High
High Satisfactory Low Very Low
PriceFuel EfficiencyResale valuePerformanceMaintenance costFinance Scheme
3. MARUTI
Very High
High Satisfactory Low Very Low
Price
Fuel EfficiencyResale valuePerformanceMaintenance costFinance Scheme
4. TATA
Very High
High Satisfactory Low Very Low
PriceFuel EfficiencyResale valuePerformanceMaintenance costFinance Scheme
5. FIAT
Very High
High Satisfactory Low Very Low
PriceFuel EfficiencyResale valuePerformanceMaintenance costFinance Scheme
8. Considering the following attributes rank the Cars?
(a)Maruti (b) Hyundai
c) TATA (d) Fiat
9. Are you satisfied with your car? YES NO If NO
Reason……………………………………………………………………….
Thank You for Your Cooperation Signature
