THE TIMES

QUICK PRESENTATION

• British oldest newspaper: first published in 1785 by John Walter

• Based in London (England)• Sunday: The Sunday Times• Broadsheet since 2004• 8th circulation in Britain: 441,205/day (2011).• Political stand: centre-right• Owner : Rupert Murdoch since 1981• 1£ (week), 1.5£ (Saturday), 2.2£ (Sunday)

HISTORY• Founded by John Walter in 1785as The Daily National Register…• … and became The Times in 1788

John Walter (1739-1812)

First issue of the London Daily National Register (January, 30th 1785)

First issue of The Times (January, 1st 1788)

HISTORY

• W.H. Russel (1820-1907)• First war correspondant• 22 months covering the

Crimean War

HISTORY

• Edward H. Carr (1892-1982)• Assistant editor (1941-1946)• Pro-Soviet editorials

HISTORY• Rupert Murdoch (1931-…)• Owner since 1981

FORMAT

Tabloid since 2004

CIRCULATION

CIRCULATION

• 1815: 5.000 copies a day• 1854: 50.000• 2005: 700.000• 2008: 621.000• 2009: 563.000• 2011: 441.000

READERSHIP

• 40% for Conservative Party• 29% for the Lib Dems• 26% for the Labour Party

(Poll published in 2004)

CONSERVATIVE COVERAGE

The Times,5th March 2011

POLITICAL STAND• Centre-right

BUT

• Supported C. Attlee in 1945• Supporter T. Blair in 2001 and 2005

• Otherwise : always supported Conservative candidates

POLITICAL STAND

And still able to be critical

WEBSITE

WEBSITE

WEBSITE

WEBSITE

• The Times: 105.000 visitors in 4 months had paid to use paywall (+ 100.000 who already suscribed the paper).

• Per month: 2.7 million visits (21 million before paywall)

• The Guardian: 2,8 million unique visits per day• Strategy to shield print circulation from the loss

of readers who are choosing to read freely online