THE TELEGRAPH

SHE AWARDS LEADERSHIP 2016

The Telegraph Salutes Woman Power with regional connect

CONCEPT

India has been a patriarchal society since time immemorial. But as our economy continues to grow, we have seen women breaking the shackles of the society and achieving great heights in all spheres of life

The number of women achievers is increasing exponentially and each and every name motivates multiple other women to rise

The Telegraph as a brand wanted to act as a catalyst and recognise efforts of women achievers and thereby become a platform to inspire many others

Thus the concept of SHE AWARDS was born

NOMINATIONS

The awards were spread out across categories covering all walks of life

The categories were as follows:

• SOCIAL WORK

• EDUCATION

• ENTREPRENEURSHIP

• ARTS

• CORPORATE

• LIFETIME ACHIEVEMENT AWARD

• HALL OF FAME

A Telegraph editorial team moderated Jury carried out the shortlisting process and chose the winners

JURY

• The Jury consisted of following members: ▫ Rituparna Sengupta, leading regional movie actress

▫ Rupali Basu, President and Chief Executive Officer, Apollo Gleneagles Hospitals (a women achiever herself)

▫ Craig Haul, Consulate General of The United States in Kolkata

▫ Naresh Kumar, an Arjuna Awardee for Lawn Tennis, a former Indian tennis player and Indian lawn tennis team captain.

The 20-year-old from Chhoto Askara, a tiny village that is

part of Bengal’s most trafficking-prone belt, was trafficked

at 12, escaped from bondage a year later and has turned

into a crusader against trafficking and child marriage. At

the age of 13, Anoyara led an army of children across a

canal at midnight, caught a trafficker and saved a family

on the verge of losing their teenage daughter to a

trafficking ploy in the name of marriage.

SOCIAL: Anoyara Khatun

EDUCATION: Malabika Sarkar

Professor Malabika Sarkar

is now Principal Advisor

(Academic) at Ashoka

University, Sonepat,

Haryana. She has a BA

from Presidency College

and a second BA from

Cambridge University. She

was Vice-Chancellor of

Presidency University,

Calcutta, from October

2011 to May 2014

Unlike most in the

fashion fraternity,

Sharbari Datta started

her career in design

rather late. She had the

courage to think beyond

convention and hence

her very first exhibition

in 1991 boasted of bright

colours for men.

ENTREPRENEURSHIP:

Sharbari Datta

Armed with a degree in chemistry

from Presidency College and love

for the perfect cake, Lovey started

bakery lessons in her garage more

than three decades ago. Her

backyard business soon turned into

Kookie Jar and brought her the title

of Calcutta’s confectionary queen.

ENTREPRENEURSHIP :Lovey Burman

Priya Paul is a director of

Apeejay Surrendra Group and

chairperson of Apeejay

Surrendra Park Hotels. She holds

a BA in economics from

Wellesley College, US, and has

completed the owner-president

management programme at

Harvard Business School.

ENTREPRENEURSHIP: Priya Paul

ARTS :

Tanusree Shankar

Tanusree Shankar is the artistic

director of the Tanusree Shankar

Dance Company. Based on the

style, pioneered by the

legendary dancer Uday Shankar,

Tanusree has developed a new

kind of choreography. The

dances are rich in Indian

traditions and modern in

presentation

A result-oriented professional with more than 23 years of experience in

different companies, Chakraborty is currently associated with

Continental Corporation of Germany as Managing Director of its group

company in India known as Phoenix Conveyor Belt India (P) Ltd.

CORPORATE NOMINEES:

Smita Pandit Chakraborty

Raji Ramaswamy is

senior vice-president

and managing partner

at J. Walter Thompson

Calcutta. With over 20

years of experience

behind her in marketing

and brand

management, Raji

currently heads JWT

Calcutta

Raji Ramaswamy Madhumita Basu is the chief

of sales and marketing and

member of country

executive council of

Lafarge India. After a

Masters in management

sciences from the

University of Mumbai, Basu

joined Exide Industries in

1985 as a management

trainee. Over the next 31

years, she has steadily

climbed the corporate

ladder.

Madhumita Basu

Anamika Khanna’s design label was born around 20 years ago and over

these last two decades her contributions to Indian fashion has been

invaluable. From bespoke bridals to avant garde signature silhouettes,

the Anamika Khanna school of style is something every fashionista of

the country swears by. She has secured her name on every list that

matters in the fashion fraternity — from the fave designer list to the

best-dressed list.

LIFETIME ACHIEVEMENT AWARD: Anamika Khanna

HALL OF FAME : Sister Cyril

Sister Cyril landed in Calcutta from Ireland in October 1956 and

stayed on, travelling to a few other cities in the country in between,

before being assigned to Loreto House in Calcutta in 1973. In 1979

she was transferred to Loreto Day School, Sealdah, where she

started the Rainbow Project in 1983, educating children from the

streets.

PROMOTION • Each and every element of the event

was prepared/conducted to augment the Women Empowerment concept

• Trophy Design: The trophy was specially designed by artist Narayan Sinha. It depicted the power of women as Mother Nature. The design showed how a woman conceives, creates and carries whole world

• Stage Design: The stage was also custom designed by artist Narayan Sinha to augment the whole concept of women empowerment

PROMOTION

Social Media

Television

Radio

Print

• The event was promoted extensively through print, radio, Television and social media

• We had ensured that we reach out to the population of East India and promote women empowerment by making them aware of these female achievers

PROMOTION: PRINT ADS

PROMOTION: RADIO AND TELEVISION

• The event was promoted extensively through a radio channel in the city (91.9 Friends FM) and through regional news television channel with the highest reach (ABP Ananda)

Radio Announcement Television AV

AWARD NIGHT The award night was hosted by Swastika Mukherjee, a leading regional

movie actress

BRAND CONNECT

Through the strength of our newspaper we took the stories of the winners to our readers

The event was covered in great detail by The Telegraph Editorial team

Every winner profile was published as full page articles in our newspaper

This coverage was an insight to these winners’ achievements thereby inspiring a million others

We believe it had a striking and a long-lasting impact on general population at large

Such small steps towards Women Empowerment will lead to great change

FULL PAGE PROFILES OF WINNERS

FULL PAGE PROFILES OF WINNERS

FULL PAGE PROFILES OF WINNERS

AWARD NIGHT COVERAGE

AWARD NIGHT COVERAGE

BUSINESS IMPACT

The event had sponsors on-board who wished

to work towards Women Empowerment

themselves

The total revenue for the event was 2.5

million INR

We made a profit of 30% on the

revenue